Raising Capital for Real Estate Investing

Amy Sylvis
  • 5.0 (35)
  • Investing
  • Updated Weekly

The capital raising game has changed, and syndicators are struggling to attract investors beyond friends and family and raise enough money for their deals. As a result, syndicators and capital raisers are losing out on incredible real estate deals right now because they're not confident they can raise the money they need from investors to take down those deals. Or worse yet, they're having to throw in the towel on their real estate business and go back to their W-2 jobs. My name is Amy Sylvis and I'm the founder and CEO of Sylvis Capital, a real estate syndication company with 3,192 apartment units, 208,000 square feet of flex industrial space, and $436M worth of assets under management. I've successfully raised millions and millions of dollars for my syndication deals from complete strangers on LinkedIn. The Raising Capital For Real Estate Investing podcast will teach you the exact steps that I've taken to turn my once panicked scramble for capital into a capital raising business that allows me to predictably raise capital on command. This show is for you if you find yourself asking questions such as: How do I raise more capital for my real estate syndication deals? How do I raise capital beyond my friends and family? How do I raise more capital at scale instead of inefficient 1:1 conversations? What is the fastest way to raise capital? What is the cheapest way to raise capital? How to get funding for a real estate investment? How do I make sure I never fall short on a capital raise again? How to create a capital raising business that runs on auto pilot? How can I source capital on command for my syndication deals? How do I automate my capital raising for my deals? ….then this podcast is for you!

  1. 6d ago

    044: He Raised $2.4M in 3 Months. Then His Next Two Raises Fell Apart with Dr. Lajide Richard Lawoyin

    If you have successfully raised capital from friends and colleagues but struggle to repeat those results, the problem may not be your ability to raise. It may be how you are attracting and building relationships with new investors. In this episode, Amy sits down with ICU physician and real estate investor Dr. Lajide Richard Lawoyin to unpack his journey from a successful $2.4 million raise to the challenges that followed once his existing network began to tap out. Together, they discuss how to attract investors instead of chasing them, use LinkedIn more intentionally, strengthen your profile for your ideal investor, and move conversations from social media toward meaningful investor relationships. This episode is for you if you've ever wondered: How do I attract new investors when my friends and family are tapped out? How can I raise capital without constantly calling people and asking them to invest? Is my LinkedIn profile actually speaking to my ideal investor? What should my profile photo, banner, headline, and About section communicate to potential investors? Does my LinkedIn profile clearly answer, "What's in it for me?" Should my lead magnet focus on real estate education or the problems my investors actually want to solve? Are LinkedIn engagement groups hurting my reach? Should I use comments or DMs to build relationships with potential investors? How do I use AI without losing my authentic voice on LinkedIn? How do I move someone from a LinkedIn conversation to an investor call?    By the end of this episode, you'll walk away with: A better understanding of why early capital raising success does not always translate into consistent future raises A more intentional approach to attracting investors instead of chasing people in your existing network Practical ways to improve your profile photo, banner, headline, and About section A clearer understanding of why your LinkedIn profile should lead with how you help investors Insight into positioning your lead magnets around what matters most to potential investors A smarter approach to comments and DMs that supports visibility and relationship building Clarity on how AI generated content can create distance between you and potential investors A simple framework for moving LinkedIn conversations toward meaningful investor relationships Practical ways to use lead magnets, webinars, and LinkedIn Lives to educate and nurture prospective investors A stronger understanding of why capital raising needs to be treated like a real business   Hit play to learn how to expand beyond your existing network, position yourself more effectively on LinkedIn, and create a capital raising process built around trust instead of pressure.   Connect with Dr. Lajide Richard Lawoyin! Website: https://3dscapital.com/   Want To Increase Your Capital Raising Capacity? Are you ready to raise capacity beyond friends and family and feel confident in your ability to close deals? Our on-demand course is for you!   🔗 LinkedIn Capital Raising Secrets on Demand  www.capitalraisingsecrets.com    Connect with Amy on LinkedIn Stay updated on her latest strategies, deals, and insights for capital raisers. 🔗 https://www.linkedin.com/in/amysylvis/

  2. Aug 6

    043: LinkedIn Just Gave People a New Kind of Power, And Why Some of You Should Be Worried

    If you're always looking for new investors but overlooking the people who already trust you, you could be missing one of the simplest ways to grow your capital raising business. In this solo episode, Amy shares two practical strategies that have helped her raise capital consistently. She explains how to turn investor distributions into referral opportunities, why making referrals easy leads to better results, and why authentic LinkedIn content is becoming even more important as the platform continues to crack down on low quality AI generated posts. Amy also explains why having a complete capital raising system matters more than mastering just one piece of the process. This episode is for you if you've ever wondered: How can I generate more investor referrals from my existing network? When is the best time to ask investors for referrals? How do I ask for referrals without making investors feel uncomfortable? What should I send a referral before scheduling a call? Why isn't my LinkedIn content attracting the right investors? Is posting more often actually helping my capital raising? How can I create authentic content without relying on AI? Why does my capital raising process still feel inconsistent?  By the end of this episode, you'll walk away with: A simple referral strategy you can implement every time you send investor distributions Practical ways to make referrals easy and natural for your existing investors A better understanding of why educational content can help referrals build trust before the first conversation Insight into how LinkedIn's evolving platform is rewarding authentic, human content A clearer perspective on why quality matters more than posting frequency A practical reminder to use your own experiences and opinions to build credibility online A better understanding of why capital raising requires a complete end to end system Confidence in identifying and strengthening the gaps that may be limiting your capital raises     Hit play to learn how to generate more referrals, create content investors trust, and build a capital raising system that produces consistent results. Want To Increase Your Capital Raising Capacity? Are you ready to raise capacity beyond friends and family and feel confident in your ability to close deals? Our on-demand course is for you!   🔗 LinkedIn Capital Raising Secrets on Demand  www.capitalraisingsecrets.com  Connect with Amy on LinkedIn Stay updated on her latest strategies, deals, and insights for capital raisers. 🔗 https://www.linkedin.com/in/amysylvis/

  3. Jul 30

    042: Your Investors Don't Care About Real Estate. Here's What They Actually Care About with Matt Murphy

    You do not need decades of experience to start raising capital successfully. You need a clear understanding of the people you want to serve and the problems you can help them solve. In this  coaching episode, Amy sits down with Matt Murphy to discuss what it looks like to break through the early stages of capital raising. Together, they explore how to define your ideal investor, create authentic LinkedIn content, and build relationships that lead to trust instead of transactions. Amy also shares a simple three step framework for identifying investor problems, determining whether you can solve them, and knowing when someone is ready to take action. This episode is for you if you've ever wondered: How do I break through the early stages of capital raising? What should my first 90 days on LinkedIn look like? How do I define my ideal investor avatar? Can my niche be too specific? What should I actually post on LinkedIn to attract investors? How do I create content that feels authentic instead of promotional? How do I uncover the real problems my investors are trying to solve? How do I know whether someone is ready to invest today or later?    By the end of this episode, you'll walk away with: A practical roadmap for building your LinkedIn presence during your first 90 days A better understanding of why knowing your ideal investor is the foundation of effective marketing Confidence in creating content that speaks directly to your audience's goals and challenges A new perspective on why solving problems is more important than talking about deals Insight into how narrowing your niche can actually attract more investors A simple framework for having more meaningful conversations with prospective investors A clearer understanding of how to identify whether someone is ready to invest or simply needs more time Actionable ideas for building long term relationships that lead to future investment opportunities   Hit play to learn how to build trust, create content with purpose, and connect with the investors who are the best fit for your business.   Connect with Matt Murphy! Website: https://themidwestmindset.com LinkedIn: https://www.linkedin.com/in/matthewjmurphymmp/ Instagram: https://www.instagram.com/midwest_mindset_partners/ Want To Increase Your Capital Raising Capacity? Are you ready to raise capacity beyond friends and family and feel confident in your ability to close deals? Our on-demand course is for you!   🔗 LinkedIn Capital Raising Secrets on Demand  www.capitalraisingsecrets.com    Connect with Amy on LinkedIn Stay updated on her latest strategies, deals, and insights for capital raisers. 🔗 https://www.linkedin.com/in/amysylvis/

  4. Jul 23

    041: The Investor Questionnaire That Protects You Legally and Fills Your Deals Faster

    If you've built an investor list but still feel like too many people disappear when it's time to invest, you may not have a lead problem. You may have a nurturing problem. In this solo episode, Amy shares three practical strategies she teaches her coaching clients to improve investor conversion during a capital raise. She explains why every investor should complete a profile questionnaire, how segmenting your CRM leads to more relevant investment opportunities, why every investor should give you a "yes" or "no" on every deal, and how live webinars build trust in ways recorded presentations simply cannot. This episode is for you if you've ever wondered: Why are investors expressing interest but not wiring funds? What information should I collect when someone joins my investor club? How can I better understand what each investor is actually looking for? Am I sending the same deal to everyone instead of matching opportunities to their goals? How do I keep investors engaged between deals? Should I follow up with investors who never respond? What can I learn from investors who say "no" to a deal? Are live webinars really more effective than recorded presentations?  By the end of this episode, you'll walk away with: A framework for gathering investor information that strengthens both compliance and relationships A better understanding of how to organize your CRM based on investor goals, risk tolerance, and investment preferences A practical strategy for matching investment opportunities with the right investors instead of sending the same email to everyone A process for collecting meaningful feedback from investors who pass on a deal Insight into why "no" can be one of the most valuable responses in your capital raising business A clearer approach to keeping your investor database active, engaged, and current Confidence in using live webinars to strengthen trust and encourage more investor participation A more intentional investor nurturing process that supports stronger capital raises over time     Hit play to learn how to better understand your investors, improve communication throughout your capital raise, and build stronger relationships that lead to more confident investment decisions. Want To Increase Your Capital Raising Capacity? Are you ready to raise capacity beyond friends and family and feel confident in your ability to close deals? Our on-demand course is for you!   🔗 LinkedIn Capital Raising Secrets on Demand  www.capitalraisingsecrets.com  Connect with Amy on LinkedIn Stay updated on her latest strategies, deals, and insights for capital raisers. 🔗 https://www.linkedin.com/in/amysylvis/

  5. Jul 16

    040: "I Hate Talking About Myself": How to Post on LinkedIn Without Bragging (Joe Rinderknecht)

    What if the biggest thing holding back your capital raises isn't your network, but the way you're communicating your value? In this coaching episode, Amy sits down with multifamily investor Joe Rinderknecht to tackle one of the biggest challenges growing capital raisers face: attracting new investors without feeling salesy. Together, they explore how to move beyond referrals, create authentic LinkedIn content, identify the real goals and fears of ideal investors, and build relationships that naturally lead to investment opportunities. If you've ever struggled with marketing yourself while staying true to who you are, this conversation will change the way you think about capital raising. This episode is for you if you've ever wondered: How do I consistently attract new investors instead of relying only on referrals? What should I post on LinkedIn if I don't want to sound self-promotional? How do I create content that actually resonates with potential investors? Why isn't talking about deals enough to attract capital? How do I identify my ideal investor avatar? What fears and goals should my content address? How do I build trust online before ever asking someone to invest? How can I nurture existing investors while attracting new ones? What happens after someone starts engaging with my content?    By the end of this episode, you'll walk away with: A practical framework for creating investor-focused content instead of property-focused content A better understanding of why relationships—not transactions—drive long-term capital raising success A clear process for identifying your ideal investor's goals, fears, and motivations Insight into how LinkedIn can help you attract and nurture investors at scale Confidence in creating authentic content without feeling like you're bragging or selling A new perspective on positioning real estate as the vehicle instead of the destination Actionable ideas for turning social media engagement into meaningful investor relationships A long-term strategy for building a predictable pipeline of new investor opportunities   Hit play to learn how to build authentic relationships, create content investors actually care about, and position yourself as the trusted guide who helps people reach their financial goals. Connect with Joe Rinderknecht! LinkedIn: https://www.linkedin.com/in/joerinderknecht/ Email: joe@cowboycapital.us   Want To Increase Your Capital Raising Capacity? Are you ready to raise capacity beyond friends and family and feel confident in your ability to close deals? Our on-demand course is for you!   🔗 LinkedIn Capital Raising Secrets on Demand  www.capitalraisingsecrets.com  Connect with Amy on LinkedIn Stay updated on her latest strategies, deals, and insights for capital raisers. 🔗 https://www.linkedin.com/in/amysylvis/

  6. Jul 9

    039: Can't Find Deals That Pencil? Here's How to Partner With People Who Can

    If you're finding great operators but struggling to become the kind of partner they want to work with, this episode will help you stand out for more than just the capital you can bring. In this solo episode, Amy shares a practical four-part checklist for becoming a more attractive co-GP, fund manager, or capital-raising partner. She explains why relationships still drive opportunities, how your online presence shapes first impressions, what experienced operators look for before saying yes to a partnership, and why honesty about your strengths and limitations is one of the fastest ways to build trust. This episode is for you if you've ever wondered: How do I become a more attractive partner to experienced operators? Why do some capital raisers get invited into great deals while others don't? What should I be doing before I ever ask someone to partner with me? How important is my LinkedIn profile and online presence when building credibility? How do I accurately communicate my capital-raising capacity? What makes operators trust someone enough to invite them into a deal? Should I say yes to every partnership opportunity that comes my way? How can I create long-term relationships that lead to better deals?  By the end of this episode, you'll walk away with: A clear framework for becoming the type of partner experienced operators want to work with A better understanding of why relationships should be built long before you need a deal Insight into how your personal brand and online presence influence partnership opportunities A practical approach to communicating your capital-raising capacity with confidence and honesty A new perspective on why reputation and referrals are often more valuable than experience alone Clarity on evaluating whether a partnership is the right fit for both parties Confidence in positioning yourself as a reliable, trustworthy, and valuable long-term partner     Hit play to learn how to build stronger partnerships, increase your credibility, and become the kind of capital raiser operators are excited to work with.   Want To Increase Your Capital Raising Capacity? Are you ready to raise capacity beyond friends and family and feel confident in your ability to close deals? Our on-demand course is for you!   🔗 LinkedIn Capital Raising Secrets on Demand  www.capitalraisingsecrets.com  Connect with Amy on LinkedIn Stay updated on her latest strategies, deals, and insights for capital raisers. 🔗 https://www.linkedin.com/in/amysylvis/

  7. Jul 2

    038: What Capital Raisers Must Do Differently in 2026 with Christy Schnurle

    If you've built a solid network but still find yourself relying on the same investors for every raise, it may be time to rethink how you're building trust, creating content, and expanding your reach. Amy sits with multifamily investor and fund manager Christy Schnurle for a conversation about moving beyond friends and family capital while navigating today's rapidly changing investment landscape. Together, they discuss how to vet operating partners, communicate with investors during uncertain market conditions, create authentic LinkedIn content, and build meaningful relationships that lead to long-term investor trust. This episode is for you if you've ever wondered: How do I find trustworthy operators to partner with on real estate deals? What due diligence should I perform before investing with another sponsor? How do I communicate market uncertainty without creating fear? What should I be telling investors about today's economic environment? Why are my webinars, emails, and content getting less engagement? How do I stand out when investors are overwhelmed with AI-generated content? What type of LinkedIn content actually attracts potential investors? Should I be using cold LinkedIn DMs to raise capital? How do I balance educational content with personal stories on LinkedIn?    By the end of this episode, you'll walk away with: A clearer understanding of how experienced sponsors evaluate potential operating partners Practical ideas for communicating market risks while maintaining investor confidence A better perspective on why authenticity is becoming more valuable than ever in today's content landscape Insight into creating LinkedIn content that connects with investor goals instead of simply teaching real estate concepts A practical framework for using lead magnets to nurture investor relationships over time Clarity on why relationship-building consistently outperforms cold outreach for capital raising Actionable strategies for choosing content and graphic pillars that improve engagement on LinkedIn Confidence in building trust with investors through education, transparency, and consistency    Hit play to learn how to build stronger investor relationships, communicate with confidence during uncertain markets, and create content that attracts the right investors without sacrificing authenticity.   Connect with Christy Schnurle! Website: https://theopalfund.com LinkedIn: https://www.linkedin.com/in/christyschnurle/  Instagram: https://www.instagram.com/christy.schnurle/ Facebook: https://www.facebook.com/people/Christy-Schnurle/61567999375009/   Want To Increase Your Capital Raising Capacity? Are you ready to raise capacity beyond friends and family and feel confident in your ability to close deals? Our on-demand course is for you!   🔗 LinkedIn Capital Raising Secrets on Demand  www.capitalraisingsecrets.com    Connect with Amy on LinkedIn Stay updated on her latest strategies, deals, and insights for capital raisers. 🔗 https://www.linkedin.com/in/amysylvis/

  8. Jun 25

    037: 3 LinkedIn Mistakes that will Keep you from Closing your Next Deal

    If you're posting on LinkedIn but still not attracting the right investors, the problem may not be how often you post. It may be how LinkedIn is reading your activity. In this solo episode, Amy breaks down three common LinkedIn mistakes that may be limiting your reach, weakening your credibility, and keeping qualified investors from finding you. She explains why engagement pods can hurt your account, why chasing virality can confuse the algorithm, and why strategic commenting may be one of the biggest missed opportunities for capital raisers right now. This episode is for you if you've ever wondered: Why am I posting on LinkedIn but still not getting investor conversations? Could engagement pods or comment groups actually hurt my account? Why did my LinkedIn reach suddenly drop? What does the new LinkedIn algorithm want from my content? Should I focus on going viral or staying consistent with my topics? How many content pillars should I be posting about? Why does LinkedIn care about my profile and content alignment? Am I commenting in a way that actually builds relationships? How can I get in front of my target investor without relying only on my own posts? By the end of this episode, you'll walk away with: A clearer understanding of why engagement pods can damage your LinkedIn visibility Insight into how LinkedIn may throttle accounts that use inauthentic engagement tactics A practical reason to stop chasing virality and start building consistency Clarity on why two to three content pillars matter for capital raisers A better understanding of how the algorithm evaluates your profile, posts, and topics together A new strategy for using comments as relationship-building opportunities A clearer picture of where to show up so your target investors can find you Confidence in using LinkedIn in a more authentic, strategic, and investor-focused way    Hit play to learn how to avoid the LinkedIn mistakes that may be costing you visibility, credibility, and investor capital, so you can start building stronger relationships with the right investors.   Want To Increase Your Capital Raising Capacity? Are you ready to raise capacity beyond friends and family and feel confident in your ability to close deals? Our on-demand course is for you!   🔗 LinkedIn Capital Raising Secrets on Demand  www.capitalraisingsecrets.com  Connect with Amy on LinkedIn Stay updated on her latest strategies, deals, and insights for capital raisers. 🔗 https://www.linkedin.com/in/amysylvis/

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About

The capital raising game has changed, and syndicators are struggling to attract investors beyond friends and family and raise enough money for their deals. As a result, syndicators and capital raisers are losing out on incredible real estate deals right now because they're not confident they can raise the money they need from investors to take down those deals. Or worse yet, they're having to throw in the towel on their real estate business and go back to their W-2 jobs. My name is Amy Sylvis and I'm the founder and CEO of Sylvis Capital, a real estate syndication company with 3,192 apartment units, 208,000 square feet of flex industrial space, and $436M worth of assets under management. I've successfully raised millions and millions of dollars for my syndication deals from complete strangers on LinkedIn. The Raising Capital For Real Estate Investing podcast will teach you the exact steps that I've taken to turn my once panicked scramble for capital into a capital raising business that allows me to predictably raise capital on command. This show is for you if you find yourself asking questions such as: How do I raise more capital for my real estate syndication deals? How do I raise capital beyond my friends and family? How do I raise more capital at scale instead of inefficient 1:1 conversations? What is the fastest way to raise capital? What is the cheapest way to raise capital? How to get funding for a real estate investment? How do I make sure I never fall short on a capital raise again? How to create a capital raising business that runs on auto pilot? How can I source capital on command for my syndication deals? How do I automate my capital raising for my deals? ….then this podcast is for you!

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