The ground shifted under Meta buyers—and if you’ve felt sudden CPA swings, throttled delivery, or terrifying burst spend, you’re not crazy. That’s Andromeda. And in this session, Dimitri Vulpe breaks down what actually changed inside the auction—live from the stage at Affiliate World Bangkok. We get real about why creative clones and overlapping angles now get punished, why endlessly tweaking interests is a losing game, and why small, scattered budgets confuse the model instead of training it. Then Dimitri walks through the exact structure that pulled accounts out of the spiral and made scaling predictable again. It starts with clarity: ultra-clean accounts and ABO-based testing that isolates angles properly. One ad set. One clear proposition. Creatives that align tightly with that angle. That separation gives Meta clean signals, reduces internal competition, and stops self-throttling before it begins. When an angle proves repeatable—strong CTRs, healthy CVRs, and stability under modest budget increases—it’s stress-tested, scaled deliberately, and rolled back fast if performance slips. Predictability wins. And Andromeda rewards it. For scale, we move into bid-cap CBOs with intentionally inflated daily budgets. The goal isn’t to spend the headline number—it’s to unlock more of the auction. When executed correctly, CPMs often drop instead of spike. Guardrails like max ad set spend caps widen reach without risking catastrophic burst spend. From there, it’s horizontal scale: multiple domains, pages, ad accounts, and operators. That diversification reduces CPA volatility, isolates issues like flags or reviews, and keeps delivery consistent day after day. Dimitri also breaks down how AI now powers the creative pipeline, why broad targeting beats interests, and where retargeting still fits in a post-Andromeda world. If you’re battling volatile CPAs, dead CBOs, or random spend spikes, this talk gives you a simpler structure, respect for angle ceilings, and a framework to scale with intent—not hope. Huge shoutout to the sponsors who power The LFG Show: 🔥 Ringba – The leading pay-per-call tracking and routing platform, giving media buyers real-time call data, smarter optimization, and full control over performance. 📰 NewsBreak – One of the largest native discovery platforms, helping advertisers reach massive, high-intent audiences outside the Meta and Google echo chambers. 👉 Subscribe for more real-world media buying frameworks 👉 Share this with a teammate who needs stability 👉 Leave a review and tell us your biggest Andromeda pain point Straight from the stage at Affiliate World Bangkok. No money. No honey. Let’s freakin’ go.
