Ready To Drink Podcast

The FreeMind Group

The Ready To Drink Podcast is built for founders, operators, and leaders navigating the next era of beverage. Hosted by twenty-year industry veteran Nate Fochtman, the show pulls back the curtain on what actually drives growth - distribution strategy, regulatory navigation, sales velocity, and consumer trust. These are honest conversations with the people doing the work, building brands that last in a crowded and regulated marketplace.

  1. MAR 19

    Quick Sips: The Craft Beer Lesson the Cannabis Industry is Ignoring

    Send us Fan Mail Over 32 million Americans walk into a grocery store every single day. Half of the U.S. population conducts a transaction at a convenience store on a daily basis. If we want to build a sustainable, normalized hemp and cannabis industry, this is exactly where these products need to live. Fifteen years ago, I was running craft beer development for a wholesaler, the industry loved to villainize approachable brands like Blue Moon and Goose Island. I was the guy on the island defending them. Why? Because they were the entry point to the journey. If someone asked me about craft beer, the first drink I handed them was a Blue Moon. They would say, "Okay, I can do this." Then the second drink could be a little more obscure, and the journey naturally progressed toward your Surleys and Revolution IPAs. You cannot go to step seven without going to step one. Right now, parts of the cannabis industry are fighting to lock all THC products behind dispensary doors. But if you cold-plunge a new, sober-curious consumer straight into a high-potency product or a heavily regulated dispensary environment on their first jump, you turn them off. When you don't allow that consumer journey to flow correctly, they are gone from the entire industry. Hemp-derived THC beverages are our Blue Moon. They are the approachable, low-dose, commoditized entry point. To introduce the mainstream consumer to this space, we need these beverages sitting in age-gated, easy-access retail venues - grocery stores, convenience stores, and bottle shops. That is how you build the journey. That is how you grow the entire pie. Education. Regulation. Normalization. Support the show Presented by The FreeMind Group - FMGStrategy.com

    1 min
  2. MAR 18

    Why Hemp THC Beverages Belong in Bars + Retail, Not Dispensaries | Adam Peabody of Flora + Reddi Beverage

    Send a text In this episode of the Ready To Drink Podcast, Nate Fochtman sits down with Adam Peabody, co-founder of Reddi Beverage and Flora. Like always, there was no script, no prep and no agenda - just two humans with deep roots in the hospitality and adult beverage industries having a completely organic conversation about the reality of the hemp THC beverage space. Adam went from wrestling guys at the door of a Chicago club to running high-end hotel beverage programs and now he operates an 11,000-square-foot manufacturing facility dedicated to non-alcoholic THC-infused spirits and mocktails. We get into the grit of building a CPG brand from scratch, the early days of hand-dipping wax seals on bottles in an apartment and why Flora formulates their drinks from a liquid-first, bartender's perspective rather than just chasing the seltzer trend. But the real meat of this episode is the controversial truth that a lot of people in the cannabis industry do not want to hear: intoxicating hemp beverages do not belong in the dispensary channel. If we want to truly normalize THC and build a sustainable industry, we have to meet the consumer where they are and that is in America's bars, restaurants and traditional retail stores. Beverage is the ultimate entry point and putting it behind the double-locked doors of a dispensary only hurts the movement. This is real talk about the future of adult beverages, the 2018 Farm Bill and how we normalize and scale this category the right way. Check out Adam and the incredible liquids his team is producing at drinkflora.com and reddibeverage.com. You can also connect with him directly on LinkedIn. As always, look people in the eye as you walk down the street, say hello to a stranger and hold the door for somebody. Put some real positivity out into this crazy world. Subscribe to the channel so you never miss an episode. Connect with Adam Peabody:  LinkedIn: https://www.linkedin.com/in/adam-peabody/ Website: DrinkFlora.com + ReddiBeverage.com Connect with Nate Fochtman:  LinkedIn: https://www.linkedin.com/in/natefochtman/ Website: FMGStrategy.com + ReadyToDrinkPodcast.com + TheLeadersArenaPodcast.com Support the show Presented by The FreeMind Group - FMGStrategy.com

    49 min

About

The Ready To Drink Podcast is built for founders, operators, and leaders navigating the next era of beverage. Hosted by twenty-year industry veteran Nate Fochtman, the show pulls back the curtain on what actually drives growth - distribution strategy, regulatory navigation, sales velocity, and consumer trust. These are honest conversations with the people doing the work, building brands that last in a crowded and regulated marketplace.