The Profitable Baker Podcast

Annie Bennett
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The Profitable Baker — for bakers who mean business with Annie Bennett Launching 14th November. You bake beautifully. But running a profitable baking business? That’s where things can get messy. Each week, business mentor and baking industry expert Annie Bennett helps home bakers move beyond “just getting by” and start building a real, sustainable business. Inside every episode, you’ll hear practical strategies, honest conversations, and inspiring stories from bakers who’ve turned their passion into profit. From pricing and visibility to mindset and marketing, Annie breaks down what really works — without the fluff or overwhelm. If you’re ready to feel confident, charge your worth, and finally think like a business owner (not just a baker), you’re in the right place. And you can get involved… Join the Profitable Baker Podcast group, and share your tips and stories for Annie. https://www.facebook.com/groups/theprofitablebakerpodcastlaunch From Annie Bennett at The Home Baking Business Academy Helping bakers to start and grow a profitable Home Baking Business. https://anniebennett.co.uk/

Episodes

  1. Episode 8: Conversation with Claire Paylor, EHO

    JAN 14

    Episode 8: Conversation with Claire Paylor, EHO

    I was delighted to have Claire as my guest for a chat, in my facebook group, The Home Baking Business Academy Network. Thank you so much for joining me Claire. Claire tells me a little of how she became an EHO, and then answers these questions: - Can you tell us what an EHO does?  - What do you look for in a kitchen inspection? - What things will mark a baker down from a 5 rating? - Why do different EHOs seem to have different priorities/criteria? - Where should we store eggs? - What changes does a baker need to report to their EHO? E.G. new kitchen? moving house? making new products i.e. cheesecakes? savoury foods? - What illnesses might prevent a baker from trading? i.e. baker’s child has chicken pox or covid? - What should food traders do at markets when the weather is very hot or very cold? - What about handwashing at markets? - Would having a dog in the house prevent me from home baking? - Can I run a business with an open plan kitchen and lounge? - What happens when an EHO gets a complaint? - What do we put in the ‘prove it’ section of the SFBB? - Can we use food gels and sprinkles past their Best Before Date? - Does a baker need a different set of equipment for allergen free bakes? if you have any more questions... then ask them in The Home Baking Business Academy Network Group: https://www.facebook.com/groups/homebakingbusinesscommunityuk Find out more about The Home Baking Business Academy, including details for January's Social Media Reboot month: https://anniebennett.co.uk/the-home-baking-business-academy/ And there are free guides, including pricing, on Annie’s website: https://anniebennett.co.uk/#freeguides Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy

    36 min
  2. Episode 7: Why Your Content Isn’t the Problem, Your Strategy Is

    JAN 7

    Episode 7: Why Your Content Isn’t the Problem, Your Strategy Is

    Why Your Content Isn’t the Problem, Your Strategy Is If you’re posting consistently on social media, but not seeing enquiries or growth, this episode will change how you look at your content. Most bakers don’t have a content problem. They have a strategy problem. In this episode, Annie breaks down the 5 biggest reasons your content isn’t working — and the simple system profitable bakers use to attract the right people, build trust, and convert enquiries without burning out. In this episode, you’ll learn: • Why posting more isn’t the answer  • The 5 mistakes holding your content back  • How to build a calm, repeatable content system  • What actually drives enquiries and sales Find out more about The Home Baking Business Academy, including details for January’s Social Media Reboot Month https://anniebennett.co.uk/the-home-baking-business-academy/ And there are free guides, including pricing, on Annie’s website: https://anniebennett.co.uk/#freeguides And join the facebook group, The Home Baking Business Academy Network, (previously The home Baking Business Community UK) and get involved with future episodes here:  https://www.facebook.com/groups/homebakingbusinesscommunityuk Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy

    13 min
  3. Episode 6: Looking Back and Looking Forward.

    12/19/2025

    Episode 6: Looking Back and Looking Forward.

    In the last episode of the 2025, I chat about looking back on the year, and give some tips about noting down wins and using them to help you plan forward to 2026. Find out more about The Home Baking Business Academy, including details for December’s goals month: https://anniebennett.co.uk/the-home-baking-business-academy/ And there are free guides, including pricing, on Annie’s website: https://anniebennett.co.uk/#freeguides And join the facebook group, The Home Baking Business Academy Network, (previously The home Baking Business Community UK) and get involved with future episodes here:  https://www.facebook.com/groups/homebakingbusinesscommunityuk Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy

    15 min
  4. Episode 5: Choosing A Business Name

    12/12/2025

    Episode 5: Choosing A Business Name

    In this episode I give a few tips about naming your home baking business, and share some naming stories from some of my baking community. To check names: If it’s trademarked: https://www.gov.uk/search-for-trademark Limited Company Search: https://find-and-update.company-information.service.gov.uk/ Domain name searches Most website providers will tell you if your chosen name is available, here are a few: https://www.ionos.co.uk/domains/domain-names https://www.godaddy.com/en-uk/domains https://www.wix.com/domains/domain-name-search Find out more about The Home Baking Business Academy, including details for December’s goals month: https://anniebennett.co.uk/the-home-baking-business-academy/ And there are free guides, including pricing, on Annie’s website: https://anniebennett.co.uk/#freeguides And join the facebook group, The Home Baking Business Academy Network, (previously The home Baking Business Community UK) and get involved with future episodes here:  https://www.facebook.com/groups/homebakingbusinesscommunityuk Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy

    20 min
  5. Episode 4: Visibility. With special guest Ziggy Li, The Flowering Baker.

    12/05/2025

    Episode 4: Visibility. With special guest Ziggy Li, The Flowering Baker.

    Ziggy Li, the Flowering Baker I’m the creator behind The Flowering Baker, based in Ashby-de-la-Zouch, Leicestershire. Once a Science Teacher, now a proud mum of two, living with my husband in the heart of the Midlands. When I’m not creating bespoke cakes, you’ll find me spending time with my family, enjoying the beauty of the countryside. My baking journey started by making birthday cakes (football themed, princess, unicorns, Harry Potter etc) for my own children and friends. However, through the love of all things flowers and, of course cake, I found myself learning the art of handpiping buttercream flowers! And in February 2024, that is when The Flowering Baker officially blossomed! It’s been a very steep learning curve with no background in business but I love to share my journey, its challenges and how ignoring my imposter syndrome for a decision opened up doors that I would have never imagined! It’s been a crazy year but I wouldn’t have had it any other way!  Website: https://thefloweringbaker.co.uk/ IG: https://www.instagram.com/thefloweringbaker/ FB: https://www.facebook.com/thefloweringbaker/ TIPS: Shows:  Don’t be afraid to ask for a specific location or spot at the event - make it work for you! See if it’s been well advertised so check previous years. Better advertisement better footfall and/or sales! Suppliers: Whether events suppliers (e.g. wedding suppliers, venues, services, cafes etc) tag them! Use @mention in your Stories or tag them in your posts! Collab tag suppliers so they can post your work on their platforms thereby leveraging on their audiences! TFP links: https://www.facebook.com/groups/1919130158350620 https://www.facebook.com/groups/2913759308876359 https://www.facebook.com/groups/1976528095939154 Ziggy Mentioned…. The Home Baking Business Bible (previously the Home Baking Business handbook) https://amzn.eu/d/g9s3GRj The Home baking Business Food hygiene Record Book: https://amzn.eu/d/5cgKcn2 Find out more about The Home Baking Business Academy, including details for December’s goals month: https://anniebennett.co.uk/the-home-baking-business-academy/ And there are free guides, including pricing, on Annie’s website: https://anniebennett.co.uk/#freeguides And join the facebook group, The Home Baking Business Academy Network, (previously The home Baking Business Community UK) and get involved with future episodes here:  https://www.facebook.com/groups/homebakingbusinesscommunityuk Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy

    36 min
  6. Episode 3: Goals

    11/28/2025

    Episode 3: Goals

    Goals. In this episode, Annie chats about why goals can help to focus your mindset, and create success in your business. Find out more about The Home Baking Business Academy, including details for December’s goals month: https://anniebennett.co.uk/the-home-baking-business-academy/ And there are free guides, including pricing, on Annie’s website: https://anniebennett.co.uk/#freeguides And join the facebook group, The Home Baking Business Academy Network, (previously The home Baking Business Community UK) and get involved with future episodes here:  https://www.facebook.com/groups/homebakingbusinesscommunityuk Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy

    18 min
  7. Episode 2: Hindsight Is A Wonderful Thing

    11/21/2025

    Episode 2: Hindsight Is A Wonderful Thing

    Episode 2: Hindsight Is A Wonderful Thing Join Annie as she shares 7 things she wished she’d known when she started her baking business, and shares stories from her baking community. And if you’d like Annie’s guide to starting a baking business, request the Steps To Business With checklist here:  https://www.subscribepage.com/stepstocakebusiness And there are more free guides, including pricing, on Annie’s website: https://anniebennett.co.uk/#freeguides And join the facebook group, The Home Baking Business Academy Network, (previously The home Baking Business Community UK) and get involved with future episodes here:  https://www.facebook.com/groups/homebakingbusinesscommunityuk Find out more about The Home Baking Business Academy, including the mini course ’Start your Own Baking Business’: https://anniebennett.co.uk/the-home-baking-business-academy/ Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy

    25 min
  8. Episode 1: Starting Up

    11/14/2025

    Episode 1: Starting Up

    Episode 1: Starting Up Join Annie as she chats about starting up a baking business. She’ll tell the story of her own baking business, Leading Lady Cakes, and those of some of her fellow bakers.  With stories, and some hints and tips, learn more about starting up. And if you’d like Annie’s guide to starting a baking business, request the Steps To Business With checklist here:  https://www.subscribepage.com/stepstocakebusiness And there are more free guides on Annie’s website: https://anniebennett.co.uk/#freeguides Find out more about The Home Baking Business Academy, including the mini course ’Start your Own Baking Business’: https://anniebennett.co.uk/the-home-baking-business-academy/ And join the Podcast Group and get involved with future episodes here:  https://www.facebook.com/groups/theprofitablebakerpodcastlaunch Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy

    28 min
  9. Podcast Trailer

    11/04/2025

    Podcast Trailer

    The Profitable Baker — for bakers who mean business with Annie Bennett Launching 14th November! You bake beautifully. But running a profitable baking business? That’s where things can get messy. Each week, business mentor and baking industry expert Annie Bennett helps home bakers move beyond “just getting by” and start building a real, sustainable business. Inside every episode, you’ll hear practical strategies, honest conversations, and inspiring stories from bakers who’ve turned their passion into profit. From pricing and visibility to mindset and marketing, Annie breaks down what really works — without the fluff or overwhelm. If you’re ready to feel confident, charge your worth, and finally think like a business owner (not just a baker), you’re in the right place. And you can get involved… Join the Profitable Baker Podcast group, and share your tips and stories for Annie. https://www.facebook.com/groups/theprofitablebakerpodcastlaunch From Annie Bennett at The Home Baking Business Academy Helping bakers to start and grow a profitable Home Baking Business. https://anniebennett.co.uk/

    2 min

Trailer

About

The Profitable Baker — for bakers who mean business with Annie Bennett Launching 14th November. You bake beautifully. But running a profitable baking business? That’s where things can get messy. Each week, business mentor and baking industry expert Annie Bennett helps home bakers move beyond “just getting by” and start building a real, sustainable business. Inside every episode, you’ll hear practical strategies, honest conversations, and inspiring stories from bakers who’ve turned their passion into profit. From pricing and visibility to mindset and marketing, Annie breaks down what really works — without the fluff or overwhelm. If you’re ready to feel confident, charge your worth, and finally think like a business owner (not just a baker), you’re in the right place. And you can get involved… Join the Profitable Baker Podcast group, and share your tips and stories for Annie. https://www.facebook.com/groups/theprofitablebakerpodcastlaunch From Annie Bennett at The Home Baking Business Academy Helping bakers to start and grow a profitable Home Baking Business. https://anniebennett.co.uk/

Information

  • Creator
    Annie Bennett
  • Years Active
    2025 - 2026
  • Episodes
    9
  • Rating
    Clean
  • Copyright
    © 2026 The Profitable Baker Podcast
  • Show Website
    The Profitable Baker Podcast