Found-HER with Kimberley Hiebert

Kimberley Hiebert

Found-HER with Kimberley Hiebert is the podcast for female founders navigating the messy middle of building a legacy business, while taking you behind the scenes of developing a franchise system and talking about all the parts of being a founder that no one prepares you for. Through a mix of solo and authentic, biz-bestie level conversations with guests, you’ll hear the real stories behind the build and the self-discovery that becomes the true engine of growth, not just the highlight reel. This is a space for business owners who are breaking barriers, building their dreams and putting community first. Think of this like your founder's therapy, where you have full permission to be honest and embrace the human side of entrepreneurship. Join every other Thursday to hear stories from women who are still in it:  finding themselves, building boldly, and rewriting what it means to be a Found-HER.

  1. 3d ago

    Shouldn't You Be Retired?

    What if some of your biggest growth, impact, and legacy are still ahead of you? In this episode of Found-HER, I’m talking about what it looks like to be a Grammy and a founder, starting over in your 50s, and building something big even when the people around you don’t understand why you’re not ready to “retire.” I share why my husband and I chose to invest in building a franchise system and a legacy for our family, and why this season of entrepreneurship feels more expansive than ever. If you’re in your 30s or 40s trying to balance motherhood, business, relationships, and yourself, this is your reminder that you don’t have to maximize everything right now. The messy middle is a season, and there can be so much freedom, possibility, and even quantum leaps waiting on the other side. And if you’re in your 50s, 60s, or beyond, you are absolutely allowed to start again, dream bigger, and build something epic. Tune in to the full episode, share it with your business bestie, leave a review, and connect with me on Instagram @Kimberley.Hiebert to tell me what you’re ready to start, build, or dream bigger about.  Links: Hey Bestie, Sign Up for Our Found-Her Newsletter! Website: https://found-her.ca Instagram: https://www.instagram.com/kimberley.hiebert LinkedIn: https://www.linkedin.com/in/kimberleyhiebert Door Gurus: https://doorgurusfranchise.com Substack: https://kimberleyhiebert.substack.com/subscribe?params=%5Bobject%20Object%5D

  2. Sep 24

    $10,000 Off One Instagram Post

    What happens when the life that looks right on paper isn’t actually the life you’re meant to live? In this episode of Found-HER, I sit down with my real-life bestie Nicole Crone, co-founder of My Aligned Purpose, to talk about her journey from teacher to entrepreneur and the moment she finally stopped ignoring her intuition. Nicole shares how heartbreak and a year away from teaching led her to a completely different path, eventually building a thriving coaching business rooted in community, collaboration, and the belief that there is enough success to go around. We also unpack the leap from paycheck to profit, the self-trust it takes to go all in, scaling from one-to-one work to one-to-many, and Nicole’s unexpected transformation into motherhood after years of believing she didn’t want children. This conversation is a reminder that you’re allowed to change your mind, trust what’s pulling you forward, and build a life and legacy that actually feel like yours.Tune in to the full episode, share it with your business bestie, leave a review, and connect with me on Instagram @Kimberley.Hiebert to tell me what you’re ready to go all in on next. Website: https://www.myalignedpurpose.com/ Instagram: https://www.instagram.com/nicolecrone__/ https://www.instagram.com/myalignedpurpose/ Podcast: https://www.youtube.com/c/MyAlignedPurpose Links: Hey Bestie, Sign Up for Our Found-Her Newsletter! Website: https://found-her.ca Instagram: https://www.instagram.com/kimberley.hiebert LinkedIn: https://www.linkedin.com/in/kimberleyhiebert Door Gurus: https://doorgurusfranchise.com Substack: https://kimberleyhiebert.substack.com/subscribe?params=%5Bobject%20Object%5D

  3. Sep 17

    What Actually Happens Between Startup and Scale

    What if the messy middle of scaling feels so hard because we’ve been thinking about it all wrong? In this episode of Found-HER, I sit down with Miranda Lievers, co-founder and former COO of Thinkific, where she helped grow the company from four people around a table to a team of hundreds and a billion-dollar IPO. Now a founder coach and advisor, Miranda shares what that journey taught her about growing alongside your company, building a people-first culture, navigating changing roles and titles, and creating the kind of feedback loops that allow your team and leadership to get better as the business grows. We also unpack what Miranda calls “the scaling fallacy”: the belief that scaling is simply about SOPs, systems, and doing more of what worked at startup. Miranda explains why the messy middle is actually its own stage of business, why you shouldn’t systemize something until you’ve done it enough times to know it works, and why founders have to grow personally just to keep pace with the companies they’re building. We close with a powerful conversation about stepping away, rediscovering yourself beyond the business, and Miranda’s realization that she “wouldn’t give up the understanding of me for anything.” If you’re building a legacy business and trying to find your footing somewhere between scrappy startup and true scale, this conversation will make you feel deeply seen. Tune in to the full episode, share it with your business bestie, leave a review, and connect with me on Instagram @Kimberley.Hiebert to tell me what you’re navigating in your messy middle. Website: https://mirandalievers.com/ https://torchtheplaybooks.com/ Instagram: https://www.instagram.com/mirandalievers/ LinkedIn: https://www.linkedin.com/in/mlievers/ Links: Hey Bestie, Sign Up for Our Found-Her Newsletter! Website: https://found-her.ca Instagram: https://www.instagram.com/kimberley.hiebert LinkedIn: https://www.linkedin.com/in/kimberleyhiebert Door Gurus: https://doorgurusfranchise.com Substack: https://kimberleyhiebert.substack.com/subscribe?params=%5Bobject%20Object%5D

  4. Sep 10

    Birch Babe, Kelsey Irvine

    What if the thing that grows your business isn’t a better ad or prettier branding, but the story behind what you’re building? In this episode of Found-HER, I sit down with Kelsey Irvine, CEO and co-founder of Birch Babe, to talk about growing a family-run Canadian skincare brand from farmers markets and homemade labels to nearly 800 retail locations. Kelsey shares how her background in advertising, film, and directing shaped the brand, what she’s learned about building a business alongside her mom and sister, and why one of her biggest founder realizations has been discovering just how capable she really is. We also get into the messy middle of scaling: making expensive mistakes, knowing when to let something go, trusting yourself when the experts don’t get it right, and getting out from behind your computer to actually talk to your customers. Kelsey shares how going back to in-person markets revealed that people connected more deeply with Birch Babe’s story than its polished branding, ultimately turning that story into a strategy that helped fuel their growth. If you’re building something big and questioning whether you have what it takes to figure out the next level, this conversation is your reminder that you’re more capable than you think. Tune in to the full episode, share it with your business bestie, leave a review, and connect with me on Instagram @Kimberley.Hiebert to tell me what you’re building next. Website: https://birchbabe.com/ Instagram (Birch Babe): https://www.instagram.com/birchbabe Instagram: https://www.instagram.com/kelseylirvine/ LinkedIn: https://www.linkedin.com/in/kelsey-irvine-4b348159/ Links: Hey Bestie, Sign Up for Our Found-Her Newsletter! Website: https://found-her.ca Instagram: https://www.instagram.com/kimberley.hiebert LinkedIn: https://www.linkedin.com/in/kimberleyhiebert Door Gurus: https://doorgurusfranchise.com Substack: https://kimberleyhiebert.substack.com/subscribe?params=%5Bobject%20Object%5D

  5. Aug 27

    You Don't Have To Be Ready

    What if the thing holding your business back isn’t strategy, but your willingness to be seen? In this episode of Found-HER, I sit down with Katrina Owens, personal branding and public relations consultant, founder of Big Brand Energy Live, and host of the Fame Ready podcast. Katrina works with female entrepreneurs who are ready to own their expertise, speak on bigger stages, land media opportunities, and treat the work they’re building like the big deal it is. We talk about why you’ll never feel completely ready for visibility, how experimenting in public builds confidence, and why sharing the human side of your founder journey can create a community that genuinely wants to cheer you on. We also get into the line between being authentic and oversharing, why knowing what you want to be known for should guide your personal brand, and how bigger visibility requires stronger boundaries as your business grows. Katrina shares why the messy middle never really disappears, but learning to become the “eye of the storm” can help you stay grounded while everything around you expands. If you’ve been waiting until your positioning, pitch, confidence, or brand feels perfect, this is your reminder to start before you feel ready. Tune in to the full episode, share it with your business bestie, leave a review, and connect with me on Instagram @Kimberley.Hiebert to tell me what you’re ready to get more visible about. Website: https://katrinaowens.com/ The Six-Figure Personal Brand: https://www.amazon.ca/dp/B0HC4LQ25Z Instagram: https://www.instagram.com/katrinaowenspr/ Instagram (Big Brand Energy Live): https://www.instagram.com/bigbrandenergylive/ TikTok: https://www.tiktok.com/@katrinaowenspr LinkedIn: https://ca.linkedin.com/in/owenskatrina Links: Hey Bestie, Sign Up for Our Found-Her Newsletter! Website: https://found-her.ca Instagram: https://www.instagram.com/kimberley.hiebert LinkedIn: https://www.linkedin.com/in/kimberleyhiebert Door Gurus: https://doorgurusfranchise.com Substack: https://kimberleyhiebert.substack.com/subscribe?params=%5Bobject%20Object%5D

  6. Aug 13

    The Lipstick Effect

    What makes a brand unforgettable? In this episode of Found-HER, I sit down with Ashley Boyce, CEO and co-founder of Zero Collective, Canada’s first handbag membership club. Ashley has spent her career building and growing some of the world’s most recognizable beauty and personal care brands, including Dove, AXE, Degree, and Vaseline at Unilever. She shares how her journey from corporate marketing leader to entrepreneur shaped her approach to customer experience, personal branding, and creating marketing that makes people feel something. We talk about testing one idea at a time, measuring what matters, and building marketing support that can grow with your business. Ashley also opens up about imposter syndrome, entrepreneurship, and balancing the work that keeps a business running with the work that moves it forward. Tune in to the full episode, share it with your business bestie, leave a review, and connect with me on Instagram @Kimberley.Hiebert to tell me what stood out most. LinkedIn: https://www.linkedin.com/in/ashley-boyce-7055b85/ Website: https://zerocollective.ca/ Instagram: https://www.instagram.com/joinzerocollective/?hl=en Links: Hey Bestie, Sign Up for Our Found-Her Newsletter! Website: https://found-her.ca Instagram: https://www.instagram.com/kimberley.hiebert LinkedIn: https://www.linkedin.com/in/kimberleyhiebert Door Gurus: https://doorgurusfranchise.com Substack: https://kimberleyhiebert.substack.com/subscribe?params=%5Bobject%20Object%5D

About

Found-HER with Kimberley Hiebert is the podcast for female founders navigating the messy middle of building a legacy business, while taking you behind the scenes of developing a franchise system and talking about all the parts of being a founder that no one prepares you for. Through a mix of solo and authentic, biz-bestie level conversations with guests, you’ll hear the real stories behind the build and the self-discovery that becomes the true engine of growth, not just the highlight reel. This is a space for business owners who are breaking barriers, building their dreams and putting community first. Think of this like your founder's therapy, where you have full permission to be honest and embrace the human side of entrepreneurship. Join every other Thursday to hear stories from women who are still in it:  finding themselves, building boldly, and rewriting what it means to be a Found-HER.