Beyond the Brand with Tracy Stroderd

Tracy Stroderd
  • 5.0 (2)
  • Self-Improvement

Beyond the Brand with Tracy Stroderd is a weekly podcast that explores the stories, struggles, and successes behind the people driving impact in their communities and industries. Through honest dialogue and powerful storytelling, Tracy, along with her guests will share their journeys of building businesses, finding purpose, overcoming obstacles, and creating impact. With nearly 30 years of experience coaching entrepreneurs, Tracy creates a safe and empowering space for unscripted conversations with business leaders, changemakers, and dreamers. If you’re looking for honest conversations, powerful insights, and a little inspiration to help you find direction, balance or healing, you’re in the right place.

Episodes

  1. Feb 23

    I Will Live This Day As My Last - Show Guest: Mr. Johnny Lascha

    Good morning, friend, and welcome back to Beyond the Brand. Today’s episode is deeply personal and incredibly powerful. I’m joined by someone who has been part of my life for over 26 years — Mr. Johnny Lascha. Many of you know Johnny as the man behind the camera, capturing the magic at Unwrap The Best You Women’s Health & Wellness Symposium year after year. But this time, he steps fully into the spotlight. From opera singer and cruise director to videographer, entrepreneur, relationship coach, and three-time cancer warrior — Johnny shares the story of how life slowly “eroded” the layers that once defined him and revealed something deeper. In this conversation, we explore: • What happens when your identity is stripped away  • Navigating throat cancer, kidney cancer, and a new diagnosis  • Losing your voice — literally and figuratively  • The power of presence and living each day as if it truly matters  • Letting go of “losing strategies” in marriage and learning relational empathy  • Why “You are enough” is more than a motivational phrase  • Reinventing yourself at 60 and going back to school  • The intersection of health, relationships, and resilience Johnny vulnerably shares how his biggest challenges reshaped his mindset — from being the “hero” to learning how to simply be present. His perspective on resilience, identity, and purpose will leave you thinking differently about your own story. This episode is about evolution, not perfection.  It’s about surrender, strength, and showing up anyway.  And it’s a reminder that sometimes what feels like erosion is actually refinement. If you’ve ever faced a health scare, an identity shift, a relationship struggle, or simply found yourself asking, “Who am I now?” — this conversation is for you. As always, thank you for being here. I Let’s grow together. Johnny Lascha is a four-time certified relationship coach who's helped thousands of women reclaim their voice and transform their relationships.  He is the founder of Beachside Health & Life Coaching on Florida's Space Coast. After losing his own voice to stage III throat cancer, Johnny rebuilt his life from the inside out.  Now, as a leader in a 35,000 member marriage support group, he guides deeply caring women to speak up with confidence, set unshakable boundaries, and create relationships where they feel heard, respected, and fully alive. To connect with Johnny: For Freebies like Relationship Quizzes, Communication Tools, Blogs and More: https://relationshipvoice.com/  My Signature 52 Pre-recorded and Live Program - The RISE Framework for Relational Living - https://relationshipvoice.com/opt-in One Free Consult Session Calendar: https://relationshipvoice.com/communication-breakthrough   Johnny Lascha (LaShay) – Certified Relationship Coach  Experience 1 Free Empowerment Session: Relationship Voice

    30 min

  2. Feb 2

    Alignment Over Hustle: Living Well

    What if the diagnosis isn’t the real problem… but rather the pace of life we’ve been living? In this episode of Beyond the Brand, Tracy Stroderd revisits her Type 1 diabetes journey—but from a very different angle. This isn’t about labs, numbers, or medical labels. It’s about what the experience taught her about slowing down, self-advocacy, and designing a life that actually supports wellbeing instead of constantly draining it. Tracy opens up about the moment she realized she had handed her authority over to others, ignored her intuition, and learned the hard way that self-advocacy isn’t optional—it’s a life skill. From navigating the healthcare system to reshaping her business and personal life, she shares how choosing alignment over hustle changed everything. You’ll hear how small, intentional shifts—prioritizing rest, saying no without guilt, and honoring what your body and spirit need—can lead to more clarity, creativity, and impact… often with less effort. Tracy also reflects on what happens when your life truly matches your values, and why “doing less, but better” can be the most powerful decision you make. If you’re feeling exhausted, stretched thin, or quietly wondering if there’s another way to live and work—this conversation is for you. So grab your coffee, get comfy, and let’s go beyond the brand… and into alignment.

    16 min

  3. Jan 26

    Stop Spinning Your Wheels, Energy Determines Results

    Beyond the Brand with Tracy Stroderd is a space for real conversations, honest storytelling, and those quiet aha moments that change how we live and work. In this episode, Tracy dives into a topic many of us feel but rarely slow down enough to name: energy. Have you ever felt like you’re doing all the things—working harder, checking every box—yet nothing seems to flow? Tracy shares her personal journey through anxiety, burnout, fear-based decision making, and the ruts that can keep us stuck on a hamster wheel of effort without momentum. Through candid stories from her twenties, navigating divorce, single motherhood, career pivots, and entrepreneurship, she unpacks how doing less—with intention—can actually create more clarity, alignment, and results. This episode is an invitation to slow down, catch your breath, and reflect on the patterns shaping your life. Tracy explores how fear blocks creativity and connection, why alignment feels calm instead of forced, and how momentum is created when your energy is working for you—not against you. If you’re feeling exhausted, stuck, or disconnected from the life you thought you were building, this conversation will remind you that another way is possible—and you’re not alone in finding it. ✨ Grab your coffee, get comfy, and let’s go beyond the brand—together. If this episode resonates, take a screenshot, share it to your stories, and tag @TracyStroderd. Tracy would love to connect with you.

    16 min

  4. Jan 19

    The Journey to Trusting the Process

    Welcome back to Beyond the Brand. In this first episode of 2026, Tracy Strader returns with honesty, reflection, and a renewed commitment to showing up fully—no scripts, no notes, just real conversation from the heart. After a rocky holiday season and an unexpected pause to rest and reset, Tracy opens up about what it looks like to trust the process—especially when life doesn’t unfold according to plan. She shares the behind-the-scenes journey of launching the podcast, confronting vulnerability, finding her authentic voice, and choosing progress over perfection. This episode dives into the power of commitment—starting with one small, intentional promise to yourself—and how consistency, not outcomes, creates real transformation. Tracy reflects on boundaries, time freedom, self-care, and the long-term choices that have shaped a life and career built on values, not hustle culture. You’ll also hear a powerful reminder that the “luxuries” we enjoy are often the result of decades of intentional decisions, clear boundaries, and honoring what matters most. If you’re craving balance, clarity, and permission to dream big in 2026—this episode is for you. Grab your coffee, get comfortable, and let’s go beyond the brand together. ✨ If this episode resonates, screenshot it, share it to your stories, and tag @TracyStrader—I’d love to connect with you.

    17 min

  5. 12/22/2025

    Choosing Me: Walks and Boundaries

    In this reflective holiday episode, I’m sharing what the last few months have taught me since launching this podcast—and what it truly looks like to commit to yourself without guilt. From year-end reflections and vision boarding to navigating a diabetes wellness journey and reimagining a dream life, this conversation weaves together the themes of self-trust, clarity, and intentional living. I open up about a simple decision that turned into a powerful practice: committing to walking 25 miles each week. What began as movement quickly became a mirror—revealing how often my commitments have been driven by performance, obligation, or proving my worth to others, rather than honoring myself. Through this process, I’ve gained clarity around what I truly want in this next season: space, time freedom, and sustainable well-being. As we move through the holidays and stand at the edge of a new year, this episode offers an invitation to pause. To reflect on what you’re carrying, what you’re ready to release, and where you may be called to choose yourself more intentionally. Because self-commitment doesn’t require a grand declaration—it can start quietly, with a single step, a small boundary, or a walk down the street. May this conversation meet you exactly where you are and inspire you to step into the new year with clarity, grace, and intention.

    7 min

  6. 12/15/2025

    What Does Your Dream Life Look Like?

    In this week’s episode of Beyond the Brand, we’re diving into one of my favorite topics—imagining, designing, and fully stepping into your dream life. ✨ So often, we get caught in the rhythms of everyday living and forget to ask ourselves what we really want. And when life already feels blessed, it can feel almost indulgent to dream bigger or differently. But creating your dream life isn’t about excess—it’s about alignment. It’s about peace. It’s about feeling good in the life you’re building every single day. In this episode, I walk you through the reflective questions that have helped me shape my own dream life—questions about habits, values, spirituality, energy, empowerment, and the future you’re envisioning for yourself. We explore how changing even one small habit can change the entire direction of your life. I also share my personal version of a dream life—the views I want to work to, the book I plan to write from a cabin in the Rockies, the routines I’m building, the simple joys that fuel me, the wellness habits I’m still mastering, and the creative outlets that keep me connected and inspired. From cooking and gardening to long walks, afternoon porch naps, and deep conversations with the people I love—these are the pieces that make my life feel meaningful. Inside this episode, you’ll discover:  ✨ How to evaluate whether a habit supports your future or keeps you stuck  ✨ Questions that spark clarity around your values, energy, and spiritual wellbeing  ✨ The role of intentional environments in shaping your dream life  ✨ Why imagination isn’t childish—it’s essential  ✨ How I redefine success through balance, wellness, simplicity, and creativity  ✨ What my own dream life looks like and why it might inspire yours  ✨ How to take small, aligned actions toward the life you actually want You’ll also hear a gentle reminder that your dream life doesn’t happen overnight. It’s built through clarity, intention, and consistency. And sometimes, creating change starts with choosing just one habit to shift. I wrap the episode with a creative invitation to make this work fun—using reflection questions, journaling, or even a vision board to bring your future into focus. If this episode inspires you, I’d love to hear from you. Send me a DM on Instagram and share your insights, challenges, or the dream-life habits you’re ready to build. I’m always here to support you. 💛

    12 min

  7. 12/08/2025

    My Type 1 Diabetes Awakening Journey

    In this week’s episode of Beyond the Brand, I’m taking you somewhere a little more personal—into the story of my nearly 10-year journey with Type 1 diabetes. After a beautiful, low-stress Thanksgiving (a rare win for the holiday season!), I felt called to share the truth behind living with a condition that affects every single part of my day-to-day life. I open up about the moment everything changed back in 2015—from an innocent finger-prick “for fun” to a terrifying blood sugar of 417, to a misdiagnosis, months of feeling sick, and ultimately landing in ICU with diabetic ketoacidosis. I talk through the confusion, the fear, the frustration with the healthcare system, and the very real learning curve of being thrown into a world of meters, injections, insulin calculations, and medical contradictions. But I also share the empowerment that came with it. You’ll hear how becoming my own advocate reshaped everything—from the medications I chose not to take, to the nontraditional care team I built piece by piece, to the role this diagnosis played in launching EverythingBrevard.com, the Unwrap the Best You Women’s Health & Wellness Symposium, and the work I now do with passion and purpose. Inside this episode, we explore:  ✨ What really distinguishes Type 1 from Type 2 diabetes  ✨ How 200–300 daily micro-decisions shape the life of a Type 1 diabetic  ✨ The emotional journey of misdiagnosis, advocacy, and “starting over” at 49  ✨ Why I ditched technology and went back to manual blood sugar management  ✨ How DNA, lifestyle, and intuition play into long-term wellness  ✨ The importance of building your care team before you think you need one ✨ Why sharing your story invites others to share theirs—and creates true connection More than anything, this episode is about choosing empowerment over fear. It’s about asking questions, trusting your instincts, and remembering that wellness is not a destination—it’s a lifelong journey of learning, unlearning, curiosity, and courage. If something in this episode resonates with you, I’d love to hear from you. Take a screenshot, share it to your stories, and tag me @tracystrader so I can connect with you personally. Thanks for being here, friend. Let’s continue going beyond the brand—together.

    23 min

  8. 11/24/2025

    Creating a Vision for the Next Season of Your Life

    Welcome to Beyond the Brand, the space where real conversations meet real growth. I’m your host, Tracy Strader—entrepreneur, mentor, storyteller, and believer in those little “aha” moments that shift everything. Over the years, I’ve built a multi–six figure online community by doing one simple thing: bringing people together through honest, human stories. Each week, we peel back the layers of business and life with candid conversations, practical insights, and heartfelt reflections. You’ll hear from entrepreneurs, community leaders, and everyday dreamers who are boldly pursuing their purpose—and inspiring you to do the same. I weave in my own experiences too: nearly three decades of coaching, the seasons of my personal growth, and the strategies that have helped thousands find direction, balance, and healing. In this episode, we continue exploring the power of seasonal living—turning reflection into action, building vision with intention, and aligning your goals with how you want to feel. From identifying your priorities to choosing the emotional tone of your next season, we’re diving into a grounded, heart-centered approach to creating the life and business you envision. So grab your coffee, settle in, and let’s go beyond the brand together. If today’s conversation resonates, share it to your stories and tag me @tracystrader—I’d love to cheer you on. And if you’re seeking deeper support, I currently have two openings for 1:1 coaching starting in January.

    10 min

  9. 11/17/2025

    Designing Your Next Season: Turning Reflection into Action

    In this episode of Beyond the Brand, host Tracy Strader dives deeper into the power of reflection—and how clarity only becomes transformation when paired with intentional action. Tracy shares personal stories from her entrepreneurial journey, including the pivotal moments when she learned to filter opportunities, simplify her focus, and align her work with what truly matters. You’ll explore practical questions to help you identify what you want more of, what you want less of, and where you’re ready to grow in the coming season. With gentle guidance and real-life examples, Tracy shows how micro-goals, aligned priorities, and honest self-assessment create sustainable momentum. Grab your notebook and get ready to map out your next steps with purpose, confidence, and clarity.

    9 min

  10. 11/10/2025

    Falling into Focus: Year-end Reflections for Entrepreneurs

    As the year winds down and the air turns crisp, it’s the perfect time to pause and reflect. In this week’s episode of Beyond the Brand, host Tracy Stroderd invites you to slow down just long enough to take stock of your wins, lessons, and the goals that still matter most. Tracy shares her own approach to year-end reflection — from asking the right questions and realigning with your bigger vision, to making practical changes that set you up for success in the year ahead. She also opens up about her own journey as an entrepreneur, the importance of building meaningful partnerships, and how learning to slow down has actually made her more focused and productive. If you’ve been moving a mile a minute and need a gentle reminder to reset with intention, this episode will help you finish strong and step into the new year with clarity, balance, and purpose. ✨ Tune in to discover: How to design your own reflective sessionSimple questions that spark clarity and directionWhy slowing down can help you grow fasterThe small shifts that lead to big wins

    11 min

  11. 11/03/2025

    Getting Started - Welcome to Beyond the Brand

    Welcome to Beyond the Brand, a heartfelt and empowering podcast hosted by entrepreneur, mentor, and storyteller Tracy Stroderd. After building a multi–six-figure online community and publishing EverythingBrevard.com, Tracy has learned one powerful truth — growth happens when we dare to be real. Each week, she invites you into open, honest conversations with entrepreneurs, community leaders, and everyday dreamers who are living boldly, breaking barriers, and using their voices to inspire change. From personal stories of resilience and healing to lessons learned in business and life, Beyond the Brand is where authenticity meets action. Tracy shares her own journey — from finding her voice after childhood silence to building a thriving platform that connects thousands — reminding us all that our stories matter. So grab your coffee, get comfy, and join Tracy as we go beyond business, beyond fear, and Beyond the Brand. ✨ New episodes every week. Follow along @TracyStroderd on social media to connect and continue the conversation.

    18 min
  • 11 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

Beyond the Brand with Tracy Stroderd is a weekly podcast that explores the stories, struggles, and successes behind the people driving impact in their communities and industries. Through honest dialogue and powerful storytelling, Tracy, along with her guests will share their journeys of building businesses, finding purpose, overcoming obstacles, and creating impact. With nearly 30 years of experience coaching entrepreneurs, Tracy creates a safe and empowering space for unscripted conversations with business leaders, changemakers, and dreamers. If you’re looking for honest conversations, powerful insights, and a little inspiration to help you find direction, balance or healing, you’re in the right place.

Information