Brand Unmuted Podcast

Joanna Moss & Dianna Robicheau
  • 5.0 (23)
  • Entrepreneurship
  • Updated Weekly

The Brand Unmuted Podcast, hosted by web designer Joanna Moss and copywriter Dianna Robicheau, empowers you to build a business that works FOR you–not the other way around–through honest conversations about being in the real middle of entrepreneurship. New episodes drop every Tuesday.

  1. Jul 7

    29: Season Finale - Summer Is In Session.

    We’re checking in with a short and sweet episode today to share about our decision to take a break for the summer. Joanna is traveling, Dianna’s having a baby, so we decided to take our own advice and prioritize rest for July and August! We’ll be back on September 8th with Season 2. We’ve already been planning new episodes (some GOOD ones are coming), AND we’re sharing some exciting news today about what you can expect next season! Time Stamps 00:23 – Six months of Brand Unmuted! 01:05 – Joanna's son finishing middle school 03:14 – Baby watch update 05:52 – Why we're taking a summer break 07:12 – Transitioning to a seasonal format 09:13 – Season Two lineup preview 10:39 – Guest experts coming in the fall 11:44 – What we're each doing this summer 12:13 – Random question: Favorite ice cream flavor? Links & Resources Mentioned Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com Ice Cream Shops Mentioned: Dianna’s favorite in Kennebunk, Maine: Rococo Ice CreamJoanna's favorites in Vancouver:Vashti Rose In-House Made Ice CreamLa Casa Gelato

  2. Jun 30

    28: It’s Our Birthday! And We’re Celebrating On-Air

    We have some big news AND it's our birthday, so we're doing something a little different today and doing a just-for-fun episode. First things first: Dianna has an announcement: baby boy is on the way, due at the end of August. We are so excited! And if that wasn't enough, we recently found out that our birthdays are only one day apart — Dianna's is June 28th and Joanna's is June 29th — and we had absolutely no idea until it came up in conversation recently. So naturally, we decided to dedicate an entire episode to celebrating! We’re not talking strategy today, and instead just sharing some fun birthday stories and having a good time. Topics We Cover Dianna's big baby announcement (it's a boy!)How we found out our birthdays are one day apartDo we believe in the universe putting the right people in your path?Astrology chit-chatAre you a big birthday person or not?The best birthday each of us has ever hadBirthday disaster stories Kid birthdays vs. adult birthdaysGifts vs. experiencesBirthday this or that: fancy dinner vs. takeout, trip vs. staycation, balloons vs. flowers, Happy Birthday sung at the restaurant or absolutely not Time Stamps 00:23 – Dianna's baby announcement 03:08 – Our birthdays are one day apart 04:42 – Do you believe in the universe putting people in your path? 05:28 – Astrology and cancer compatibility 06:30 – Baby's due in August — Leo or Virgo? 07:07 – Are you a big birthday person? 09:08 – Diana's best birthday: surprise party at 16 12:19 – Joanna's best birthday: Hawaii 13:23 – Birthday disaster stories 18:24 – Kid birthdays vs. adult birthdays 20:52 – Gifts vs. experiences 23:18 – Birthday this or that 26:43 – Random question: First movie in the theater Links & Resources Mentioned Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

  3. Jun 16

    27: All Our Favorite Home Office Things, Oprah Style

    You get a walking pad! You get a happy light! You get a candle! Okay, we're not actually giving anything away. But we are sharing all of our favorite home office things – the items we can't run our businesses without – Oprah style. In this episode, we're each sharing our favorite home office items, from the practical to the nice-to-have. Everything mentioned is linked in the show notes so you don't have to pause and take notes while you're listening! Time Stamps 06:02 – Joanna's favorite #1: Shure MV7 Plus microphone 08:52 – Joanna's favorite #2: Happy Light desk lamp 10:20 – Joanna's favorite #3: Walking pad 12:29 – Joanna's favorite #4: Standing desk 13:52 – Joanna's favorite #5: Clear acrylic monitor riser 16:01 – Dianna's favorite #1: Roost laptop stand 19:20 – Dianna's favorite #2: Everything is Figureoutable 21:09 – Dianna's favorite #3: Everybody Writes 23:52 – Dianna's favorite #4: Mini stepper 27:37 – Dianna's favorite #5: Plant the Box candle 31:07 – Random question of the episode Links & Products Mentioned Joanna's Favorites: Shure MV7 Plus microphoneHappy Light desk lampWalking padStanding desk baseClear acrylic monitor riser Dianna's Favorites: Roost laptop standEverything is Figureoutable by Marie ForleoEverybody Writes by Ann HandleyMini stepper (with resistance bands)Plant the Box candle by Kobo (Wild Tomato Vine scent) Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

  4. Jun 9

    26: 5 Brand Messaging Storytelling Secrets You Need to Know

    The brands you can't stop thinking about aren't the ones with the best products. They're the ones that tell the best stories. In this episode, Dianna is in the hot seat, sharing everything she knows about brand storytelling and giving away five secrets behind what makes good copy actually work. If you've ever sat down to write your about page, your bio, or even just a social caption and completely frozen, this episode is for you! Remember that people don't want your resume, they want to know the moment everything clicked into place for you. That messy middle, and that's what people actually remember. Topics We Cover Why it's so hard to write about your own businessThe most common brand storytelling mistakeYour origin story is a transformation, not a timelineThe customer is the hero, and you're the guideWhy specificity is your secret weaponBuilding a system of stories (not just one)Real examples: Amy Porterfield, Jenna Kutcher, Airbnb, Jasmine StarDianna's own signature brand storyHow to blend data and storytelling for maximum impactWhere storytelling matters most (websites, sales pages, email sequences)The line between vulnerability and oversharing Time Stamps 04:15 – Why it's so hard to write about yourself 06:36 – The most common storytelling mistake 08:17 – Secret #1: Your origin story is a transformation 09:08 – Secret #2: The customer is the hero 12:53 – Secret #3: Specificity is your secret weapon 16:06 – Secret #4: Build a system of stories 19:45 – Real examples of signature stories 24:37 – Secret #5: Blend story with data 27:34 – Where storytelling matters most 29:57 – The vulnerability line 31:36 – Recap of all 5 secrets Links & Resources Mentioned Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

  5. Jun 2

    25: Ask Us Anything! Answering Web Design & Copy FAQs

    Ever wondered what to have ready before hiring a copywriter? Or how to know when its time to hire a web designer instead of DIYing your website? In this episode, we’re doing something a little different–an ask-me-anything style FAQ episode where we’re answering real questions from past clients and discovery calls. We’re answering everything you’d ever want to know about working with a website designer or website copywriter! In this episode: What to have ready before you reach out to a copywriterWhat to ask a designer before you hire themThe difference between good writing and good copyWhen DIYing your website starts costing you more than hiring a proThe #1 fear people have about outsourcing their copy (and why it's not something to worry about)Why your website template isn't done yet — and what's actually getting in the wayWhen it's time to hand your copy off to a professionalWhat the design and copy process actually look like from the inside Links & resources mentioned: Joanna's website project organizer freebie: https://joannamoss.com/resources Joanna’s website design studio: Joanna Moss Creative / joannamoss.comDianna’s copywriting studio: Rise Copy Co. / risecopyco.com Connect with us on Instagram: @brandunmutedpodcast

  6. May 26

    24: How We Balance Showing Up Consistently Without Burning Out

    What if burnout isn't just part of being an entrepreneur? What if it's actually a warning sign you're ignoring? Today we're talking about something a lot of entrepreneurs don't want to admit they're dealing with: burnout. What it actually looks like, how to recover from it, and how to build a business that doesn't keep running you into the ground. Burnout is your body's warning sign that it's time to take a break. For most people, it's mental, but it can also manifest physically — you're more prone to getting sick, your body feels run down, and you're susceptible to illness. In this episode, we're sharing our own experiences with burnout, the first signs we notice, why entrepreneurs are especially prone to pushing through when they shouldn't, and what actually helps when you're burnt out. Topics We Cover What burnout actually isDo entrepreneurs throw the word "burnout" around too loosely?Is burnout always related to working too much?First signs of burnout (brain fog, exhaustion, short patience, dreading tasks you normally enjoy)Do business owners convince themselves it's just a busy season when they shouldn't push through?How to deal with burnout when you experience itWhy rest shouldn't become another to-do on your listWhat we've done to prepare for or prevent future burnoutHow to balance showing up consistently without burning outBeing overworked is NOT a sign you've made itIt's okay to take mental health daysPlan vacations at the beginning of the yearCreate strong boundaries around work days Time Stamps 04:16 – What is burnout? 06:47 – Do entrepreneurs overuse the word burnout? 07:26 – Is burnout always work-related? 08:11 – First signs of burnout 10:15 – Do business owners push through when they shouldn't? 12:09 – How to deal with burnout 16:27 – Balancing rest without making it another task 18:19 – What we've done to prevent future burnout 20:34 – How to balance showing up consistently 22:08 – Takeaways: burnout isn't a badge of honor Links & Resources Mentioned Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com Episodes Referenced: Episode 8: Setting BoundariesEpisode 16: Is Work-Life Balance Actually Achievable as an Entrepreneur? Book Mentioned: Project Hail Mary (Book referenced in random question section of episode)

  7. May 19

    23: Why Waiting for Perfect Keeps You Stuck

    What if the thing standing between you and your next level isn't your strategy, your branding, or even your offer? What if it's the fact that you're still waiting for things to be perfect? In this episode, we're sharing our own struggles with perfectionism, why we think entrepreneurs chase perfection so much, what actually happens when you wait until something feels perfect, and how to push past perfectionism and just launch the thing already. Topics We Cover Why entrepreneurs chase perfectionThe reality of waiting until something feels perfectLost opportunities from perfectionismHow progress builds confidence faster than planningThe "sell it, then build it" modelHow perfectionism slows down business growthLaunching something imperfectly and still succeedingGetting past the perfectionism mindsetWhy delaying your project delays your money and growth Time Stamps 06:03 – Have you ever delayed launching something? 07:31 – Why do entrepreneurs chase perfection? 10:13 – Women vs. men and perfectionism 10:45 – What happens when you wait for perfect 13:24 – Launching something and nobody noticing it wasn't perfect 15:18 – How progress builds confidence faster than planning 16:10 – What it looks like to just launch something 18:06 – Selling it before building it 18:25 – Does perfectionism slow down growth? 19:55 – Launching something imperfectly and still succeeding 22:32 – Getting past the perfectionism mindset 24:17 – Delaying your project delays your money Links & Resources Mentioned Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com Book Mentioned: This Story May Save Your Life by Tiffany Crumb Episode Referenced: Episode 20: Does Imposter Syndrome Ever Go Away? Connect With Us on Instagram! @brandunmutedpodcast

  8. May 12

    22: How to Create Predictable Income with Retainer Clients

    If you've ever thought that retainer work wouldn't fit your business model, or that it would complicate your workflow, this episode might change your mind. We're breaking down what retainer clients actually look like in real life, how we've each structured our retainer programs differently (as a designer and copywriter), and why adding retainers might be exactly what your business has been missing. A lot of project-based service providers never even consider offering retainer work. They assume it means being on call 24/7 or that it'll throw off their existing systems. But what if it actually does the opposite? What if it creates more stability, more predictable income, and deeper relationships with clients you already love working with? In this episode, we're sharing our honest experiences with retainer clients. We're covering how we structure our programs, how we price them, how we manage boundaries, and when a retainer relationship might not be the right fit. Topics We Cover What a retainer client actually isHow retainers differ from project-based workCommon misconceptions about retainer workWhy we started offering retainersHow retainers affect monthly schedulingWhen a retainer program might not workSetting client commitment timeframesManaging client requests and turnaround timesPreventing "unlimited access" expectationsPricing retainer work vs. project ratesHow retainers create more stable incomeWhat makes a retainer relationship work well Time Stamps 05:39 – What is a retainer client? 07:18 – Biggest differences between project work and retainer work 08:51 – Common misconceptions about retainers 09:31 – Why we started offering retainers 12:20 – How retainers affect monthly scheduling 13:49 – When a retainer program might not work 18:27 – Managing client requests and turnaround 22:02 – Setting boundaries with retainer clients 24:33 – Resetting expectations mid-retainer 26:54 – Why clients want to be on retainer 28:21 – Tips for clients to maximize retainer value 29:29 – Do retainers suit established or newer businesses? 30:36 – Pricing retainer work 33:05 – How retainers stabilize income 33:44 – When to sell retainer services 35:28 – Working with new clients on retainer 36:58 – Is retainer work for every business? 37:06 – What makes a retainer relationship work well Links & Resources Mentioned Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com Episodes Referenced: Episode 8: Setting Boundaries Tools Mentioned: Calendly (scheduling for retainer clients)Honeybook (client questionnaires and forms)Basecamp (client communication)Workflow (managing client design edits)

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About

The Brand Unmuted Podcast, hosted by web designer Joanna Moss and copywriter Dianna Robicheau, empowers you to build a business that works FOR you–not the other way around–through honest conversations about being in the real middle of entrepreneurship. New episodes drop every Tuesday.

Information

  • Creator
    Joanna Moss & Dianna Robicheau
  • Years Active
    2025 - 2026
  • Episodes
    30
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Joanna Moss & Dianna Robicheau
  • Show Website
    Brand Unmuted Podcast