Ads Actually

Alvaro Berrios
  • 5.0 (1)
  • Marketing
  • Weekly

Welcome to Ads Actually—the podcast where we cut through the BS and talk about how ads actually work. I'm Alvaro Berrios, and I've spent years helping business owners like you turn messy ad campaigns into profitable machines. If you're tired of complicated strategies that don't translate to your business, you're in the right place. Let's simplify your ads together.

  1. Oct 29

    Ep31: Google Ads NEW Feature: Channel Prioritization for Performance Max (Finally, More Control!)

    Ep5: PMAX Part 1 https://open.spotify.com/episode/7wNtJSSRFsdAM2KK0w3ipy?si=lpaEV9nsQL21ZiSe9lOL9w Ep6: PMAX Part 2 https://open.spotify.com/episode/0zRWSIVJqzF014ccQ7ydcl?si=Hx4fsgSVR4KJq83DBiFc_w Google just released a game-changing beta for Performance Max - Channel Prioritization! You can now steer how your budget is spent across channels, giving you control that PMax advertisers have been asking for. Here’s everything you need to know. In this beta breakdown, discover: - What channel prioritization actually does and how it works - The difference between High Priority and Low Priority channels - How to set budget allocation percentages for specific channels - How this rolls out across Search, Shopping, PMax, and Demand Gen - Why this is huge for advertisers who opted out of Display or Search Partners - Smart strategies to use these new controls effectively For years, Performance Max was a “black box” where Google decided everything. Now YOU can prioritize the channels that matter and cap spend on the ones you value less - all while keeping the AI benefits! Perfect for: Google advertisers running Performance Max, PPC managers who want more control over channel spend, and marketers who’ve been hesitant about PMax’s lack of transparency. Take control of your Performance Max budget today! 🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅ :https://www.alvaroberrios.com/schedule-a-call

    Ep31: Google Ads NEW Feature: Channel Prioritization for Performance Max (Finally, More Control!)

  2. Oct 23

    Ep30: BIG Meta Change: You Can NO LONGER Exclude Placements (Here’s What To Do Now)

    Meta just made a major change to placements - you can no longer exclude specific placements from your campaigns! The most you can do now is adjust bids up or down on certain placements. This changes how we need to think about campaign setup going forward. In this important update breakdown, discover: - Exactly what changed with Meta placement controls - Why you can no longer exclude placements completely - How the new bid adjustment system works (increase/decrease) - What this means for your campaign strategy moving forward - How to adapt your approach to work with this change - Smart ways to use bid adjustments to influence delivery This is a fundamental shift in how placement control works! Instead of excluding placements you don’t want, you’ll need a new strategy to steer your budget toward the placements that actually perform. Perfect for: Meta advertisers, media buyers, and marketers who need to understand this placement change and adjust their campaign strategy accordingly. Don’t get caught off guard - learn how to adapt now! 🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call

    Ep30: BIG Meta Change: You Can NO LONGER Exclude Placements (Here’s What To Do Now)

  3. Oct 9

    Ep29: Meta’s NEW AI Feature: Turn Your Videos Into Still Graphics Automatically (Free Creative Testing!)

    Meta just released a brilliant new feature that turns your uploaded videos into still graphics automatically - and the results are actually impressive! This is the easiest way to test more creative without lifting a finger. In this feature breakdown, discover: - How Meta’s new video-to-graphics feature actually works - How it pulls screenshots and adds auto-generated text - Why some graphics are completely NEW creative ideas - How this lets you test more creative effortlessly - Best practices for using these auto-generated graphics - How to review and select the best AI-created images More creative variations = better testing = better results! And the best part? Meta does all the work for you by generating these graphics from videos you’ve already uploaded. Perfect for: Meta advertisers who want more creative variety, marketers short on design resources, and anyone looking to test more ad creative without the extra work. Let Meta generate your next winning creative automatically! 🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call

    Ep29: Meta’s NEW AI Feature: Turn Your Videos Into Still Graphics Automatically (Free Creative Testing!)

  4. Oct 2

    Ep28: ChatGPT Ads Are HERE: How to Launch Your First Campaign (Step-by-Step Tutorial 2026)

    ChatGPT Ads are officially here - and this is a MASSIVE opportunity for early advertisers! In this complete tutorial, I break down why this is such a huge opportunity AND walk you through launching your first ChatGPT campaign step-by-step. In this hands-on guide, discover: - Why ChatGPT Ads are a golden opportunity right now - How ChatGPT Ads differ from Google and Meta advertising - Step-by-step walkthrough to launch your first campaign - The exact settings to choose for best results - How to reach ChatGPT's massive user base - Early-adopter advantages you can capitalize on today Being early to a new ad platform is where the biggest wins happen. This is your chance to get in before the competition floods in and costs go up! Perfect for: Digital marketers, business owners, and advertisers who want to get ahead on the newest advertising platform before everyone else catches on. Don't wait - launch your first ChatGPT Ads campaign today! 🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅

    Ep28: ChatGPT Ads Are HERE: How to Launch Your First Campaign (Step-by-Step Tutorial 2026)

  5. Sep 28

    Ep27: Meta One EXPLAINED: All Pricing Tiers Breakdown for Advertisers & Creators (2026)

    Meta just launched Meta One - and there's a lot to unpack! In this video, I break down every pricing tier and explain exactly what each one means for advertisers and creators so you can decide which is right for you. In this complete breakdown, discover: What Meta One actually is and why it was releasedEvery pricing tier explained in simple termsWhat features come with each tierWhich tier is best for advertisers vs creatorsWhether Meta One is worth it for your businessKey considerations before choosing a plan Don't sign up for the wrong tier! This breakdown helps you understand exactly what you're getting at each level so you can make the smartest choice for your goals and budget. Perfect for: Meta advertisers, content creators, and business owners trying to decide if Meta One is worth it and which pricing tier fits their needs. Watch before you choose your plan!

    Ep27: Meta One EXPLAINED: All Pricing Tiers Breakdown for Advertisers & Creators (2026)

  6. Sep 4

    Ep26: Meta Won't Let You Publish Your Campaign? Here's the FIX (Bypass Glitchy Errors!)

    Frustrated because Meta won't let you publish your campaign due to an error? Here's what most advertisers don't realize: a HUGE chunk of these errors are just glitches! In this episode, I show you exactly how to get around these false errors and publish your campaign. In this quick troubleshooting guide, discover: Why many Meta publishing errors are just glitches (not real problems)How to tell if your error is a genuine issue or a bugThe exact workaround to publish when Meta blocks youStep-by-step process to bypass glitchy errorsWhen you SHOULD actually pay attention to an errorHow to save time instead of troubleshooting phantom problems Stop wasting hours trying to "fix" errors that aren't even real! This simple workaround will get your campaigns live when Meta's system is glitching. Perfect for: Meta advertisers stuck on publishing errors, marketers frustrated by Ads Manager bugs, and anyone who's been blocked from launching a campaign by a mysterious error. Get your campaigns live and stop fighting the glitches!

    Ep26: Meta Won't Let You Publish Your Campaign? Here's the FIX (Bypass Glitchy Errors!)

  7. Aug 28

    Ep25: NEW Meta Feature: Lock Budget to Specific Ads (Finally Possible in 2026!)

    Meta just released a feature advertisers have wanted for YEARS! You can now dedicate a specific percentage of your budget to individual ads - and control exactly how long that allocation lasts. This changes how we control ad delivery forever! In this feature breakdown, discover: How Meta's new ad-level budget allocation actually worksHow to set a specific budget percentage for any adSetting the duration for your budget allocationWhy this solves the "budget hogging" problem for goodStrategic use cases for guaranteeing ad deliveryCommon mistakes to avoid with this new control Before this, the algorithm decided everything about budget distribution between ads. Now YOU have direct control over exactly how much each ad gets and for how long! Perfect for: Meta advertisers who want more control over budget distribution, marketers testing new creatives, and anyone frustrated with the algorithm starving their best ads. Take control of your ad budgets like never before! #MetaAds #BudgetControl #MetaAdsUpdate #FacebookAdvertising #AdBudgeting

    Ep25: NEW Meta Feature: Lock Budget to Specific Ads (Finally Possible in 2026!)

  8. Jun 3

    Ep24: Performance Max for Lead Generation: Test Results (With Important Caveats!) 2026

    I've been testing Google Performance Max for lead generation - and I'm getting surprisingly GOOD results! But this is NOT a universal recommendation. Here's what worked, what to watch out for, and the critical caveats you need to know. 🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call ✅Google Performance Max Guide: 🎧Ep5: Performance Max Part 1: https://open.spotify.com/episode/7wNtJSSRFsdAM2KK0w3ipy?si=X0xQ39RkRyqPfn1VfOCBlw 🎧Ep6: Performance Max Part 2: https://open.spotify.com/episode/0zRWSIVJqzF014ccQ7ydcl?si=fgJteuZ9T3W9Y3LIUsdPOA In this honest case study breakdown, discover: - My actual Performance Max lead generation test results - Why I'm reconsidering my "purchases only" stance (but with limits) - Critical caveats before you try this yourself - Specific scenarios where Performance Max works for leads - Situations where you should AVOID Performance Max for leads - What metrics to monitor to ensure success This is real data from real testing - not hype! I'm sharing both the wins AND the warnings you need to make an informed decision. Perfect for: Google advertisers exploring new lead generation strategies, PPC managers testing unconventional approaches, and agencies managing diverse client goals. Tune in before launching Performance Max for leads! #GooglePerformanceMax #LeadGeneration #PPCTesting #GoogleAds #PerformanceMarketing

    Ep24: Performance Max for Lead Generation: Test Results (With Important Caveats!) 2026
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About

Welcome to Ads Actually—the podcast where we cut through the BS and talk about how ads actually work. I'm Alvaro Berrios, and I've spent years helping business owners like you turn messy ad campaigns into profitable machines. If you're tired of complicated strategies that don't translate to your business, you're in the right place. Let's simplify your ads together.

Information

  • Creator
    Alvaro Berrios
  • Years Active
    2025 - 2026
  • Episodes
    31
  • Rating
    Clean
  • Copyright
    © Alvaro Berrios
  • Show Website
    Ads Actually