Ads Actually

Alvaro Berrios
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Ads Actually—the podcast where we cut through the BS and talk about how ads actually work. I'm Alvaro Berrios, and I've spent years helping business owners like you turn messy ad campaigns into profitable machines. If you're tired of complicated strategies that don't translate to your business, you're in the right place. Let's simplify your ads together.

  1. Ep15: Meta's Maximize Value of Conversions: When to Use It & How to Set It Up (Complete Guide)

    5D AGO

    Ep15: Meta's Maximize Value of Conversions: When to Use It & How to Set It Up (Complete Guide)

    Confused about Meta's Maximize Value of Conversions bidding strategy? This complete guide shows you exactly what it is, when to use it, and how to set it up for optimal results. In this essential tutorial, discover: - What Maximize Value of Conversions actually does - How it differs from other bidding strategies - When you SHOULD use this setting (and when you shouldn't) - Step-by-step setup process for your campaigns - Which businesses benefit most from this strategy - Common mistakes that waste money with this setting This bidding strategy can be incredibly powerful for the right businesses - but it can also tank performance if used incorrectly. Listen to this episode before making the switch! Perfect for: Ecommerce businesses, subscription services, and advertisers with varying transaction values who want to optimize for revenue, not just conversions. 🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅ : https://www.alvaroberrios.com/schedule-a-call 🎧Ep11: How to Set Up Meta Lead Campaigns (2026 Edition) 🎧Ep12: How to Set Up Meta Sales Campaigns (2026 Edition)

    11 min
  2. Ep14: Meta's NEW AI Video Generator: Create Ad Videos with AI (Game-Changing Feature!)

    FEB 10

    Ep14: Meta's NEW AI Video Generator: Create Ad Videos with AI (Game-Changing Feature!)

    Video ads perform better. You know this. But creating them? That's expensive, time-consuming, and a pain if you don't have a big budget or a team. Not anymore. Meta just announced AI-generated videos are coming to their ads platform — and this is about to level the playing field for small businesses and bootstrapped advertisers. In this episode, you'll discover: How Meta's AI video generation actually works (and when it's rolling out)What types of videos you can create without filming a single thingWhy this is a game-changer for advertisers who've been priced out of video advertisingThe quality you can expect from AI-generated video adsHow to prepare your campaigns to take full advantage of this featureWhat this means for creative testing and scaling your ads No more $5,000 video shoots. No more scrambling to find UGC creators. Meta's AI will do the heavy lifting for you. This is the future of ad creative — and it's coming faster than you think. Tune in so you're ready when it drops. 🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call

    10 min
  3. Ep13: ChatGPT Ads Are HERE: What Advertisers Need to Know (Tested in USA Now!)

    JAN 29

    Ep13: ChatGPT Ads Are HERE: What Advertisers Need to Know (Tested in USA Now!)

    OpenAI just started testing ads in ChatGPT in the United States - and this could be the biggest advertising opportunity since Google Ads launched! Here's everything advertisers need to know about this groundbreaking development. In this breaking news analysis, discover: How ChatGPT ads actually work and where they appearWhat the initial testing reveals about ad formatsWhy this is a MASSIVE opportunity for early adoptersHow ChatGPT ads differ from traditional search adsStrategic considerations for this new advertising channelWhat businesses should prepare for when it fully launches This isn't just another ad platform - this is AI-powered conversational advertising at unprecedented scale. ChatGPT has millions of active users, and ads are finally coming. Perfect for: Forward-thinking marketers, advertising professionals, and business owners who want to stay ahead of the next major advertising platform shift. The future of advertising is conversational - are you ready? 🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call

    8 min
  4. Ep12: How to Set Up Meta Sales Campaigns (2026 Edition)

    JAN 23

    Ep12: How to Set Up Meta Sales Campaigns (2026 Edition)

    If you're running an ecommerce store or selling products online, this episode is your blueprint for setting up Meta sales campaigns that actually convert in 2026. The Andromeda algorithm handles things differently than the old system, and if you haven't updated your approach, your campaigns are probably struggling. In this step-by-step guide, you'll discover: The campaign structure that maximizes sales performance with AndromedaHow to set up targeting and audiences for the new algorithm (yes, it's different)Creative strategies that drive purchases instead of just clicksBidding and budget settings optimized for 2026Critical mistakes that are tanking your sales campaigns right now This isn't theory—it's what's working TODAY. Tune in and set up your sales campaigns the right way so you can start 2026 with revenue growth, not ad spend regret. Whether you're just getting started or you're spending $50K/month, we can help! ✅ Need help with ads management? Book a call here: https://www.alvaroberrios.com/schedule-a-call

    21 min
  5. Ep11: How to Set Up Meta Lead Campaigns (2026 Edition)

    JAN 23

    Ep11: How to Set Up Meta Lead Campaigns (2026 Edition)

    Meta's Andromeda algorithm changed the game—and if you're still setting up lead campaigns the old way, you're leaving money on the table. In this episode, I walk you through the exact campaign structure, settings, and strategies that are working RIGHT NOW in 2026. No outdated advice, no guesswork—just what's actually performing. You'll learn: The ideal campaign structure for Andromeda (it's simpler than you think)New lead quality features Meta rolled out that you need to turn on immediatelyTargeting strategies that work WITH the algorithm instead of against itCreative best practices that get people to actually fill out your formsThe biggest setup mistakes I see killing performance in 2026 Whether you're launching your first lead campaign or fixing one that's underperforming, this episode will get you set up the right way from day one. Whether you're just getting started or you're spending $50K/month, we can help!✅ Need help with ads management? Book a call here: https://www.alvaroberrios.com/schedule-a-call

    22 min
  6. Ep10: Year end Audit

    JAN 8

    Ep10: Year end Audit

    Before you launch into 2026, take time to conduct this essential year-end audit! Learn how to analyze your 2025 performance data to set yourself up for massive success in the new year. In this comprehensive audit framework, discover: - How to properly analyze your 2025 ad performance data - Funnel analysis techniques to identify revenue leaks - Honest assessment questions for evaluating your offer - Key metrics that reveal what's working (and what's not) - Strategic insights to extract from your data - Action steps to implement for 2026 success Don't make the same mistakes in 2026! This systematic review process helps you identify what to double down on, what to fix, and what to eliminate completely. Perfect for: Business owners, marketers, and advertisers who want to enter 2026 with clarity, focus, and a data-driven strategy for growth. Invest time in this audit now and watch your results explode next year! Whether you're just getting started or you're spending $50K/month, we can help! ✅ Need help with ads management? Book a call here: https://www.alvaroberrios.com/schedule-a-call

    21 min
  7. Ep9: Embrace AI

    JAN 8

    Ep9: Embrace AI

    The advertising landscape is changing FAST - and AI is no longer optional. If you're still hesitant about using AI in your marketing, this video is your wake-up call. In this honest and critical discussion, discover: - Why AI adoption is now mandatory, not optional - The competitive gap growing between AI users and non-users - Real examples of how AI is transforming advertising results - Common fears about AI (and why they're holding you back) - Practical first steps to start leveraging AI today - What happens to businesses that ignore this shift This isn't hype - it's reality. Advertisers embracing AI are seeing dramatically better results while those resisting are watching their costs rise and performance decline. Perfect for: Business owners, marketers, and advertisers who are hesitant about AI or unsure how to start integrating it into their strategy. The future is here. The question is: will you be part of it? Whether you're just getting started or you're spending $50K/month, we can help! ✅ Need help with ads management? Book a call here: https://www.alvaroberrios.com/schedule-a-call

    18 min
  8. Ep8: Andromeda Campaign Structure

    12/17/2025

    Ep8: Andromeda Campaign Structure

    Want your Meta campaigns to THRIVE with the new Andromeda algorithm? This complete tutorial shows you exactly how to structure campaigns that work WITH the algorithm, not against it! In this step-by-step blueprint, discover: - The ideal campaign structure for Andromeda optimization - How to set up ad sets that align with the new algorithm - Creative strategies that Andromeda rewards - Targeting approaches that maximize algorithm efficiency - Budget and bidding settings optimized for Andromeda - Common campaign structures that NOW hurt performance Stop fighting the algorithm! Campaigns built specifically for Andromeda are seeing dramatically better results - and this tutorial shows you exactly how to build them. Perfect for: Facebook advertisers, media buyers, and marketers who want to maximize their campaign performance by aligning with Meta's latest algorithm update. Build your campaigns the RIGHT way and let Andromeda work FOR you! Whether you're just getting started or you're spending $50K/month, we can help! ✅ Need help with ads management? Book a call here: https://www.alvaroberrios.com/schedule-a-call

    15 min
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About

Welcome to Ads Actually—the podcast where we cut through the BS and talk about how ads actually work. I'm Alvaro Berrios, and I've spent years helping business owners like you turn messy ad campaigns into profitable machines. If you're tired of complicated strategies that don't translate to your business, you're in the right place. Let's simplify your ads together.

Information

  • Creator
    Alvaro Berrios
  • Years Active
    2025 - 2026
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © Alvaro Berrios
  • Show Website
    Ads Actually