Skyman and the Bug

Solutions Afoot

 Join Nike Roach (CDO of Solutions Afoot) and Josh Schuminsky as they  explore the intersection of cutting-edge technology and authentic relationship building. Each month, "Skyman and the Bug" brings you real stories from the trenches of business transformation, featuring veteran entrepreneurs, tech innovators, and industry leaders who've learned that the best solutions aren't just about code – they're about connection. From military leadership principles applied to tech teams, to HIPAA-compliant healthcare solutions that restore the human touch, we dive deep into how custom database solutions and genuine relationships create lasting business success. Whether you're a veteran transitioning to tech, a business owner drowning in spreadsheets, or an entrepreneur looking to scale with integrity, this podcast delivers practical insights wrapped in authentic storytelling

  1. Oct 22

    How to Build Trust Before You Raise Money

    Most founders think funding starts with a pitch deck. It doesn't. Justin Starbird reveals why the real work happens before you ever ask for money - by building a community that already cares if you win. Nike "The Bug" Roach and Josh Schuminsky sit down with Justin, CEO of The Aebli Group, for a sharp conversation about what actually moves capital, customers, and trust. If you're a founder, CEO, or operator trying to raise money, grow a company, or get your story to land, this episode is packed with practical insight. Justin shares how a mentor named Aebli shaped both his career and the name of his firm, Tag, and why transparency and authenticity are the foundation of every campaign that works. He breaks down the difference between ad-first fundraising and community-first fundraising, why your existing advocates matter more than cold traffic, and how to identify who already has skin in your success. You'll discover: Why the best fundraising campaigns start with a community audit, not a media buy How founder-led companies can use podcasts, newsletters, and advocates to build momentum before launch The "no a*****e policy" that helps Justin filter clients and protect trust Why great storytelling comes from listening, not just writing How Tag approaches everything from equity crowdfunding to B2B growth campaigns Justin also shares real examples from rare disease diagnostics, rocket propulsion, and robotics, showing how the same relationship-first strategy works across radically different industries. And if you've ever wondered what separates a campaign that converts from one that quietly disappears, this conversation makes the answer painfully clear. This is essential listening for founders, marketers, and mission-driven leaders who need more than hype. If you want better relationships, better messaging, and a better shot at traction, start here. Guest: Justin Starbird is CEO of The Aebli Group, also known as TAG, where he helps founder-led and mission-driven companies raise capital, build authority, and scale through strategic marketing and communication support.

About

 Join Nike Roach (CDO of Solutions Afoot) and Josh Schuminsky as they  explore the intersection of cutting-edge technology and authentic relationship building. Each month, "Skyman and the Bug" brings you real stories from the trenches of business transformation, featuring veteran entrepreneurs, tech innovators, and industry leaders who've learned that the best solutions aren't just about code – they're about connection. From military leadership principles applied to tech teams, to HIPAA-compliant healthcare solutions that restore the human touch, we dive deep into how custom database solutions and genuine relationships create lasting business success. Whether you're a veteran transitioning to tech, a business owner drowning in spreadsheets, or an entrepreneur looking to scale with integrity, this podcast delivers practical insights wrapped in authentic storytelling