The Founder's Gambit

Gabriel

On this podcast, we talk with real founders about how they started, the big risks they took, what went wrong, and what actually worked. Honest stories, hard lessons, and practical insights from people building real businesses

  1. 7h ago

    How I'm Building a Billion Dollar Company

    A girl cancelled their dinner reservation the day of. Rather than eat the $100 cancellation fee, Jeff Wulkan built an app to find a replacement, then quit a 20-year aviation career and put $250,000 of his own money into it. Today Plus One is adding roughly 7,000 users a month on a lean budget, 60% of them organic, while marketing in exactly one state.What we cover:- The cancelled date that started it and the text he sent her six months later- Why he flipped the script on dating apps: plans first, profiles second- Leaving a 20-year career in aviation to go all in on a first tech company$250K of his own money, and the $100K family-office check that finally came- Why cold emails to investors are a waste and warm intros are the only door- The "investor" who offered $500K and turned out to be facing a $300M embezzlement suit- 60% organic vs 40% Meta ads: what's actually driving the growth- Why he refuses to market in New York until Florida is dense enough- Firing his dev team, and the one thing he'd tell any non-technical founder hiring devs- Why you can't vibe-code a real product and what a single good engineer with AI replaces- Monetizing businesses instead of users: sponsored ideas, Ticketmaster affiliates, and why the app stays free- Only three things get you banned and why humans, not algorithms, make the callKey takeaway: Build density before reach. One city with real users beats ten cities with none and the money follows the people, not the other way around.🔗 Links:Plus One: https://joinplus1.com/Instagram: @plus1_app

    How I'm Building a Billion Dollar Company
  2. Jul 3

    How My App Launch Made $65K in 3 Days (No Ads, No Funding)

    Deven walked away from Amazon to build his own thing. Two years later, his product Supergrow serves 1,000+ customers across 53 countries, and one lifetime deal launch brought in $65K in just a couple of days. In this episode, he breaks down how he escaped big tech, found his first paying customers, and built a team of 7 without losing the freedom he quit for.What we cover:- Why he traded an Amazon salary for freedom (and the moment that proved it was worth it)- The LTD launch that made $65K in days, and turned 200+ strangers into cheerleaders- How doing everything solo for 2 years almost killed the freedom he quit for- His hiring pitch that beats big tech money: "learn to build your own company on ours"- Why his best employee leaving to start her own company is a feature, not a bug- The bad hire that had him sleeping 2-3 hours a night (and what it exposed)- "Postcasts" — how AI interviews you to pull real stories out of your head- Why AI made content worse, but standing out is actually easier now- The ghostwriter insight worth $5-10K/month: writing is easy, extraction is hard- How commenting on influencers' posts landed his first 10 customers- Why he treats churn like a gym membership, and which segment he ignores it for- The one growth rule he swears by: find one channel that works, then double downKey takeaway: If AI can write everything, your only moat is what it can't invent, your real stories and insights. Extract them, publish them, and the algorithm will reward you.🔗 Links:Supergrow: https://www.supergrow.aiDeven on LinkedIn: https://www.linkedin.com/in/devenbhooshan/

    How My App Launch Made $65K in 3 Days (No Ads, No Funding)

About

On this podcast, we talk with real founders about how they started, the big risks they took, what went wrong, and what actually worked. Honest stories, hard lessons, and practical insights from people building real businesses