Brand Unmuted Podcast

Joanna Moss & Dianna Robicheau

The Brand Unmuted Podcast, hosted by web designer Joanna Moss and copywriter Dianna Robicheau, empowers you to build a business that works FOR you–not the other way around–through honest conversations about being in the real middle of entrepreneurship. New episodes drop every Tuesday.

  1. 1d ago

    S2 - E3: How To Live With Intention in Business & Life with Ashley Strong Smith

    We have a really special episode today–our very first guest interview!! Ashley Strong Smith is a multi-passionate entrepreneur, coach, writer, podcast host, ceremony-grade cacao facilitator, retreat host, and photographer who has spent years learning what it really means to slow down, honor the season you're in, and build a life that actually reflects your values. Her message couldn't feel more timely, and this is a conversation we think a lot of you will want to hear right now too. We talk about the pressure women and entrepreneurs feel to constantly produce and grow, what it actually looks like to honor a slower season without feeling like you're falling behind, the difference between habits, routines, and rituals, and how small intentional daily actions compound into massive transformation over time. About Ashley Strong Smith Ashley Strong Smith is a deeply curious soul who believes that although this life is finite, we are infinite in our capacity to grow, heal, create, and become. A multi-passionate entrepreneur, coach, writer, podcast host, ceremony-grade cacao facilitator, retreat host, and photographer, Ashley supports women in remembering who they are, reconnecting with their hearts, and creating lives that feel deeply aligned, intentional, and truly their own. Through her work, she helps women understand the why behind their thoughts, actions, feelings, and truths, so they can live more intentionally, authentically, and in alignment with their soul's truth. Topics We Cover How Joanna and Ashley met through a mastermind and a shared Nashville hotel roomWhy Ashley made the decision to end her podcast after almost four yearsWhat it means to honor the season you're in versus forcing yourself into the season you think you should be inAshley's powerful personal story of her life imploding across every category at once and what it taught herThe difference between slowing down and being intentional (and why you can't have one without the other)How to trust a slower season as an entrepreneur without feeling like you're losing momentumTips for new moms trying to balance business and presence in those early monthsMoving through the senses as a practice for being more present in everyday momentsHow guilt shows up for women whether or not they have kids and what to do about itAshley's weekly schedule broken down by day type: content creation days, meeting days, and writing daysWhy holistic lifestyle habits like sleep, movement, and nourishment support your creative outputHabit stacking and why adding habits to existing habits works better than building new ones from scratchHow rituals bring intention and presence to the things you're already doingAshley's heart-centered foundation: eight questions to reconnect with your values and your whyWhere to start if you want to live more intentionally but have no idea where to beginThe power of pausing between the doing Time Stamps 00:23 – How Joanna and Ashley met: mastermind, Nashville, and a shared hotel room 01:12 – Ashley's philosophy on clothing as a reflection of internal truth 06:25 – Why this conversation matters for entrepreneurs who are used to pushing and producing 07:25 – What it means to honor the season you're in 08:00 – Why Ashley made the decision to end her podcast after almost four years 11:24 – Is it more about slowing down or being intentional? (The answer: both) 12:10 – How to trust a slower season without feeling like you're falling behind 12:27 – Ashley's powerful personal story: when her life imploded across every category at once 15:44 – What she learned from being brought down to her bones 16:40 – One small adjustment to start creating more stillness in your life 17:09 – Dianna's personal share: ignoring nudges while preparing to become a mom for the first time 17:36 – Tips for new moms trying to balance business and presence in those early months 19:07 – Moving through the senses as a practice for being more present in everyday moments 21:10 – How guilt shows up for women whether or not they have kids 22:41 – How presence softens guilt 23:36 – When one thing is succeeding, another thing is failing — and why that's okay 24:54 – How to continue nurturing your dreams while honoring your current capacity 25:30 – Ashley's holistic approach to structuring her days 27:00 – Ashley's weekly schedule broken down: content creation days, meeting days, and writing days 30:37 – Why this schedule took three years of finessing to get right 31:00 – Small intentional daily action compounds into major change 32:03 – Habit stacking: why adding to existing habits works better than building new ones 33:57 – The difference between habits, routines, and rituals 35:10 – How rituals bring intention and presence to the things you're already doing 36:57 – Where to start if you want to live more intentionally 37:27 – The power of pausing between the doing 38:10 – Ashley's heart-centered foundation: eight questions to reconnect with your values and your why 39:44 – Where to find Ashley and her free Heart-Centered Foundation Guide 40:48 – Random question: If you could only eat from one fast food restaurant for the rest of your life, what would it be? Where to Find Ashley Instagram: @ashleystrongsmith_ Website: ashleystrongsmith.com Podcast: Living an Intentional Life Free resource: Creating a Heart-Centered Foundation Guide Links & Resources Mentioned Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

  2. Sep 8

    S2 - E2: How To Get More Email Subscribers Using Freebies

    Everyone tells you to utilize email marketing. Grow your list, get more subscribers. But, how?? With an irresistible freebie, that's how! And as it turns out, freebies are one of the most underused strategies in small business marketing. In this episode, we're breaking down exactly how freebies can work for your business: what makes a good one, what formats to consider, how to come up with ideas, and how to actually get it out into the world without the whole thing taking over your life. We're also talking about why your email list is one of the most valuable assets in your business (hint: you own it, unlike your social media following) and how a well-placed freebie is one of the most natural, low-pressure ways to start building it. Topics We Cover What a freebie actually is and what it does for your businessWhy giving something away for free doesn't devalue what you sell, in fact it does the oppositeHow a freebie connects to getting actual paid clientsWhat makes a really effective freebie (and what makes a forgettable one)The 80-page freebie mistake and why less is always moreWhy your freebie needs to solve one specific problemHow your freebie should naturally lead to your paid offerHow to get started: begin with your call to action and working backwardsReal examples of freebies that are working right nowThe most common freebie formats: PDFs, checklists, quizzes, Canva templates, webinars, challenges, discount codes, audio and video contentWhy quizzes have the highest opt-in rates of any freebie typeHow to come up with your freebie ideaWhere to look for inspiration (past discovery calls, client objections, top-performing social content)Using AI to brainstorm freebie ideas (without letting it write the whole thing)The KISS rule: keep it simple, keep it short, keep it specificTools to create your freebie: Google Docs, Canva, Notion, PDFsWhere to put your freebie signup form on your websiteWhy you need a dedicated landing page for each freebieEmail platforms: Flodesk, Mailerlite, Mailchimp — how to choose and why switching later is a painWhy your email list is the one part of your online presence you actually own Time Stamps 04:25 – What is a freebie and what does it do for your business? 06:37 – How a freebie connects to getting paid clients 08:05 – What makes a really effective freebie? 10:36 – The 80-page freebie mistake 11:42 – How specific does your freebie need to be? 13:41 – Starting with your CTA and working backwards 15:53 – Joanna's freebie example: website project prep guide 16:31 – Dianna's freebie example: brand messaging blueprint 17:17 – The most common and effective freebie formats 18:33 – Why quizzes have the highest opt-in rates 19:00 – How to decide which format is right for you 19:45 – Just pick one and start 20:25 – Their first freebies ever 22:58 – How to come up with your freebie idea 24:10 – Using AI to brainstorm ideas 25:23 – The KISS rule for freebies 25:55 – Tools to create your freebie 27:20 – Where to put your signup form on your website 28:35 – Why you need a dedicated landing page for each freebie 29:35 – Email platforms and how to choose one 31:36 – Why switching email marketing platforms later is harder than you think 33:15 – Your email list is yours…protect it 33:23 – Random question: houseboat or bad acoustic guitar? Links & Resources Mentioned Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com Joanna's Freebies Mentioned: Website project prep guide for Showit Dianna's Freebies Mentioned: Brand Messaging Blueprint Tools & Platforms Mentioned: Flodesk (email marketing)Mailerlite (email marketing)Mailchimp (email marketing)Canva (freebie design)Google Docs (freebie creation)Notion (freebie creation)Dropbox (freebie delivery) Episodes Referenced: Perfectionism episode (done is better than perfect)

  3. Sep 1

    S2 - E1: What the Gilmore Girls Taught Us About Entrepreneurship

    We've been threatening to do this episode for a while…and today is finally the day! We're taking a full break from business strategy to talk about something much more important: the Gilmore Girls. But because we can't fully turn off our entrepreneur brains, we are tying it back to business and chatting all about what Rory, Lorelai, and the rest of the Stars Hollow cast of characters have taught us about entrepreneurship And! Before we dive in, Joanna is sharing an exciting update on what she's been building behind the scenes: her new group coaching program, the Next 90 Method, which is a 90-day framework designed to help creative entrepreneurs audit their business and create a plan for growing their business without burning out. Applications for the beta cohort are open now! What We Cover Joanna's new group coaching program: the Next 90 MethodDianna's overall verdict on Gilmore Girls (first time watching!)Does Stars Hollow actually feel like the real New England?Favorite and least favorite charactersIs Lorelai a selfish character or just misunderstood?Lorelai as a business owner: her resilience, drive, and figuring it out as she goesSuki as a business partner: is she a creative genius or financial liability?Luke's diner: he has no website, no social media, yet it’s always full. What gives?Taylor Doose: serial entrepreneur, town monopoly, or both?Mrs. Kim: the strongest personal brand in Stars HollowIf you lived in Stars Hollow, which festival would you attend? Time Stamps 00:47 – Joanna's Next 90 Method group coaching program 05:35 – Today's episode: all Gilmore Girls, all the time 06:03 – Dianna's overall verdict on the show 10:14 – Does it actually feel like New England? 12:30 – What hooked Dianna the second time around 14:31 – Favorite characters: Jess, Rory, and Logan's character arc 17:00 – Least favorite characters: the Lorelai and Emily debate 22:25 – Tying it to business: the entrepreneurs of Stars Hollow 22:41 – Lorelai as a business owner 25:36 – Suki: creative genius or financial liability? 29:09 – Luke: brand loyalty without a website 30:17 – Taylor Doose: serial entrepreneur 33:40 – Mrs. Kim: the strongest personal brand in Stars Hollow 36:40 – If you lived in Stars Hollow, which festival would you attend? 39:19 – Random question: social rules that need to go Links & Resources Mentioned Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com Joanna's New Program: The Next 90 Method — a 90-day group coaching program for creative entrepreneurs. Applications for the beta cohort are open now: join the waitlist here. The Gilmore Girls podcast hosted by Scott Patterson: I Am All In with Scott Patterson

  4. Jun 30

    28: It’s Our Birthday! And We’re Celebrating On-Air

    We have some big news AND it's our birthday, so we're doing something a little different today and doing a just-for-fun episode. First things first: Dianna has an announcement: baby boy is on the way, due at the end of August. We are so excited! And if that wasn't enough, we recently found out that our birthdays are only one day apart — Dianna's is June 28th and Joanna's is June 29th — and we had absolutely no idea until it came up in conversation recently. So naturally, we decided to dedicate an entire episode to celebrating! We’re not talking strategy today, and instead just sharing some fun birthday stories and having a good time. Topics We Cover Dianna's big baby announcement (it's a boy!)How we found out our birthdays are one day apartDo we believe in the universe putting the right people in your path?Astrology chit-chatAre you a big birthday person or not?The best birthday each of us has ever hadBirthday disaster stories Kid birthdays vs. adult birthdaysGifts vs. experiencesBirthday this or that: fancy dinner vs. takeout, trip vs. staycation, balloons vs. flowers, Happy Birthday sung at the restaurant or absolutely not Time Stamps 00:23 – Dianna's baby announcement 03:08 – Our birthdays are one day apart 04:42 – Do you believe in the universe putting people in your path? 05:28 – Astrology and cancer compatibility 06:30 – Baby's due in August — Leo or Virgo? 07:07 – Are you a big birthday person? 09:08 – Diana's best birthday: surprise party at 16 12:19 – Joanna's best birthday: Hawaii 13:23 – Birthday disaster stories 18:24 – Kid birthdays vs. adult birthdays 20:52 – Gifts vs. experiences 23:18 – Birthday this or that 26:43 – Random question: First movie in the theater Links & Resources Mentioned Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

  5. Jun 16

    27: All Our Favorite Home Office Things, Oprah Style

    You get a walking pad! You get a happy light! You get a candle! Okay, we're not actually giving anything away. But we are sharing all of our favorite home office things – the items we can't run our businesses without – Oprah style. In this episode, we're each sharing our favorite home office items, from the practical to the nice-to-have. Everything mentioned is linked in the show notes so you don't have to pause and take notes while you're listening! Time Stamps 06:02 – Joanna's favorite #1: Shure MV7 Plus microphone 08:52 – Joanna's favorite #2: Happy Light desk lamp 10:20 – Joanna's favorite #3: Walking pad 12:29 – Joanna's favorite #4: Standing desk 13:52 – Joanna's favorite #5: Clear acrylic monitor riser 16:01 – Dianna's favorite #1: Roost laptop stand 19:20 – Dianna's favorite #2: Everything is Figureoutable 21:09 – Dianna's favorite #3: Everybody Writes 23:52 – Dianna's favorite #4: Mini stepper 27:37 – Dianna's favorite #5: Plant the Box candle 31:07 – Random question of the episode Links & Products Mentioned Joanna's Favorites: Shure MV7 Plus microphoneHappy Light desk lampWalking padStanding desk baseClear acrylic monitor riser Dianna's Favorites: Roost laptop standEverything is Figureoutable by Marie ForleoEverybody Writes by Ann HandleyMini stepper (with resistance bands)Plant the Box candle by Kobo (Wild Tomato Vine scent) Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

  6. Jun 9

    26: 5 Brand Messaging Storytelling Secrets You Need to Know

    The brands you can't stop thinking about aren't the ones with the best products. They're the ones that tell the best stories. In this episode, Dianna is in the hot seat, sharing everything she knows about brand storytelling and giving away five secrets behind what makes good copy actually work. If you've ever sat down to write your about page, your bio, or even just a social caption and completely frozen, this episode is for you! Remember that people don't want your resume, they want to know the moment everything clicked into place for you. That messy middle, and that's what people actually remember. Topics We Cover Why it's so hard to write about your own businessThe most common brand storytelling mistakeYour origin story is a transformation, not a timelineThe customer is the hero, and you're the guideWhy specificity is your secret weaponBuilding a system of stories (not just one)Real examples: Amy Porterfield, Jenna Kutcher, Airbnb, Jasmine StarDianna's own signature brand storyHow to blend data and storytelling for maximum impactWhere storytelling matters most (websites, sales pages, email sequences)The line between vulnerability and oversharing Time Stamps 04:15 – Why it's so hard to write about yourself 06:36 – The most common storytelling mistake 08:17 – Secret #1: Your origin story is a transformation 09:08 – Secret #2: The customer is the hero 12:53 – Secret #3: Specificity is your secret weapon 16:06 – Secret #4: Build a system of stories 19:45 – Real examples of signature stories 24:37 – Secret #5: Blend story with data 27:34 – Where storytelling matters most 29:57 – The vulnerability line 31:36 – Recap of all 5 secrets Links & Resources Mentioned Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

5
out of 5
23 Ratings

About

The Brand Unmuted Podcast, hosted by web designer Joanna Moss and copywriter Dianna Robicheau, empowers you to build a business that works FOR you–not the other way around–through honest conversations about being in the real middle of entrepreneurship. New episodes drop every Tuesday.