The Entrepreneurial Esthetician

Katrina Lewis Dixon

Welcome to The Entrepreneurial Esthetician — where we talk about the good, the bad, and the BS beyond the treatment room. Online, the beauty industry looks flawless — but behind the scenes? It’s messy, inspiring, and full of lessons. This podcast pulls back the wax strip to reveal what it’s really like to build a business as an Entrepreneurial Esthetician. Hosted by Katrina Lewis Dixon, founder of Tropix Gal Inc., this show is for estheticians, solo estheticians, and beauty business owners who are ready to heal their hustle and build a brand that aligns with both profit and peace.

  1. 11/06/2025

    The OG of Bushbalm: Kiana Buzza on Branding, Work Culture & Growth

    In this episode of The Entrepreneurial Esthetician, Katrina sits down with Kiana Buzza, Brand Marketing Manager at Bushbalm, to dive into the glow-up story behind one of the most iconic skincare brands in the industry. From humble beginnings in Ottawa to becoming a international name in post-wax skincare, Kiana shares on how Bush Balm started, marketing tips and tricks for estheticians, and how to survive your next trade show. Kiana isn’t just a marketing pro — she’s one of the OGs who helped build the Bush Balm brand from the ground up. Katrina and Kiana also get real about what it takes to stand out in a competitive beauty market, how to build authentic connections with your clients and community, and how to turn every opportunity (even the chaotic ones) into growth. If you’re an aspiring esthetician, beauty professional, or entrepreneur, this episode will give you major insight and hopefully some inspiration. ✨ Tune in and learn how to grow your beauty brand, market with confidence, and master your next trade show like a pro. In this episode: 00:00:00 - Introduction   00:00:22 - Personal Connection 00:02:42 - Early Days & Dragon’s Den Story 00:05:26 - Customer Impact & Community 00:08:48 - Products & Limited Editions   00:12:13 - Marketing Support for Estheticians 00:16:17 - Team Culture & Company Growth 00:21:44 - Networking & Community Events 00:23:19 - Trade Shows & Marketing Strategies 00:29:44 - Lightning Round: Favorites & Tools 00:33:18 - Closing @tropixgalinc @theentreprenurialesthetician @bushbalmpro @bushbalm @kbuzza

    34 min

About

Welcome to The Entrepreneurial Esthetician — where we talk about the good, the bad, and the BS beyond the treatment room. Online, the beauty industry looks flawless — but behind the scenes? It’s messy, inspiring, and full of lessons. This podcast pulls back the wax strip to reveal what it’s really like to build a business as an Entrepreneurial Esthetician. Hosted by Katrina Lewis Dixon, founder of Tropix Gal Inc., this show is for estheticians, solo estheticians, and beauty business owners who are ready to heal their hustle and build a brand that aligns with both profit and peace.