A lawsuit said David protein bars had nearly double the calories on the label. I read all 46 pages, the FDA file and the safety studies. Here's what the lawsuit missed, what EPG actually is, and how much is too much. Want my help? Book a call: https://calendly.com/obhealth/consulation WHAT I FOUND - The lab's fat test counts EPG like regular fat, at 9 calories a gram. Your body gets about 0.7, by the maker's figure. - Using their own numbers, that one fix brings Blueberry Pie to about 179 calories by my math, inside the FDA's 20% window. - In the 8-week trial, 10 g of EPG a day was reasonably well tolerated. 25 and 40 g brought more gut complaints. - My rule of thumb: use bars to supplement your diet, whole foods first. CHAPTERS 0:00 Intro 2:14 The Impossible Bar 4:15 Fat Bars? 8:20 The Fat Your Body Can't Use 10:49 Is It Safe? 14:08 My Verdict STUDIES IN THIS EPISODE Davidson MH, Bechtel DH. EPG and fat-soluble vitamins, 8 weeks, 139 people. Regul Toxicol Pharmacol, 2014. https://doi.org/10.1016/j.yrtph.2014.11.009 Bechtel DH. Tolerance of rising doses of EPG, 16 men. Regul Toxicol Pharmacol, 2015. https://doi.org/10.1016/j.yrtph.2015.07.030 The EPG safety series, Regul Toxicol Pharmacol, 2014 (all animal or lab work): overview https://doi.org/10.1016/j.yrtph.2014.11.010 · genotoxicity https://doi.org/10.1016/j.yrtph.2014.11.013 · 90-day rat https://doi.org/10.1016/j.yrtph.2014.11.017 · 90-day micropig https://doi.org/10.1016/j.yrtph.2014.11.012 · rabbit developmental https://doi.org/10.1016/j.yrtph.2014.11.014 · one-generation reproduction https://doi.org/10.1016/j.yrtph.2014.11.018 OTHER SOURCES The lawsuit, Lopez v. Linus Technologies (S.D.N.Y. 1:26-cv-00635): https://www.courtlistener.com/docket/72184070/lopez-v-linus-technologies-inc/ FDA 20% rule for calorie labels, 21 CFR 101.9(g)(5): https://www.law.cornell.edu/cfr/text/21/101.9 FDA GRAS notice 583 (EPGs), response letter Dec 22, 2015: https://www.fda.gov/food/gras-notice-inventory/agency-response-letter-gras-notice-no-grn-000583 The ARCO patent, US 4,861,613: https://patents.google.com/patent/US4861613A/en Allulose at 0.4 calories a gram: https://www.idfa.org/news/fda-allows-new-sweetener-to-be-excluded-from-sugar-declaration WHO on aspartame, Jul 14, 2023: https://www.who.int/news/item/14-07-2023-aspartame-hazard-and-risk-assessment-results-released Valuation and $250M round: https://agfundernews.com/one-of-the-fastest-growing-cpg-brands-in-america-david-protein-owner-hits-2-25bn-valuation-on-250m-series-b RXBAR sold to Kellogg: https://www.entrepreneur.com/article/308136 Food numbers: USDA FoodData Central NEWS, ARCHIVE FOOTAGE AND CLIPS (commentary, credited on screen) Associated Press, CBS Texas, CNBC (Squawk Box), Forbes, Fox Business, Good Morning America, Insider, NBC News, Reuters, The BMJ, U.S. Food and Drug Administration, AP Archive, Bloomberg Television, Rapid Response (Peter Rahal interview), the 20VC podcast, P&G's 1997 Olean VHS, 1998 Olean and Lay's WOW! ads, CSPI olestra TV ad, NAIT lab footage, a Costco aisle video. TikTok: @fi.fi792, @gailthegirl, @nck.ryn, @gma, @newsfishnow, @clairethenutritionist, @cbsmornings, @doctor.nessim, @healthwithhunter, @exposrapp, @charliecaruso8 Photos: Pexels (alleksana, Felicity Tai, Mikhail Nilov, Leeloo The First, Polina Tankilevitch, Vinícius Caricatte); product photos from davidprotein.com and costco.com. Pexels video: Omar Zahid, khanhhoangminh, pickarick, Kindel Media. Music and sound effects: Mixkit. For education only, not medical advice.