LOAD IT OR LEAVE IT with Camp Jennings

Henry North / Camp Jennings

Welcome to Load It or Leave It with your host, Camp Jennings. We’re diving into the world of material handling and industrial automation. The people, the products, and the ideas shaping what’s next. Expect honest takes, smart insights, and real conversations with the folks who make this industry move. Load It Or Leave It is a Henry North Podcast.

Episodes

  1. Camp and Scott on the Art of Interviewing, Earning Trust, and What Both Sides Get Wrong

    FEB 17

    Camp and Scott on the Art of Interviewing, Earning Trust, and What Both Sides Get Wrong

    Camp Jennings sits down with Scott Smith, co-founder of Henry North, to pull back the curtain on what actually makes interviews succeed or fail. Drawing from hundreds of real-world searches, candidate conversations, and hiring decisions, the two break down interviewing as a skill that must be learned from both sides of the table. In this conversation, Scott walks through the most common mistakes candidates make before an interview ever starts, from rescheduling meetings to rambling answers and overused buzzwords. He shares practical advice on how candidates can prepare, tell their story with purpose, ask deeper questions, and create momentum through communication and follow-up. Camp then flips the lens to hiring organizations, outlining why many companies struggle to attract top talent despite strong brands and open roles. He explains the importance of selling the opportunity, aligning internal teams around what success looks like, being prepared to answer tough compensation questions, and recognizing ownership language and emotional intelligence in candidates. Together, they explore why interviews should feel more like conversations than interrogations, how energy and presence shape perception, and why trust is built in small moments throughout the process. Grounded, candid, and highly practical, this episode serves as a playbook for candidates and leaders who want to make better decisions and build stronger teams. Follow ⁠Scott on LinkedIn⁠ Chapters [01:16] How Henry North approaches interviewing differently[07:00] Why interviews should feel like conversations, not interrogations[08:45] The most common mistakes candidates make[12:30] Rambling answers, buzzwords, and talking yourself out of a role[15:00] What strong candidates do before and after interviews[16:45] How to tell a clear career story and explain the why[18:15] Asking better questions and showing real curiosity[24:00] Energy, presence, and building trust in the room[28:00] What hiring organizations consistently get wrong[29:30] Why companies must sell the opportunity[33:00] Ownership language and emotional intelligence signals[35:30] Compensation conversations and expectation setting[39:00] Speed, alignment, and decision-making in hiring[42:15] Final reflections on trust, clarity, and better hiring outcomes

    43 min
  2. Ryan Boucher and Will Blount on Installation Excellence, Automation Growth, and Why the Last Touchpoint Matters Most

    FEB 3

    Ryan Boucher and Will Blount on Installation Excellence, Automation Growth, and Why the Last Touchpoint Matters Most

    Camp Jennings sits down with Ryan Boucher and Will Blount of Wize Solutions to explore why installation is the most overlooked and most critical part of material handling and automation projects. While system design and pricing often get the spotlight, Ryan and Will make the case that the final install experience ultimately determines whether a customer ever comes back. In this conversation, Ryan shares the origin story of Wize Solutions, which began as a small group installing used equipment while he was in college and grew into a nationwide installation partner with more than 500 technicians supporting racking, dock equipment, conveyance, and advanced automation. He reflects on the early volatility of building the business, the moment a major financial setback forced real change, and how long-term growth came from trusting people who knew more than he did. Will brings the system integrator perspective, walking through his career from system design and automation sales to leading automation sales at Wize. He explains why installation is often left out of early proposals, how accelerated timelines create risk, and why involving installation experts earlier leads to better outcomes for integrators and end users alike. Together, they discuss labor challenges, automation complexity, talent gaps in project management, and what it takes to deliver millimeter-level precision in modern warehouses. Grounded, practical, and deeply industry-focused, this episode is a reminder that no matter how advanced a system becomes, execution on the floor is what defines success. Ryan Boucher Will Blount [00:00] Why installation makes or breaks every project [00:24] Welcome to Load It or Leave It [00:54] Introducing Ryan and Will of Wize Solutions [01:35] The blank check question and big ideas for the industry [02:17] AI-based modeling and the future of system design [03:27] The one tool every installer wishes existed [04:34] What Wize Solutions does and how it started [05:22] From college installs to a national installation company [06:02] Growing through referrals and reputation [06:58] Why installation is the final customer touchpoint [07:18] Early volatility and the reality of uneven growth [08:21] The month that forced everything to change [09:17] Leadership lessons from near financial disaster [10:14] Decision fatigue and owning the weight of growth[10:33] Ryan’s personal path from mission work to Wize [12:09] Will’s journey into material handling and automation [12:50] System design as real-world problem solving [13:57] Moving from design into system sales [15:06] Why post-sale installation was always underestimated [16:18] Building automation capability at Wize [17:20] Why installation is often left out of proposals [19:23] Accelerated timelines and risk for integrators [21:31] Internal crews versus outsourced installation [22:56] What actually keeps Ryan up at night [24:05] Taking care of people and their families [25:07] Consultative selling versus pushing product [26:53] Training installers for advanced automation [28:02] Why experience matters more than confidence [29:55] Who Wize Solutions is built to support [31:14] Creating a one-stop installation partner [33:31] The hardest roles to hire in the industry [35:09] Giving back through local community support [37:22] Supporting families and food programs [39:29] Load It or Leave It rapid fire [41:11] Fixing bad installs costs more than doing it right [42:46] Why bigger clients are not always easier [43:17] Hyper-involved customers build better outcomes [44:04] Modex plans and industry visibility [44:14] A candid endorsement and closing reflections

    47 min
  3. JAN 20

    Parker Pursell on Faith-Driven Leadership, Family Legacy, and Building What Actually Lasts

    Camp Jennings sits down with Parker Pursell, leader at Pursell Farms, to explore the tension between ambition, faith, and family, and how to build something meaningful without losing what matters most. While Pursell Farms has become one of the South’s most celebrated hospitality destinations, Parker’s story is less about scale and success, and more about stewardship, purpose, and long-term thinking. In this conversation, Parker reflects on his unconventional career path, from Chick-fil-A to pressure washing, finance, and ultimately returning to the family business, and how each chapter reshaped his definition of success. He shares candid insights on legacy planning, leading within a multi-generation family business, and why work should be a means, not an identity. The discussion goes deeper into fatherhood, marriage, faith, and the discipline of presence, challenging the idea that building something great requires sacrificing your family along the way. Grounded, reflective, and deeply human, this episode is a reminder that impact isn’t measured by growth alone, but by what (and who) you choose to invest in. Parker Pursell Pursell Farms [00:00] Work is what you do, not who you are [00:37] Welcome to Load It or Leave It [01:06] Introducing Parker Pursell and Pursell Farms [01:45] The blank-check question: starting something new [02:06] Why the trades still matter [03:14] Life after Auburn: Chick-fil-A and early leadership lessons [04:14] Returning to the family business and wrestling with legacy [05:19] COVID, risk, and stepping into uncertainty [05:37] Leaving the family business and pressure washing for perspective [06:37] A surprising chapter in finance [06:55] Coming home to lead the next season at Pursell Farms [07:36] What Chick-fil-A gets right about culture and scale [09:31] Leadership coaching and learning to ask better questions [10:39] What Pursell Farms really is and how it began [12:06] Weaponizing Southern hospitality [13:21] Stewardship, faith, and building with purpose [15:09] Leading both the business and the family [17:43] Responsibility, growth, and long-term vision [19:21] Why Pursell Farms is a legacy business not an exit plan [21:09] Fatherhood, pace, and permission to rest [22:48] Content, storytelling, and YouTube golf’s unexpected impact [25:58] Ambition, faith, and keeping first things first [29:58] Why “bad dudes” sometimes win and letting go of control [34:09] A cause worth supporting: Central Alabama FCA [35:37] Load It or Leave It: faith, work, and family [38:19] Purpose beyond career [39:04] Numbering our days and investing in what lasts [39:45] Who Pursell Farms is for and how to find it

    41 min
  4. JAN 6

    Meredith Steinmeyer – Optimizing Before Automating, Leading from the Buyer’s Seat, and Rethinking Fleet Strategy

    Camp Jennings sits down with Meredith Steinmeyer, Director of Fleet Services at Floor & Decor, to explore what it really takes to manage large-scale fleets in a fast-growing retail and distribution environment. With a career that started on the sales side of forklifts before moving into enterprise fleet ownership, Meredith brings a rare, full-cycle perspective to material handling, service partnerships, and operational decision-making. Meredith shares her unconventional path from selling forklifts straight out of college to overseeing more than 3,000 assets across hundreds of stores and multiple mega distribution centers. She explains why service and reliability matter more than brand names, how her background as a vendor shaped the way she partners today, and what most sales reps still get wrong when trying to earn trust from buyers. The conversation dives deep into the future of fleet services—covering automation, predictive maintenance, hydrogen motive power, technician labor shortages, and the importance of optimizing processes before layering in new technology. Meredith also opens up about outreach fatigue, authentic selling, and what truly stands out when vendors try to earn her attention. Grounded, candid, and highly practical, this episode is a masterclass in modern fleet leadership—where strategy, service, and long-term thinking matter more than hype. Follow Meredith on LinkedIn. [00:00] Why sales reps misuse AI—and why listening still wins[00:37] Welcome to Load It or Leave It[01:06] Introducing Meredith Steinmeyer and Floor & Decor’s scale[01:52] The blank-check question: what Meredith would build in 2025[02:20] Hydrogen, service gaps, and the idea of self-repairing equipment[03:32] Why post-sale service matters more than equipment specs[03:55] Meredith’s background: UGA, career ambitions, and early pivots[04:38] Why actuarial science didn’t stick[05:20] Entering material handling: selling forklifts at 22[06:10] The brutal first year—and waiting 11 months for the first sale[07:05] Being trained by Hank Ogden and learning how to really sell[08:10] Why selling non-premium brands makes better salespeople[09:05] Moving from vendor to buyer: joining Floor & Decor[09:50] Treating internal teams like customers[10:36] Seeing the full lifecycle—from DCs to stores[11:25] Why former sellers often make better operators[11:58] Speccing forklifts for a historic Brooklyn store[12:48] Creative constraints, custom equipment, and “the cutest forklifts”[13:32] Meredith’s full scope: managing 3,000+ assets[14:13] Floor & Decor’s explosive growth and expanding footprint[14:57] What Meredith values most in vendor partners[15:48] Transparency, teamwork, and being an extension of the customer[16:07] Outreach overload—and what not to do[16:59] Why generic emails and cold texts fail[17:46] Using AI to understand customers—not spam them[18:40] Why phone calls still earn respect[19:11] The future of fleet services and predictive maintenance[19:37] Automation’s promise—and Meredith’s biggest concern[21:51] From reactive to predictive maintenance with AI[22:49] “Optimize before you automate”[24:03] The future of motive power: hydrogen vs. lithium vs. lead acid[24:21] Why hydrogen works—for the right fleets[25:53] Inside Floor & Decor’s first hydrogen-powered DC[26:37] Will forklifts disappear—or evolve?[28:19] In-house technicians vs. outsourced service[28:36] Building an internal technician program[29:41] The skilled labor shortage—and how Floor & Decor hires[29:56] Recruiting technicians without damaging partnerships

    38 min
  5. Ace Coustal – Building the Next Generation of Sales Talent (Without Losing the Human Edge)

    12/16/2025

    Ace Coustal – Building the Next Generation of Sales Talent (Without Losing the Human Edge)

    Camp Jennings sits down with Ace Coustal, Director of Business Development at Malin, to explore how the material handling industry must evolve to attract, develop, and retain the next generation of sales talent—without sacrificing grit, accountability, or results. From rethinking onboarding and training timelines to bridging the widening gap between veteran sellers and Gen Z hires, Ace shares what it really takes to build a sustainable sales bench in a rapidly changing market. Ace walks through Malin’s approach to early-career development, why curiosity beats credentials in warehouse selling, and how sales is shifting from pure art toward a blend of intuition, data, and systems thinking. He also offers candid insight into why many reps quit just before success hits—and how patience, structure, and clearer expectations can change that outcome. Beyond business, Ace opens up about family, balance, and the long-term mindset required to succeed both professionally and personally. From talent strategy and automation to leadership humility and purpose-driven work, this conversation is a thoughtful look at where the industry is headed—and who will thrive along the way. Follow Ace on LinkedIn. [05:01] If Ace had a blank check: solving the biggest sales productivity problem[07:17] What it really means to lead business development at Malin[09:53] Why early-career sales training needs a complete rethink[11:09] Who Malin is—and how the company approaches intralogistics differently[12:48] Moving from “selling forklifts” to solving warehouse systems problems[13:57] Ace’s unconventional career path into material handling[15:42] Canada vs. Texas: finding home while building a career[17:19] Family, travel, and redefining work-life balance[19:31] Investing time in kids—and reframing success long term[22:39] Big family road trips and choosing memories over margins[26:22] Recruiting Gen Z: what’s actually working (and what isn’t)[28:47] Why young talent is more capable—and more purpose-driven—than we think[29:47] Grit, upbringing, and where resilience really comes from[32:14] Why security matters more to today’s graduates[34:38] The brutal truth about year one (and why most reps quit too early)[36:48] Advice for reps on the brink of success—and companies hiring them[39:25] The future of sales: blending art, data, and intellectual curiosity[42:43] Automation, systems integration, and evolving go-to-market strategies[45:53] Load It or Leave It: pickleball, AI outreach, trade shows, and base salaries[49:38] Advice for anyone considering a career in material handling[50:25] The one interview question Ace trusts most[51:56] Outreach that actually gets Ace’s attention[53:45] The advice people should be asking for—but rarely do[56:46] Ace’s alternate career path—and why speaking matters to him

    45 min
  6. Shawn McGuire – Turning Adversity Into Purpose, Perspective, and Relentless Forward Motion

    12/02/2025

    Shawn McGuire – Turning Adversity Into Purpose, Perspective, and Relentless Forward Motion

    Camp Jennings sits down with Shawn McGuire, Western Area Sales Manager at Enersys, to explore the powerful story behind one of the industry’s most inspiring voices. From his early life shaped by music and golf, to an unexpected path into material-handling and energy systems, Shawn shares how curiosity and discipline have guided every chapter of his career. But the heart of the conversation is Shawn’s fight with stage-four cancer—and the perspective, humor, discipline, and radical gratitude that have defined his journey over the past year. Shawn opens up about receiving the diagnosis, navigating treatment at Mayo Clinic, the mindset shifts that changed everything, and how “day one, not one day” became his mantra for living. He also dives deep into time, family, work, discipline, faith, and the four-second rule that keeps him anchored. Shawn’s story is a masterclass in resilience, perspective, and choosing joy—even when the road gets rough. Follow Shawn on LinkedIn. [02:38] The donut shop dream — and what “day one, not one day” really means[08:52] Shawn’s winding path from golf professional to Enersys[17:22] What Enersys does—and why the people make it special[24:23] When everything changed: hearing the diagnosis[28:47] Navigating treatment, Mayo Clinic, and the plan forward[33:30] How cancer reshaped Shawn’s view of time and work[36:31] The “four-second rule” that fuels Shawn’s positivity[41:19] Grinding through uncertainty—and refusing to quit[52:20] The mindset of moving quickly, not dwelling, and choosing joy[53:05] What Shawn wants to do first after his transplant[59:42] Writing his book: What Time Can’t Touch

    45 min

Ratings & Reviews

5
out of 5
11 Ratings

About

Welcome to Load It or Leave It with your host, Camp Jennings. We’re diving into the world of material handling and industrial automation. The people, the products, and the ideas shaping what’s next. Expect honest takes, smart insights, and real conversations with the folks who make this industry move. Load It Or Leave It is a Henry North Podcast.