Wood Craft Blueprints

Jen Fosse

If you’re ready to make money doing what you love, this podcast is your go-to guide for turning your woodworking hobby into a profitable business. Hosted by former six-figure Etsy seller and woodworking mentor Jen Fosse, each episode shares real-world advice on selling wood crafts, pricing for profit, setting up craft fairs, managing supplies, and building confidence with your tools. You’ll learn what actually works in today’s handmade market, how to grow consistent sales, and how to run your woodcraft business with less stress and more joy. Want step-by-step project tutorials and a supportive community to help you grow faster?👉 Join the Wood Craft Blueprints Membership at https://www.woodcraftblueprintsmembership.com/wcb-podcast

Episodes

  1. 14H AGO

    Etsy SEO for Woodworkers: Get Your Listings Seen

    If your Etsy shop isn’t getting sales, it’s probably not because your woodworking isn’t good enough; it’s because buyers can’t find your listings. I went from $100 months to $15,000 months on Etsy once I finally understood how Etsy search actually works. In this video, I’m breaking down Etsy SEO and showing you exactly how to apply it to woodworking listings using real, copy-and-paste examples. You’ll learn how to stop guessing, stop using “woodworker language,” and start using the words buyers are actually typing into Etsy. If you sell woodworking projects on Etsy, or want to, this video will help you get your listings in front of the right people without keyword stuffing or tech overwhelm. 👉 Ready to go deeper? If you want step-by-step guidance, listing audits, and a clear roadmap to your first $1,000 in Etsy sales, check out my Etsy Launch Pad Program. https://www.woodcraftblueprintsmembership.com/EtsyLaunchpad 🎯 Ready to start making money from your woodworking? Join my Wood Craft Blueprints Membership for step-by-step tutorials, seasonal product ideas, pricing help, and everything you need to sell your crafts with confidence: https://www.woodcraftblueprintsmembership.com/wcb-podcast 🎉AND let’s get connected! Website: https://www.woodcraftblueprint.com/ Facebook: https://www.facebook.com/WoodCraftBlueprints Instagram: https://www.instagram.com/woodcraftblueprints/ Pinterest: https://www.pinterest.com/woodcraftblueprints/ Check out the Blog: https://www.woodcraftblueprint.com/category/crafts/ Purchase Digital Files: https://www.etsy.com/shop/WCBprintables

    8 min
  2. JAN 21

    The Ultimate Woodworking Pricing Guide (For Beginners + Sellers)

    If you’ve ever finished a woodworking project and thought, “What do I even charge for this?” this video is for you! Most makers either guess, copy competitors, or underprice their work and hope for the best. In this video, I’m breaking down three proven pricing methods you can use, whether you’re brand new to selling or already have experience. These are the exact pricing strategies I used when building my six-figure Etsy shop, and they’re designed to help you stop guessing, protect your profit, and price with confidence. In this video, you’ll learn: →How to calculate your real project costs (not just materials) →How to factor in labor and overhead the right way →The 3 woodworking pricing methods, from beginner to advanced →When to raise prices (and when not to) →How profit margins affect growth and wholesale opportunities →Why low prices can actually hurt your sales →How presentation, timing, and selling platform affect pricing Whether you sell at craft fairs, online, or plan to turn woodworking into a real business, this guide will give you a clear pricing framework you can reuse again and again. 🎯 Ready to start making money from your woodworking? Join my Wood Craft Blueprints Membership for step-by-step tutorials, seasonal product ideas, pricing help, and everything you need to sell your crafts with confidence: https://www.woodcraftblueprintsmembership.com/wcb-podcast 🎉AND let’s get connected! Website: https://www.woodcraftblueprint.com/ Facebook: https://www.facebook.com/WoodCraftBlueprints Instagram: https://www.instagram.com/woodcraftblueprints/ Pinterest: https://www.pinterest.com/woodcraftblueprints/ Check out the Blog: https://www.woodcraftblueprint.com/category/crafts/ Purchase Digital Files: https://www.etsy.com/shop/WCBprintables

    11 min
  3. JAN 7

    How to Set Realistic Income Goals for Your Woodworking Side Hustle

    If you want to make money woodworking but have no idea what’s actually realistic… this video is going to change that. Instead of guessing at random goals, I’m walking you step-by-step through how to set realistic income targets based on your time, your skills, and your selling channels (NOT someone else’s situation). Inside this video, you’ll learn: 📌 How many hours you actually need for a profitable side hustle 🕒 The difference between shop time vs. audience-building time 🪵 How to choose “signature projects” that sell consistently 💲 The simple formula for calculating your weekly and monthly earning potential 📦 Why batching builds increases your profit without increasing your hours 🛒 Which selling channels make the biggest impact on your income 🎯 How to set milestone goals that keep you moving (and motivated!) 📈 Why tracking your numbers is the secret to consistent growth You’ll walk away knowing exactly how much you can realistically make, and how to build a plan to hit those numbers. 🎯 Ready to start making money from your woodworking? Join my Wood Craft Blueprints Membership for step-by-step tutorials, seasonal product ideas, pricing help, and everything you need to sell your crafts with confidence: https://www.woodcraftblueprintsmembership.com/wcb-podcast 🎉AND let’s get connected! Website: https://www.woodcraftblueprint.com/ Facebook: https://www.facebook.com/WoodCraftBlueprints Instagram: https://www.instagram.com/woodcraftblueprints/ Pinterest: https://www.pinterest.com/woodcraftblueprints/ Check out the Blog: https://www.woodcraftblueprint.com/category/crafts/ Purchase Digital Files: https://www.etsy.com/shop/WCBprintables

    11 min
  4. 11/23/2025

    How to Plan a Month of Builds That Actually Sell

    If you're tired of making projects that sit in your garage, this video walks you through the exact monthly planning system I used to grow my six-figure woodworking business. These are the steps that help you choose the right projects, stay organized, and actually make a profit, not just stay busy! Inside this video, you’ll learn: 🔍 How to do market research that predicts what people will buy 📅 Why planning 3 months ahead is essential 💲 The best price range for fast-selling projects ⏱️ How batching saves hours every month 🗓️ A simple weekly plan for a full month of projects 🪵 Smart material planning that cuts waste and saves money ⚡ My “under one hour” rule for profitable builds 📣 Why multiple selling channels = more consistent sales Whether you're selling at markets, on Etsy, or right from your home workshop, this system helps you work smarter…not harder! 🎯 Ready to start making money from your woodworking? Join my Wood Craft Blueprints Membership for step-by-step tutorials, seasonal product ideas, pricing help, and everything you need to sell your crafts with confidence: https://www.woodcraftblueprintsmembership.com/wcb-podcast 🎉AND let’s get connected! Website: https://www.woodcraftblueprint.com/ Facebook: https://www.facebook.com/WoodCraftBlueprints Instagram: https://www.instagram.com/woodcraftblueprints/ Pinterest: https://www.pinterest.com/woodcraftblueprints/ Check out the Blog: https://www.woodcraftblueprint.com/category/crafts/ Purchase Digital Files: https://www.etsy.com/shop/WCBprintables

    6 min
  5. 11/16/2025

    10 Reasons Why Nobody Is Buying Your Woodworking Projects (and How to Fix Them!)

    Are your handmade wood signs and DIY projects getting no sales? Wondering why your woodworking business isn’t growing, despite all your hard work? In this video, I’m sharing the top 10 reasons your woodworking projects aren’t selling and the easy fixes that can completely change your results. Whether you’re selling on Etsy, at craft fairs, or through Facebook Marketplace, these tips will help you boost sales and build a profitable woodworking business. ✅ Learn what buyers really want ✅ Discover what NOT to do when pricing your crafts ✅ Avoid beginner mistakes in finishing, color choices, and marketing ✅ See how successful woodworkers plan for seasonal demand ✅ And get real tips to make your woodworking side hustle actually pay off 🎯 Ready to start making money from your woodworking? Join my Wood Craft Blueprints Membership for step-by-step tutorials, seasonal product ideas, pricing help, and everything you need to sell your crafts with confidence: https://www.woodcraftblueprintsmembership.com/wcb-podcast 🎉AND let’s get connected! Website: https://www.woodcraftblueprint.com/ Facebook: https://www.facebook.com/WoodCraftBlueprints Instagram: https://www.instagram.com/woodcraftblueprints/ Pinterest: https://www.pinterest.com/woodcraftblueprints/ Check out the Blog: https://www.woodcraftblueprint.com/category/crafts/ Purchase Digital Files: https://www.etsy.com/shop/WCBprintables

    8 min
  6. 11/09/2025

    How I made $2,200 at a Christmas Craft Fair

    Last year, I set up at a 3-day Christmas Market and made $2,200 selling wood crafts 🎄✨ Most of the projects I sold came straight from tutorials inside my Woodcraft Blueprints Membership! In this video, I’m sharing what sold best, my pricing strategies, booth setup tips, and the biggest lessons I learned about connecting with customers. If you’ve ever thought about selling at craft fairs, or just want to know which wood projects actually make money, this breakdown is for you! 👉 Want even more? Inside the Woodcraft Blueprints Membership, you’ll get exclusive behind-the-scenes training for my next craft fair that I won’t share on YouTube, including: My full booth setup from start to finishA detailed breakdown of what sells each dayMy exact pricing strategy (and how I adjust on the fly)Marketing tactics before and during the showWhat worked, what flopped, and real sales numbers📌 Mentioned LINKS: Free 2x4 Christmas Tree Blueprints - https://www.woodcraftblueprintsmembership.com/DIY-Christmas-Tree Folding Display Stand - https://www.woodcraftblueprint.com/craft-fair-folding-display-stand/ Scroll Saw Angel Pattern - https://www.etsy.com/listing/1804885928/angel-pattern-angel-with-wings-tracer?ga_search_query=angel&ref=shop_items_search_1&crt=1&dd=1&logging_key=43125c5d1b13f9d8f0760cf46196ea44936a6845%3A1804885928 🎯 Ready to start making money from your woodworking? Join my Wood Craft Blueprints Membership for step-by-step tutorials, seasonal product ideas, pricing help, and everything you need to sell your crafts with confidence: https://www.woodcraftblueprintsmembership.com/wcb-podcast 🎉AND let’s get connected! Website: https://www.woodcraftblueprint.com/ Facebook: https://www.facebook.com/WoodCraftBlueprints Instagram: https://www.instagram.com/woodcraftblueprints/ Pinterest: https://www.pinterest.com/woodcraftblueprints/ Check out the Blog: https://www.woodcraftblueprint.com/category/crafts/ Purchase Digital Files: https://www.etsy.com/shop/WCBprintables

    11 min
5
out of 5
22 Ratings

About

If you’re ready to make money doing what you love, this podcast is your go-to guide for turning your woodworking hobby into a profitable business. Hosted by former six-figure Etsy seller and woodworking mentor Jen Fosse, each episode shares real-world advice on selling wood crafts, pricing for profit, setting up craft fairs, managing supplies, and building confidence with your tools. You’ll learn what actually works in today’s handmade market, how to grow consistent sales, and how to run your woodcraft business with less stress and more joy. Want step-by-step project tutorials and a supportive community to help you grow faster?👉 Join the Wood Craft Blueprints Membership at https://www.woodcraftblueprintsmembership.com/wcb-podcast

You Might Also Like