Dilse Omni : Talks - with Saurabh Agrawal

Saurabh Agrawal
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Today, every brand is chasing Omnichannel growth—but the world of Omnichannel is complex, with multiple moving parts. This podcast is an honest attempt to decode Omnichannel success across industries, exploring how businesses can leverage technology, analytics, AI, and growth marketing to scale. Hosted by Saurabh Agrawal, a seasoned Omnichannel expert with deep experience in tech, analytics, and growth marketing, each episode brings candid conversations with leaders and practitioners who have built growth stories in B2B and B2C brands alike. 🔹 New episodes every fortnight starting October

  1. Aug 9

    Omnichannel playbook of Financial Service industry | Souparno Bagchi X Saurabh Agrawal | DilSe Omni Talks EP21

    India has 9,000+ registered NBFCs, 90% bank account penetration, and a formal credit system barely one generation old. Money can now reach a borrower's account faster than they can cook a packet of noodles.So why does banking still feel like it doesn't know you?In this episode of DilSe Omni Talks, Saurabh sits down with Souparno Bagchi to decode how omnichannel is transforming financial services and fintech in India: from micro-lending unit economics and the India 1-2-3 framework to UPI, account aggregator, tech debt, AI, and why customer experience has become the only real differentiator left.What we discussed in this episode:- Why every company in India wants to become a lender- Fintech vs. financial services - The India 1, India 2, India 3 framework- What digital public infrastructure actually unlocked- The economics of micro-lending- Banking's customer experience problem- Tech debt, AI, and what comes nextAbout the Guest: Souparno Bagchi is a financial services and technology leader whose career spans nearly nine years at TCS over six years at Goldman Sachs, and time in consulting, before crossing into the startup world to build and scale micro-lending businesses. An ISB alumnus who also teaches there, and the son of a banker who spent 32 years in the profession, he has watched Indian banking change from both sides of the counter. His work today sits at the intersection of AI, risk, and the credit divide, who gets access to capital in this country, and who still doesn't.About Dilse Omni:Dilse Omni is a podcast hosted by Saurabh Agrawal, Founder of  DAiOM technologies . The show features conversations with founders, business leaders, and industry experts on omnichannel growth, marketing, retail, and building businesses that last.

  2. Jul 28

    The Agri Business Playbook: Branding, GI Tags & Building a Premium Food Brand | Nitin Puri

    Nearly half of India's workforce depends on agriculture, yet the sector contributes only around 18% of India's GDP. The opportunity is not in adding more farmers. It is in helping farmers earn more by building better businesses, stronger brands, and efficient supply chains. This conversation explores how KisaanSay is working to make that happen.In this episode of Dilse Omni Talks, Saurabh sits down with Nitin Puri, Founder of KisaanSay, to talk about Indian agriculture, food brands, and what it really takes to create more value for farmers.From the story behind KisaanSay and the legacy of Dr. Verghese Kurien to GI Tags, Basmati rice, food quality, omnichannel growth, and the future of farming, this conversation explores the challenges and opportunities shaping India's food ecosystem. Nitin also shares why consumers should look beyond labels and understand where their food comes from.What we cover in this episode: → Why farmers are India's most underrated entrepreneurs → The story behind KisaanSay and its mission → Why the origin of your food matters more than the label → What a GI Tag is and why it matters → The story behind Basmati rice and food fragrances → How KisaanSay selects its products → KisaanSay's business model and omnichannel strategy → The role of technology in agriculture → Lessons from Dr. Verghese Kurien and the story behind IRMA → Why India needs more productivity, not more farmersAbout the Guest:Nitin Puri is the Founder of  @KisaanSay , a farmer-first food brand that works closely with farming communities to bring authentic, high-quality products directly to consumers. An IRMA alumnus, he is passionate about building better value chains and creating a stronger connection between farmers and consumers.About Dilse Omni:Dilse Omni is a podcast hosted by Saurabh Agrawal, Founder of ‪ @daiom-ai . The show features conversations with founders, business leaders, and industry experts on omnichannel growth, marketing, retail, and building businesses that last.📩 Subscribe to our Newsletter: https://tinyurl.com/dilse-omniNitin Puri, KisaanSay, Indian agriculture, farmers, food startup, D2C food brand, GI Tag, Basmati rice, Dr. Verghese Kurien, IRMA, omnichannel, food supply chain, farmer entrepreneurship, sustainable agriculture, DilSe Omni Talks, DAiOM podcast

  3. Jul 15

    Is the Future of Marketing Agentic AI ? - Conversation with Sidharth Gopalakrishnan X Saurabh Agrawal Dilse Omni Talks

    In this episode of DilSe Omni Talks, Saurabh sits down with Sidharth Gopalakrishnan, COO of  NetcoreCloud  , to unpack the one shift every marketing leader needs to understand right now — Agentic AI.Marketing has moved from automation to autonomy. Agents that plan, decide, and act on their own are no longer a research demo — they're already running campaigns. Drawing on insights from a recent seminar hosted by Economic Times, Google, and Netcore, Sidharth breaks down what happens when Google Cloud's infrastructure meets Netcore's marketing stack, and why most brands are still thinking about AI the wrong way.What we cover in this episode: → What Agentic Marketing actually means, beyond the buzzword → How the Google Cloud x Netcore partnership is built, and why it matters → Where agent-based systems are already changing campaign efficiency → The operational reality of deploying Agentic agents at scale → What marketers get wrong aboutAgentic Marketing → Where customer engagement is headed in an agent-first worldAbout the Guest: Sidharth Gopalakrishnan is the COO of Netcore, a leading customer engagement and marketing technology platform, where he drives strategy on AI-led marketing transformation and enterprise partnerships, including Netcore's collaboration with Google Cloud.About DilSe Omni: DilSe Omni is a podcast by Saurabh Agrawal, CEO of DAiOM consulting , focused on honest conversations around omnichannel growth, marketing leadership, and building businesses that last, one insight at a time.

  4. Jun 30

    E18: Growth Playbook by India's First Internet Entrepreneur | Sanjeev Bikhchandani X Dilse Omni

    In this episode of DilSe Omni Talks, Saurabh sits down with Padma Shri Sanjeev Bikhchandani — founder of Info Edge, the company behind Naukri.com, 99acres, Jeevansathi, and Shiksha — and one of India's most celebrated venture investors, having backed Zomato and Policybazaar before anyone else believed in them.What makes Sanjeev's journey truly remarkable is not just what he built — but how he built it. Every business in the Info Edge portfolio started with a customer insight so simple it was hiding in plain sight. Why do people read job magazines from the back? Why do property seekers need local, not national, inventory? Why do students need authentic reviews, not institute-published rankings? These were not market research findings. They were observations about real human behaviour — and they became the foundation of four companies that have touched hundreds of millions of Indian lives.What we cover in this episode:→ The observation in an office that led to Naukri→ The traffic magnet strategy that beat Monster.com without spending on ads→ The full untold story behind Hari Sadu Naukri ad→ The anti-portfolio — saying no to Flipkart, Ola, Lenskart, and Snapdeal twice→ Why Info Edge's best investment decision was simply waiting→ The four rules for naming a brand — and the mistakes most founders make→ How to shortlist a startup idea when you are getting five ideas a day→ The right questions to ask a founder before backing them→ Inspiration behind Ashoka University→ India's AI strategy→ Advice to young entrepreneurs, teenagers, and anyone trying to figure out what to build

  5. Jun 16

    How to Build Iconic Consumer Brands in India | Ankur Khaitan | DilSe Omni Talks E17

    What does it actually take to build a brand that lasts — not just one that scales?In this episode of DilSe Omni Talks, Saurabh sits down with Ankur Khaitan, Principal at Fireside Ventures — one of India's most respected consumer brand-focused venture funds — for one of the most grounded conversations we've had about brand building, omnichannel strategy, and what investors actually look for when they back a consumer brand for the long term.They have backed some of India's most recognised consumer brands — and Ankur brings a rare combination of investment rigour and genuine brand empathy to this conversation.What we cover in this episode:→ What makes a consumer brand truly iconic — and what separates the ones that last from the ones that plateau → How VC's think about investing in consumer brands — the thesis, the filters, and what gets them excited → The omnichannel lens — how investors evaluates a brand's offline and online strategy together → Real playbooks from brands — what worked, what didn't, and what every founder can learn → The mistakes most consumer brands make when scaling from D2C to omnichannel → What the next five years of Indian consumer brand building actually looks likeIf you're a founder building a consumer brand, thinking about raising capital, or trying to understand what separates good brands from iconic ones — this episode is essential listening.

  6. May 27

    Scaling India's Convenience Retail Chain - New Shop Story with Aastha Almast

    India has 1.4 billion people and fewer than 1,000 organised convenience stores. The US has 300,000. Korea has two lakh. That gap is exactly what Aastha Almast, co-founder of  @newshop_official  , set out to fill — and in this episode of DilSe Omni Talks, she tells us everything about how she's doing it.From winning a government railway station tender against international giants to building a tech-first franchise model that has been profitable for three consecutive years — this is one of the most grounded and honest conversations we've had about retail, entrepreneurship, and what it actually takes to build something that works across India's beautifully diverse markets.Key Takeaways: → Why India's convenience retail market is one of the biggest untapped opportunities in the country → How NewShop won the Anand Vihar Railway Station tender without wearing a suit → Why the franchise model is the only model that truly scales across India→ How NewShop uses tech to give franchise owners predictive demand intelligence → The retail media business generating 35% of NewShop's profit→ Quick commerce — friend or foe for convenience retail? → The vision to empower 10,000 entrepreneurs through convenience retailing by 2030 → Aastha's journey from youngest stockbroker to child actress to retail founder

  7. May 9

    Building a D2C Publishing Business | E15 Dilse Omni Talks

    What does it take to build India's most innovative D2C book brand — and then take it to Shark Tank?In this episode of DilSe Omni Talks, Saurabh sits down with Anurag, Founder of @zebralearnYT — the brand that's reimagining how business and marketing books are written, designed, and delivered in India.This is not your typical publishing story. ZebraLearn didn't set out to just sell books. They set out to make learning actually work — with visual, structured, and deeply researched books built for founders, marketers, and growth professionals who don't have time to wade through 400 pages of filler.In this episode, we cover:→ How ZebraLearn was built from scratch as a D2C publishing brand → The Shark Tank India journey → The real process behind writing a ZebraLearn book — research, structure, design, and what makes it different → The omnichannel gap in India's publishing and learning space → What books ZebraLearn has published and who they're written for → Where the brand is headed next — online, offline, and everything in between → What Anurag has learned about building a product-first D2C brand in India

  8. Apr 24

    The Omnichannel Playbook Behind Newme's Growth | Sumit Jasoria X Dilse Omni Talks E14

    How NEWME Built the Fast Fashion Empire in 3 Years | Sumit Jasoria | DilSe OmniFrom ₹3.4 crore to ₹200+ crore revenue n under three years —  @newme_asia  's co-founder and CEO Sumit Jasoria joins  @dilseomni  for one of the most honest conversations we've had about building a Fast Fashion D2C brand in India. We go deep on their tech-first approach to fast fashion, why they went offline just 13 months after launch, how NEWME Zip is changing fashion delivery, and what it really takes to build a Gen Z brand from scratch when you've never worked in fashion a day in your life.In this episode, you’ll learn:1. How NEWME's AI-powered trend engine works 2. The Friday FOMO drop model and 48-hour sell testing 3. Why offline stores are a revenue strategy, not brand building4. NEWME Zip and the 60-minute fashion delivery bet 5. How pin code-level inventory mapping works in practice6. Why NEWME gives ESOPs to store floor staff7. Building omnichannel when you own the entire tech stack8. Advice for D2C founders on getting their brand DNA right

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Today, every brand is chasing Omnichannel growth—but the world of Omnichannel is complex, with multiple moving parts. This podcast is an honest attempt to decode Omnichannel success across industries, exploring how businesses can leverage technology, analytics, AI, and growth marketing to scale. Hosted by Saurabh Agrawal, a seasoned Omnichannel expert with deep experience in tech, analytics, and growth marketing, each episode brings candid conversations with leaders and practitioners who have built growth stories in B2B and B2C brands alike. 🔹 New episodes every fortnight starting October

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