Adding Value with Shy Assar

Shy Assar
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Welcome to Adding Value, the show where commercial real estate meets real insight. Hosted by Shy Assar, each episode dives into the deals, decisions, and dynamics shaping the world of industrial and commercial real estate. From development strategy to capital markets, we sit down with industry leaders who are building the future — literally. Real deals. Real insight. Real estate — from the inside out.

  1. 7h ago

    20 Years at Prologis: Kim Snyder on the Past, Present & Future of Logistics

    What does it take to navigate four decades of commercial real estate cycles—and help lead the largest industrial landlord in the world? In this episode of Adding Value, host Shai Asar sits down with Kim Snyder, Executive Director at Prologis. With a career spanning 40 years across development, institutional ownership, and global portfolio strategy, Kim shares an insider’s look at the mechanics of modern logistics. Tune in as we break down: The SoCal Market Cycle: Why the post-2022 Southern California trough lasted longer than the rest of the country, and what data signals indicate the next wave of recovery. The Prologis Playbook: How a relentless focus on customer centricity, long-term tenant relationships, and the legendary "easy button" drive unmatched portfolio retention. The Power Grid Bottleneck: Why electricity is replacing traditional site selection, and how data centers, AI, and fleet electrification are rewriting industrial underwriting. Career & Broker Advisory: Timeless advice for real estate professionals on building trusted client relationships, embracing disruptive technology, and investing in your own toolkit. Whether you're an institutional investor, developer, or active broker, this conversation delivers elite-level insight into where industrial real estate is heading next. Stream now on YouTube, Spotify, and Apple Podcasts! 🎙️🍿 Follow Adding Value with Shy Assar for more conversations that shape the future of industrial and logistics real estate. Subscribe on YouTube, Apple Podcasts, Spotify, or your favorite platform. Follow on Instagram and TikTok @AddingValueShyAssar Music Codes: MB01DKPGNACZVRS MB01TGKRMBHDK91 #CommercialRealEstate #IndustrialRealEstate #InlandEmpire #inustrial #warehousing #logistics

  2. 5d ago

    How to Manage 130M SF of Industrial Real Estate | Bud Pharris (Inland Empire & SoCal CRE)

    What does it take to manage over 130 million square feet of industrial space for Blackstone—and what does the future of industrial development look like in Southern California and the Inland Empire? In this episode of Adding Value, Shy Assar sits down with Bud Pharris, former Senior Managing Director of the West Region at Link Logistics and newly appointed Chief Executive Officer of Pacific Industrial. Drawing on over 30 years of industrial real estate experience across Panattoni, DCT Industrial, CRG, and Link Logistics, Bud breaks down the institutional playbook: how Blackstone and Link analyze granular portfolio data, how landlords navigate market shifts and lease concessions, and why Pacific Industrial is doubling down on complex infill development, value-add acquisitions, and high-power autonomous/EV fleet charging infrastructure. We also dive into the operational reality of the Inland Empire and greater Southern California markets—from tenant rightsizing and sublease inventory to power constraints, IOS (Industrial Outdoor Storage), and timeless career wisdom for brokers and developers. TIMESTAMPS: 0:00 - Teaser: Complex Infill, Concessions & Data Centers1:03 - Introduction: The 130M SF Scale of Bud Pharris2:12 - Stepping in as CEO of Pacific Industrial6:06 - Partnering with Dan Floriani & Neil Mishurda9:32 - Acquisition Strategy: Infill Development vs. Secondary Markets11:06 - Inside the Blackstone Machine: Managing 130M+ SF at Link Logistics14:10 - How Institutional Landlords Stratify Data & Forecast Rents16:20 - Navigating Downcycles: 2022 Market Peak vs. Global Financial Crisis17:48 - Levers for Leasing: Concessions, Free Rent, Bumps & Getting Signatures19:53 - Emerging Sectors: Data Centers & Power Constraints in SoCal23:30 - Pacific Industrial’s 3 Pillars & The Autonomous Vehicle (AV) Strategy25:45 - Industrial Outdoor Storage (IOS) & The Race for Powered Land28:02 - Partnering with Shy Assar / Voit Real Estate Services29:25 - Key Metrics to Watch: Tenant Rightsizing, Sublease Space & Submarkets31:22 - What Institutional Landlords Actually Want from Industrial Brokers33:23 - 30 Years of Leadership: Integrity, Empathy & Resilience39:15 - Quotes That Shape a Career: Lessons from Roger Rhodess43:24 - Finding the Love for the Process: Advice for the Next Generation46:24 - Outside of CRE: Longevity, Fitness & Mountain Biking47:28 - Giving Back: Childhelp & Mentoring Youth via Project Destined CONNECT WITH BUD PHARRIS & PACIFIC INDUSTRIAL:Website: https://www.pac-industrial.com/LinkedIn: https://www.linkedin.com/in/bud-pharris-5b682312/Childhelp: https://www.childhelp.org/ #IndustrialRealEstate #InlandEmpire #CommercialRealEstate #LinkLogistics #Blackstone #PacificIndustrial #CRE #Warehousing #SupplyChain #Logistics #SoCalRealEstate #AddingValuePodcast Follow Adding Value with Shy Assar for more conversations that shape the future of industrial and logistics real estate. Subscribe on YouTube, Apple Podcasts, Spotify, or your favorite platform. Follow on Instagram and TikTok @AddingValueShyAssar Music Codes: MB01DKPGNACZVRS MB01TGKRMBHDK91 #CommercialRealEstate #IndustrialRealEstate #InlandEmpire #inustrial #warehousing #logistics

  3. Sep 8

    Inland Empire Industrial Real Estate: What Voters REALLY Think About Warehouses | Dr. Adam Probolsky

    If you attend local city council hearings, read the headlines, or follow Sacramento debates, the narrative seems clear: the Inland Empire is entirely anti-warehouse, and logistics facilities offer dead-end jobs that nobody wants. But does the vocal opposition at the public microphone actually reflect what everyday community members believe? In this episode of Adding Value, host Shy Assar sits down with Dr. Adam Probolsky, President of Probolsky Research, who recently conducted a comprehensive, scientific voter survey across Riverside and San Bernardino counties in partnership with CREDA. Together, they break down the empirical data behind community sentiment, examine the echo chambers that drive planning commissions, and reveal the surprising gap between public perception and real voter priorities. Key Discussion Points:• The Mainstream Narrative vs. The Silent Majority: Why public comment periods skew heavily toward vocal opponents while everyday residents focus on day-to-day life.• Inside the Survey: How non-partisan public opinion polling provides local governments and developers with unvarnished constituent insights.• Community Support & The Personal Connection: The real baseline support for logistics growth across the Inland Empire and the significance of 55% of residents knowing someone in the industry.• Labor & Automation: Addressing the perception around warehouse wages, job quality, and the persistent need for human workforces alongside tech.• The Informed Voter Delta: Why voter support for logistics increases once residents are presented with balanced data on fiscal contributions and community standards.• Entitlements & CRE Strategy: Why industrial developers and investors must incorporate proactive public affairs and constituent data into modern land use planning. About Dr. Adam Probolsky:Dr. Adam Probolsky is the President of Probolsky Research, a Latina- and woman-owned market and public opinion research firm working across corporate, election, and government sectors in 29 states. He is also a Senior Research Fellow at the Drucker School of Management at Claremont Graduate University and has served in multiple local government and special district roles. 🌐 Learn more about Probolsky Research: https://www.probolskyresearch.com/ 00:00 - The Mainstream Logistics Narrative vs. Polling Data01:00 - Welcome & Episode Introduction: Dr. Adam Probolsky01:57 - What Is the Prevailing Public Narrative Around Warehouses?03:07 - Public Hearings & The "Vocal Minority" Echo Chamber04:02 - Dr. Adam Probolsky’s Background & Public Opinion Research05:03 - How Local Municipalities & Special Districts Use Polling Data06:15 - Gauging Voter Priorities: Allocating Public Funds Effectively36:40 - The Shifting Entitlement Landscape: Public Affairs in Land Development37:45 - Navigating Politics, Local Officials & Community Stakeholders38:16 - The Informed Voter Delta: Why Logistics Support Increases with Facts39:27 - Closing Remarks & Key Takeaways with Dr. Adam Probolsky Follow Adding Value with Shy Assar for more conversations that shape the future of industrial and logistics real estate. Subscribe on YouTube, Apple Podcasts, Spotify, or your favorite platform. Follow on Instagram and TikTok @AddingValueShyAssar Music Codes: MB01DKPGNACZVRS MB01TGKRMBHDK91 #CommercialRealEstate #IndustrialRealEstate #InlandEmpire #inustrial #warehousing #logistics

  4. Aug 20

    How Hidden Contamination Kills Industrial Real Estate Deals | David McAlister

    In the world of commercial and industrial real estate, a deal is only as good as the due diligence behind it. Finding a hidden dry cleaner from the 1960s or unearthing a legacy chemical spill can turn a high-performing asset into a capital-intensive nightmare. In this episode of Adding Value, host Shy Assar sits down with David McAlister, founder and Principal of McAlister GeoScience. With over 25 years of experience as a geologist and environmental consultant, David is the go-to advisor for private investors, developers, and Fortune 100 companies navigating complex environmental liabilities. David breaks down the critical nuances of environmental reporting that rarely get discussed on camera. Whether you are buying an owner-user flex space, an old gas station, or a massive industrial facility, this episode is a masterclass in protecting your equity and structuring deals around "dirty" property. David McAlister is a geologist and the founder of McAlister GeoScience, a premier multi-discipline environmental consulting firm based in Southern California. With 25 years of industry experience, David specializes in Phase I/II assessments, risk management, and site remediation for private investors and developers. 🌐 Visit McAlister GeoScience: https://www.dirtyproperty.com/ Follow Adding Value with Shy Assar for more conversations that shape the future of industrial and logistics real estate. Subscribe on YouTube, Apple Podcasts, Spotify, or your favorite platform. Follow on Instagram and TikTok @AddingValueShyAssar Music Codes: MB01DKPGNACZVRS MB01TGKRMBHDK91 #CommercialRealEstate #IndustrialRealEstate #InlandEmpire #inustrial #warehousing #logistics

  5. Aug 17

    The Inland Empire Industrial Engine: Inside the City of Fontana with Mayor Acquanetta Warren

    What We Discuss: Managing an $898M budget with strict fiscal responsibility Manufacturing vs. logistics: What’s really inside Fontana’s industrial buildings Adaptive reuse: How industrial zoning supports churches, schools, and a regional homeless navigation center Pro-business initiatives, downtown revitalization, and infrastructure-first planning Mayor Warren’s journey in public service and vision for a historic 5th term Music Codes: MB01DKPGNACZVRS MB01TGKRMBHDK91 Follow Adding Value with Shy Assar for more conversations that shape the future of industrial and logistics real estate. Subscribe on YouTube, Apple Podcasts, Spotify, or your favorite platform. Follow on Instagram and TikTok @AddingValueShyAssar Music Codes: MB01DKPGNACZVRS MB01TGKRMBHDK91 #CommercialRealEstate #IndustrialRealEstate #InlandEmpire #inustrial #warehousing #logistics

  6. Aug 10

    The Inland Empire Industrial Warning Sign Every Owner Needs to See

    TIMESTAMPS 00:00 - Intro & Macro Overview: Highest Vacancy in 13 Years 02:15 - Tale of Two Markets: Mega Big Box vs. Mid-Sized Contraction 05:10 - The Impact of Expiations: 5-Year Leases Rolling Off COVID Peaks 08:30 - Inland Empire West (100k–250k SF): Case Study & Security Deposits 12:45 - Monetary Policy, M2 Supply, & Corporate Downsizing Realities 15:20 - Efulfill Deal Deep Dive: $1.21 Gross & Racking Solutions in Fontana 18:50 - How Gen Z/Millennial Shopping & TikTok Drive Modern 3PL Expansion 22:15 - Class A vs. Class B Divergence in the 500k+ SF Segment 26:40 - Are Developers Just Building and Waiting for Amazon? 31:10 - Inland Empire East Breakdown: Labor Dynamics & Rate Compression 36:00 - BFG Supply Case Study: Securing an 82¢ Net Deal in San Bernardino 40:25 - The 800k SF Comar Deal: Custom Build-to-Suit Features & Purchase Rights 45:10 - California Business Climate vs. Out-of-State Migration (Phoenix/Vegas) 48:30 - Brokerage Strategy: Servicing Clients & Communicating Through Soft Markets 52:15 - Have We Bottomed Out? Historical Trend Line Analysis & Final Thoughts   Follow Adding Value with Shy Assar for more conversations that shape the future of industrial and logistics real estate. Subscribe on YouTube, Apple Podcasts, Spotify, or your favorite platform. Follow on Instagram and TikTok @AddingValueShyAssar Music Codes: MB01DKPGNACZVRS MB01TGKRMBHDK91 #CommercialRealEstate #IndustrialRealEstate #InlandEmpire #inustrial #warehousing #logistics

  7. Aug 10

    The $100M Lie: Mainstream Media vs. Real Economic Data with Dr. Christopher Thornberg

    Timestamps:   [00:00:00] - Highlight Hooks [00:01:19] - Episode Introduction [00:02:30] - Macro Overview: Inflation, Rates & Sentiment Disconnect [00:03:47] - Narrative Economics & Competing Narratives [00:09:18] - Middle East Tensions, Oil Markets & Inflation Myths [00:12:35] - Capital Markets, Cap Rates & Commercial Real Estate Outlook [00:15:17] - The Federal Deficit, Debt & Rising Capital Costs [00:18:33] - Foreign Capital Flows, Equity Bubbles & Rates Forecast [00:22:09] - Industrial Market Supply, Demand & Absorbing the Glut [00:25:24] - A Message from Host Shy Assar [00:25:52] - Commercial Pricing, Replacement Costs & Yield Expectations [00:29:28] - The Housing Market: Debunking the "Affordability" Crisis [00:35:01] - Industrial Real Estate's 11% Regional Economic Footprint [00:40:51] - Regulatory Pushback, Moratoriums & "Skeleton of the Economy" [00:43:42] - Shaping the Narrative: Industry Advocacy & Client Value [00:46:51] - Episode Conclusion & Outro Connect with us: For an aggressive, fresh approach to repositioning or marketing your 100,000+ sq. ft. industrial building in the Inland Empire, please reach out to: 📧 Sassar@VoitCo.com Follow Adding Value with Shy Assar for more conversations that shape the future of industrial and logistics real estate. Subscribe on YouTube, Apple Podcasts, Spotify, or your favorite platform. Follow on Instagram and TikTok @AddingValueShyAssar Music Codes: MB01DKPGNACZVRS MB01TGKRMBHDK91 #CommercialRealEstate #IndustrialRealEstate #InlandEmpire #inustrial #warehousing #logistics

  8. Jul 24

    The Threat to Industrial Real Estate & CA Logistics | Eric Sauer

    Timestamps: [00:00] - Episode Intro: The Multi-Front War Facing California’s Trucking Fleets. [01:44] - Meet Eric Sauer: CEO of the California Trucking Association. [02:06] - The Current Macro State of the Trucking Industry & Post-Pandemic Shock. [04:49] - Import Trends & Explaining the Softening Across Trucking Sectors. [06:11] - Overview of Different Fleet Sectors (Intermodal, Agriculture, Heavy Specialized). [07:18] - Running a Government Affairs Department During a Logistics Crisis. [09:03] - Understanding the True Value of the California Trucking Association (CTA). [11:07] - How California's Market Compares to the Rest of the Country. [11:48] - Unpacking Strict Truck Safety Requirements (FMCSA vs. CHP’s BIT Program). [13:35] - The Compliance Crunch: Fleet Costs & Low-Mileage Exemptions. [16:08] - Environmental Regulations & Financial Realities (ACF, Smog Testing). [20:05] - The Commercial Push: Fresh Approaches for 100,000+ Sq. Ft. Buildings. [20:31] - The Hidden Costs of Eco-Mandates (EV vs. Diesel Costs & Truck Terminal Investments). [21:06] - Reduced Payload Challenge: Added Weight of Electric Truck Batteries. [22:16] - The Reality of Testing Tech (Tesla Trucks vs. Infrastructure Capacity). [22:52] - The Financial Strain Bending Supply Chains Down to the Consumer. [24:19] - Defeating Assembly Bill 1777 (AB 1777) & Organizing a 66-Group Coalition. [25:04] - What is an Indirect Source Rule (ISR)? [26:15] - How ISR Impacts 100,000+ Sq. Ft. Industrial Warehouses and Landlords. [28:49] - The EPA Waiver Process & Shift in Enforcement Under New Administrations. [30:53] - Reaching a Compromise: The Battle for Realistic Implementation Timelines. [31:11] - The Massive Clean Diesel Progress (1 New Truck vs. 8 Legacy Trucks). [33:02] - Growing Engagement and Coalitions Among Industrial Landlords. [34:55] - Empowering Members to Tell Their Story Directly to Lawmakers. [37:11] - Wrap-up: Final Reflections on Regulatory Climates and Small Fleet Survival. Connect with us: For an aggressive, fresh approach to repositioning or marketing your 100,000+ sq. ft. industrial building in the Inland Empire, please reach out to: 📧 Sassar@VoitCo.com Don’t forget to like, subscribe, and share this video with fellow colleagues and industry partners! Music License: MB01TGKRMBHDK91 Follow Adding Value with Shy Assar for more conversations that shape the future of industrial and logistics real estate. Subscribe on YouTube, Apple Podcasts, Spotify, or your favorite platform. Follow on Instagram and TikTok @AddingValueShyAssar Music Codes: MB01DKPGNACZVRS MB01TGKRMBHDK91 #CommercialRealEstate #IndustrialRealEstate #InlandEmpire #inustrial #warehousing #logistics

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Welcome to Adding Value, the show where commercial real estate meets real insight. Hosted by Shy Assar, each episode dives into the deals, decisions, and dynamics shaping the world of industrial and commercial real estate. From development strategy to capital markets, we sit down with industry leaders who are building the future — literally. Real deals. Real insight. Real estate — from the inside out.

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