Community Health Collective PodcastEpisode 39 · Guest: Alison Williams, Vital Interaction Host: Jill Steeley Jill's been saying it for months: the way health centers survive the Medicaid coverage cliff is by helping patients keep the coverage they're still eligible for. In this episode she brings on Alison Williams - 25 years in the health center movement, 10 of them inside a community health center in Upstate New York, another decade leading the national FQHC customer success team at Athena, and a former HRSA grant reviewer - to answer the question every CEO asks next: with what staff? Because HR1 doesn't make most of these patients ineligible. It makes them do paperwork twice a year, forever. Redeterminations move to every six months for expansion adults 19 to 64 starting January 1, 2027. Work requirements of 80 hours a month start the same day. And immigrant eligibility narrows on October 1, 2026, which is right around the corner. Somewhere between 11 and 17 million people are expected to lose coverage - compared to about 4 million when the public health emergency unwound. The difference, as Jill puts it, is that the PHE was a one-time event and this one never stops. Alison walks through how a Patient Management System like Vital Interaction turns that into three different message streams instead of one mass blast, why the first text a patient gets should be "add us as a contact" and not a reminder, how one two-minute provider video becomes dozens through AI, and what actually happens to the person whose entire job was calling patients all day. Jill also flags the funding angle most centers miss: this is exactly the kind of investment the Rural Health Transformation Program was built to pay for. Highlights: The plain-English HR1 breakdown: six-month redeterminations and 80-hour work requirements starting January 1, 2027, immigrant eligibility cuts October 1, 2026Why 11 to 17 million is a different animal than the 4 million who lost coverage during the PHE unwinding - this one is ongoing, not a single eventThe trust step before the reminder: "Hi, this is Friendly Family Health Center. Please add us as a contact," plus QR codes at check-in and checkoutOne two-minute provider video, recorded at a desk, turned into dozens of personalized messages by AI - because patients do what their providers tell them, not what the front desk tells themThree HR1 buckets means three completely different messages - retention, work-hour documentation, and sliding fee for patients who genuinely lose eligibilityTwo-way texting that's actually multilingual: you text in English, the patient reads and replies in Spanish, and it comes back to you in EnglishFollow-up you can dial: one health center runs 3-day, 5-day, 10-day, and 25-day touches, and patients drop off the list the moment they scheduleThe labor answer: the woman who called patients all day for two years, quit, and never had to be replacedWhy a single retained Medicaid patient's PPS payment starts paying for the technology immediatelyRural Health Transformation Program funding maps directly to this - IT modernization and chronic disease managementImplementation runs 90 to 120 days after signing, and you need an executive sponsor, operations, and IT at the table or it turns into a struggle bus Quotes from the episode: "When people hear me say 'help your patients stay covered,' they're thinking about 10 years ago when we were stuffing envelopes. We can do this at scale now." - Jill Steeley "Communicating with the right patient at the right time in the right way. It isn't a mass blast - because if it's going to be a mass blast, it's going to be just like another piece of paper they're not going to react to." - Alison Williams "Is there one provider or one nurse or one care manager at your location that the community knows, respects, and trusts? That's the person we want." - Alison Williams "We're not suggesting you take the human out of every engagement. We're saying those manual tasks that will suck the soul out of your employees - why are they doing that now?" - Jill Steeley Guest disclosure: Alison Williams runs Trusted Advisors Consulting Group and states plainly in the episode that Vital Interaction is her partner and client. Jill has a partner relationship with Vital Interaction as well, and gets her clients a ~33% discount. Links: Vital Interaction: www.vitalinteraction.comSchedule a call with Vital Interaction (Community Health Collective listeners get 33% off): https://guidance.vitalinteraction.com/jill-steeleyAlison Williams: alisonwilliams@trusted-advisors-consulting.com· LinkedInEpisodes 35 and 36, referenced in this conversation: www.jillsteeley.com/podcastFree HR1 planning worksheet: email jill@jillsteeley.com with "HR1 plan" in the subject lineFQHC CEO Connect Bootcamp - next cohort opens in September