The Business Of Thinking

Richard Reid
  • 5.0 (1)
  • SELF-IMPROVEMENT

“The Business of Thinking” is the only podcast that gives ambitious leaders evidence-based psychological strategies for peak performance, decision-making, and resilience. Are you a founder, CEO, or senior executive struggling with decision fatigue, stress, or imposter syndrome? You're not alone. The challenges of modern leadership are primarily psychological. Join Richard Reid, organisational psychologist and leadership coach, as he cuts through the noise to deliver actionable mental models from psychology and behavioural science. In 30-45 minute deep-dives and conversations with global experts, you'll learn how to master the inner game of leadership, build resilient teams, and leverage your mind for competitive advantage. In every episode, you will: Discover the hidden cognitive biases sabotaging your strategic decisions.Learn to build psychological safety in your team for innovation and high trust.Find out the evidence-based secrets to sustained resilience without burnout. Stop managing your business. Start mastering your mind. Want the actionable takeaways and resources mentioned in the episodes? Find more information on www.richard-reid.com.  Subscribe today for your weekly mental upgrade!

  1. 4D AGO

    Nearly Dying Was the Best Thing That Ever Happened to Me - Sherilyn Shackell

    What happens when external success starts fracturing your soul? Sherilyn Shackell, founder of the Marketing Academy, didn't walk away from a lucrative headhunting career — she was forced out of it by burnout and a serious illness that made her rethink everything. What came next was one of the most extraordinary not-for-profit leadership organisations in the world, built entirely on generosity, reciprocity, and the belief that exceptional talent deserves exceptional development. In this conversation with Richard Reid, Sherilyn talks candidly about the moment she realised she was living a discordant life — professionally successful, personally unfulfilled — and how that near-death wake-up call became the catalyst for founding the Marketing Academy in 2010. Fifteen years on, the Academy now runs free, highly selective leadership programs across the UK, US, Australia and Asia, with over 1,400 alumni in 40 countries and a virtual campus reaching 10,000 people. Sherilyn and Richard dig into the psychology of the "treadmill of doom" — how we end up chasing success in careers we didn't consciously choose, driven by parental expectations, peer pressure and external validation — and what it actually takes to step off it. They also explore the CMO-to-CEO pipeline the Academy is quietly building, the power of human-first leadership, and why Sherilyn believes you have 100% ownership over how you choose to think — even when the world feels like it's heading towards Armageddon. Timestamps 01:24 Why marketing, media and advertising can change the world 02:18 From headhunter to founder — Sherilyn's unconventional route in 05:33 Intrinsic motivation — being good at something vs. loving it 06:18 Living a discordant life — when joy and purpose aren't aligned 08:42 The treadmill of doom — how parental expectations shape careers 10:51 Inside the Marketing Academy programs — scholars, fellows and alumni 29:48 The ripple effect — CMOs becoming CEOs, alumni feeding back in 31:39  What's next — virtual campus, geographic expansion and alumni investment 🔗 Connect with  Sherilyn Shackell — Founder & CEO, The Marketing Academy Website:marketingacademy.org Linkedin: linkedin.com/in/sherilynshackelllinkedin.com/in/sherilynshackell Insta: https://www.instagram.com/sherilyn_tma/ ⭐️ Connect and Subscribe Thank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid’s work at www.richard-reid.com. Download the first two chapter of Richard’s “Charisma Unlocked”, audio or PDF version for free and begin your transformation towards authentic charisma: https://richard-reid.com/master-authentic-charisma/ Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/

    39 min

  2. MAR 31

    When Cults Go Corporate: Coercive Control Explained (Chris Shelton, ex-Scientologist)

    In this compelling episode, Richard is joined by Chris Shelton, former Scientology member of 25 years, cult recovery consultant, and expert in coercive control. Chris shares his extraordinary personal journey from being raised inside Scientology to working for the Church for decades, enduring physical and psychological abuse, and ultimately escaping in 2012. Chris breaks down the mechanics of manipulation, how coercive control shows up in business, relationships, and politics, and why no one regardless of intelligence is immune to being manipulated. A vital listen for anyone interested in the psychology of influence, group dynamics, and self-protection. Key Takeaways Cults Are Closer Than You Think  — Coercive control isn't limited to religious groups.  How Cognitive Dissonance Keeps People Trapped Information Control Is The Mechanism - Restricting what people can read, watch, or think about is how destructive groups maintain power. Emotions Are The Achilles Heel — We are feeling creatures who rationalise, not thinking creatures who feel. Predators exploit that gap. Trust Your Gut And Slow Down — When someone gets you pressured to decide fast, that's a red flag.  Episode Highlights Growing Up Inside Scientology — Chris describes how a childhood inside the Church created a sealed worldview where Scientology was simply "normal." 25 Years, $20 A Week — Working for the Church's inner circle meant sleep deprivation, physical abuse, and near-zero pay  The Moment Everything Unravelled — Gaining unfiltered internet access in 2013 triggered four months of daily reading: testimonials, FBI files, and historical records that dismantled everything he believed Cult Dynamics In The Business World — From Enron to predatory entrepreneurship, Chris draws clear parallels between cult control tactics and common business manipulation. Why Smart People Fall For It — No one is too intelligent to be manipulated. Emotional exploitation doesn't care about IQ. Timestamps 00:00 — Introduction 00:21 — Chris's background: growing up in Scientology  03:30 — Working for the Church for 25 years  05:36 — What triggered his exit in 2012  08:42 — Cognitive dissonance and the process of waking up  14:30 — Internet restrictions and thought policing inside Scientology  18:00 — The emotional aftermath of discovering the truth  21:34 — How cult dynamics appear in business and everyday life  28:01 — Family fallout and post-cult recovery  33:38 — Why emotions are our greatest vulnerability  35:32 — Red flags to watch for: how to protect yourself  41:25 — Enron and YOLO business culture as cult behaviour  43:16 — Why three out of four people go along with the crowd  48:36 — Critical thinking and emotional awareness  52:03 — Closing reflections 🔗 Connect With Chris Facebook: https://www.facebook.com/ChrisSheltonMsc/  Youtube: https://www.youtube.com/channel/UCF326xyA0QHI7Z5xAwKQDJg ⭐️ Connect And Subscribe Thank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid's work at www.richard-reid.com. Download the first two chapters of Richard's "Charisma Unlocked", audio or PDF version for free and begin your transformation towards authentic charisma: https://richard-reid.com/master-authentic-charisma/ Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/

    54 min

  3. MAR 24

    Why Rigid Organizations Fail and Neuro-Inclusive Ones Win with Robert Annis

    In this episode of The Business Of Thinking, host Richard Reid sits down with Robert Annis, a business psychologist and founder of Neuro. They explore the transformative power of neurodiversity in the workplace, moving beyond "problem-solving" to embracing diversity of thought as a competitive advantage. Robert shares his personal journey of being diagnosed with autism and ADHD later in life and how that shift in perspective fueled his mission to help organizations build inclusive cultures where everyone can thrive. Key Takeaways  Neurodiversity is a natural variation of the human brain, affecting roughly 15-20% of the population. Organizations that foster psychological safety and diversity of thought are more innovative and less prone to "groupthink". Real cultural change must be driven by senior leadership who are willing to invest in long-term strategies rather than short-term wins. Inclusive environments designed for neurodivergent individuals often benefit the entire workforce, similar to how curb cuts help everyone, not just those in wheelchairs. Episode Highlights  Robert discusses the "Great Man Theory" and why traditional leadership models often resist radical, inclusive thinking. He introduces the "Neuro Standard," a three-level accreditation designed to guide organizations on a journey of continuous improvement. The conversation also touches on the "hidden costs" of excluding diverse thinkers, including lost potential and the risk of unvoiced concerns. Timestamps  00:00 - Introduction to Robert Annis and business psychology  02:43 - Robert’s personal diagnosis and shift in perspective  05:03 - The science of neurodiversity and hereditary elements  09:11 - Moving from groupthink to innovation  13:15 - Overcoming objections to inclusive leadership  17:22 - Identifying real risks in organizational culture  25:20 - Explaining the Neuro Standard accreditation  29:38 - The Neuro-Pathway from school to the workplace 🔗 Connect With Robert Annis  Website: neurocharity.org LinkedIn: Robert Annis⭐️ Connect and Subscribe Thank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid’s work at www.richard-reid.com. Download the first two chapter of Richard’s “Charisma Unlocked”, audio or PDF version for free and begin your transformation towards authentic charisma: https://richard-reid.com/master-authentic-charisma/ Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/

    37 min

  4. MAR 17

    Shot Two Weeks Before His First Race - A Story of Resilience

    What happens when life keeps knocking you flat? Aaron Burros went from nearly 400 lbs to losing 178 lbs through running - then was shot two weeks before his debut ultra, followed by seven years of PTSD and a corporate cover-up. His message: treat the source, not just the symptoms. Key Takeaways Running is therapeutic, not therapy.  You are the CEO of your health.  Small steps compound.  Serving others lifts you when depression hits. Episode Highlights A doctor's warning at 40 started it all.  Aaron lost 178 lbs, was shot saving colleagues, survived a smear campaign and near-fatal sleep deprivation.  Now heading to Tokyo for his Abbott Majors six-star finish. Timestamps 03:19 Walking to work 10:36 Running vs therapy 19:01 The shooting 25:53 Cover-up 37:41 50 marathons quest 58:19 Final advice 🔗 Connect with Aaron Burros LinkedIn: https://www.linkedin.com/in/aaron-burros-0a9a98101/Instagram: @therunningservantFacebook: https://www.facebook.com/aaron.burros⭐️ Connect and Subscribe Thank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid's work at www.richard-reid.com. Download the first two chapter of Richard's "Charisma Unlocked", audio or PDF version for free and begin your transformation towards authentic charisma: https://richard-reid.com/master-authentic-charisma/ Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/

    1h 3m

  5. MAR 10

    Intentional Leadership: How To Unlock Your Team

    What does it really take to build a leadership brand that people trust - even when you're not in the room? In this episode, Richard Reid sits down with Skot Waldron, keynote speaker, executive coach, and author of "Unlocked: A 52-Week Guide for the Intentional Leader". Skot shares how his journey from graphic design and global branding led him to uncover a powerful truth: your leadership brand is built not in boardrooms, but in the millions of micro-moments that make up everyday life. Skot challenges listeners to ask themselves: "Who is going to talk about you in 20 or 30 years?" It's a question that cuts through the noise of task lists and deadlines to reveal what truly matters in leadership - how you make people feel. From psychological safety and loyalty to intentionality under stress, this conversation is packed with insights that will shift how you think about showing up as a leader, every single day. Key Takeaways Your brand is what people say about you when you're not in the room. Every handshake, corridor conversation, and email is a micro-impression - either a deposit or a withdrawal from your brand account. Authenticity, consistency, and differentiation are the three pillars of a strong leadership brand. Under stress, your true character is revealed - so do the pre-work before the pressure hits. Loyalty is earned through sustained effort, not grand gestures. Companies that invested in their people before COVID weathered the storm far better than those who scrambled when it hit. Ask five people five words they'd use to describe you. The patterns in their answers reveal your real brand - not the one you imagine you have. Gratitude is a leadership superpower. Expressing genuine appreciation for others is nearly impossible without shifting focus away from yourself - and it builds lasting brand equity. Episode Highlights From Design to Culture: Skot reveals how working at a global branding agency exposed him to the chaos that internal dysfunction causes - and how that led him to pivot entirely into leadership culture development. The Brand Account: Every micro-interaction is either a deposit or withdrawal. Skot explains why smell, tone, eye contact, and small moments matter far more than big presentations. Stress Reveals Character: When we're stressed, we become "accidental" rather than intentional. Richard and Skot explore how emotional regulation is central to consistent leadership branding. Psychological Safety in Action: A powerful story about a leader letting go of a long-serving employee - and how doing the relationship work beforehand transformed a painful moment into one of grace and mutual respect. Unlocking Permission: Skot closes with his core message - that we put people in cages of expectation and rob them of who they were designed to be. True leadership means giving people "permission to fly." Timestamps 00:00 — Welcome and introduction to Skot Waldron 00:52 — Skot's journey from graphic design to leadership coaching 06:51 — Defining brand: what people say about you when you're not around 09:35 — Consistency, the halo effect, and snap judgements 14:05 — Emotional regulation and how stress reveals your true character 15:48 — The COVID test: companies that did the pre-work vs those that didn't 18:02 — Skot's book "Unlocked" and the 52-week intentional leadership framework 23:14 — Differentiation: discovering your unique brand through asking others 27:32 — Gratitude as a leadership and brand-building tool 29:44 — Loyalty: why it's earned and why money alone won't buy it 32:18 — Psychological safety, Google's Project Aristotle, and fear of failure 37:10 — Hard leadership decisions and the power of relational pre-work 41:39 — "Who will talk about you in 20 years?" — Skot's defining leadership qu

    48 min

  6. MAR 3

    The Future of Cognitive Performance in Business with Dr. Jon Finn

    In this episode of The Business of Thinking, Richard Reid sits down with Dr. Jon Finn, founder of Tougher Minds and author of "The Habit Mechanic," to explore the neurobiology of high performance in an era of rapid technological change.  Dr. Finn reveals the startling truth that we operate at only 2% consciousness, with 98% of our thoughts and actions driven by subconscious habits. "If you want to help people to do better, you've got to help them to understand how their brain is working," Jon explains as he outlines the shift from teams of humans to small teams co-working with AI. Key Takeaways Resilience is a two-part neurobiological process: recognizing unhelpful habits and having the tools to change them.  Success in the "jobless boom" requires transitioning from procedural tasks to high-charge cognitive performance.  Competitive advantage is no longer just about owning AI technology, but having the brain state intelligence to use it effectively. Episode Highlights Richard and Jon discuss why traditional leadership models fail by ignoring the physical brain.  They break down the three core brain states - recharge, medium charge, and high charge - and explain how to delegate "medium charge" procedural work to AI to focus on high-impact thinking. Timestamps 00:14 - Introduction to Dr. Jon Finn and Tougher Minds  02:28 - The 98% habit rule: Why your brain prioritizes automation  10:21 - The Three Brain States: Recharge, Medium, and High Charge  11:32 - How Agentic and Generative AI are reshaping the workforce  23:40 - The neuroscience of the prefrontal cortex vs. the limbic system  41:13 - The 30-minute legal brief: Real-world examples of AI superiority  43:30 - Future goals: Training 100,000 Habit Mechanic coaches 🔗 Connect with Dr. Jon Finn Website: https://www.tougherminds.co.uk/ LinkedIn: https://www.linkedin.com/in/dr-jon-finn/ Instagram: https://www.instagram.com/drjonfinn/ Facebook: https://www.facebook.com/TougherMinds/ YouTube: https://www.youtube.com/@TougherMinds ⭐️ Connect and Subscribe Thank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid’s work at www.richard-reid.com. Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/

    45 min

  7. FEB 24

    Neuroscience Secrets for Modern Leadership and Productivity with Dean Burnett

    In this episode of The Business of Thinking, Richard Reid sits down with neuroscientist and best-selling author Dr. Dean Burnett to pull back the curtain on the “Idiot Brain.” They dive into common misconceptions that plague the corporate world, from the debunked 10% brain usage myth to how our brains handle maturity, stress, and performance. As Dean notes, “The brain is an incredibly resource-hungry organ,” and understanding its limitations is the first step toward genuine high performance. The conversation explores the friction between our primitive instincts and the demands of the modern workplace. Dean explains why uncertainty is the default “bad thing” for our species and why acknowledgment and autonomy often outweigh a pay rise when it comes to long-term worker satisfaction. Whether you are a leader looking to build a more harmonious team or an individual striving for efficiency without burnout, this episode offers a grounded, scientific perspective on the business of thinking. Key Takeaways The 10% brain usage myth is scientifically inaccurate. While we use all of our brain, we can only actively trigger a small fraction of neurons at once to avoid being overwhelmed.Human brains are instinctively stressed by uncertainty, making clear communication and reassurance vital during organizational change.True job satisfaction is heavily tied to autonomy and the ability to see the tangible results of your labor.Multitasking is largely a fallacy; the brain generally has one attention stream and relies on a “buffer” to jump between tasks, which can collapse if overloaded.Episode Highlights Why the brain is too resource-hungry to ever leave 90% of itself untapped, consuming nearly 25% of our fuel reserves.The “operating system” analogy explaining friction between modern thinking and older, impulsive instincts.Why “10 morning rituals of successful CEOs” are often retroactive wish fulfillment rather than scientific guidance.The importance of pushing the brain to its limits to form new neural connections.Why forced happiness is not a sustainable corporate strategy.Timestamps 00:52 – Debunking the 10% brain usage myth  05:21 – Brain evolution and instinctive friction  10:36 – Why uncertainty stresses the brain  16:07 – Autonomy and tangible workplace results  22:12 – The dangers of siloed working  31:32 – The truth about multitasking  37:58 – Improving brain capacity  42:29 – Why forced happiness fails 🔗 Connect with Dr. Dean Burnett Website: https://www.deanburnett.com/ LinkedIn: https://www.linkedin.com/in/dean-burnett-16303117/ Instagram: https://www.instagram.com/drdeanburnett/ Facebook: https://www.facebook.com/DeanBurnettAuthor/ YouTube: https://www.youtube.com/channel/UCl5o4NIxNFNKT6XdZ5jpdCg/videos ⭐️ Subscribe & Connect Thank you for joining The Business of Thinking. If you enjoyed this conversation, please subscribe and leave a rating. Find more about Richard Reid’s work at www.richard-reid.com Production Credit: Edited and produced by @the32collective_ | https://www.the32collective.co/

    47 min

  8. FEB 17

    Dopamine, Serotonin, and the Psychology of Performance with Loretta Breuning

    In this episode of The Business of Thinking, Richard Reid sits down with Loretta Breuning, founder of the Inner Mammal Institute, to explore the primal neurochemistry driving human behavior. Loretta reveals how "happy chemicals" like dopamine, serotonin, and oxytocin were designed for animal survival and how these ancient pathways still dictate our professional lives and personal success today. Key Takeaways Our brains are wired by early childhood experiences, creating neural "highways" that influence our adult reactions to competition and reward.  Understanding the mammal brain allows high achievers to move beyond surface-level motivation and master their emotional responses to workplace stress and social hierarchies. Episode Highlights Loretta discusses the reality of social hierarchies and why the drive for status is a natural biological impulse rather than a character flaw.  She breaks down the role of cortisol in decision-making, explaining how the brain decides when to "persist with a chase" or "cut losses" in a business context.  Finally, she provides a roadmap for retraining the brain through repetition to build new, healthier habits. Timestamps 00:50 Loretta’s journey from professor to brain behavior expert  06:17 The four happy chemicals and survival behavior  12:42 Serotonin, social dominance, and workplace competition  19:49 Oxytocin and the evolutionary need for protection  31:29 Lion’s perspective: Using cortisol for better business decisions  35:11 Strategies for retraining childhood neural pathways 🔗 Connect with Loretta Breuning Website: InnerMammalInstitute.org  Free 5-day Happy Chemical Jumpstart: https://InnerMammalInstitute.org/newsletter LinkedIn: Loretta Breuning  Instagram: @inner.mammal.inst  Facebook: LorettaBreuningPhD YouTube: @InnerMammalInstitute ⭐️ Connect and Subscribe Thank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reid’s work at www.richard-reid.com. Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/

    41 min
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“The Business of Thinking” is the only podcast that gives ambitious leaders evidence-based psychological strategies for peak performance, decision-making, and resilience. Are you a founder, CEO, or senior executive struggling with decision fatigue, stress, or imposter syndrome? You're not alone. The challenges of modern leadership are primarily psychological. Join Richard Reid, organisational psychologist and leadership coach, as he cuts through the noise to deliver actionable mental models from psychology and behavioural science. In 30-45 minute deep-dives and conversations with global experts, you'll learn how to master the inner game of leadership, build resilient teams, and leverage your mind for competitive advantage. In every episode, you will: Discover the hidden cognitive biases sabotaging your strategic decisions.Learn to build psychological safety in your team for innovation and high trust.Find out the evidence-based secrets to sustained resilience without burnout. Stop managing your business. Start mastering your mind. Want the actionable takeaways and resources mentioned in the episodes? Find more information on www.richard-reid.com.  Subscribe today for your weekly mental upgrade!

Information

  • Creator
    Richard Reid
  • Years Active
    2025 - 2026
  • Episodes
    23
  • Rating
    Explicit
  • Copyright
    © 2026 The Business Of Thinking
  • Show Website
    The Business Of Thinking