Today, we are jumping back into our interview series with Rebecca Rutherford! About Rebecca: Rebecca Rutherford is a marketer, entrepreneur, business operator, and relentlessly curious human who has spent more than 20 years figuring out why people do what they do and how businesses can communicate with them better. As Fractional Marketing Director for Model Technology Solutions, Rebecca develops AI-centric marketing strategies and explores practical ways businesses can use emerging technology to work smarter without losing the human thinking, creativity, and connection that make great marketing work. She also co-manages the STL AI Group, a growing community focused on artificial intelligence and its evolving impact on business, work, creativity, and everyday life. She is especially interested in the space where AI meets humans, not just what the technology can do, but how we choose to use it. Rebecca is also the General Manager and co-owner of CrossFit St. Charles, where she gets to experience marketing from the other side of the table as a small business owner responsible for building a brand, growing a community, leading a team, and solving the wonderfully unpredictable problems that come with entrepreneurship. Outside of business, Rebecca serves as First Vice President of the NAMI St. Louis Board of Directors and is a passionate mental health advocate focused on improving education, support, and access to care. Across all of these roles, the common thread is curiosity. Rebecca is fascinated by people, ideas, and systems, and by how marketing, technology, creativity, and human behavior intersect. She believes the best marketing doesn't come from chasing every new tactic or technology. It comes from understanding people, asking better questions, and using the tools available to us thoughtfully and creatively. Contact Rebecca: https://www.linkedin.com/in/rebeccajrutherford/ https://www.instagram.com/i.am.rebecca.rutherford https://www.tiktok.com/@i.am.rebecca.rutherford Rebecca's Plugs: https://www.instagram.com/alirand/ https://www.instagram.com/carroll_lb/ https://redeeminglove-stl.org/ https://www.namistl.org/ https://stlaigroup.com/ https://www.linkedin.com/groups/40264002/ ------------------------------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of _The Marketing Gateway_ is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com Copyright 2026, The Research & Planning Group, Inc.
