FOR SKIN. FOR SELF. FOR GOOD. Coding Clinical Culture by SomeplaceGood.

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For Skin. For Self. For Good. Coding Clinical Culture. The podcast rewriting what it really means to work in skin. Hosted by Emma Hindmarsh Conan — Founder, Futurist and Conversation Catalyst at SomeplaceGood — this is where clinical meets cultural, and science meets story. Each episode steps inside the treatment room to decode the future of our industry: the trends, the tech, the people and philosophies shaping how we treat, talk, and think about skin. No fluff. No filters. Just smart, real conversations that make you rethink what’s possible; for your clients, your business, and yourself. Because that’s how we make beauty feel better. For Skin. For Self. For Good.

Episodes

  1. Speak Like It’s 2026: How Language Is Rewriting Clinical Beauty

    JAN 18

    Speak Like It’s 2026: How Language Is Rewriting Clinical Beauty

    Before products and protocols, there was language. In this episode, Emma explores why the words shaping culture right now are quietly reshaping clinical skincare — long before trends show up in data. These aren’t buzzwords — they’re behavioural signals. This is a conversation about translation, not marketing. About why consultations are acts of interpretation. Why trust is built linguistically first. And why clinics still speaking like it’s 2016 will struggle to lead in 2026. Because language isn’t decoration. It’s direction. And the clinics who learn to speak the future fluently won’t chase trends — they’ll set the tone.

    15 min
  2. Tight Wallets, Tender Skin: How Clinicians Lead in a Shrinking Economy

    JAN 12

    Tight Wallets, Tender Skin: How Clinicians Lead in a Shrinking Economy

    When the economy tightens, clients don’t stop caring for their skin — they simplify, stretch appointments, and often turn to DIY. Inspired by BeautyMatter's line “When the economy cuts back, we cut our own bangs,” this episode explores what that behaviour really means for clinics — and why it’s not laziness, but economic realism. Drawing on insights from The State of Fashion 2026 (Business of Fashion x McKinsey), Emma unpacks how clinicians can respond to tighter wallets with clarity, authority and care. We explore why multi-purpose skincare is modern intelligence, how editing routines builds trust, and why proof — not pressure — is the new luxury. This episode is a practical guide to turning fewer visits into deeper loyalty (read: community), positioning retail as continuity of care, and leading clients through uncertainty with confidence. Because when markets wobble, clients don’t look for more — they look for experts.

    23 min
  3. Clinical Skincare Is Changing — And It’s Not About Skin Anymore

    JAN 5

    Clinical Skincare Is Changing — And It’s Not About Skin Anymore

    In this episode, we explore the cultural and psycho-social shifts quietly reshaping clinical skincare, and why the future of the industry isn’t being driven by better treatments alone. This is not a conversation about trends, devices, or protocols. It’s about how clients are changing. What they’re asking for beneath the surface. And why confidence, calm, and regulation are becoming as critical to outcomes as visible results. From the return of the consult as a clinical intervention to why quiet, focus, community and translation now function as competitive advantages, this episode introduces Coding Clinical Culture — a framework for delivering care that works clinically, emotionally, and commercially. If you’re a dermal clinician, skin therapist, clinic owner, or industry leader who wants to stay relevant — not reactive — this episode offers a grounded, practical lens for leading the next era of clinical skincare. This is where psychodermatology meets culture. And where the future of clinical care begins to take shape.

    20 min
  4. Tele-Derm, Phygital Beauty, and the Future of Clinical Care

    12/28/2025

    Tele-Derm, Phygital Beauty, and the Future of Clinical Care

    Is tele-derm the future of clinical skincare... or just another hype cycle? In this episode, we break down the shift into Tele-Derm 2.0, revealing why digital dermatology isn’t replacing clinics… it’s rewriting clinical culture. Emma explores how telehealth went from a pandemic necessity to a powerful, permanent layer of modern skin care; reshaping client expectations, strengthening treatment adherence, and opening new pathways for premium clinics to grow their authority, impact and revenue. If you’re a dermal therapist, cosmetic nurse, dermatologist or skin professional, this episode will change the way you think about virtual care. Hear why digital support between appointments is becoming the new standard, how leading clinics are blending hands-on treatments with online continuity, and what the next decade of hybrid skin health really looks like. This is the episode that shows you where the industry is going. AND how to lead it.

    20 min
  5. The Age of the Niche: Why Skin, Supplements & Care Have Stopped Speaking in Generalities

    12/21/2025

    The Age of the Niche: Why Skin, Supplements & Care Have Stopped Speaking in Generalities

    We are living through the most precise moment in beauty and wellness history. Supplements for pregnancy, perimenopause, teens, stress, sleep, focus. Calming drinks. Functional coffee. Mushroom blends. Even deodorant being positioned by life stage. At first glance, it can feel like over-segmentation. But look closer and you see that something else is happening. In this episode, Emma Hindmarsh Conan explores the niche-ification of care. Not as a trend, but as a cultural signal. A signal that people no longer want to be spoken to in generalities. They want care that reflects who they are right now. From clinic-stocked supplement brands like Eir Women, Hyvita and Vida Glow, global players like Perelel, to functional beverages and precision body care, this conversation unpacks why clients are no longer buying “products”... they’re buying 'states of being'. Emma weaves biology, culture, and clinical insight to explore how stress, hormones, sleep and inflammation show up on the skin, and why the NICE system (neuro-immuno-cutaneous-endocrine) gives language to something clinicians have always known. Most importantly, this episode is not about what to sell. It’s about how to speak. How clinics can use precise language, niche framing, and cultural fluency to build deeper trust, stronger engagement, and more meaningful relationships, without stepping outside scope or chasing trends. Because niche isn’t about selling more. It’s about speaking more precisely. And when precision is grounded in biology and empathy, it doesn’t fragment care, it clarifies it.

    21 min
  6. Beat Brands at Their Own Game: The Personal Branding They Can't Replicate

    12/14/2025

    Beat Brands at Their Own Game: The Personal Branding They Can't Replicate

    What if everything you’ve ever been taught about “personal branding” was upside down? In this science-soaked episode, we explores the idea that clinicians don’t need to build a personal brand... because you already are one. Long before a client sees your credentials, your price list, or your Instagram grid, their nervous system has already decided whether they trust you. In just 0.5 seconds. Big beauty brands spend millions trying to engineer this kind of connection. Clinicians do it every day without even realising the power they hold. Inside this episode, we unpack: - Why your nervous system is your real “brand strategy” - The neuroscience behind instant trust (or instant doubt) - How clinicians already ARE the omnichannel experience brands wish they could be - How calm, curiosity and coherence build loyalty faster than any marketing plan - Why presence, not polish, is the new clinical superpower - And how the human imprint you leave is something no brand can ever replicate This is personal branding… rewritten. Messier. Softer. Smarter. More human. Because you don’t need to be everywhere to be remembered. You just need to be real enough to be felt. And if you DO want to build a bigger personal brand - to influence the industry and lead the conversation in beauty, you should check out Inside Industry's personal branding course lead by Tamara Reid 'Build It. Brand It. Bank It.' Check it out at www.insideindustry.co

    27 min
  7. Gen Alpha, Belonging & the $25B Skincare Boom: What Clinicians Need to Know

    12/07/2025

    Gen Alpha, Belonging & the $25B Skincare Boom: What Clinicians Need to Know

    Tiny Faces, Big Business: When Skincare Starts Before Childhood Ends Gen Alpha (today’s 6–15-year-olds) just became beauty’s biggest spenders, and their skincare habits are reshaping the industry. But beneath the trends and TikTok routines lies something deeper: belonging, identity, self-care, and the evolutionary need to be part of the tribe. In this episode, Emma Hindmarsh Conan unpacks the real forces behind the kids’ skincare boom, from the science of young skin to the psychology of fitting in. And why this moment matters more for clinicians than any product launch. A powerful, personal, must-listen for anyone navigating the rise of “Sephora Kids” with clarity and care.

    14 min
  8. The Biggest Acne Disruption Since Accutane?

    11/30/2025

    The Biggest Acne Disruption Since Accutane?

    ClearPen, Confidence, and the Future of At-Home Clinical Care What happens when one of dermatology’s most powerful in-clinic procedures tries to move into the hands of consumers? In this episode, Emma Hindmarsh Conan cracks open ClearPen™, the at-home steroid-injection device already being called “the biggest innovation in acne since Accutane.” With honesty, Emma shares her own two-decade journey with acne; the sick days, the bandaids, the rosacea, the confidence she lost and rebuilt; and why this technology hits deeper than hype. From the science and safety to the psychology and cultural shift, this episode exposes the opportunity and the threat: If this device disrupts acne care, will clinicians lead the movement… or chase it? Inside the trends, tech and truth clinicians need to know, Emma lays out a practical, powerful roadmap to stay ahead (not afraid) of the future of client-activated skincare. If you want to future-proof your clinic, deepen client loyalty, and lead the next era of dermatology-informed care, this one is compulsory listening.

    16 min
  9. The Bros Are Booking In: When Skin Becomes a Career Strategy

    11/23/2025

    The Bros Are Booking In: When Skin Becomes a Career Strategy

    The bros aren’t chasing beauty. They’re chasing relevance. In this episode, Emma unpacks why men are suddenly investing in their skin — and why it has nothing to do with vanity and everything to do with visibility. From restructures to Zoom fatigue, hormonal shifts to career longevity, we decode how skin has become the new professional strategy… and how clinics can rewrite their menus to meet this moment. Smart. Clinical. Culture-shifting. This is the episode every skin professional needs in their toolkit.

    9 min
  10. Proteomics at the Front Desk: When Skin Starts Talking Back

    11/16/2025

    Proteomics at the Front Desk: When Skin Starts Talking Back

    This isn’t another skincare tech trend - it’s the start of a diagnostic revolution! In this episode, Emma unpacks the rise of proteomics and the unveiling of Cell BioPrint: a prototype that reads the skin’s protein signatures in five minutes. What does it mean for consultations? For treatment planning? For the future of clinical skincare? Short answer: everything. This is the episode every modern skin clinician needs in their toolkit. Future-focused. Evidence-driven. And deeply human.

    12 min
  11. Welcome to the Movement!

    11/10/2025

    Welcome to the Movement!

    What if clinical skincare stopped hiding behind microscopes… and started showing up in real life? In this teaser episode of For Skin. For Self. For Good., Coding Clinical Culture, Emma Hindmarsh Conan cracks open a new era of conversation for clinical skincare pros. Forget industry jargon and empty marketing talk; this is where science meets soul, and the people behind the formulas finally take centre stage. This episode sets the tone for the movement redefining what it means to work in skin. Expect a hit of insight, a dose of inspiration, and the permission to lead your craft, your way. Because the future of skincare isn’t just clinical. It’s personal. Purposeful. And powerful as hell. WHAT YOU'LL LEARN Why clinical skincare needs a new kind of conversation — and where you fit in. How 'Storytelling with Substance' helps you turn small talk into skin talk. The truth about connection: why client communication is your greatest growth strategy. What’s coming this season — from science-backed treatments to the future of clinical culture. Emma Says: “We're not just here to grow better businesses. We're here to grow a better industry. That’s the mission; to make clinical feel human again. To make beauty feel better.” LINKS Explore SomeplaceGood.pro — your Pro hub for content, community & clinical culture. Follow @someplacegoodaus on Instagram and TikTok for episode drops + industry intel. Subscribe + share to help rewrite the future of skincare, one conversation at a time. IDEAL FOR: Dermal clinicians, therapists, injectors, dermatologists and skin professionals who want to work smarter, connect deeper, and lead the next era of skin health.

    4 min
  12. Clinical skincare decoded. Business growth redefined.

    SEASON 1 TRAILER

    Clinical skincare decoded. Business growth redefined.

    For Skin. For Self. For Good: Coding Clinical Culture is where science meets story, and the future of skincare gets personal. Short episodes. Deep insights. Made for modern skin pros ready to lead the next era of clinical beauty. Hosted by Emma Hindmarsh Conan — Founder, Futurist and Conversation Catalyst at SomeplaceGood.pro. Because the best conversations in skin don’t happen in labs — they happen here... and at SomeplaceGood.Pro

    1 min

Trailer

About

For Skin. For Self. For Good. Coding Clinical Culture. The podcast rewriting what it really means to work in skin. Hosted by Emma Hindmarsh Conan — Founder, Futurist and Conversation Catalyst at SomeplaceGood — this is where clinical meets cultural, and science meets story. Each episode steps inside the treatment room to decode the future of our industry: the trends, the tech, the people and philosophies shaping how we treat, talk, and think about skin. No fluff. No filters. Just smart, real conversations that make you rethink what’s possible; for your clients, your business, and yourself. Because that’s how we make beauty feel better. For Skin. For Self. For Good.

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