Filmosity Podcast

Andrew Lee
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  • Marketing
  • Updated Biweekly

This podcast brings you entrepreneurs and operators who’ve grown their brands past seven figures, experts who’ve made an impact in their industries, and creators who’ve built communities people care about. We talk about business, marketing, brand building, and all the lessons learned along the journey.

Episodes

  1. The $30M Framework To Building a Magnetic Brand

    11/29/2025

    The $30M Framework To Building a Magnetic Brand

    Jake Karls has built Midday Squares into a powerhouse brand making over 135,000 bars per day, selling 65+ million bars, and landing in over 10,000 stores across North America including Costco, Whole Foods, and Walmart. But the secret to their success isn't just great chocolate—it's storytelling, authenticity, and building out loud. In this episode, we dive deep into Jake's $30 million framework for building a magnetic brand that people can't ignore. From overcoming deep insecurities about communication to becoming one of the most captivating storytellers in the consumer brand space, Jake shares the exact strategies that turned Midday Squares from a condo kitchen startup into a business on track to hit $100 million. We explore the power of building in public, why attention is the most valuable currency in today's economy, how to find product-market fit through data, and why therapy became one of the top three most important investments in their business. Jake also opens up about his burnout, the importance of serendipity, and how he balances the relentless grind of entrepreneurship with protecting his mental health and relationships. If you're building a brand, creating content, or trying to stand out in a crowded market—this conversation is packed with actionable insights you can't afford to miss. Thank you so much for tuning in. It means more than you can imagine. Chapters 00:00:00 INTRO - The Rainmaker Behind 65 Million Bars Sold 00:04:02 From Class Clown to Entrepreneur - Jake's Origin Story 00:09:26 The Power of Storytelling - How to Connect with Your Audience 00:19:05 Building in Public - Why Every Brand Needs to Tell Their Story 00:27:26 Finding Product Market Fit - The Data-Driven Approach 00:30:17 The Rainmaker Role - Making Friends and Making Noise 00:38:31 Serendipity in Business - The Equinox Sauna Story 00:42:26 The Burnout Breaking Point - Learning to Slow Down 00:48:52 Therapy as a Business Strategy - The Secret to Partnership Success 01:00:32 The Road to 100 Million - What's Next for Midday Squares Guest: Jake Karls, Rainmaker & Co-Founder, Midday Squares Instagram: https://www.instagram.com/jakekarls/ Midday Squares: https://www.instagram.com/middaysquares/ Website: https://middaysquares.com/ Connect with us: Instagram: https://www.instagram.com/filmositymedia/ Website: https://filmosity.ca/ Contact: info@filmosity.ca

    1h 7m
  2. This YouTuber Posted Every Week for 9 years. Here’s what she learned.

    11/15/2025

    This YouTuber Posted Every Week for 9 years. Here’s what she learned.

    Keltie O'Connor has been posting YouTube videos every single week for 9 straight years. With over 700,000 subscribers and 240 million views, she's mastered the art of sustainable content creation. In this episode we dive deep into the secret behind her consistency, and all the learnings she had as a creator posting on YouTube for nearly a decade. Thank you so much for tuning in. It means more than you can imagine. Chapters 00:00:00 INTRO 00:01:53 What's the secret to her consistency? 00:04:49 How Keltie gets so many ideas. 00:10:03 The Art of YouTube Thumbnails. Making Boring Topics Sexy 00:19:51 Delegation as a creator. The struggles she faced. 00:27:44 Fear virality. Why going viral isn't as good as people think. 00:32:38 Brand partnerships and making money on YouTube 00:38:07 Keep your full-time job while you are creating 00:51:46 What Keltie's weekly creative system looks like for her to produce consistent videos 00:59:32 How to build a positive and loyal community 01:04:09 What's her short-form strategy? 01:15:03 Podcast Show Tradition Question - Question from the previous guest Guest: Keltie O'Connor, YouTube Creator  ⁨@KeltieOConnor⁩  Instagram: https://www.instagram.com/keltieoconnor/ Connect with us: Instagram: https://www.instagram.com/filmositymedia/ Website: https://filmosity.ca/ Contact: info@filmosity.ca

    1h 24m
  3. The Marketing Strategy That’s Printing MILLIONS for Brands

    11/01/2025

    The Marketing Strategy That’s Printing MILLIONS for Brands

    Drew Urquhart went from D1 basketball player to building a marketing empire that's generating millions for brands. In this episode, we dive deep into the exact strategies that helped him scale his agency Banch Marketing to over $350,000/month while managing 100+ clients. Thank you so much for tuning in. Chapters 00:00:00 Introduction - From Basketball Court to Marketing Beast 00:01:16 The Secret Sauce - Product Quality Over Everything 00:05:46 Building God the Father - From Basement to Million Dollar Brand 00:08:49 The $85K Month Secret - Brand Ambassador Program Hack 00:17:17 The 7-Touch Point Marketing System 00:39:19 Bad Ads Work Better than "Good" Ads 00:45:36 Black Friday Strategy & Seasonal Marketing 00:48:17 AI in Marketing - The Future of SEO & Content 00:57:12 Building a 100+ Client Agency - The Pod System 01:21:40 From NBA Dreams to Business Reality Guest: Drew Urquhart, CEO & Founder, Banch Marketing Instagram: https://www.instagram.com/banchmarketing/ Website: https://banchmarketing.com/ Connect with us: Instagram: https://www.instagram.com/filmositymedia/ Website: https://filmosity.ca/ Contact: info@filmosity.ca

    1h 34m
  • 3 Episodes

About

This podcast brings you entrepreneurs and operators who’ve grown their brands past seven figures, experts who’ve made an impact in their industries, and creators who’ve built communities people care about. We talk about business, marketing, brand building, and all the lessons learned along the journey.

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