Build Your Boss Brand

Tracey Nguyen
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  • ENTREPRENEURSHIP

Build Your Boss Brand is where business strategy meets identity, energy, and evolution. Hosted by Tracey Nguyen — CEO, mom, and brand strategist behind BOWO Creative — this podcast is for the woman building her empire from the inside out. You’ll hear unfiltered conversations about branding, marketing, motherhood, and mindset — plus real behind-the-scenes moments from women who are creating impact in their own industries (some while raising little humans too). If you’ve ever outgrown an old version of yourself or felt ready to rebuild your brand from a deeper place, this space is for you. Because your brand isn’t just how you show up — it’s who you’re becoming.

Episodes

  1. JAN 17

    Your Gut Is Smarter Than Your Fear with Joan Huang @aglowbyjoan

    What if trusting your gut is the reason some people succeed faster than others?  In this episode, award-winning makeup artist & beauty influencer Joan Huang shares how intuition shaped her career. In this episode of Build Your Boss Brand, I sit down with award-winning makeup artist and beauty influencer Joan Huang to talk about the power of trusting your gut, saying yes before you’re ready, and building a career by leaning into opportunity instead of fear. Joan shares her journey of creating a strong personal brand, growing her career in the beauty industry, and how listening to her intuition helped her navigate uncertainty, take risks, and figure things out along the way. We talk about: Why trusting your gut matters more than having a perfect planHow saying yes to opportunities can change your career trajectoryThe difference between fear and intuitionWhy trying new things builds confidence, clarity, and momentumHow personal branding plays a role in long-term successIf you’re a creative, entrepreneur, or woman building her own path — this conversation is your reminder that you don’t need to have it all figured out to start. 🎧 New episodes weekly on Build Your Boss Brand 👉 Subscribe for real conversations on personal branding, career growth, and becoming the woman you’re building. 🔗 Connect with Joan Huang Instagram: @aglowbyjoan https://www.instagram.com/aglowbyjoan/ 🔗 Connect with me on Instagram Instagram: @traceynguyen.co / traceynguyen.co Website: traceynguyen.co Powered by BOWO CREATIVE INC https://bowocreative.com/

    34 min

  2. 12/05/2025

    Rebranding Yourself After Birth: The Identity Shift No One Talks About

    Have you ever filmed content but didn’t recognize the woman on camera? In this episode, Tracey opens up about the identity shift that happens after becoming a mom — the rebrand no one talks about. If you're a momtrepreneur, content creator, or new parent trying to rediscover who you are, this episode will feel like a breath of truth. Becoming a parent changes everything — especially when you are the face of your brand. In this powerful episode, Tracey breaks down what rebranding yourself after birth really looks like: ✨ Why showing up online feels different as a new mom  ✨ The emotional and identity shifts no one prepares you for  ✨ How motherhood impacts your capacity, confidence, and content  ✨ The “identity gap” between who you were and who you’re becoming  ✨ A deeply personal story about raising a daughter without family nearby  ✨ Practical next steps if you’re just beginning your postpartum rebrand Whether you’re rediscovering your voice, navigating new energy, or trying to balance business and motherhood, this episode will help you feel seen, grounded, and inspired. If you’re a momtrepreneur, content creator, or new parent — this rebrand isn’t just about your brand… it’s about your identity. And you’re exactly where you need to be. 🔗 Connect with me on Instagram Instagram: @traceynguyen.co / traceynguyen.co Website: traceynguyen.co Powered by BOWO CREATIVE INC https://bowocreative.com/

    14 min

  3. 11/19/2025

    “I’m Coming Back to Buy the Building”… and She Did — The Lisa Dinh Story

    In this episode of Build Your Boss Brand, I sit down with Toronto’s top stylist and global hair artist Lisa Dinh, who opens up about the moment she was almost forced out of her commercial space… and the full-circle moment where she returned as the owner of the entire property. Lisa shares: ✨ How she went from 18-year-old beauty school graduate to international hair brand ✨ The near-eviction that became the biggest turning point in her business ✨ What it really takes to build a team, lead a salon, and stay grounded ✨ The truth about entrepreneurship that no one sees on Instagram ✨ Her belief in doing business from authenticity, trust, and self-worth Her story is about resilience, identity, and the kind of boss energy that comes from betting on yourself — even when it feels impossible. If you’re a woman building your empire, this episode will light something up in you. 🔗 Connect with Lisa Dinh Instagram: @lisathidinh   / lisathidinh  Website: https://lisadinhhairstudio.com/ 🔗 Connect with me on Instagram Instagram: @traceynguyen.co / traceynguyen.co Website: traceynguyen.co Powered by BOWO CREATIVE INC https://bowocreative.com/

    38 min

  4. 11/11/2025

    A New Chapter — Rebuilding My Brand, My Identity, and My Voice

    Welcome to the first episode of Build Your Boss Brand — a podcast for women who are building their business, identity, and impact from the inside out. In this heartfelt solo episode, Tracey Nguyen (CEO, mom, and founder of BOWO Creative) shares the behind-the-scenes of what led her to start over — and the lessons she learned about growth, identity, and letting go of things that no longer fit. You’ll hear Tracey talk about: The moment she realized she had outgrown her old podcast and needed to start freshHow motherhood shifted her definition of success, pace, and purposeThe truth about walking away from projects, people, or identities that no longer alignWhy starting over isn’t failure — it’s an upgrade in alignmentIf you’ve ever felt called to reinvent yourself or build a brand that matches who you’ve become, this episode will be the start of this journey. If this episode resonated with you, take a second to follow the show, share it on Instagram, or leave a quick review — it helps more women find this space and start building their boss brand from the inside out. 🔗 Connect with Tracey Instagram → @traceynguyen.co Agency → @bowocreative Website → www.traceynguyen.co 🔗 Connect with me on Instagram Instagram: @traceynguyen.co / traceynguyen.co Website: traceynguyen.co Powered by BOWO CREATIVE INC https://bowocreative.com/

    4 min
  • 4 Episodes

About

Build Your Boss Brand is where business strategy meets identity, energy, and evolution. Hosted by Tracey Nguyen — CEO, mom, and brand strategist behind BOWO Creative — this podcast is for the woman building her empire from the inside out. You’ll hear unfiltered conversations about branding, marketing, motherhood, and mindset — plus real behind-the-scenes moments from women who are creating impact in their own industries (some while raising little humans too). If you’ve ever outgrown an old version of yourself or felt ready to rebuild your brand from a deeper place, this space is for you. Because your brand isn’t just how you show up — it’s who you’re becoming.

Information

  • Creator
    Tracey Nguyen
  • Years Active
    2025 - 2026
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © 2026 BYBB Media Inc
  • Show Website
    Build Your Boss Brand