The 98%

Andrew Davis
  • 5.0 (1)
  • MARKETING

Most sales and marketing podcasts are all theory. This one’s about the real stuff. On The 98% Podcast, we nerd out with operators who live and breathe GTM — the folks running plays, testing ideas, and watching the numbers move. Expect unfiltered conversations about what’s working (and what’s not) in sales and marketing right now, with takeaways you can actually use.

Episodes

  1. 12/17/2025

    The Content Debate: Gated vs. Ungated

    Should you gate this? The gated vs ungated debate isn’t new. But the way buyers engage with content in 2025 has changed everything. This is a candid conversation about how content actually influences pipeline, why newsletters are quietly winning, and why personality may be the only thing AI can’t replicate. In this episode of The 98% Podcast, Andrew Davis sits down with B2B marketing strategist and consultant Kiara Carniewski to unpack what most teams get wrong about content gating and why the answer is almost never “always gate” or “never gate.” Kiara shares real, operator-level results including how a single ungated blog post directly attributed over $2M in closed-won revenue and how a blended content strategy drove $37M over two years. Together, they dig into intent, trust, attribution, and why quality content doesn’t have to be long, expensive, or locked behind a form to perform. If you’re responsible for demand, content, revenue, or all three, this episode will recalibrate how you think about gating for good. Full Show Notes + Resources  textus.com/podcast/the-content-debate-gated-vs-ungated  Andrew LinkedIn: https://www.linkedin.com/in/andrewdaviscmu/ TextUs.com

    50 min

  2. 11/10/2025

    The Real ROI of SMS: How to Measure What Actually Matters

    Most teams know SMS works. What they don’t always know is why or how well. In this episode, Andrew sits down with Acacia to dig into the real value behind SMS analytics — what to track, what to ignore, and how data can actually drive smarter, more human communication. We’ll talk about how Performance SMS isn’t just about sending messages — it’s about understanding the story behind every send. Expect a mix of strategy, real-world insights, and practical advice for making your SMS channel more measurable, accountable, and impactful. Andrew LinkedIn: https://www.linkedin.com/in/andrewdaviscmu/ TextUs.com

    41 min
  • 2 Episodes

About

Most sales and marketing podcasts are all theory. This one’s about the real stuff. On The 98% Podcast, we nerd out with operators who live and breathe GTM — the folks running plays, testing ideas, and watching the numbers move. Expect unfiltered conversations about what’s working (and what’s not) in sales and marketing right now, with takeaways you can actually use.

Information

  • Creator
    Andrew Davis
  • Years Active
    2K
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © 2025 The 98%
  • Show Website
    The 98%