Performance Marketing Spotlight

NYMO
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The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.

  1. Ep. 59 | Ryan Hilliard (Refersion & Influencer Marketing Hub): The Convergence of Affiliate, Influencer, and AI in Performance Marketing

    1D AGO

    Ep. 59 | Ryan Hilliard (Refersion & Influencer Marketing Hub): The Convergence of Affiliate, Influencer, and AI in Performance Marketing

    Send a text In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Ryan Hilliard, CEO of Refersion and Influencer Marketing Hub, to discuss the evolving relationship between affiliate marketing, influencer marketing, and performance-driven growth. Ryan shares his journey from agency-side performance marketing at ROI Revolution to leading two companies at the center of the affiliate and creator economy. He also explains how Refersion helps e-commerce brands track and scale affiliate partnerships while Influencer Marketing Hub provides marketers with trusted insights and resources on the creator landscape. The conversation explores the rise of creator-led performance marketing, how brands can effectively partner with influencers at scale, and why attribution is becoming increasingly complex as AI reshapes search and customer behavior. Key topics include:  • How affiliate and influencer marketing are increasingly converging  • Why brands should look beyond perfect attribution in modern customer journeys  • The growing role of micro-influencers and creator-driven performance marketing  • How AI is influencing research behavior and brand discovery  • Upcoming product innovations and AI-powered discovery tools at Refersion Whether you're a brand, publisher, or performance marketer, this episode offers valuable insights into where affiliate and influencer marketing are headed next. Support the show

    17 min
  2. Ep. 58 | Alexandra Chepulsky (Caraway Home): Building a Content-First Affiliate Program at Caraway

    JAN 23

    Ep. 58 | Alexandra Chepulsky (Caraway Home): Building a Content-First Affiliate Program at Caraway

    Send a text In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Alexandra Chepulsky, Senior Affiliate Marketing Manager at Caraway, to discuss how brands can build high-performing, content-led affiliate programs in an evolving performance landscape. Alexandra shares her journey from digital and paid marketing into affiliate leadership, how she built Caraway’s affiliate program from the ground up, and why prioritizing editorial relationships over lower-funnel tactics has driven long-term growth. The conversation explores the impact of AI, changing attribution models, and why PR and affiliate teams must work hand-in-hand to succeed today. Key topics include: Transitioning from coupon-heavy affiliate programs to content-driven partnershipsHow gifting, reviews, and editorial trust fuel sustainable affiliate growthNavigating Google, AI, and attribution changes as a brandWhy affiliate marketing delivers credibility and ROI beyond paid mediaThe future of performance marketing and evolving partnership modelsThis episode is a must-listen for brands looking to scale affiliate marketing through authentic partnerships and long-term value. Support the show

    21 min
  3. Ep. 57 | Reid Webb (Apartment Therapy Media): Social Commerce, Publisher Evolution & The Future of Affiliate Monetization

    12/08/2025

    Ep. 57 | Reid Webb (Apartment Therapy Media): Social Commerce, Publisher Evolution & The Future of Affiliate Monetization

    Send a text In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Reid Webb, Director of Shopping Revenue Strategy at Apartment Therapy Media, to explore how publishers can adapt and grow in a rapidly changing performance landscape. Reid shares his journey from agency-side beginnings to building commerce revenue programs across major publishers including Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy. We discuss: How AI and shifting search traffic are reshaping publisher monetizationWhy off-site and social commerce are becoming essential revenue channelsThe challenges and opportunities of managing affiliate programs across multiple brandsWhat metrics publishers should prioritize in an AI-driven environmentReid’s upcoming panel at Affiliate Summit West 2026, featuring voices from Opinary and other industry leadersWhether you’re a publisher, brand, or performance marketer, this episode delivers practical insights on how to future-proof your commerce strategy. Support the show

    23 min
  4. Ep. 56 | Cornelius Frey (NucleusLinks): – AI, Affiliate Operations, and the Future of Performance Publishing

    11/17/2025

    Ep. 56 | Cornelius Frey (NucleusLinks): – AI, Affiliate Operations, and the Future of Performance Publishing

    Send a text In this episode of Performance Delivered, host Marshall Nyman sits down with Cornelius Frey, CEO of Nucleus Links, an AI-driven affiliate operations platform that's redefining the performance publishing landscape. Cornelius shares how his platform helps publishers streamline affiliate link management, optimize revenue, and drive results at scale — all powered by machine learning and smart automation. We dive deep into: How AI is transforming affiliate operations and content monetizationThe challenges performance publishers face — and how technology solves themPractical tips for affiliate teams looking to become more efficientThe future of affiliate marketing in a world of automationWhether you're a publisher, digital marketer, or affiliate leader, this conversation offers actionable insights and a look into where the industry is headed. About Cornelius Frey: Cornelius is the CEO of Nucleus Links, a cutting-edge platform designed to automate and optimize affiliate operations for publishers. With a background in data science and performance marketing, Cornelius is an expert in scaling monetization strategies through technology. Connect with Nucleus Links Website: nucleuslinks.com Support the show

    20 min
  5. Ep. 55 | Craig Swerdloff (Wellput): Reinventing Newsletter & Email Performance Marketing with AI

    11/06/2025

    Ep. 55 | Craig Swerdloff (Wellput): Reinventing Newsletter & Email Performance Marketing with AI

    Send a text How can brands and publishers make newsletter sponsorships faster, smarter, and more effective? In this episode of Performance Marketing Spotlight, host Marshall Nyman — founder & CEO of NYMO & Co — talks with Craig Swerdloff, co-founder of Wellput, about the evolution of email and newsletter marketing from the early Silicon Alley days to today’s AI-driven era. Craig shares his journey from a Vermont Internet café internship to building and selling successful email tech companies, and reveals how Wellput helps brands buy and sell newsletter sponsorships more efficiently. 🔹 What you’ll learn: How AI is transforming newsletter targetingThe new best practices for performance-focused email marketingWhy building direct subscriber relationships matters more than everIf you’re in performance marketing, affiliate partnerships, or B2B media, you’ll take away actionable strategies for reaching engaged audiences in 2025 and beyond. Support the show

    30 min
  6. Ep. 54 | Zach Scheimer (Criquet Shirts): Brand Growth Through Creative Performance Marketing

    10/29/2025

    Ep. 54 | Zach Scheimer (Criquet Shirts): Brand Growth Through Creative Performance Marketing

    Send a text Welcome to another episode of the Performance Marketing Spotlight! In this installment, host Marshall Nyman sits down with Zach Scheimer of Criquet Shirts—a multifaceted marketer whose journey spans time as a professional sports mascot, stand-up comedian, and data-driven ecommerce leader. Zach shares a behind-the-scenes look into Criquet's unique brand voice, culture, and digital marketing strategies, from optimizing email and SMS channels to testing new ways to boost conversion and AOV. You’ll hear firsthand how Criquet is navigating industry shifts like privacy changes, tariffs, influencer marketing, and the rise of AI, all while keeping the human touch front and center. Whether you're an industry veteran or just curious, this episode is packed with valuable insights and fresh perspectives on building a loyal audience in an ever-evolving digital landscape. Support the show

    23 min
  7. Ep. 53 | Tricia Mahoney (Twisted X Global Brands): Balancing Legacy & Innovation in Footwear Marketing

    10/24/2025

    Ep. 53 | Tricia Mahoney (Twisted X Global Brands): Balancing Legacy & Innovation in Footwear Marketing

    Send a text Welcome to another episode of the Performance Marketing Spotlight! This week, host Marshall Nyman sits down with Tricia Mahoney, Chief Marketing Officer at Twisted X Global Brands. Tricia shares her unique journey into marketing, the challenges and rewards of building three footwear brands from the ground up, and why Twisted X’s partnership-driven, retailer-first approach is both thrilling and demanding. Dive into insights on digital marketing strategy, influencer collaborations, and the ever-evolving role of AI in creative processes. If you’re curious about how an authentic, partnership-based brand navigates performance marketing in today’s fast-paced world, you won’t want to miss this conversation. Support the show

    16 min
  8. Ep. 52 | Matthias Stadelmeyer (Tradedoubler): The Future of Affiliate Networks & Data-Driven Partnerships

    10/20/2025

    Ep. 52 | Matthias Stadelmeyer (Tradedoubler): The Future of Affiliate Networks & Data-Driven Partnerships

    Send a text Welcome to another episode of Performance Marketing Spotlight, where we go behind the scenes with industry leaders shaping the future of performance marketing. In this episode, host Marshall Nyman sits down with Matthias Stadelmeyer, CEO of Trade Doubler—a partner marketing technology company with deep European roots and a growing global footprint. Matthias shares his impressive career journey from account manager in Munich to leading Trade Doubler through international expansion, including their recent entry into the U.S. and Latin American markets. Tune in as Matthias offers insights on the evolution of affiliate marketing, the unique value Trade Doubler brings to the table, and how cutting-edge tech innovations like AI are driving internal efficiencies and shaping the future of the industry. Whether you’re a brand exploring affiliate marketing, an agency seeking scalable solutions, or a marketer excited about what’s next, this episode is full of practical advice, reflections on overcoming challenges, and predictions for the future of performance marketing. Support the show

    18 min
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About

The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.

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