The Profitable Baker Podcast

Annie Bennett

The Profitable Baker — for bakers who mean business with Annie Bennett You bake beautifully. But running a profitable baking business? That’s where things can get messy. Each week, business mentor and baking industry expert Annie Bennett helps home bakers move beyond “just getting by” and start building a real, sustainable business. Inside every episode, you’ll hear practical strategies, honest conversations, and inspiring stories from bakers who’ve turned their passion into profit. From pricing and visibility to mindset and marketing, Annie breaks down what really works — without the fluff or overwhelm. If you’re ready to feel confident, charge your worth, and finally think like a business owner (not just a baker), you’re in the right place. From Annie Bennett at The Home Baking Business Academy Helping bakers to start and grow a profitable Home Baking Business. https://anniebennett.co.uk/

  1. Episode 14: What Positioning Really Means (and the Three Signals Customers Notice First)

    5D AGO

    Episode 14: What Positioning Really Means (and the Three Signals Customers Notice First)

    Episode 14: What Positioning Really Means (and the Three Signals Customers Notice First) Positioning isn't a corporate marketing concept — it's the instant impression customers form about your business before they've even messaged you. And whether you've thought about it or not, you already have a position in the market. In this episode we cover what positioning actually means for home bakers, and the three signals that are quietly shaping how customers see you: your price, your communication style, and how clearly you define what you offer. All three are within your control. And small shifts in each one can change who shows up in your inbox, what they expect to pay, and how easy they are to work with. After listening, ask yourself: if someone landed on your page for ten seconds, what would they think you're known for? If you have found this episode useful, please follow of subscribe on the platform that you listen on, and leave a review! The Profitable Baker Toolkit is back — and it's better than ever. I've added the Complete Bakery Business Audit to the toolkit — four in-depth scorecards covering every area of your business, so you know exactly where you are, where the gaps are, and where to focus first. The toolkit includes a pricing calculator and training, finances and tax guidance, a social media planner with AI prompts, training on workshops and passive income — plus a 4 week Academy membership pass where you'll find your audit waiting. Same price. More value. Just £30. 👉 anniebennett.co.uk/register/the-profitable-baker-toolkit/ Connect with Annie: For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For structured support, training and accountability: Join The Home Baking Business Academy Membership https://anniebennett.co.uk/the-home-baking-business-academy/ For free tips, insight and real-world business talk: Follow me on social media https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/ For her website with all this and more: anniebennett.co.uk

    12 min
  2. Episode 13: Why Bakers Underprice (and What’s Really Behind It)

    FEB 25

    Episode 13: Why Bakers Underprice (and What’s Really Behind It)

    Why Bakers Underprice (and What’s Really Behind It) Many bakers think underpricing is a calculation issue, but it’s usually a belief issue. In this episode, Annie explores the real reasons bakers charge less than their work is worth, including fear of losing customers, wanting to be helpful, comparing yourself to other bakers, and pricing based only on ingredients. She also looks at the hidden cost of being fully booked but exhausted, and how your own money mindset influences the customers you attract. If pricing has ever felt uncomfortable or uncertain, this episode will help you understand why — and how to start building prices that support a sustainable, profitable business. If you have found this episode useful, please follow of subscribe on the platform that you listen on, and leave a review! Connect with Annie: For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For structured support, training and accountability: Join The Home Baking Business Academy Membership https://anniebennett.co.uk/the-home-baking-business-academy/ For free tips, insight and real-world business talk: Follow me on social media https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/ For her website with all this and more: anniebennett.co.uk

    18 min
  3. Episode 10: Why Moving Out of Your Comfort Zone Is Good for Business

    FEB 4

    Episode 10: Why Moving Out of Your Comfort Zone Is Good for Business

    Why Moving Out of Your Comfort Zone Is Good for Business If your business feels stuck or flat, it’s often not a skills issue — it’s a comfort issue. In this episode, Annie explores why staying comfortable in business can quietly hold you back, and why real growth usually sits just outside what feels safe and familiar. This isn’t about taking reckless risks, but about making sensible decisions that lead to a more sustainable, profitable business. In this episode: Why comfort feels good but often costs you more than you realiseHow comfort shows up in home baking businessesWhy growth happens at the edge of what feels familiarWhat moving out of your comfort zone actually looks like in practiceWhy discomfort is information, not a red flagHow better boundaries and clearer decisions lead to profitAnnie also shares a personal decision, closing her long-running free Facebook group, and why choosing progress over familiarity matters if you want a business that truly works. If you have found this episode useful, please follow of subscribe on the platform that you listen on, and leave a review! Connect with Annie: For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For structured support, training and accountability: Join The Home Baking Business Academy Membership https://anniebennett.co.uk/the-home-baking-business-academy/ For free tips, insight and real-world business talk: Follow me on social media https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/ For her website with all this and more: anniebennett.co.uk

    12 min
  4. Episode 8: Conversation with Claire Paylor, EHO

    JAN 14

    Episode 8: Conversation with Claire Paylor, EHO

    I was delighted to have Claire as my guest for a chat, in my facebook group, The Home Baking Business Academy Network. Thank you so much for joining me Claire. Claire tells me a little of how she became an EHO, and then answers these questions: - Can you tell us what an EHO does?  - What do you look for in a kitchen inspection? - What things will mark a baker down from a 5 rating? - Why do different EHOs seem to have different priorities/criteria? - Where should we store eggs? - What changes does a baker need to report to their EHO? E.G. new kitchen? moving house? making new products i.e. cheesecakes? savoury foods? - What illnesses might prevent a baker from trading? i.e. baker’s child has chicken pox or covid? - What should food traders do at markets when the weather is very hot or very cold? - What about handwashing at markets? - Would having a dog in the house prevent me from home baking? - Can I run a business with an open plan kitchen and lounge? - What happens when an EHO gets a complaint? - What do we put in the ‘prove it’ section of the SFBB? - Can we use food gels and sprinkles past their Best Before Date? - Does a baker need a different set of equipment for allergen free bakes? Find out more about The Home Baking Business Academy,  https://anniebennett.co.uk/the-home-baking-business-academy/ Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/

    36 min

About

The Profitable Baker — for bakers who mean business with Annie Bennett You bake beautifully. But running a profitable baking business? That’s where things can get messy. Each week, business mentor and baking industry expert Annie Bennett helps home bakers move beyond “just getting by” and start building a real, sustainable business. Inside every episode, you’ll hear practical strategies, honest conversations, and inspiring stories from bakers who’ve turned their passion into profit. From pricing and visibility to mindset and marketing, Annie breaks down what really works — without the fluff or overwhelm. If you’re ready to feel confident, charge your worth, and finally think like a business owner (not just a baker), you’re in the right place. From Annie Bennett at The Home Baking Business Academy Helping bakers to start and grow a profitable Home Baking Business. https://anniebennett.co.uk/