Dolia Talks | Wine, spirits and beverages marketing and sales

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Dolia Talks interviews the best wine, spirits and beverages professionals to discuss the latest trends in sales and marketing such as new distribution strategies, branding, communication ideas, and the role of digital media. For more information on Dolia, head to getdolia.com.

Episodes

  1. 4D AGO

    Exporting wine to China | The complete playbook

    Today we are joined by Jean-Charles Letellier, one of the most recognised Asian wine market experts, to discuss why most European wineries fail in Asia and the key rules for success. AGENDA: 0:01:22 - Why Western Wine Brands Fail in Asia 0:03:50 - Branding & Packaging for Asian Markets 0:11:10 - Best Regions & Cities in China 0:12:45 - Importer & Distributor Strategy 0:15:39 - Wine Preferences & Market Trends 0:21:35 - Consumer Profile & Behavior 0:27:48 - E-Commerce & Supermarket Strategy 0:30:23 - Distribution Channels & Local Partnerships 0:31:57 - Marketing Mix: Digital vs. Physical 0:37:44 - Why Export to Asia? 0:40:13 - Market Prioritization Strategy Find out more on Dolia Follow Jean-Charles on LinkedIn Follow Dolia on LinkedIn Follow Dolia on Instagram and TikTok

    41 min

  2. FEB 4

    A new approach to wine branding | Hospitality strategies for wineries | How wineries can make business on Instagram | Julia Lindholm CEO @ Château de Malherbes

    Julia Lindholm is the CEO of Château de Malherbes, a winery redefining wine branding strategies in Bordeaux. Julia is pushing for a new approach in the wine industry, with a strong focus on hospitality and wine tourism and a unique approach to Instagram and social media.  AGENDA 1:04 Julia's journey into wine and taking over Château Malherbes 4:15 A new approach to wine branding  12:02 Wine tourism as a discovery engine and customer connection 14:34 LinkedIn, Instagram strategy, and brand ambassador approach 31:07 Working with importers, sommeliers, and international markets 36:54 Building from scratch during COVID, finding the right partners 45:38 No/low wine and Gen Z habits 52:28 Quickfire

    56 min

  3. JAN 20

    Why the wine industry needs consolidation | How to export wine to the UAE | Finding the best distributors | Chris Caldwell, formerly CEO @ Stoli & CFO @ Enotria

    Chris Caldwell is the former Global CEO at Stoli. Prior to this experience, he spent more than two decades in the food & beverage industry, holding managerial positions at Enotria, Diageo and Fonterra. AGENDA 2:05 Why the wine market is declining 13:51 Why the wine market needs consolidation 17:25 How to work effectively with distributors 26:44 Export markets, tariffs and internationalisation 36:50 Quickfire

    43 min

  4. JAN 6

    [EN] Selling a 180.000€ Wine Bottle | How Wine Auctions Work | The next wine export markets | The profile of new wine investors with Amayès Aouli

    Amayés Aouli is the Global Head of Wine and Spirits at Bonhams, one of the best auction houses in the World. Amayès is a true connoisseur of the wine market, from the dynamics of the wine auction market, to how wine prices are set, the influence of these prices on the wine industry and how to create a fine wine. Amayés also shares insights on market and consumer trends, including strategies to attract younger generations to fine wine and the impact of recent US tariffs. AGENDA: 01:06 Understanding the Wine Auction Market 02:38 Macro Changes in Wine Regions and Buyer Trends 04:56 Impact of US Tariffs on the Wine Market 08:27 Defining Fine Wine and Investment Potential 14:40 Marketing and Communication in the Fine Wine Market 17:13 Profiles of Fine Wine Buyers 19:21 Attracting Young Consumers to Fine Wine 21:25 Technology in Wine Auctions 22:59 Wine as a Luxury Item and Investment 28:09 Emerging Wine Producers and Modern Trends 31:57 Impact of Auction Prices on Wine Value 40:26 Future Trends and Consumer Behavior

    45 min

  5. 12/19/2025

    [IT] Il ruolo del marketing manager nel vino | Perché la comunicazione delle cantine è noiosa | Strategie di marketing per cantine con Sara Pugnale, Marketing Manager di Brancaia

    Sara Pugnale è la marketing manager di Brancaia, cantina toscana fondata nel 1981 che oggi fattura 6.3 milioni di Euro. Sara ci racconta cosa significhi fare la marketing manager in cantina e condivide le migliori strategie per vendere più vino tramite l'hospitality e i canali digitali.

    1 hr

  6. 12/02/2025

    [EN] Building the most beautiful brand in the beverage market with Thorsten Konrad, Founder of ODE

    Thorsten Konrad is the founder of ODE, an alcoholic aperitif brand which is making waves with its unique bottle and obsession for high quality products. Thorsten started ODE from scratch with no prior experience in beverage, investing heavily into quality and design. Now, ODE is considered one of the best aperitif brands and is taking on a huge market by storm. Find out more on ⁠⁠⁠Dolia⁠⁠⁠ Find out more on ODE Find new wine sales jobs on ⁠⁠⁠Dolia Jobs⁠⁠⁠ Follow Dolia on ⁠⁠⁠Instagram⁠⁠⁠ and ⁠⁠⁠Linkedin

    39 min

  7. 11/18/2025

    [IT] Come creare un brand, il mercato no-alcohol e i segreti della distribuzione con Giovanni Rastrelli, founder di Sodamore

    Giovanni Rastrelli è il fondatore di Sodamore, un brand di soda, birra e vino analcolici che sta ridefinendo la categoria nel mercato italiano anche tramite la distribuzione con Eataly, Signorvino e L'Antico Vinaio. Scopri di più su ⁠⁠⁠Dolia⁠⁠⁠ Scopri di più su Sodamore Trova lavori nel mondo del vino su ⁠⁠⁠Dolia Jobs⁠⁠⁠ Segui Dolia su ⁠⁠⁠Instagram⁠⁠⁠ e ⁠⁠⁠Linkedin

    41 min
  8. [EN] The end of wine glass bottles, sustainability in the wine industry, and the future of wine e-commerce with Santiago Navarro, founder of Packamama

    11/11/2025

    [EN] The end of wine glass bottles, sustainability in the wine industry, and the future of wine e-commerce with Santiago Navarro, founder of Packamama

    Today we are joined by Santiago Navarro, founder of Packamama, a startup revolutionising wine packaging through flat bottles made with recycled PET, to discuss wine packaging, the future of wine e-commerce, and the impact of sustainability in the wine industry. Find out more on ⁠⁠Dolia⁠⁠ Find new wine sales jobs on ⁠⁠Dolia Jobs⁠⁠ Follow Dolia on ⁠⁠Instagram⁠⁠ and ⁠⁠Linkedin

    43 min
  9. [IT] Simone Ingrassia, founder di Become Somm | Social media per cantine | Marketing del vino

    11/04/2025

    [IT] Simone Ingrassia, founder di Become Somm | Social media per cantine | Marketing del vino

    Nell'ultimo episodio di Dolia Talks, parliamo con Simone Ingrassia di Become Somm del ruolo del social media per le cantine, le migliori strategie di comunicazione digitale, e degli errori più comuni da evitare.

    31 min
  10. [EN] Scaling a Wine Brand to 30 Million Bottles, Wine Sales Techniques and The Future of the Wine Market with Robin Copestick, Managing Director @ Freixenet Copestick

    10/28/2025

    [EN] Scaling a Wine Brand to 30 Million Bottles, Wine Sales Techniques and The Future of the Wine Market with Robin Copestick, Managing Director @ Freixenet Copestick

    Today we are joined by Robin Copestick, founder of iHeart, one of the most successful wine brands in the world which he scaled to 30 million bottles sold in a year, and currently Managing Director at Freixenet Copestick to discuss the future of wine sales, the truth on tariffs, and the secrets of scaling a wine brand. Find out more on ⁠Dolia⁠ Find new wine sales jobs on ⁠Dolia Jobs⁠ Follow Dolia on ⁠Instagram⁠ and ⁠Linkedin

    44 min
  11. [EN] Winery Branding, The Future of Agencies and What Wineries are Getting Wrong on Young Generations with Christophe Kaczmarek of Caaaaaaat and Coq Au Vin

    10/18/2025

    [EN] Winery Branding, The Future of Agencies and What Wineries are Getting Wrong on Young Generations with Christophe Kaczmarek of Caaaaaaat and Coq Au Vin

    Today we are joined by Chris Kaczmarek, founder of Caaaaaaat, a natural wine brand, and Coq Au Vin, a wine agency, to discuss branding, the role of agents and intermediation, and what wineries are getting wrong about communication and marketing. We also touch upon alternative marketing strategies very few wineries are implementing and upcoming market trends. Find out more on Dolia Find new wine sales jobs on Dolia Jobs Follow Dolia on Instagram and Linkedin

    51 min
  • 11 Episodes

About

Dolia Talks interviews the best wine, spirits and beverages professionals to discuss the latest trends in sales and marketing such as new distribution strategies, branding, communication ideas, and the role of digital media. For more information on Dolia, head to getdolia.com.

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