The Syndicate One Podcast

Syndicate One

Conversations with the founders, investors, and operators driving Belgium’s startup scene, Exploring the ideas, stories, and strategies that accelerate the ecosystem flywheel 🚀.

  1. Jul 14

    Diversity Isn't a Moral Argument. It's an Innovation One. Dewi Van De Vyver, founder of Flow Pilots and Effex.

    Every field women enter starts making better products, not just for women but for everyone. Dewi Van De Vyver no longer argues that diversity is fair; she argues that it works.  Dewi's been building tech companies for 15 years, jumping into startups at Fortis Venturing in 2006, then founding Flow Pilots with three co-founders in 2011 and selling it in 2022, before taking a KU Leuven spin-off out of the lab and turning it into Effex, which Minitab picked up this February. Two exits, two totally different companies. She sits on several boards, helps steer the Flemish STEM Platform, co-founded The Ada Talks, and now she's one of us at Syndicate One.  Dewi sat down with Robin Wauters to talk through the twenty years she's spent inside this ecosystem, and the one thing it still hasn't fixed.  Here are the highlights:  We still design the world as if women are just smaller men, whether it's medicine, cars, or materials. Dewi calls it an engineering failure before it's a moral one. The funding gap isn't VCs refusing to read the deck; it's that the playbook for how venture capital works has always been broadcast in rooms built for men. Growing up in Puurs, she believed there were exactly two safe places to work: the government or Pfizer, and she unpacks what that kind of mantra does to a country's appetite for building things. She has no patience left for founder mistakes that used to be forgivable: be informed, hire people better than you, and know your customer, or admit you're building a bad product. The thing most people get backward: women ran the shops, the bakeries, the businesses. Entrepreneurship was never just a man's field. Somewhere along the way, we unlearned that. Dewi's co-leading something with us that starts from all of this. It's called Untapped. More on that soon. Recorded shortly after Minitab acquired Effex.  Listen. Share it.   Syndicate One is a crew of founders, operators, and investors backing Belgian tech. We don't just write cheques. We open doors, share what we've learned, and help founders go further, faster. Building something big from Belgium? You know where to find us. ---- Dewi Van De Vyver on LinkedIn: https://be.linkedin.com/in/dewivdv Effex: https://www.effex.app Syndicate One: https://www.syndicate.one Robin Wauters on LinkedIn: https://www.linkedin.com/in/robinwauters  --- #WomenInTech #FemaleFounders #StartupBelgium #SyndicateOne #BelgianTech #Entrepreneurship #STEM #DeepTech #Podcast #Effex

    Diversity Isn't a Moral Argument. It's an Innovation One. Dewi Van De Vyver, founder of Flow Pilots and Effex.
  2. Jul 7

    The Hidden Market Inside Europe's Regulation Machine

    Europe's regulators put everything online in the name of transparency, but it's scattered across a dozen sites and formats, and no human team can keep up with the flood of information. That's how regulation turned into a hidden market. Pepijn Mores spent years pushing new ideas inside ING, Amazon, and Accenture, building AI for EU projects back when GPT-2 was still rough, before leaping with Christophe Geudens (a Greek-and-Latin scholar turned logic PhD, now Prismos's co-founder and CTO) to start Prismos, turning the regulatory firehose into daily, personalized reports for policy teams. Pepijn sat down with Robin Wauters to talk about building in a market most people don't know exists. In this episode: Why do big companies and associations quietly put whole teams on tracking early regulatory signals, when nobody talks about it?How can a few beers with policy people in Brussels teach you more than formal market research ever could?Why does your moat now change every three months, and why is the answer to stop building another layer and become infrastructure?What can Belgian startups learn from Belgian jazz, where players from Ghent, Liège, and Wallonia find the groove together instead of each sticking to their own city?When is Brussels policy actually worth an early-stage founder's attention? Rarely, with one rare exception.Recorded following Prismos's pre-seed round, backed by imec and Seeder Fund.Give it a listen, share it around, and if you're building something big from Belgium, you know where to find us.

    The Hidden Market Inside Europe's Regulation Machine
  3. Jun 1

    The Job Isn't Disappearing. The Ladder Is. Séverine Nolf, CEO and co-founder at Pleasefix.ai

    Everyone assumes AI is about to wipe out the junior analyst job in finance. Séverine Nolf thinks it's about to get more interesting, not less. Séverine Nolf climbed through McKinsey's generalist track before jumping to the tech side, where she met Max Lahy, her co-founder and CTO. A year ago, the two of them left to build pleasefix.ai, a platform that automates document production for private equity, investment banking, and consulting teams, running on Claude and Gemini rather than locking into a single model.  She's one of us at Syndicate One, backed alongside Pitchdrive, 100IN, and Entrepreneurs First. Séverine sat down with Robin Wauters to talk about what actually happens to the junior analyst role once AI takes over document work, and why she's building the team in Brussels while running go-to-market from New York. She'll tell you why killing the junior analyst job misses the point: the work shifts, but the ladder stays put.She gets into why a single platform wins out over a point solution, even as the underlying model changes every few months.PleaseFix.ai keeps rewriting its own engineering playbook, since just following fast isn't enough anymore.She lays out why building in Brussels while selling into New York works for them, and what that split looks like in practice.She flips the 'rare female founder' question on its head: the bias that worked against her at the start flipped in her favor once people saw what she built. Founder first, female second.Recorded following pleasefix.ai's pre-seed round. Listen. Share it. Building something big from Belgium? You know where to find us.

    The Job Isn't Disappearing. The Ladder Is. Séverine Nolf, CEO and co-founder at Pleasefix.ai
  4. May 25

    Your Moat Isn't the Team. It's the Market, with Sébastien Deletaille, CEO and co-founder at Rosa

    Sébastien Deletaille pulled together one of the sharpest data teams in Belgium, but the market he picked still killed the company. He built Real Impact Analytics into Riaktr, riding the telecom big-data wave with some of the brightest engineers in Belgium. Funding, team, momentum, all there. The market just never showed up. He picked himself up and built Rosa instead, now the biggest medical booking platform in Belgium, moving over a million appointments every month. Sébastien sat down with Robin Wauters to talk through the lesson it took a stalled company to learn, and what it means to build differently the second time around. In this episode: He breaks down why even a great team on the wrong market goes nowhere, and why Riaktr never once stopped to ask what market it was actually in.He shares the moment when a Dubai entrepreneur selling fart-noise phone gags out-earned his social-graph machine-learning team a thousand times over, and what that taught him about picking a market.Sébastien says the real test for any venture is Des Traynor's: is this a big, frequent problem, not a big, rare one, or a small, frequent one?He explains why he now vets investors by talking to their average portfolio companies rather than their best ones.He shares why Rosa's real moat was never the tech. Dozens of founders have cloned the app with AI in a week, but nobody can shortcut the traction.Listen. Share it. Building something big from Belgium? You know where to find us.

    Your Moat Isn't the Team. It's the Market, with Sébastien Deletaille, CEO and co-founder at Rosa

About

Conversations with the founders, investors, and operators driving Belgium’s startup scene, Exploring the ideas, stories, and strategies that accelerate the ecosystem flywheel 🚀.