TikTok Shop Secrets with Fernando Campos

Fernando Campos
  • 5.0 (3)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to TikTok Shop Secrets, the podcast for eCommerce founders, marketers, and operators ready to scale fast and win big on TikTok Shop. I'm Fernando Campos — Co-Founder of MarketplaceOps and HiveHQ, & operator of a $40M/year supplement brand portfolio. After exiting an Amazon brand and building tools for 7- and 8-figure sellers, I’ve shifted my focus to where the biggest opportunity is today: TikTok Shop. Each episode, I’ll break down real strategies, frameworks, and insider insights to drive millions in revenue across TikTok. Subscribe and unlock the secrets to scaling on TikTok Shop.

  1. How I Scaled My Brand to $500K a Month on TikTok Shop

    4D AGO

    How I Scaled My Brand to $500K a Month on TikTok Shop

    If you’re stuck at $15K–$50K/month on TikTok Shop and can’t figure out why scaling feels harder than it should, this episode breaks down the real reasons. This video is not about finding “better creators.” The jump from five figures to $500K+ per month comes from structural shifts most sellers miss. The brands doing $600K, $700K, $800K+ per month have already internalized these changes, and this episode walks through exactly what they’re doing differently. I break down: How top brands build offers that convert instantly Why content density beats SKU expansion almost every time The one metric that actually matters when scaling How creator infrastructure becomes the real growth engine Why reinvesting in creators compounds faster than recruiting more How GMV Max scales winners when used correctly How to use Amazon spillover to spend more aggressively on TikTok We cover real examples, including how leading brands treat TikTok Shop like a sales organization, not a marketing channel. From contests and public leaderboards to creator reinvestment and coaching, this episode shows how systems, not tactics, unlock deep six-figure and seven-figure months. If you’re doing real volume and feel capped, it’s probably not your product. It’s the system you’re using to scale. =============================== Want to scale smarter? HiveHQ’s Profit Dashboard gives you full visibility into your margins, KPIs, and real-time performance. Get lifetime 15% off with YouTube15: https://www.hivehq.ai/pricing/profit-analytics-suite Need creators? Automate affiliate outreach + followups and grow faster on TikTok Shop. Use code YouTube15 for a lifetime 15% off any subscription: https://www.hivehq.ai/pricing/affiliate-outreach-automation 🔎 Discover top TikTok Shop trends and track competitors with FastMoss - use code HIVE25 for an extra 10% off! =============================== Want the exact assets top brands are using to execute this? Top Hooks and CTAs Proven hooks and CTAs used by high-performing creators to drive clicks and GMV. 👉⁠⁠⁠⁠ https://forms.hivehq.ai/top-hooks-and-ctas/⁠⁠⁠⁠ High Traffic Videos Breakdowns of videos pulling real volume, including formats, angles, and structures you can replicate. 👉⁠⁠⁠⁠ https://forms.hivehq.ai/high-traffic-videos/⁠⁠⁠⁠ TikTok Shop KPI Benchmark Report 2025 See how your KPIs stack up against real TikTok Shop sellers. 👉⁠⁠⁠⁠ https://forms.hivehq.ai/tiktok-shop-kpi-benchmark/⁠⁠⁠⁠ TikTok Shop Launch Playbook A step-by-step system to launch and scale without guesswork. 👉⁠⁠⁠⁠ https://forms.hivehq.ai/tiktok-shop-launch-playbook/⁠⁠⁠⁠ TikTok Shop 90-Day Roadmap A clear 90-day plan to go from launch to consistent GMV. 👉⁠⁠⁠⁠ https://forms.hivehq.ai/90-day-roadmap/⁠⁠⁠⁠ =============================== Want these insights weekly instead of hunting for them? Subscribe to our newsletter for real TikTok Shop breakdowns, benchmarks, and systems we’re actively using. 👉 Subscribe here: ⁠https://hivehq.ai/newsletter⁠ 👉 Want the system we use to scale? Start here: ⁠⁠⁠⁠https://hivehq.ai⁠⁠⁠⁠ 👉 Or want to schedule a demo with us? Book here: ⁠⁠⁠⁠https://meetings.hubspot.com/hivehq/sales⁠

    11 min
  2. Quality + Quantity: The Only Way to Win TikTok Shop in 2026

    FEB 6

    Quality + Quantity: The Only Way to Win TikTok Shop in 2026

    In this episode, I break down why the old “send samples and pray” creator strategy will not survive in 2026. TikTok Shop has matured. Creators are better, content standards are higher, and spray-and-pray outreach paired with a commission link is no longer enough. Quantity alone stopped working. Quality alone does not scale. Winning now requires systems that consistently produce both. I walk through how top TikTok Shop brands are adapting by building creator infrastructure instead of relying on automation alone. We cover why GMV Max requires real volume and repetition, how community solves coordination at scale, and why brands using Discord or WhatsApp outperform those managing creators in DMs. This episode breaks down: Why low-quality volume is now expensive and ineffective Why one breakout video no longer carries a shop How community creates alignment, momentum, and loyalty Why contests drive posting velocity and execution quality How coaching turns small creators into top producers Where automation fits and where it breaks If you want to scale TikTok Shop in 2026, this video shows how the best brands combine automation, community, contests, and coaching to produce high-quality content at scale without burning money on samples. =============================== Want to scale smarter? HiveHQ’s Profit Dashboard gives you full visibility into your margins, KPIs, and real-time performance. Get lifetime 15% off with YouTube15: https://www.hivehq.ai/pricing/profit-analytics-suite Need creators? Automate affiliate outreach + followups and grow faster on TikTok Shop. Use code YouTube15 for a lifetime 15% off any subscription: https://www.hivehq.ai/pricing/affiliate-outreach-automation 🔎 Discover top TikTok Shop trends and track competitors with FastMoss - use code HIVE25 for an extra 10% off! =============================== Want the exact assets top brands are using to execute this? Top Hooks and CTAs Proven hooks and CTAs used by high-performing creators to drive clicks and GMV. 👉⁠⁠⁠ https://forms.hivehq.ai/top-hooks-and-ctas/⁠⁠⁠ High Traffic Videos Breakdowns of videos pulling real volume, including formats, angles, and structures you can replicate. 👉⁠⁠⁠ https://forms.hivehq.ai/high-traffic-videos/⁠⁠⁠ TikTok Shop KPI Benchmark Report 2025 See how your KPIs stack up against real TikTok Shop sellers. 👉⁠⁠⁠ https://forms.hivehq.ai/tiktok-shop-kpi-benchmark/⁠⁠⁠ TikTok Shop Launch Playbook A step-by-step system to launch and scale without guesswork. 👉⁠⁠⁠ https://forms.hivehq.ai/tiktok-shop-launch-playbook/⁠⁠⁠ TikTok Shop 90-Day Roadmap A clear 90-day plan to go from launch to consistent GMV. 👉⁠⁠⁠ https://forms.hivehq.ai/90-day-roadmap/⁠⁠⁠ =============================== Want these insights weekly instead of hunting for them? Subscribe to our newsletter for real TikTok Shop breakdowns, benchmarks, and systems we’re actively using. 👉 Subscribe here: https://hivehq.ai/newsletter 👉 Want the system we use to scale? Start here: ⁠⁠⁠https://hivehq.ai⁠⁠⁠ 👉 Or want to schedule a demo with us? Book here: ⁠⁠⁠https://meetings.hubspot.com/hivehq/sales⁠

    8 min
  3. How This Ex-Amazon Seller Built a Content Machine for Brands

    JAN 30

    How This Ex-Amazon Seller Built a Content Machine for Brands

    In this episode, Fernando Campos sits down with Ian Sells, Founder of Million Dollar Sellers (MDS) and Co-Founder of JoinBrands, to break down how top Amazon, DTC, and TikTok Shop brands actually scale using UGC, creator affiliates, and volume-driven content strategies. Ian shares his journey from building and exiting a 7-figure Amazon brand to Thrasio, to creating one of the largest creator marketplaces helping brands win on TikTok Shop, Amazon, and DTC. The conversation goes deep into cold start strategies, why micro-creators outperform macro influencers, and how brands use social blast campaigns to generate instant social proof, GMV, and creator momentum. You’ll learn:- How brands use UGC + creator purchases to kickstart TikTok Shop sales- Why volume beats perfection in TikTok content- How to structure social blasts, mid-tier creators, and retainer creators- The real difference between UGC, affiliate posting, and GMV Max- How top brands build creator funnels from cold start to long-term retainers- What’s next for TikTok Shop, Project Horizon, and creator-led commerce This episode is a must-watch if you’re an Amazon seller, TikTok Shop brand, or DTC operator looking to scale faster with creators instead of burning budget on low-ROI ads. =============================== Want to scale smarter? HiveHQ’s Profit Dashboard gives you full visibility into your margins, KPIs, and real-time performance. Get lifetime 15% off with YouTube15: https://www.hivehq.ai/pricing/profit-analytics-suite Need creators? Automate affiliate outreach + followups and grow faster on TikTok Shop. Use code YouTube15 for a lifetime 15% off any subscription: https://www.hivehq.ai/pricing/affiliate-outreach-automation 🔎 Discover top TikTok Shop trends and track competitors with FastMoss - use code HIVE25 for an extra 10% off! =============================== Want the exact assets top brands are using to execute this? Top Hooks and CTAs Proven hooks and CTAs used by high-performing creators to drive clicks and GMV. 👉⁠⁠ https://forms.hivehq.ai/top-hooks-and-ctas/⁠⁠ High Traffic Videos Breakdowns of videos pulling real volume, including formats, angles, and structures you can replicate. 👉⁠⁠ https://forms.hivehq.ai/high-traffic-videos/⁠⁠ TikTok Shop KPI Benchmark Report 2025 See how your KPIs stack up against real TikTok Shop sellers. 👉⁠⁠ https://forms.hivehq.ai/tiktok-shop-kpi-benchmark/⁠⁠ TikTok Shop Launch Playbook A step-by-step system to launch and scale without guesswork. 👉⁠⁠ https://forms.hivehq.ai/tiktok-shop-launch-playbook/⁠⁠ TikTok Shop 90-Day Roadmap A clear 90-day plan to go from launch to consistent GMV. 👉⁠⁠ https://forms.hivehq.ai/90-day-roadmap/⁠⁠ =============================== Want these insights weekly instead of hunting for them? Subscribe to our newsletter for real TikTok Shop breakdowns, benchmarks, and systems we’re actively using. 👉 Subscribe here: https://forms.hivehq.ai/newsletter/ 👉 Want the system we use to scale? Start here: ⁠⁠https://hivehq.ai⁠⁠ 👉 Or want to schedule a demo with us? Book here: ⁠⁠https://meetings.hubspot.com/hivehq/sales⁠

    35 min
  4. Amazon and DTC Sellers Are Being Recruited Hard by TikTok Shop Right Now

    JAN 28

    Amazon and DTC Sellers Are Being Recruited Hard by TikTok Shop Right Now

    TikTok Shop just launched a brand-new internal program actively recruiting established sellers — and it’s one of the biggest opportunities we’ve seen on the platform in a long time. In this video, I break down who qualifies, what benefits you get, and why timing matters. This program is not for new brands — it’s designed for sellers already doing real volume or those who just recently onboarded TikTok Shop. You’ll learn about all the perks, including: - Ad credits and co-funded promotions - Fewer restrictions and higher order caps - Access to high-quality creators (L3+ tier) - Direct TikTok Shop account support - Faster onboarding and eligibility for programs to accelerate traction If you’ve been waiting for a reason to scale on TikTok Shop, this is it. I’ll also show you how to see if your brand qualifies and connect with the right team to get started. By the end of this video, you’ll know exactly how to take advantage of this program and maximize your early access to TikTok Shop growth opportunities. =============================== Want to scale smarter? HiveHQ’s Profit Dashboard gives you full visibility into your margins, KPIs, and real-time performance. Get lifetime 15% off with YouTube15: https://www.hivehq.ai/pricing/profit-analytics-suite Need creators? Automate affiliate outreach + followups and grow faster on TikTok Shop. Use code YouTube15 for a lifetime 15% off any subscription: https://www.hivehq.ai/pricing/affiliate-outreach-automation 🔎 Discover top TikTok Shop trends and track competitors with FastMoss - use code HIVE25 for an extra 10% off! =============================== Want the exact assets top brands are using to execute this? Top Hooks and CTAs Proven hooks and CTAs used by high-performing creators to drive clicks and GMV. 👉⁠ https://forms.hivehq.ai/top-hooks-and-ctas/⁠ High Traffic Videos Breakdowns of videos pulling real volume, including formats, angles, and structures you can replicate. 👉⁠ https://forms.hivehq.ai/high-traffic-videos/⁠ TikTok Shop KPI Benchmark Report 2025 See how your KPIs stack up against real TikTok Shop sellers. 👉⁠ https://forms.hivehq.ai/tiktok-shop-kpi-benchmark/⁠ TikTok Shop Launch Playbook A step-by-step system to launch and scale without guesswork. 👉⁠ https://forms.hivehq.ai/tiktok-shop-launch-playbook/⁠ TikTok Shop 90-Day Roadmap A clear 90-day plan to go from launch to consistent GMV. 👉⁠ https://forms.hivehq.ai/90-day-roadmap/⁠ =============================== Want these insights weekly instead of hunting for them? Subscribe to our newsletter for real TikTok Shop breakdowns, benchmarks, and systems we’re actively using. 👉 Subscribe here: https://forms.hivehq.ai/newsletter/ 👉 Want the system we use to scale? Start here: ⁠https://hivehq.ai⁠ 👉 Or want to schedule a demo with us? Book here: ⁠https://meetings.hubspot.com/hivehq/sales⁠

    2 min
  5. How To Create A Discord Community for TikTok Shop

    JAN 28

    How To Create A Discord Community for TikTok Shop

    In this episode, I break down how top TikTok Shop brands build high-performing affiliate communities that scale beyond DMs. When affiliate programs really work, they feel less like marketing and more like a high-energy sales floor driven by momentum, visibility, and shared wins. I walk through a proven framework for using creator communities, especially Discord, to manage hundreds or thousands of affiliates at scale. We cover why community matters as content volume increases, how to onboard and educate creators efficiently, and how brands use training, public wins, and social proof to drive consistency and belief. Using Goli’s affiliate Discord as a real-world example, I show how leading brands structure onboarding, run contests and challenges, highlight GMV wins, share creative briefs, and keep creators motivated through systems rather than one-off conversations. This goes deeper than basic affiliate recruiting. I break down how community replaces manual management, reduces operational drag, improves content quality, and turns one-off affiliates into long-term partners. If you want to understand how to scale creator programs, increase posting velocity, and build an affiliate ecosystem that compounds over time, this episode gives you the playbook. =============================== Want to scale smarter? HiveHQ’s Profit Dashboard gives you full visibility into your margins, KPIs, and real-time performance. Get lifetime 15% off with YouTube15: https://www.hivehq.ai/pricing/profit-analytics-suite Need creators? Automate affiliate outreach + followups and grow faster on TikTok Shop. Use code YouTube15 for a lifetime 15% off any subscription: https://www.hivehq.ai/pricing/affiliate-outreach-automation 🔎 Discover top TikTok Shop trends and track competitors with FastMoss - use code HIVE25 for an extra 10% off! =============================== Want the exact assets top brands are using to execute this? Top Hooks and CTAsProven hooks and CTAs used by high-performing creators to drive clicks and GMV.👉 https://forms.hivehq.ai/top-hooks-and-ctas/ High Traffic VideosBreakdowns of videos pulling real volume, including formats, angles, and structures you can replicate.👉 https://forms.hivehq.ai/high-traffic-videos/ TikTok Shop KPI Benchmark Report 2025See how your KPIs stack up against real TikTok Shop sellers.👉 https://forms.hivehq.ai/tiktok-shop-kpi-benchmark/ TikTok Shop Launch PlaybookA step-by-step system to launch and scale without guesswork.👉 https://forms.hivehq.ai/tiktok-shop-launch-playbook/ TikTok Shop 90-Day RoadmapA clear 90-day plan to go from launch to consistent GMV.👉 https://forms.hivehq.ai/90-day-roadmap/ =============================== Want these insights weekly instead of hunting for them? Subscribe to our newsletter for real TikTok Shop breakdowns, benchmarks, and systems we’re actively using. 👉 Subscribe here: https://forms.hivehq.ai/newsletter/ 👉 Want the system we use to scale? Start here: https://hivehq.ai 👉 Or want to schedule a demo with us? Book here: https://meetings.hubspot.com/hivehq/sales

    9 min
  6. GMV Max Scaling Strategy That Actually Works in 2026

    JAN 16

    GMV Max Scaling Strategy That Actually Works in 2026

    GMV Max is not “set it and forget it.” Most brands turn it on, set a high ROI target, and then wonder why spend stalls or results never materialize. In this video, I break down how GMV Max actually works and how to scale spend without destroying performance. This walkthrough is for brands that already have creators posting and content coming in. I explain why volume matters more than settings, how TikTok’s learning loop really functions, and which levers you can pull when GMV Max refuses to spend. You’ll see: • How to structure GMV Max campaigns correctly • Why optimizing for profitability too early kills scale • How content volume drives signal, confidence, and spend • What benchmarks actually matter for consistency • How to manage creatives inside GMV Max • When and how to use Creative Boost • How top teams use GMV Max vs GMV Max Delivery to maintain momentum This is not theory. Everything shared here comes directly from what we’re running today across brands doing over $600K per month on TikTok Shop. By the end, you’ll understand how to escape the cold start, feed GMV Max the right inputs, and scale spend intelligently instead of guessing. =============================== Want to scale smarter? HiveHQ’s Profit Dashboard gives you full visibility into your margins, KPIs, and real-time performance. Get lifetime 15% off with YouTube15: https://www.hivehq.ai/pricing/profit-analytics-suite Need creators? Automate affiliate outreach + followups and grow faster on TikTok Shop. Use code YouTube15 for a lifetime 15% off any subscription: https://www.hivehq.ai/pricing/affiliate-outreach-automation 🔎 Discover top TikTok Shop trends and track competitors with FastMoss - use code HIVE25 for an extra 10% off! =============================== 👉 Want the system we use to scale? Start here: https://hivehq.ai 👉 Or want to schedule a demo with us? Book here: https://meetings.hubspot.com/hivehq/sales

    10 min
  7. The Biggest 7 TikTok Shop Mistakes Killing Sales in 2026

    JAN 9

    The Biggest 7 TikTok Shop Mistakes Killing Sales in 2026

    Most brands fail on TikTok Shop for the same reason.They don’t have a system. In this video, I break down the biggest TikTok Shop mistakes I’m seeing in 2026 and how to fix them so creators actually move product and your channel becomes predictable instead of chaotic. We cover: • Why relying only on bots no longer works • How single viral videos quietly kill your forecast • The power of bundles, gift sets, and higher value offers • Why creator feedback and coaching compounds results • How to use GMV Max creative boosting correctly • Building a real creator community, not just a seller center list • Turning samples into a performance lever instead of a sunk cost If you’re working with creators but sales feel inconsistent, fragile, or random, this video will help you rethink your approach. =============================== Want to scale smarter? HiveHQ’s Profit Dashboard gives you full visibility into your margins, KPIs, and real-time performance. Get lifetime 15% off with YouTube15: https://www.hivehq.ai/pricing/profit-analytics-suite Need creators? Automate affiliate outreach + followups and grow faster on TikTok Shop. Use code YouTube15 for a lifetime 15% off any subscription: https://www.hivehq.ai/pricing/affiliate-outreach-automation 🔎 Discover top TikTok Shop trends and track competitors with FastMoss - use code HIVE25 for an extra 10% off! =============================== 👉 Want the system we use to scale? Start here: https://hivehq.ai 👉 Or want to schedule a demo with us? Book here: https://meetings.hubspot.com/hivehq/sales

    7 min
  8. Where to Recruit Affiliates for TikTok Shop Outside of Automation

    JAN 3

    Where to Recruit Affiliates for TikTok Shop Outside of Automation

    In this episode, I break down the newest affiliate recruitment playbook for TikTok Shop sellers navigating a far more competitive landscape. Most brands rely on automation alone — but the ones scaling fastest now layer in multiple recruitment channels with real strategy. I walk through 5 core recruitment channels top brands are using today: Join Brands Social Blast (with GMV-based performance bonuses), Creator Groups & Communities (retainer-backed by content strategists and coaches), Manual Outreach using niche competitor data, CAP/Tap Campaigns powered by agencies like Social Army, and Partner Center CAP program enrollment. This conversation goes deeper than basic outreach tactics. I break down when to use each channel, what signals tell you a creator will convert, where most affiliate recruiting fails, and how serious sellers protect unit economics while scaling an affiliate army. If you want to understand how TikTok rewards early momentum, why units sold and operational consistency impact distribution, and how top sellers recruit smarter instead of louder, this episode is your edge. By the end, you’ll know how to diversify affiliate recruiting, motivate creators using GMV incentives, avoid agency commission traps, and build sustainable creator partnerships that scale into a real distribution channel — not one-off posts. =============================== Want to scale smarter? HiveHQ’s Profit Dashboard gives you full visibility into your margins, KPIs, and real-time performance. Get lifetime 15% off with YouTube15: https://www.hivehq.ai/pricing/profit-analytics-suite Need creators? Automate affiliate outreach + followups and grow faster on TikTok Shop. Use code YouTube15 for a lifetime 15% off any subscription: https://www.hivehq.ai/pricing/affiliate-outreach-automation 🔎 Discover top TikTok Shop trends and track competitors with FastMoss - use code HIVE25 for an extra 10% off! =============================== 👉 Want the system we use to scale? Start here: https://hivehq.ai 👉 Or want to schedule a demo with us? Book here: https://meetings.hubspot.com/hivehq/sales

    12 min
See All (30)

5
out of 5
3 Ratings

About

Welcome to TikTok Shop Secrets, the podcast for eCommerce founders, marketers, and operators ready to scale fast and win big on TikTok Shop. I'm Fernando Campos — Co-Founder of MarketplaceOps and HiveHQ, & operator of a $40M/year supplement brand portfolio. After exiting an Amazon brand and building tools for 7- and 8-figure sellers, I’ve shifted my focus to where the biggest opportunity is today: TikTok Shop. Each episode, I’ll break down real strategies, frameworks, and insider insights to drive millions in revenue across TikTok. Subscribe and unlock the secrets to scaling on TikTok Shop.

Information