Oh Sh*t Sherlock

Joel Perlman
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  • MARKETING
  • SERIES

Unpacking the not-so-obvious side of SA's brand story-telling landscape.Colleague convos, industry guests, hot takes, and oh-shit-worthy insights that showcase the power of good storytelling.

Season 1

  1. Episode 1: Old School - Where Heritage Meets Hype

    EPISODE 1

    Episode 1: Old School - Where Heritage Meets Hype

    In our first episode of Oh Sh*t Sherlock, we go old school — literally. We sit down with Paige to chat about Old School, a South African brand reviving vintage sportswear with a modern edge. From retro rugby jerseys to authentic cricket knits, we uncover how a brand born in Stellenbosch is stitching nostalgia, craftsmanship, and culture together, one jersey drop at a time. Join us as we unpack what it means to build community through clothing, why heritage still sells, and how the classics never really go out of style.

    36 min
  2. Episode 2: Tolliebotter - Your Friendly Neighbourhood Lube Brand

    EPISODE 2

    Episode 2: Tolliebotter - Your Friendly Neighbourhood Lube Brand

    Welcome to Oh Shit Sherlock - where we dig into the stories, strategies, and “aha” moments behind South Africa’s boldest brands. In Episode 2, we slide right into South Africa's most South African lube. Yes, you heard that right - we're investigating the narrative behind the one and only Tolliebotter. From the quirky tongue and cheek copy-writing, to the branding and graphics, this is a product we feel more South African's need to know about. Listen as we explore: How Tolliebotter combats taboo topics with charm and authenticityThe power of humour in getting a message acrossHow to stand out in a market that by nature is hush hushSubscribe for more behind-the-brand conversations that make you go, oh shit... that makes sense.

    36 min
  • 2 Episodes

About

Unpacking the not-so-obvious side of SA's brand story-telling landscape.Colleague convos, industry guests, hot takes, and oh-shit-worthy insights that showcase the power of good storytelling.

Information

  • Creator
    Joel Perlman
  • Episodes
    2
  • Seasons
    1
  • Rating
    Clean
  • Copyright
    © 2025 Oh Sh*t Sherlock