From the Ground Up

Heidi Ellsworth and Karol Weyman

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Home & Garden

Join OutdoorCoffeeShop™ podcast series, From The Ground Up, as we open up conversations about what is top of mind for outdoor professionals and the overall industry right now! Listen to this podcast to hear a conversation with special guests from the industry in a Q&A format. Pour a cup of coffee and listen to best practices and advice from a variety of business and industry experts.

Sep 15

AquaStar's Golden Ticket: A Backstage Pass to Innovation

In this From the Ground Up™ episode, host Karol Weyman is joined by Michael Krause of AquaStar Pool Products to talk about the Golden Ticket. Join them as they discuss a unique opportunity for pool industry professionals to visit AquaStar's World Headquarters in Ventura, California. The promotion names seven grand prize winners, each with a guest, for an all-expenses-paid trip planned for early December 2026, with final dates to be confirmed. Don't miss this conversation about how, when and why every pool professional should enter for a chance to win a Golden Ticket. Learn more at OutdoorCoffeeShop.com! https://www.outdoorcoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the weekly OCS newsletter! https://www.outdoorcoffeeshop.com/sign-up Learn more about (Aquastar Pool Products) here! (https://www.outdoorcoffeeshop.com/directory/aquastar-pool-products/posts) Follow Us! https://www.linkedin.com/company/outdoorcoffeeshop/about/?viewAsMember=true https://www.facebook.com/profile.php?id=61579941432080 https://www.instagram.com/outdoorcoffeeshop/?hl=en #AquaStarPoolProducts, #AQUASTARPOOLPRODUCTS #OutdoorCoffeeShop RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #OutdoorProfessionals #OutdoorContractors #OutdoorIndustry #landscaping #Hardscaping #PoolsandSpas
Sep 14

Outdoor Living Takes Center Stage

In this From the Ground Up™ episode, host Karol Weyman sits down with Megan Magana, show manager for the International Pool Spa Patio and Deck Expo, to talk about this year's expo and what attendees can expect from one of the industry's leading events. They discuss why the expo is such an important gathering place and what makes this year's event especially exciting and how contractors, manufacturers and industry partners can make the most of their time at the show. Listeners will hear insights into the education, networking, product innovation and industry connections that make the show a valuable experience for anyone looking to grow their business, expand their knowledge and stay connected to what is happening across the outdoor living marketplace. Learn more at OutdoorCoffeeShop.com! https://www.outdoorcoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the weekly OCS newsletter! https://www.outdoorcoffeeshop.com/sign-up Learn more about the International Pool Spa Patio Expo here! https://www.outdoorcoffeeshop.com/directory/international-pool-spa-patio-expo Follow Us! https://www.linkedin.com/company/outdoorcoffeeshop/about/?viewAsMember=true https://www.facebook.com/profile.php?id=61579941432080 https://www.instagram.com/outdoorcoffeeshop/?hl=en #InternationalPoolSpaPatioExpo #OutdoorCoffeeShop RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #OutdoorProfessionals #OutdoorContractors #OutdoorIndustry #landscaping #Hardscaping #PoolsandSpas
Sep 1

Hardscape North America: Connecting the Industry

In this From the Ground Up™ episode, host Karol Weyman sits down with Robert Bowers P. Eng., VP of Engineering – Hardscapes for the Concrete Masonry and Hardscapes Association (CMHA), to talk about Hardscape North America and why it is such an important event for the hardscape industry. They discuss how the show brings contractors, manufacturers, suppliers and industry leaders together to explore education, technical best practices, product innovation and the future of outdoor living. Robert shares his perspective on how events like Hardscape North America help professionals stay connected, sharpen their skills and bring valuable knowledge back to their businesses and crews, while also highlighting CMHA's role in supporting the hardscape community through education, engineering expertise and industry resources. Coordinated by: Yvette Cruz Edited by: Matthew Ramirez Learn more at OutdoorCoffeeShop.com! https://www.outdoorcoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the weekly OCS newsletter! https://www.outdoorcoffeeshop.com/sign-up Learn more about (Hardscape North America (HNA)) here! (https://www.outdoorcoffeeshop.com/directory/hardscape-north-america) Follow Us! https://www.linkedin.com/company/outdoorcoffeeshop/about/?viewAsMember=true https://www.facebook.com/profile.php?id=61579941432080 https://www.instagram.com/outdoorcoffeeshop/?hl=en #HardscapeNA #OutdoorCoffeeShop RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #OutdoorProfessionals #OutdoorContractors #OutdoorIndustry #landscaping #Hardscaping #PoolsandSpas
Aug 19

From Pool Deck to Patio

In this OutdoorTalk™, Karol Weyman is joined by Logan Barker and Jamie Jaramillo from Noble Tile, along with John Zaprala from Heritage Landscape Supply Group, to explore how tile, hardscapes and pool design work together to create exceptional outdoor living environments. The discussion will cover pool finishes, waterline tile, coping, decking materials, outdoor living trends, installation best practices and common project challenges. Attendees will gain insight into selecting the right materials for pools, patios and outdoor spaces while learning how strong supplier partnerships and thoughtful planning contribute to durable, cohesive projects that exceed customer expectations. Learn more at OutdoorCoffeeShop.com! https://www.outdoorcoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the weekly OCS newsletter! https://www.outdoorcoffeeshop.com/sign-up Learn more about Heritage Landscape Supply Group here! https://www.outdoorcoffeeshop.com/directory/heritage-landscape-supply-group Follow Us! https://www.linkedin.com/company/outdoorcoffeeshop/about/?viewAsMember=true https://www.facebook.com/profile.php?id=61579941432080 https://www.instagram.com/outdoorcoffeeshop/?hl=en #OutdoorCoffeeShop RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #OutdoorProfessionals #OutdoorContractors #OutdoorIndustry #landscaping #Hardscaping #PoolsandSpas #HeritageLandscape, #HERITAGELANDSCAPE
Jul 28

Dive Into Better Service

In this From the Ground Up™ episode, host Karol Weyman chats with Michelle Cooke, director of channel management for Heritage Pool Supply Group and shares how Heritage Pro Service is helping pool service professionals build stronger, more profitable businesses. From rewards and branch support to training opportunities and industry connections, the conversation explores how service companies can gain more value from the partnerships and purchasing decisions they already make. Tune in to learn how the program is designed to support pool pros in the field, at the counter and as they plan for long-term growth. Learn more at OutdoorCoffeeShop.com! https://www.outdoorcoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the weekly OCS newsletter! https://www.outdoorcoffeeshop.com/sign-up Learn more about here! (CUSTOMER DIRECTORY LINK) Follow Us! https://www.linkedin.com/company/outdoorcoffeeshop/about/?viewAsMember=true https://www.facebook.com/profile.php?id=61579941432080 https://www.instagram.com/outdoorcoffeeshop/?hl=en #OutdoorCoffeeShop RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #OutdoorProfessionals #OutdoorContractors #OutdoorIndustry #landscaping #Hardscaping #PoolsandSpas #HeritageLandscape #HeritagePoolSupply #HeritageProfessionalProductsGroup
Jul 28

Pricing Stability: A Competitive Advantage for Pool Contractors

In this From the Ground Up™ episode, host Karol Weyman is joined by Todd Pieri of AquaStar for a conversation on why pricing stability has become a critical advantage for pool contractors. Together, they explore the challenges builders and service professionals face in today's market, how predictable pricing helps contractors plan with confidence, and why shifting the conversation from upfront cost to long-term value can help close more projects. Todd also shares AquaStar's perspective on supporting contractors through innovation, education, and a commitment to helping them succeed in an increasingly competitive marketplace. Learn more at OutdoorCoffeeShop.com! https://www.outdoorcoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the weekly OCS newsletter! https://www.outdoorcoffeeshop.com/sign-up Learn more about AquaStar here! https://www.outdoorcoffeeshop.com/directory/aquastar-pool-products Follow Us! https://www.linkedin.com/company/outdoorcoffeeshop/about/?viewAsMember=true https://www.facebook.com/profile.php?id=61579941432080 https://www.instagram.com/outdoorcoffeeshop/?hl=en #OutdoorCoffeeShop RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #OutdoorProfessionals #OutdoorContractors #OutdoorIndustry #landscaping #Hardscaping #PoolsandSpas #AquaStarPoolProducts, #AQUASTARPOOLPRODUCTS
Jul 22

Contractor Compliance Updates

In this From the Ground Up™ episode, host Karol Weyman sits down with John Kenney, from Cotney Consulting Group, to break down the legal, safety and compliance changes affecting contractors and outdoor construction projects. From labor laws and licensing requirements to insurance, liability, environmental rules and local zoning restrictions, they discuss the areas that can have the biggest impact on day-to-day operations. Listen in for practical guidance on how small contractors can stay informed, reduce risk and prepare for the regulatory shifts likely to shape the next 12 to 24 months. Learn more at OutdoorCoffeeShop.com! https://www.outdoorcoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the weekly OCS newsletter! https://www.outdoorcoffeeshop.com/sign-up Learn more about (Cotney Consulting Group) here! (https://www.rooferscoffeeshop.com/directory/cotney-consulting-group) Follow Us! https://www.linkedin.com/company/outdoorcoffeeshop/about/?viewAsMember=true https://www.facebook.com/profile.php?id=61579941432080 https://www.instagram.com/outdoorcoffeeshop/?hl=en #CotneyConsultingGroup #OutdoorCoffeeShop RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #OutdoorProfessionals #OutdoorContractors #OutdoorIndustry #landscaping #Hardscaping #PoolsandSpas
Jul 16

Smart Watering for Every Season

On this OutdoorTalk™, host Karol Weyman sits down with Luis Andrade of Heritage Landscape Supply Group to discuss the tools and strategies helping landscape professionals make every drop count. From smart controllers and drip irrigation to rain sensors, drainage solutions and low-water landscape design, this conversation will explore how contractors can improve irrigation performance while supporting sustainability, plant health and long-term client satisfaction. Tune in for practical insights that can help contractors build smarter landscapes from the ground up Learn more at OutdoorCoffeeShop.com! https://www.outdoorcoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the weekly OCS newsletter! https://www.outdoorcoffeeshop.com/sign-up Learn more about Heritage Landscape Supply Group here! https://www.outdoorcoffeeshop.com/directory/heritage-landscape-supply-group Follow Us! https://www.linkedin.com/company/outdoorcoffeeshop/about/?viewAsMember=true https://www.facebook.com/profile.php?id=61579941432080 https://www.instagram.com/outdoorcoffeeshop/?hl=en #HeritageLandscape #OutdoorCoffeeShop RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #OutdoorProfessionals #OutdoorContractors #OutdoorIndustry #landscaping #Hardscaping #PoolsandSpas

Join OutdoorCoffeeShop™ podcast series, From The Ground Up, as we open up conversations about what is top of mind for outdoor professionals and the overall industry right now! Listen to this podcast to hear a conversation with special guests from the industry in a Q&A format. Pour a cup of coffee and listen to best practices and advice from a variety of business and industry experts.

Creator

Heidi Ellsworth and Karol Weyman
Years Active

2025 - 2026
Episodes

34
Rating

Clean
Copyright

© 2025
Show Website

From the Ground Up