Brand Unmuted Podcast

Joanna Moss & Dianna Robicheau
  • 5.0 (23)
  • Entrepreneurship
  • Updated Weekly

The Brand Unmuted Podcast, hosted by web designer Joanna Moss and copywriter Dianna Robicheau, empowers you to build a business that works FOR you–not the other way around–through honest conversations about being in the real middle of entrepreneurship. New episodes drop every Tuesday.

  1. 6d ago

    26: 5 Storytelling Secrets You Need to Know

    The brands you can't stop thinking about aren't the ones with the best products. They're the ones that tell the best stories. In this episode, Dianna is in the hot seat, sharing everything she knows about brand storytelling and giving away five secrets behind what makes good copy actually work. If you've ever sat down to write your about page, your bio, or even just a social caption and completely frozen, this episode is for you! Remember that people don't want your resume, they want to know the moment everything clicked into place for you. That messy middle, and that's what people actually remember. Topics We Cover Why it's so hard to write about your own businessThe most common brand storytelling mistakeYour origin story is a transformation, not a timelineThe customer is the hero, and you're the guideWhy specificity is your secret weaponBuilding a system of stories (not just one)Real examples: Amy Porterfield, Jenna Kutcher, Airbnb, Jasmine StarDianna's own signature brand storyHow to blend data and storytelling for maximum impactWhere storytelling matters most (websites, sales pages, email sequences)The line between vulnerability and oversharing Time Stamps 04:15 – Why it's so hard to write about yourself 06:36 – The most common storytelling mistake 08:17 – Secret #1: Your origin story is a transformation 09:08 – Secret #2: The customer is the hero 12:53 – Secret #3: Specificity is your secret weapon 16:06 – Secret #4: Build a system of stories 19:45 – Real examples of signature stories 24:37 – Secret #5: Blend story with data 27:34 – Where storytelling matters most 29:57 – The vulnerability line 31:36 – Recap of all 5 secrets Links & Resources Mentioned Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

    34 min

  2. Jun 2

    25: Ask Us Anything! Answering Web Design & Copy FAQs

    Ever wondered what to have ready before hiring a copywriter? Or how to know when its time to hire a web designer instead of DIYing your website? In this episode, we’re doing something a little different–an ask-me-anything style FAQ episode where we’re answering real questions from past clients and discovery calls. We’re answering everything you’d ever want to know about working with a website designer or website copywriter! In this episode: What to have ready before you reach out to a copywriterWhat to ask a designer before you hire themThe difference between good writing and good copyWhen DIYing your website starts costing you more than hiring a proThe #1 fear people have about outsourcing their copy (and why it's not something to worry about)Why your website template isn't done yet — and what's actually getting in the wayWhen it's time to hand your copy off to a professionalWhat the design and copy process actually look like from the inside Links & resources mentioned: Joanna's website project organizer freebie: https://joannamoss.com/resources Joanna’s website design studio: Joanna Moss Creative / joannamoss.comDianna’s copywriting studio: Rise Copy Co. / risecopyco.com Connect with us on Instagram: @brandunmutedpodcast

    34 min

  3. May 26

    24: How we balance showing up consistently without burning out

    What if burnout isn't just part of being an entrepreneur? What if it's actually a warning sign you're ignoring? Today we're talking about something a lot of entrepreneurs don't want to admit they're dealing with: burnout. What it actually looks like, how to recover from it, and how to build a business that doesn't keep running you into the ground. Burnout is your body's warning sign that it's time to take a break. For most people, it's mental, but it can also manifest physically — you're more prone to getting sick, your body feels run down, and you're susceptible to illness. In this episode, we're sharing our own experiences with burnout, the first signs we notice, why entrepreneurs are especially prone to pushing through when they shouldn't, and what actually helps when you're burnt out. Topics We Cover What burnout actually isDo entrepreneurs throw the word "burnout" around too loosely?Is burnout always related to working too much?First signs of burnout (brain fog, exhaustion, short patience, dreading tasks you normally enjoy)Do business owners convince themselves it's just a busy season when they shouldn't push through?How to deal with burnout when you experience itWhy rest shouldn't become another to-do on your listWhat we've done to prepare for or prevent future burnoutHow to balance showing up consistently without burning outBeing overworked is NOT a sign you've made itIt's okay to take mental health daysPlan vacations at the beginning of the yearCreate strong boundaries around work days Time Stamps 04:16 – What is burnout? 06:47 – Do entrepreneurs overuse the word burnout? 07:26 – Is burnout always work-related? 08:11 – First signs of burnout 10:15 – Do business owners push through when they shouldn't? 12:09 – How to deal with burnout 16:27 – Balancing rest without making it another task 18:19 – What we've done to prevent future burnout 20:34 – How to balance showing up consistently 22:08 – Takeaways: burnout isn't a badge of honor Links & Resources Mentioned Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com Episodes Referenced: Episode 8: Setting BoundariesEpisode 16: Is Work-Life Balance Actually Achievable as an Entrepreneur? Book Mentioned: Project Hail Mary (Book referenced in random question section of episode)

    26 min

  4. May 19

    23: Why Waiting for Perfect Keeps You Stuck

    What if the thing standing between you and your next level isn't your strategy, your branding, or even your offer? What if it's the fact that you're still waiting for things to be perfect? In this episode, we're sharing our own struggles with perfectionism, why we think entrepreneurs chase perfection so much, what actually happens when you wait until something feels perfect, and how to push past perfectionism and just launch the thing already. Topics We Cover Why entrepreneurs chase perfectionThe reality of waiting until something feels perfectLost opportunities from perfectionismHow progress builds confidence faster than planningThe "sell it, then build it" modelHow perfectionism slows down business growthLaunching something imperfectly and still succeedingGetting past the perfectionism mindsetWhy delaying your project delays your money and growth Time Stamps 06:03 – Have you ever delayed launching something? 07:31 – Why do entrepreneurs chase perfection? 10:13 – Women vs. men and perfectionism 10:45 – What happens when you wait for perfect 13:24 – Launching something and nobody noticing it wasn't perfect 15:18 – How progress builds confidence faster than planning 16:10 – What it looks like to just launch something 18:06 – Selling it before building it 18:25 – Does perfectionism slow down growth? 19:55 – Launching something imperfectly and still succeeding 22:32 – Getting past the perfectionism mindset 24:17 – Delaying your project delays your money Links & Resources Mentioned Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com Book Mentioned: This Story May Save Your Life by Tiffany Crumb Episode Referenced: Episode 20: Does Imposter Syndrome Ever Go Away? Connect With Us on Instagram! @brandunmutedpodcast

    29 min

  5. May 12

    22: How to Create Predictable Income with Retainer Clients

    If you've ever thought that retainer work wouldn't fit your business model, or that it would complicate your workflow, this episode might change your mind. We're breaking down what retainer clients actually look like in real life, how we've each structured our retainer programs differently (as a designer and copywriter), and why adding retainers might be exactly what your business has been missing. A lot of project-based service providers never even consider offering retainer work. They assume it means being on call 24/7 or that it'll throw off their existing systems. But what if it actually does the opposite? What if it creates more stability, more predictable income, and deeper relationships with clients you already love working with? In this episode, we're sharing our honest experiences with retainer clients. We're covering how we structure our programs, how we price them, how we manage boundaries, and when a retainer relationship might not be the right fit. Topics We Cover What a retainer client actually isHow retainers differ from project-based workCommon misconceptions about retainer workWhy we started offering retainersHow retainers affect monthly schedulingWhen a retainer program might not workSetting client commitment timeframesManaging client requests and turnaround timesPreventing "unlimited access" expectationsPricing retainer work vs. project ratesHow retainers create more stable incomeWhat makes a retainer relationship work well Time Stamps 05:39 – What is a retainer client? 07:18 – Biggest differences between project work and retainer work 08:51 – Common misconceptions about retainers 09:31 – Why we started offering retainers 12:20 – How retainers affect monthly scheduling 13:49 – When a retainer program might not work 18:27 – Managing client requests and turnaround 22:02 – Setting boundaries with retainer clients 24:33 – Resetting expectations mid-retainer 26:54 – Why clients want to be on retainer 28:21 – Tips for clients to maximize retainer value 29:29 – Do retainers suit established or newer businesses? 30:36 – Pricing retainer work 33:05 – How retainers stabilize income 33:44 – When to sell retainer services 35:28 – Working with new clients on retainer 36:58 – Is retainer work for every business? 37:06 – What makes a retainer relationship work well Links & Resources Mentioned Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com Episodes Referenced: Episode 8: Setting Boundaries Tools Mentioned: Calendly (scheduling for retainer clients)Honeybook (client questionnaires and forms)Basecamp (client communication)Workflow (managing client design edits)

    43 min

  6. May 5

    21: A Behind-the-Scenes Look at Showit's DXP Retreat

    If you've heard of Showit’s DXP retreat and ever wondered what it’s all about, or if it's worth attending, this episode is for you. Joanna just got back from her fourth DXP retreat, and she's sharing everything: what the experience is really like, what happens during those four days at the ranch in Show Low, Arizona, what makes it different from other industry events, and why she keeps going back year after year. DXP (Designer Experience) is Showit's invite-only retreat for design partners. It's part working session, part creative retreat, and part summer camp for adults, and it's one of the most valuable experiences Joanna makes time for in her business every single year. In this episode, we're covering everything you need to know about DXP, and why Joanna thinks every Showit designer should attend at least once! Topics We Cover What Showit DXP actually isWhy Joanna attends every yearWhat kind of event is DXP? (Retreat, meeting, conference?)Who's invited to attendWalking through the full DXP experienceDay one at the Showit officeAccommodations and amenities at the ranchWhat goes on during those few days at the retreatThe terrain and weather in Show LowWhat the vibe is likeWhat stands out most when you first arriveJoanna's biggest takeaway (mindset shifts, not tech)Having real, honest conversations with other designersRunning new business ideas by friends at DXPWhy events like DXP are valuable for business ownersMaking connections that last all yearShowit platform updates coming soonIs DXP worth the investment?What to know before you go (bring layers, chapstick, comfy clothes)What Joanna wishes she'd done differentlyWhy you should just go (even if you don't know anyone yet) Time Stamps 02:25 – Joanna just got back from DXP 02:49 – What is Showit DXP? 03:23 – Why Joanna attends every year 03:49 – Is it work or fun? 04:44 – What kind of event is it? 05:37 – Who's invited? 06:17 – Walking through the experience 07:40 – Day one at Showit office 08:27 – What's it like in Show Low? 10:16 – Weather and terrain 12:23 – What's the vibe like? 14:31 – What was different this year? 15:16 – Joanna's biggest takeaway 19:26 – Did anything change about your business thinking? 24:37 – New Showit updates coming 28:24 – Is DXP worth the investment? 30:51 – What to know before you go 31:48 – What Joanna wishes she'd done differently 32:48 – Advice for introverts 35:48 – Final thoughts on DXP Links & Resources Mentioned Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com Events & Programs Mentioned: Showit DXP (Designer Experience retreat): dxp.showit.com/Showit Spark (larger conference-style event): spark.showit.com/ Tools Mentioned: Workflow (design revision feedback and project management tool): www.workflow.design/

    40 min

  7. Apr 28

    20: Does Imposter Syndrome Ever Go Away?

    If you've ever sent off work to a client and immediately thought "they're probably going to hate it” (even though they never do!), this episode is for you. We're talking all about imposter syndrome: what it is, why it shows up at every stage of business (not just when you're starting out), and how to deal with it when those self-doubts creep in. In this episode, we're sharing our personal experiences with imposter syndrome, from sending client work for review to raising prices to becoming more visible online. We're talking about why comparison on social media makes it worse, and what actually helps when those doubts show up. We're also covering specific situations where imposter syndrome tends to hit hardest: when you're creating new offers, pivoting your business, raising your prices, or growing your audience. And we're sharing lots of practical tips for pushing through it. Topics We Cover Why you can know your stuff and still feel anxiousDoes imposter syndrome ever actually go away?Why it shows up at every stage of businessHow comparison on social media feeds imposter syndromeFeeling intimidated by successful people in your industryWhat helps push past early doubtsFinding community with other entrepreneursWhy success doesn't eliminate self-doubtHow slow seasons bring imposter syndrome backWorrying about what your audience will think when you pivotThe fear of being watched while you failWhy other people don't care as much as you think they doImposter syndrome when raising your pricesImposter syndrome when you become more visible onlinePractical tips for moving through imposter syndromeWhy planning reduces self-doubt Time Stamps 01:26 – Why you can still feel anxious even when you know your stuff 04:48 – Practicing vs. actually performing 05:17 – Have you ever felt like "who am I to be doing this"? 06:13 – Sending client work and thinking they'll hate it 07:24 – Does imposter syndrome ever go away? 08:02 – It shows up at every stage 09:35 – Comparison on social media 11:16 – Feeling intimidated early in business 12:38 – What helped push past early doubts 15:08 – Does it disappear once you've been in business a while? 16:36 – Slow seasons bring it back 17:43 – Why success doesn't eliminate self-doubt 18:01 – What helps as an experienced business owner 21:09 – Imposter syndrome when offering something new 23:18 – Worrying what your audience will think 24:50 – Why other people don't care as much as you think 25:45 – Imposter syndrome when raising prices 30:27 – Becoming more visible online 35:29 – Tips for moving through imposter syndrome Links & Resources Mentioned Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com Episodes Referenced: Episode 12: Business Pivots: When (and How) to Change Direction

    43 min

  8. Apr 21

    19: How to Make Money With Affiliate Marketing

    If you've ever wondered whether affiliate marketing is worth it, or if it's actually as passive as everyone claims, this episode is for you. We're breaking down everything you need to know about affiliate marketing: what it is, how it works, why companies create affiliate programs in the first place, and how to choose which products and services to promote. We're also sharing which affiliate programs we use in our own businesses, how we promote them, and what realistic income expectations look like. Spoiler alert: Affiliate marketing isn't actually passive. It requires effort and intention. But it's still one of the easiest second income streams you can add to your business without majorly increasing your workload. We're also tackling common misconceptions, sharing mistakes people make, and giving you practical tips for getting started today. Topics We Cover What we first imagined when we heard "passive income"What affiliate marketing actually isHow we use affiliate marketing in our businessesWhy companies create affiliate programsWhy affiliate marketing works better when it feels naturalIs affiliate marketing actually passive income?The Amazon Influencer program (and how it works)Different ways to promote affiliate links (blog posts, podcasts, YouTube, email newsletters, resources pages)How to choose which companies to work with for affiliate incomeWhy you should only promote products you've actually usedSaying no to affiliate opportunities that aren't a good fitTools and companies we promote (Showit, Tonic, 17 Hats, Honeybook, Flodesk, Contract Club, and more)How to stay consistent with promoting your affiliatesKeeping your affiliate links organizedRealistic expectations for affiliate incomeHow long it takes to see meaningful incomeCommon misconceptions about affiliate marketingBiggest mistakes people make with affiliate marketingWhy every business should have multiple revenue streamsWhere to look for affiliate programs in your business Time Stamps 03:31 – What did you first imagine when you heard "passive income"? 04:47 – First thoughts about affiliate marketing 06:18 – What is affiliate marketing? 06:52 – How we use affiliate marketing in our businesses 08:34 – Why companies create affiliate programs 10:32 – Why it works better when it feels natural 13:05 – Is affiliate marketing actually passive income? 15:45 – Different ways to promote affiliate links 15:45 – How to choose companies to work with 16:40 – Saying no to opportunities that aren't a good fit 18:25 – Tools and companies we promote 20:37 – Staying consistent with promotions 22:25 – Keeping affiliate links organized 25:36 – Realistic expectations for affiliate income 28:08 – Misconceptions about affiliate marketing 31:12 – Biggest mistakes with affiliate marketing 31:35 – Should every business have multiple revenue streams? 33:39 – Where to look for affiliate programs Links & Resources Mentioned Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com Affiliate Programs & Tools Mentioned: Showit (website platform): Get 1 month free!Tonic (design templates for Showit and Canva)17 Hats (CRM)Honeybook (CRM)Flodesk (email marketing): Get 50% off your first year!Interact (quiz creator)Tailwind (Pinterest scheduling)Rank for Revenue (SEO course by Sarah Does SEO)Acuity (scheduling tool)ManyChat (Instagram automation)The Contract Club (website policies and contracts)The Legal Paige (website policies and contracts)BDOW (pop-up opt-in forms)Hautet Stock and Elevate Visuals (stock photos)Booked Out Designer (Showit Designer Course by Elizabeth McCravy)Podcast Success Blueprint (Podcasting Course by Elizabeth McCravy)Amazon Influencer Program

    39 min
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About

The Brand Unmuted Podcast, hosted by web designer Joanna Moss and copywriter Dianna Robicheau, empowers you to build a business that works FOR you–not the other way around–through honest conversations about being in the real middle of entrepreneurship. New episodes drop every Tuesday.

Information

  • Creator
    Joanna Moss & Dianna Robicheau
  • Years Active
    2025 - 2026
  • Episodes
    27
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Joanna Moss & Dianna Robicheau
  • Show Website
    Brand Unmuted Podcast

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