Look How Good You're Doing! with Zoë Dew

Zoë Dew
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The business podcast that proves you're doing better than you think. Hosted by Zoë Dew - data strategist and professional pattern-spotter - this is where we use actual numbers to prove established entrepreneurs are already crushing it, they just can't see it yet. No guru b******t. No "sacrifice everything" sob stories. Just strategic conversations about what's actually working in your business (backed by data, not feelings), how to optimise what you've already got, and why you're probably ignoring the revenue sitting right in front of you. Each episode, Zoë either breaks down a specific business challenge with her signature frameworks and Northern directness, or sits down with business owners who've figured out how to succeed without burning out. You'll get data-driven insights, strategic optimization tactics, and the occasional well-placed f-bomb to keep things real. Think of it as your weekly reminder that your imposter syndrome is lying to you - your numbers already know you're ready. Perfect for established online entrepreneurs (£150k+ revenue) who are tired of vibes-based business advice and ready to see what their data's been trying to tell them. New episodes every Thursday. Because your wins deserve proof, not just praise.

Episodes

  1. 2D AGO

    010: Signs You Might Have Supporting Character Syndrome

    You're busy. You're booked. Things are selling. So why does it feel like nothing is actually growing? Today I'm getting specific about Supporting Character Syndrome — the pattern where your business has all the pieces but nothing has been cast as the lead. I'm giving you eight signs to check yourself against, so you can stop wondering "is that me?" and actually know. The 8 signs: You can't describe what you do in a single sentence Your revenue has plateaued even though you're working hard Your content rotates constantly with no clear throughline You keep launching new offers instead of growing existing ones Your audience is fragmented — different people wanting different things Your past work doesn't compound — you're always starting from scratch People love your work but don't know which offer is right for them You feel anxious at the thought of choosing one thing to focus on Homework: Score yourself 0-2 on each sign. Above 8? You've got SCS. Above 12? You've really got it. Then sit with this: what would need to be true for you to choose a lead? Links: Something's coming that goes deeper: zoedew.com/scs

    16 min

  2. FEB 12

    009: When Everything Is Important, Nothing Gets Prioritised

    You're busy. You're booked. Things are selling. So why isn't anything actually growing? This week I'm talking about what happens when every part of your business is getting equal attention — but nothing has been given the lead role. You keep rotating through offers, audiences, and content angles, not because anything is failing, but because nothing has been deliberately chosen as THE thing. The result? A business that's constantly busy but never compounds. Nothing builds momentum because the focus shifts before it gets the chance. I'm calling it Supporting Character Syndrome and I've got something coming soon that goes deeper into fixing it. In this episode: Why treating everything as equally important is quietly keeping you stuck The difference between diversified and scattered (and how to tell which one you are) Why "choosing feels like losing" — and why it's actually the opposite The casting metaphor: your business has a full cast but no lead What happened when one client stopped spreading herself across four offers and chose one to lead The question to sit with: if you had to choose one thing to lead, what would it be? Links: Supporting Character Syndrome — something's coming: https://zoedew.com/scs?utm_source=podcast Homework this week: Write down everything currently getting your attention (offers, audiences, content angles) Estimate how much energy each one is getting Notice: is anything leading, or is everything roughly equal? Sit with the question — if one had to lead, what would you choose?

    13 min

  3. FEB 5

    008: Welcome to Recovery Season

    January takes a lot out of people. The tax bill lands, inboxes go quiet, energy drops, and suddenly February shows up carrying a weird amount of pressure to do something big. In this episode of Look How Good You're Doing, I'm talking about why responding to a slow January by trying to do everything in February usually makes things worse — and what actually works when your energy and cash cushion are a bit depleted. February is short. It's cold. And most people are still recovering. Trying to cram five months of activity into four weeks often just means arriving at March knackered and no further forward. This episode is about doing less — on purpose — and why that can be the most strategic move you make all year. What we talk about Why January is slow for most people (and why taking it personally doesn't help) The January guilt spiral and how it leads to overdoing it in February Why other people's "best January ever" posts are irrelevant to your decisions How spreading your effort across five things usually means none of them work Why focus matters more than intensity when capacity is limited January is rarely a useful month to draw conclusions from. People are tired, skint after Christmas, and mentally overloaded. They're not rushing to invest or make big decisions. Humans are weird in January. Your numbers reflect that. The one thing to focus on in February If I were rebuilding momentum right now, I'd commit to one income-generating activity for the whole month. Not five things at 20%. One thing at 100% of whatever capacity I actually have. That might look like: Reaching out properly to past clients Following up with people who bought one thing but didn't take the next step Talking more openly and consistently about an offer that's already selling Making it easier for warm leads to say yes Past clients are your warmest opportunities. They already know you. They already trust you. They don't need convincing — they just need a clear path back in. I share a real client example where a simple past-client outreach led to 14 new membership sign-ups. No ads. No launch. No viral content. Just talking to people who were already close to a yes. Why this works Focus creates momentum Compound effort beats scattered activity Selling what already exists takes less energy than creating something new You can't brute-force your way through low capacity February isn't about having your biggest month ever. It's about ending the month more stable than you started — with enough energy left to take advantage of spring when things naturally pick up. Your February homework Identify where your warmest opportunity already is Pick one specific action and get concrete about it Commit to it for the rest of February Let the rest wait This isn't settling. It's strategic. Your February doesn't need to look impressive. It needs to work for you. And if you got through January and you're still here? Look how good you're doing.

    16 min

  4. JAN 22

    007: What if the problem isn't your marketing, but your offer?

    *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-695fbad7-7eec-8332-a933-95b01ba48fd6-5" data-testid= "conversation-turn-18" data-scroll-anchor="true" data-turn= "assistant"> This is the episode for when you have been telling yourself the problem is marketing, but something does not quite add up. You are visible, you are posting, you are getting enquiries, and yet people are not converting. Or they convert and are not happy. Or they are happy, but they do not come back. Or they come back and you are completely burnt out. And eventually, usually at about two in the morning, the thought appears that you have been trying to avoid. What if the problem is not your marketing at all, but your offer? In this episode, I break down how to tell the difference using data, not guesswork. We look at the clear signals that show up when an offer is not landing, how to distinguish between a marketing problem and an offer market fit problem, and when it is time to pivot versus when it is time to keep going. If you have been blaming visibility while your numbers are quietly telling a different story, this episode will help you diagnose the real issue and fix the right thing.

    13 min

  5. JAN 15

    006: Stop launching new offers and optimise what already works

    If you feel like you're constantly launching new things but nothing ever really settles, this episode is for you. I've been there, new offers, new programs, new pricing, new packaging,  convincing myself that this one would finally crack it. But what actually happens is you end up building a business on shifting sand, where nothing gets enough time to work before you move on. Today, I'm breaking down why so many founders at 150K+ are stuck in shiny object syndrome, why "new" feels like progress even when it's not, and how optimisation, not launching, is usually the thing that takes you to the next level. We'll walk through a simple but brutally honest audit to identify what's actually working in your business, what's quietly draining you, and how to double down on the offers that already have momentum instead of constantly starting over.

    14 min

  6. JAN 8

    005: Vibes are really sh1t data - how to launch debrief properly

    Okay, your launch is over and now you're sitting there wondering… was that good? was it shit? Should you be thrilled or mildly panicking? Hard to tell when Instagram is full of "six-figure launch!!" screenshots that may or may not be real, may or may not include refunds, may or may not include their entire business revenue for the month. Meanwhile, your actual data is sitting right there trying to talk to you, but you're too busy comparing yourself to someone else's curated highlight reel. In this episode, I break down why traditional launch debriefs are basically useless, why screenshot culture is f*****g up your ability to assess your own success, and what you should be tracking instead. I walk you through the six metrics that actually matter, how to diagnose what really happened in your launch, and why a 12K launch can be more successful than a 40K one depending on what's behind the numbers. We're ditching vibes-based assessments and finally grounding your launches in real, meaningful data. Timeline Summary [0:01] - Why screenshot culture is destroying your ability to assess your own business [2:03] - The four biggest reasons most launch debriefs are completely useless [6:09] - Metric #1: Audience size at point of launch, the denominator you're not tracking [7:12] - Metric #2: Conversion rate, what actually matters and why benchmarks don't [8:30] - Metric #3: Average order value and what it reveals about your positioning [8:54] - Metric #4: Lead quality, the forgotten metric that can make or break a business [9:48] - Metric #5: Delivery burden and how to know if your model is sustainable [10:52] - Metric #6: Profit margin, the difference between looking successful and being successful [12:52] - How to spot wins inside launch "failures" and what those data points really mean [15:32] - Your four-step homework to actually improve your next launch Links & Resources No external links were mentioned in this episode, but you can always DM or email me your homework results — I love seeing them. Final Thoughts Your launch wasn't good or bad, it was a data point. And now you've got the metrics to make the next one even better. If you enjoyed this episode, don't forget to rate, follow, share, and leave a review. It helps more people break free from screenshot culture and actually understand how good they're doing.

    16 min

  7. JAN 1

    004: Likes are not leads

    The 5 metrics that correlate with money in the bank Quick question: how many followers have you got? Now tell me how much money they made you last month. Exactly. In this episode, I'm calling b******t on vanity metrics — likes, followers, views — and breaking down why they feel good but don't actually tell you whether your business is making money. Popularity isn't profit, and visibility without conversion is just noise. I walk you through five marketing metrics that genuinely correlate with revenue, explain why wealthy businesses track these instead, and show you how to shift your focus from what looks good on social media to what actually pays your bills. If you want clarity, confidence, and marketing decisions you can actually trust — this one matters. Timeline & Highlights [00:00] – Why everyone knows their follower count but not their revenue [02:40] – The dopamine trap of vanity metrics [05:36] – Reach quality vs reach quantity (and why most people get this wrong) [07:50] – Re-engagement: audience size vs audience temperature [09:45] – Enquiry velocity and what it reveals about your positioning [11:30] – Conversion rate by source (the metric most people ignore) [13:10] – Client lifetime value and why it changes everything [16:20] – What to track at different revenue stages [18:40] – How to stop tracking vanity and start tracking viability Key Takeaways Likes and followers don't correlate with revenue Vanity metrics are designed to reward platforms, not businesses Reach quality matters more than reach quantity Re-engagement tells you whether your audience is warm or dead Enquiry velocity shows how compelling your marketing really is Conversion rate should be tracked by source, not overall Client lifetime value determines how you can scale profitably Different revenue stages require different metrics Tracking fewer, better metrics leads to clearer decisions Data-driven marketing beats popularity every time The 5 Metrics That Matter Reach quality – who sees you, not how many Re-engagement rate – how many actually respond Enquiry velocity – how fast interest turns into action Conversion rate by source – which channels bring buyers, not browsers Client lifetime value – what a client is worth long-term Track these and you'll know whether your marketing is working before you check your bank balance. *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:801bdce0-1263-47b5-a75e-396357b03509-9" data-testid= "conversation-turn-20" data-scroll-anchor="true" data-turn= "assistant"> Action Step This week: Pick two of the five metrics that match your current revenue stage Set up the simplest possible way to track them Review them once a month, not obsessively Make one decision based on what you see One metric. One decision. That's how momentum builds. You don't need to be louder, post more, or chase the algorithm harder. You need to track what actually predicts money in the bank. If this episode helped you rethink how you measure success, please rate, review, follow, and share the podcast with someone who's still counting likes instead of leads. Until next time, look how good you're doing. You're about to start tracking metrics that actually matter. 💛

    16 min

  8. JAN 1

    003: Tracking activity is not making decisions

    The three views your data actually needs. Let's talk about the data graveyard you're probably sitting on right now. The spreadsheets, the half-finished trackers, the post-its with numbers that felt important at the time. You've got data, plenty of it, but it's not actually helping you make decisions. So you default to gut instinct, past experience, or whatever advice you last scrolled past online. In this episode, I'm breaking down why most business tracking systems don't work and how to turn the information you already have into something that actually supports your decision-making. I'll walk you through the three essential views every business needs, how to build a functional system in a single afternoon, and why "done" beats "perfect" every time. Timeline & Highlights [00:00] – The data graveyard: why your spreadsheets feel overwhelming, not helpful [02:38] – The four biggest mistakes most tracking systems make [05:30] – The shift from activity tracking to outcome tracking [08:48] – The three essential views every business needs [14:31] – Why retention is the most overlooked growth lever [18:20] – From chaos to clarity: building a usable system in one afternoon [23:40] – Why your system should evolve with your business [25:30] – Celebration: your messy data isn't a failure Key Takeaways You don't need more data, you need better questions Tracking activity doesn't tell you what's actually working "Just in case" data creates noise, not clarity Too much information leads to analysis paralysis Decision-making data answers specific questions Every business needs visibility on revenue, pipeline, and retention Retention is critical for sustainable scaling A simple system you use beats a perfect one you avoid Your tracking system should evolve as your business grows Organisation is a tool, not the goal   Action Step This week, keep it simple: Pick one of the three views to build, revenue, pipeline, or retention Gather all your existing data into one place Spend two hours max building the minimum viable version Use it for a week Tweak it based on what you actually need Not perfect. Just functional. Your messy data doesn't mean you've failed, it means you've been building something real. Now it's time to make that information work for you instead of against you. If this episode helped you see your business more clearly, please rate, review, follow, and share the podcast. And remember, look how good you're doing. You already have the information. Now you know how to use it. 💛

    17 min

  9. JAN 1

    002: Feelings don't scale businesses

    The metrics that matter when it's time to grow. Let's talk about that question you keep quietly asking yourself: "Am I actually ready to scale… or am I being delusional?" If you're already sitting at £150k, £200k, maybe even £300k, this episode is your reality check because chances are, your business has been ready for months and you're the one dragging your feet. Today, I'm breaking down the five numbers already inside your business that prove you're ready to scale right now not someday, not after one more launch. We'll also talk about why you're ignoring that data, how fear disguises itself as "being sensible," and what wealthy founders do differently when it comes to trusting evidence over emotion. Timeline & Highlights [00:00] – The voice in your head asking "am I really ready to scale?" [03:10] – Why the £50k–£150k gap is harder than £150k–£300k [06:45] – Capability vs confidence: what actually changes at the next level [09:30] – The 5 numbers that prove you're ready to scale [16:40] – Why capacity strain is a good problem (even if it feels chaotic) [19:10] – What wealthy founders do differently with their data [22:30] – The difference between "not ready" and "just scared" [24:10] – Your homework: stop stalling and take one scaling action Key Takeaways Your data doesn't lie, your feelings do The jump from £50k to £150k builds capability; scaling beyond that is about belief Fast client velocity means your offer and positioning are working Repeat clients and referrals prove product-market fit Strong conversion means your pricing is scalable Capacity strain = demand exceeding supply Profit margin creates the safety to grow Wealthy founders trust patterns, not one-off emotions Fear is normal — but it's not the same as being unready The next level is about doing more of what already works   Action Step Grab a pen and actually do this: Check off how many of the five readiness indicators you already have If you've got three or more, write: "I am ready to scale. I'm not preparing — I'm stalling." Pick one scaling action you've been avoiding and do it this month Not when you feel ready. Now. If you've been waiting for a sign that you're ready to scale, this is it. Your numbers are the permission slip. If this episode hit home, please rate, review, follow, and share the podcast with another founder who needs to hear it. You don't get to this level by accident — and it's time you started owning that. Until next time… look how good you're doing. 💛

    13 min

  10. JAN 1

    001: Engagement is not a business metric

    If you've ever thought, "If I could just get more visible on Instagram, my revenue would finally grow," this episode is for you. Today, I'm breaking down one of the biggest myths in online business: that visibility automatically equals income. Spoiler alert—it doesn't. And chasing likes, views, and engagement can actually pull you further away from what really moves the needle. I'm walking you through my 4R Framework: Reach, Re-engage, Return, and Retain, to help you clearly see which marketing channels are actually bringing in clients and which ones are just draining your time and energy. This is about cutting the fluff, listening to your data, and doubling down on what works for your business—no matter what the industry norms say. Timeline & Highlights [00:00] – The Instagram illusion: why high visibility doesn't automatically mean revenue [03:58] – Breaking down the 4R Framework: Reach, Re-engage, Return, and Retain [08:41] – How to analyze where your real clients are actually coming from [11:33] – The power of strategic focus: what to stop doing—and what to do more of Key Takeaways High visibility does not equal high conversion Engagement metrics are not business metrics Your inquiries matter more than your likes Your data already tells you what's working—if you look Re-engagement is often the missing link to conversion You don't have to do marketing you hate if it's not paying off Strategic focus beats spreading yourself thin Your business strategy should reflect your audience, not industry pressure If this episode helped you rethink how you're using Instagram or other marketing channels, I'd love for you to rate, review, follow, and share the podcast. It helps more entrepreneurs cut through the noise and build strategies that actually bring in revenue. Thanks for listening—and I'll see you in the next episode. 💛

    12 min

  11. 11/05/2025

    000. Welcome to Look How Good You're Doing!

    Welcome to Look How Good You're Doing! This is it - the very first episode! And honestly, I'm buzzing to finally get this out into the world. Here's the thing: I'm absolutely sick of the doom-and-gloom narrative around business. You know the one - where we only talk about what's broken, what needs fixing, what we're failing at. It's exhausting, and frankly, it's not even accurate most of the time. So I decided to do something different. This podcast? It's a full-on celebration of what's going RIGHT in your business. The wins you're having (yes, even the small ones). The things that are actually working. The moments that make you think "Oh wow, I'm doing alright here." In this episode, we're talking about: Why celebrating wins matters more than you think - and why we're so rubbish at doing it. Spoiler: we're way too quick to focus on the failures and completely gloss over the achievements. The mindset shift that changes everything. What happens when you actually start acknowledging what's going well instead of constantly chasing the next problem to solve? Success looks different for everyone - and that's the point. It's not just about revenue (though that's great too). It's about freedom, impact, enjoying the work, building something sustainable. All of it counts. Why I'm bringing on guests with diverse perspectives. Because there's no one "right" way to win in business, and I want to showcase all the different ways people are crushing it. The importance of shouting out others who are doing brilliant work. Building a community that actually celebrates each other instead of competing? Yes please. Key Quote: "Success really should be all of those things - not just the financial metrics, but how you feel, what you're building, and whether you're actually enjoying the journey." What's Next: This podcast is going to feature conversations with business owners who are doing something brilliantly - whether that's hitting massive revenue goals, building systems that don't make them want to scream, or just figuring out how to make work feel less like... work. If that sounds like you (or someone you know), I'd love to feature you on the show! 📩 Apply to be a guest: https://airtable.com/appBsA0VKUOhSWoWh/pagz6xGJhHZMwMZ9M/form 📱 Follow along on Instagram: @ZoeRDew New episodes dropping every Monday. Because your wins deserve a victory lap. Thanks for being here from day one. Now let's celebrate how good you're doing!

    12 min
  • 11 Episodes

About

The business podcast that proves you're doing better than you think. Hosted by Zoë Dew - data strategist and professional pattern-spotter - this is where we use actual numbers to prove established entrepreneurs are already crushing it, they just can't see it yet. No guru b******t. No "sacrifice everything" sob stories. Just strategic conversations about what's actually working in your business (backed by data, not feelings), how to optimise what you've already got, and why you're probably ignoring the revenue sitting right in front of you. Each episode, Zoë either breaks down a specific business challenge with her signature frameworks and Northern directness, or sits down with business owners who've figured out how to succeed without burning out. You'll get data-driven insights, strategic optimization tactics, and the occasional well-placed f-bomb to keep things real. Think of it as your weekly reminder that your imposter syndrome is lying to you - your numbers already know you're ready. Perfect for established online entrepreneurs (£150k+ revenue) who are tired of vibes-based business advice and ready to see what their data's been trying to tell them. New episodes every Thursday. Because your wins deserve proof, not just praise.

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