🚨 The fastest way to go broke in lead gen? Thinking you’re profitable while your system is quietly leaking leads, misreporting sales, routing traffic to the wrong buyers, or letting bad data destroy your margins. You can have the best traffic source in the world—but if the infrastructure behind your business is broken, scaling just means losing money faster. 📍 We’re in New York City with Greg Dobak, CEO of Standard Information, breaking down one of the most important—and most overlooked—layers of the lead generation business: LEAD DISTRIBUTION INFRASTRUCTURE. Greg explains what Standard Information actually does and why modern lead management requires much more than simply sending a lead from Point A to Point B. We get into ping post and direct post routing, buyer and vendor portals, CRM integrations, accurate reporting, real-time lead validation, duplicate detection, phone checks, fraud scoring, blacklist and litigator scrubs, compliance fundamentals, and data enrichment. Because if you're brokering, buying, or selling web form leads, you need to know exactly where your leads are going, whether the data is legitimate, what buyers are converting, and where your margins are leaking. Greg also explains why he believes his platform can compete with legacy tools that were built for a different era of lead generation—and why flexibility, transparency, better reporting, and modern infrastructure matter more as traffic costs continue to climb. ☀️ Then we get into the SOLAR ROLLER COASTER. Greg shares what it was like operating through the boom, the whiplash, and the downturns of the solar industry—and why surviving difficult markets comes down to relationships, reputation, adaptability, and staying in the game longer than everyone else. ⚖️ We also ask the obvious question: Why would a licensed attorney choose startups, SaaS, and lead generation? Because building beats boredom. Greg breaks down his journey into entrepreneurship, why he chose the uncertainty of building companies, and what keeps him interested in an industry that never stops changing. 🤖 Then we talk about AI and where the lead generation industry is heading next. Software is becoming cheaper to build. Creative is becoming easier to produce. AI is lowering the barrier to launching products and businesses. But CLEAN DATA? That's becoming more valuable than ever. When everyone has access to similar software, similar AI tools, and increasingly similar creative capabilities, proprietary data, accurate reporting, trusted relationships, and operational infrastructure become the real competitive advantages. 📈 We compare what’s working across Meta, Google, YouTube, and newer testing grounds, why Greg sees the industry shifting from simply selling leads toward building SaaS and technology businesses, and what operators need to understand about the next phase of performance marketing. We also break down some of the hottest—and surprisingly massive—verticals in home services, including roofing, kitchen and bath, siding, basements, insulation, and other niches where serious lead volume and opportunity still exist. The biggest lesson? The operators who protect their reputation, take care of their partners, survive the bad months, and stay in the game are usually the ones left standing when the next opportunity arrives. 👇 POWERED BY THE LFG SHOW PARTNERS 👇 🐐 RINGBA CALL TRACKING — The GOAT of Pay Per Call. Track every call. Route traffic intelligently. Analyze campaign performance. Optimize buyers and publishers. Scale with better data. If you're serious about Pay Per Call, performance marketing, or call-driven lead generation, Ringba gives operators the infrastructure to understand exactly where their calls—and their money—are coming from. www.ringba.com 📞 iSELLFORYOU — Your Back-End Sales Team. Getting the customer to click is only the beginning. iSellForYou helps e-commerce brands recover abandoned carts, follow up with customers, close missed opportunities, and generate more revenue from traffic they've already paid for. With 700+ trained sales agents and performance-based pricing, iSellForYou works with businesses using platforms like Shopify, Digistore24, and CheckoutChamp to turn lost opportunities into MONEY. You only pay based on performance. isellforyou.com/lfg
