Music Moneyball

Music Moneyball

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Music Moneyball is a podcast about the future of music rights investment. Inspired by the Moneyball philosophy, we spotlight the funds, investors, and innovators using data, strategy, and creativity to unlock hidden value in catalogs and define music as one of today’s most compelling alternative asset classes.

1D AGO

Music Fastball: Turning data ambition into a plan for music funds

There’s a lot of noise around data in music rights. Very little of it helps you decide what to do on a Monday morning. We recently introduced the Catalog Maturity Curve to benchmark what “good” looks like for music funds. In this Fastball we take the first driver of maturity, Data & Infrastructure, and make it practical. This is where most teams start to feel the strain. More catalogs, more statements, more investor questions. The challenge is knowing what to prioritise. What is essential, what is strategic, and what is just more work? We walk through a simple approach: establish the baseline, focus on the capabilities that move the needle, and turn that into a plan you can actually deliver. As the market matures, this is becoming a real point of differentiation. Brought to you by Standard Innovation. ► Stay up to date Newsletter: ⁠⁠https://standard-innovation.com/subscribe/music-moneyball⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/company/standard-innovation-ltd⁠⁠ ► About Standard Innovation Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure. ► Episode Links Standard Innovation: ⁠⁠https://standard-innovation.com⁠⁠ ► Credits Hosts: Emma Griffiths, Tom Mullen Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records

25 min
FEB 10

Inside the M&G x Seeker partnership: where capital meets creativity w/ Ciaran Mulligan & Evan Bogart

What happens when institutional capital meets creative execution? In this episode of Music Moneyball, we’re joined by Evan Bogart, Founder and CEO of Seeker Music, and Ciaran Mulligan, CIO at M&G Life, to explore how their partnership bridges two worlds to build a modern music investment platform. Evan and Ciaran share how Seeker combines frontline creative strategy with institutional investment discipline, underwriting stable catalog cash flows while layering creative upside on top. We discuss Seeker’s acquisition philosophy, why strategy comes before modeling, and how an active approach to catalog management can change an asset’s trajectory. The conversation also covers operational rigor, in-house administration, and what it takes to translate between finance and music as the asset class continues to mature. Brought to you by Standard Innovation. ► Stay up to date Newsletter: ⁠⁠⁠⁠https://standard-innovation.com/subscribe/music-moneyball⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/company/standard-innovation-ltd⁠⁠⁠⁠ ► About Standard Innovation Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure. ► Episode Links Seeker Music: ⁠https://www.seekermusic.com M&G: ⁠⁠⁠⁠https://www.mandg.com ► Credits Guests: Evan Bogart, Founder and CEO of Seeker Music, and Ciaran Mulligan, CIO at M&G Life Hosts: Tom Mullen, Sam Morey Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records

50 min
FEB 3

Music Fastball: Where music catalog valuation breaks down w/ Alaister Moughan

Music catalog valuation lives or dies on data quality. In this episode of Music Fastball, we’re joined by valuation expert Alaister Moughan, who talks through the messy reality of music royalty data and why headline revenue numbers can be misleading when valuing catalogs. We also dig into what happens after the deal. As institutional standards rise, funds are being judged not just on valuation at acquisition, but on how assets perform in day-to-day operations. We discuss why the handoff between valuation and operations often breaks down, and why closing that gap matters for accountability, reporting, and understanding performance over the life of a fund. Brought to you by Standard Innovation. ► Stay up to date Newsletter: ⁠⁠⁠https://standard-innovation.com/subscribe/music-moneyball⁠⁠⁠ LinkedIn: ⁠⁠⁠https://www.linkedin.com/company/standard-innovation-ltd⁠⁠⁠ ► About Standard Innovation Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure. ► Episode Links Moghan Music: https://www.moghanmusic.com Standard Innovation: ⁠⁠⁠https://standard-innovation.com⁠⁠⁠ ► Credits Guest: Alaister Moughan — Founder, Moghan Music Hosts: Tom Mullen, Sam Morey Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records

26 min
JAN 27

What institutional capital looks for in music rights w/ Brian Richards

Institutional investors are changing how music rights are evaluated. In this episode of Music Moneyball, Brian Richards, Founder and Managing Partner of Artisan, joins us to explain what that shift looks like in practice, from pricing and capital structure to execution and exits. Brian sits at the centre of the catalog market, advising funds, labels, and platforms on capital raising, portfolio sales, and complex financing. Drawing on that vantage point, he breaks down how expectations have evolved as the market has matured, why realised outcomes now matter more than narrative, and where differentiation still creates edge. We also explore why headline multiples are misleading, how private credit has reshaped capital structures, and why secondaries are becoming a normal part of portfolio management rather than a red flag. Brought to you by Standard Innovation. ► Stay up to date Newsletter: ⁠⁠https://standard-innovation.com/subscribe/music-moneyball⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/company/standard-innovation-ltd⁠⁠ ► About Standard Innovation Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure. ► Episode Links Artisan: https://www.artisan1.com Standard Innovation: ⁠⁠https://standard-innovation.com⁠⁠ ► Credits Guest: Brian Richards — Founder and Managing Partner, Artisan Hosts: Emma Griffiths, Tom Mullen, Sam Morey Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records

49 min
JAN 21

Music Fastball: Introducing the Catalog Maturity Curve

The bar has moved in music rights investing. As institutional capital continues to scale into the asset class, funds are being judged less on what they buy and more on how portfolios are run. Operating maturity is no longer a nice-to-have. It’s being priced into outcomes. In our first Music Fastball episode, we introduce the Catalog Maturity Curve — a new operating benchmark for music investment funds. We explore how leading asset classes define operating maturity, why it now matters for music rights investors, and how maturity shows up in underwriting confidence, reporting, diligence, and exits. Benchmark your fund with our quick assessment: https://standard-innovation.com/assessments/data-maturity-assessment Brought to you by Standard Innovation. ► Stay up to date Newsletter: ⁠https://standard-innovation.com/subscribe/music-moneyball⁠ LinkedIn: ⁠https://www.linkedin.com/company/standard-innovation-ltd⁠ ► About Standard Innovation Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure. ► Episode Links Standard Innovation: ⁠https://standard-innovation.com⁠ ► Credits Hosts: Emma Griffiths, Tom Mullen, Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records

16 min
JAN 6

Why discipline beats hype in music rights investing w/ Golnar Khosrowshahi

What separates enduring music rights companies from the rest? In this episode of Music Moneyball, we’re joined by Golnar Khosrowshahi, Founder and CEO of Reservoir, to explore how a disciplined, data-led approach has shaped one of the most respected independent music companies in the world. Golnar reflects on the deals that shaped Reservoir’s evolution, from TVT to Tommy Boy, and how they reinforced a long-term, music-first investment philosophy. We discuss how Reservoir evaluates music at the song level, prices risk realistically, and creates value through operational execution. The conversation also looks at Reservoir’s growing presence in emerging markets, where local partnerships position the business for the next wave of global music growth. Brought to you by Standard Innovation. ► Stay up to date Newsletter: https://standard-innovation.com/subscribe/music-moneyball LinkedIn: https://www.linkedin.com/company/standard-innovation-ltd/ ► About Standard Innovation Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure. ► Episode Links Reservoir: https://www.reservoir-media.com Standard Innovation: https://standard-innovation.com ► Credits Golnar Khosrowshahi — CEO and Founder, Reservoir Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records

38 min
12/16/2025

Reactivating icons: the Bing Crosby holiday playbook w/ Primary Wave's Adam Lowenberg

How do you take an artist whose prime was nearly a century ago and make them feel culturally relevant today? In this festive Music Moneyball special, Adam Lowenberg (CMO, Primary Wave) breaks down the playbook for reactivating legacy catalogs, using Bing Crosby as the case study. We cover how Primary Wave builds multi-year marketing plans with estates, turns sexasonal spikes into long-term growth, and executes across digital, brand partnerships, sync, and global markets — balancing commercial ambition with artist integrity. Brought to you by Standard Innovation. ► Stay up to date Newsletter: https://standard-innovation.com/subscribe/music-moneyball LinkedIn: https://www.linkedin.com/company/standard-innovation-ltd ► About Standard Innovation Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure. ► Episode Links Primary Wave: https://primarywave.com Standard Innovation: https://standard-innovation.com ► Credits Guest: Adam Lowenberg — Chief Marketing Officer, Primary Wave Hosts: Emma Griffiths, Tom Mullen, Sam Morey Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records

53 min
12/10/2025

Why AI is about to break the music valuation model w/ Benji Rogers

The music industry is standing at a crossroads where AI will either become the biggest new revenue stream in its history or trigger the largest transfer of value away from rights holders and into AI platforms. In this episode, we sit down with entrepreneur and technologist Benji Rogers (Sureel AI, Lark42) to unpack what that means for music investors and catalog buyers. Benji argues that most funds are still pricing catalogs off 10–18x past revenues as if the next decade will look like the last, without modelling how AI will change what gets played, synced and surfaced by pushing the cheapest viable audio over premium IP. We explore how attribution and licensing design could turn AI from an opaque threat into a metered, recurring revenue stream, and why unreleased, un-scraped and more novel recordings may soon become some of the most mispriced assets in the market. At stake is whether music investors capture the upside of this shift — or accidentally finance the next major wealth transfer out of the music ecosystem. Brought to you by Standard Innovation. ► Stay up to date Newsletter: ⁠https://standard-innovation.com/subscribe/music-moneyball⁠ LinkedIn: ⁠https://www.linkedin.com/company/standard-innovation-ltd⁠ ► About Standard Innovation Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure. ► Episode Links Sureel AI: https://www.sureel.ai Lark42: https://www.lark42.com Standard Innovation: https://standard-innovation.com ► Credits Guest: Benji Rogers — Co-President, Sureel AI; Partner, Lark42 Hosts: Emma Griffiths, Tom Mullen, Sam Morey Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records

1h 13m
12/02/2025

Building an operational edge in overlooked rights w/ Tom Tyler

The smarter money in music is quietly moving into the overlooked layers of the market, where only a few operators have the infrastructure to compete. In this episode, we sit down with Tom Tyler, CEO and co-founder of Rezonate Music Rights, to unpack how he and co-founder and hit producer Cam Blackwood are building one of the most differentiated platforms in the space. Drawing on Tom’s two decades in capital markets and Cam’s studio track record, we dig into Rezonate’s core thesis: producer and mixer royalties that are credible, cash flowing and meaningful in scale, yet historically underserved because they are operationally hard to underwrite. Tom walks through how they combine transparent liquidity for producers with a purpose-built valuation and data stack, and how their partnership with Bridgepoint is structured to scale capital while keeping culture at the centre of value creation. Brought to you by Standard Innovation. ► Stay up to date Newsletter: https://standard-innovation.com/subscribe/music-moneyball LinkedIn: ⁠https://www.linkedin.com/company/standard-innovation-ltd⁠ ► About Standard Innovation Standard Innovation is the data consultancy that helps music funds unlock higher valuations and exit multiples through better infrastructure. ► Episode Links Rezonate Music Rights: https://rezonatemusicrights.com Standard Innovation: https://standard-innovation.com ► Credits Guest: Tom Tyler — CEO & Co-founder, Rezonate Music Rights Hosts: Emma Griffiths, Tom Mullen, Sam Morey Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records

39 min
11/25/2025

Why music rights deals are getting smarter w/ Michael Poster

The next wave of returns in music won’t come from buying bigger catalogs, but from buying smarter. In this episode, we sit down with Michael Poster, Partner and Chair of Music Acquisitions & Financing at Michelman & Robinson, to unpack how the market has broadened and matured, why “alternative” strategies aren’t alternative anymore, and how smart buyers are quietly creating value through structure, aggregation, and data-led uplift. From sub-$10m deals to billion-dollar portfolios, Michael’s seen the full cycle: raising capital, rolling up catalogs, exiting to large asset managers, and now architecting the secondary sales that define the next phase of music as an asset class. Brought to you by Standard Innovation. ► Stay up to date Newsletter: ⁠https://standard-innovation.com/subscribe/music-moneyball⁠ LinkedIn: ⁠https://www.linkedin.com/company/standard-innovation-ltd⁠ ► About Standard Innovation Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure. ► Episode links Michelman & Robinson: ⁠https://www.mrllp.com Standard Innovation: ⁠https://standard-innovation.com ► Credits Guest: Michael Poster — Partner and Chair of Music Acquisitions & Financing at Michelman & Robinson Hosts: Emma Griffiths, Tom Mullen, Sam Morey Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records

40 min
11/11/2025

The untapped upside in music catalog operations w/ Henry Marsden

At Music Moneyball, we believe value doesn’t come from just owning a catalog—it comes from how well you run it. In Episode 2, we sit down with Henry Marsden (Founder, Fix Music) to unpack why operational discipline and clean data are the real edge in music rights. Henry’s seen this from every angle—touring as a musician with Elton John, building and selling an indie publisher, managing iconic catalogs, and now helping funds and rights owners unlock yield through better data operations. Brought to you by Standard Innovation. ► Stay up to date Newsletter: ⁠https://standard-innovation.com/subscribe/music-moneyball⁠ LinkedIn: ⁠https://www.linkedin.com/company/standard-innovation-ltd⁠ ► About Standard Innovation Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure. ► Episode links Fix Music: https://www.fixmusic.ai/ Standard Innovation: https://standard-innovation.com/ ► Credits Guest: Henry Marsden — Founder, Fix Music Hosts: Emma Griffiths, Tom Mullen, Sam Morey Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records

54 min
10/29/2025

How the smartest buyers are valuing music catalogs in 2025 w/ Sachin Saggar

Is catalog value about owning the biggest hits, or knowing how to operate the rights you buy? Sachin Saggar (RedBrick Advisors) joins Emma Griffiths, Tom Mullen, and Sam Morey (Standard Innovation) to break down how the smartest buyers value music catalogs today—what drives premiums, where hidden basis points live, and why better data and infrastructure are the edge. Plus: AI’s real impact and the pitfalls investors still underestimate. Brought to you by Standard Innovation. ► Stay up to date Newsletter: ⁠https://standard-innovation.com/subscribe/music-moneyball⁠ LinkedIn: ⁠https://www.linkedin.com/company/standard-innovation-ltd⁠ ► About Standard Innovation Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure. ► Episode links RedBrick Advisors: https://redbrick-advisors.com Standard Innovation: https://standard-innovation.com ► Credits Guest: Sachin Saggar — Co-Founder, RedBrick Advisors Hosts: Emma Griffiths, Tom Mullen, Sam Morey Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records

41 min

12 Episodes

Music Moneyball is a podcast about the future of music rights investment. Inspired by the Moneyball philosophy, we spotlight the funds, investors, and innovators using data, strategy, and creativity to unlock hidden value in catalogs and define music as one of today’s most compelling alternative asset classes.

Creator

Music Moneyball
Years Active

2025 - 2026
Episodes

12
Rating

Clean
Copyright

© Music Moneyball
Show Website

Music Moneyball