The World of Taste & Smell

World Taste & Smell Association

Discover taste and smell like never before! Hosted by Mindy Yang and Stephanie Feuer of the World Taste & Smell Association (TasteAndSmell.org), this podcast unpacks the art, science, and innovation shaping our sensory world. Join us for inspiring stories and bold ideas from visionaries redefining the future of taste and smell.

  1. 3d ago

    Women, Whisky and the Science of Taste Perception

    WTSA’s Stephanie Feuer speaks with Téa Nicolae about how whiskey can become a tool for sensory exploration, self-knowledge, and community. Téa Nicolae, PhD researcher at the University of Edinburgh and founder of TasteVera and Women Vitae. She designs and facilitates women-focused whisky tasting experiences that combine guided sensory exploration with structured reflection. She has led over 40 sessions across Scotland, Europe, and South Asia, where she uses TheWhiskyBaba, a tool that  generates sensory projections by mapping individual receptor biology and differences in women’s taste perception against whisky chemistry In this episode of The World of Taste & Smell you'll hear:  Whisky as a doorway to embodied awareness Whisky culture and gender The Whisky Baba  tool from AshZero How to get started  with Whisky Whisky as a training ground for the sense Find Tea on Linkedin and Instagram (@tasteveralab, @womenvitae) and the WhiskyBaba at thewhiskybaba.com.    “Every dram holds history in it.”

  2. Jul 30

    JOMO, The Calm Brand Era Strategy

    Are we already living in the era of JOMO—the Joy of Missing Out? This deep dive explores the growing movement away from constant stimulation and toward calmer, more intentional living. Inspired by the work of Mindy Yang and the World Taste &Smell Association, this conversation examines why consumers are choosing peace over performance, simplicity over excess, and experiences that regulate rather than overwhelm. From sensory branding and product design to marketing, hospitality, and consumer behavior, discover how taste and smell quietly influence the way we feel, decide, and connect. If the next generation of brands is built on trust instead of attention, what does that mean for the future of design? Part of our ongoing exploration leading up to the World Taste & Smell Summit this September, this episode offers a preview of Designing the Feel—where scientists, designers, chefs, perfumers, marketers, clinicians, and innovators come together to explore one of the most powerful forces shaping our lives: human perception.

  3. Jul 28

    Anne-Lise Saive: Why Smell Remembers What We Forget

    A scent can pull us back to a moment we thought was lost—but why does smell do this so differently from our other senses? In this episode, neuroscientist Anne-Lise Saive of the Lyfe Institute's Research and Innovation Centre joins Mindy Yang and Stephanie Feuer of the World Taste & Smell Association to unpack the science of odor-evoked memory: why scent-triggered memories aren't just stronger but qualitatively different, how the limited language we have for smell shapes what we perceive, and whether scent becomes part of our very identity. The conversation widens from the personal to the cultural, asking what we lose when the smellscape of a place or craft disappears, and whether "olfactory heritage" can be archived for future generations. Finally, at the frontier of neuroscience and AI, we ask what remains inaccessible to a machine that has never inhabited a body—and whether we'll one day share smells the way we share photographs and music.

  4. Jul 28

    From Memory to Mood: How Fragrance Shapes Our Lives

    Featuring Agilex Perfumer Neha Okhade with Guest Host Jenna Troyli   What makes a fragrance unforgettable? In this episode of the World of Taste and Smell, Agilex perfumer Neha Okhade joins guest host Jenna Troyli, World of Taste & Smell Association Board Member, to explore the powerful connection between scent, memory, emotion, and wellbeing. From the lasting impact of COVID-19 on our understanding of smell to the future of emotion-driven and sustainable fragrance design, discover how today's perfumers are creating scents with purpose.

  5. Apr 23

    Raising Awareness about Chronic Rhinosinusitis

    In this episode, Stephanie Feuer speaks to  Dr Xander Bertels, Head of Advocacy at Euforea, the European organization dedicated to implementing optimal care in daily practice for chronic airway diseases. In this episode you’ll hear What Chronic Rhinosinusitis is, how prevalent it is, and the symptoms and triggers Treatments and cures for CRS What Euforea is doing to advocate for patients with airway diseases ABOUT the WTSA The World Taste & Smell Association is a 501(c)(3) nonprofit dedicated to advancing sensory science, education, and public awareness. Through research, storytelling, and innovation, WTSAbridges the gap between science and human experience—helping people rediscover the power of taste and smell in daily life.

  6. Feb 24

    Lobbying for Taste & Smell: Report from AChemS Hill Day 2025

    In this episode, Stephanie Feuer speaks to Bridger Menlove,  about the 2026 AChemS Hill Day.  Hill Day is an annual lobbying effort. Bridger is a PhD student in Neuroscience at Florida State University.  The Congresspeople who the AChemS team met with The issues they raised, notably lobbying for more science funding for taste and smell research and advocating for universal smell testing ABOUT the WTSA The World Taste & Smell Association is a 501(c)(3) nonprofit dedicated to advancing sensory science, education, and public awareness. Through research, storytelling, and innovation, WTSAbridges the gap between science and human experience—helping people rediscover the power of taste and smell in daily life.

  7. 12/12/2025

    Trends in Flavor and Fragrance with Amy Marks McGee of Trendincite

    In this episode, Stephanie Feuer speaks to Amy Marks-McGee about trends in fragrance and flavor, how they develop, how experts spot them, and what trends to look for in 2026. Amy is the founder of Trendincite, and an Advisor of the World Taste & Smell Association.She is an award-winning Fragrance & Flavor Marketing Expert and Trend Researcher, with more than 25 of success within the fragrance and flavor industry. Her work experience includes fine fragrance, air care, and personal care marketing for International Flavors & Fragrances (IFF),Noville, and Givaudan. Highlights & Key Topics What is Trendcasting? How to Spot a Trend? What were the key trends in fragrance and flavor in 2025? What will we see in 2026? What are the emerging flavor and fragrance trends? ABOUT the WTSA The World Taste & Smell Association is a 501(c)(3) nonprofit dedicated to advancing sensory science, education, and public awareness. Through research, storytelling, and innovation, WTSAbridges the gap between science and human experience—helping people rediscover the power of taste and smell in daily life

  8. 12/12/2025

    Living Without Smell — A Conversation with Katie Boateng & STANA

    When your world goes quiet, you notice what’s missing. In this powerful episode, hosts Stephanie Feuer and Mindy Yang of the World Taste & Smell Association speak with Katie Boateng, a leading patient advocate, co-founder of STANA (Smell and Taste Association of North America), and the incomparable force behind The Smell Podcast. Katie has lived with complete smell loss for more than 15 years — and in that time, she has transformed grief into community, purpose, and national advocacy. Together, we explore what it means to lose a sense that most people never think about… until it’s gone.

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About

Discover taste and smell like never before! Hosted by Mindy Yang and Stephanie Feuer of the World Taste & Smell Association (TasteAndSmell.org), this podcast unpacks the art, science, and innovation shaping our sensory world. Join us for inspiring stories and bold ideas from visionaries redefining the future of taste and smell.

Information

  • Creator
    World Taste & Smell Association
  • Years Active
    2025 - 2026
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    The World of Taste & Smell