The Scalable Law Blueprint | AI, Automation & the Future of Law Firm Growth

Julien Emery
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Welcome to The Scalable Law Blueprint, the show for law firm leaders ready to grow smarter, not harder. Hosted by Julien Emery, founder of superpanel.io, this podcast explores how modern plaintiff firms scale with automation, AI, and system-first strategy. Each episode features candid conversations with innovators and operators building the digital law firms of the future.  Learn how to automate 95% of your client journey, eliminate intake bottlenecks, and deliver five-star experiences without burnout. Whether you’re trying to reduce staff costs, fix inefficiencies, or finally integrate AI the right way, you’ll get real insights and proven frameworks to build a scalable, future-ready firm. Because the future of law isn’t just digital, it’s operational excellence. New episodes drop every 1st and 3rd Wednesday at 5am PT.  Visit superpanel.io to see how automation can transform your firm.

Episodes

  1. DEC 16

    Agentic AI: Building Autonomous Digital Legal Teammates | The Scalable Law Blueprint

    What if the future of your intake team isn’t human at all? In this episode of The Scalable Law Blueprint, Julien welcomes back Jamie Park, Legal Operations & Solutions Consultant at Superpanel, to explore what agentic AI really means in a legal setting. They unpack how digital teammates are transforming law firm operations by executing long-running, multi-step workflows, far beyond the capabilities of chatbots or rule-based automations. From redefining the role of AI in intake to the long-term implications for access to justice, this episode is a must-listen for any law firm leader serious about scalable operations. KEY TAKEAWAYS • What agentic AI is and how it differs from typical automations • Why Superpanel avoids the term “agent” in client conversations • How a digital teammate uses tools like CRMs and email systems to work autonomously • The difference between one-time tasks and long-running, adaptive workflows • How Superpanel’s “cognitive engine” handles complexity at scale • Why simple workflows can still have millions of permutations • What makes digital teammates more scalable than automation chains or chatbots • How digital teammates escalate when they hit ambiguity • What percentage of intake Superpanel already automates • The bigger picture: access to justice and new models of legal service BEST MOMENTS 00:01:44. “So one of the reasons that I stay away from the term of genetic AI... is people don't think about agents.” 00:02:33. “To use the term agent is so confusing because you can go talk to 25 different tech companies and get 25 different definitions of an agent.” 00:03:16. “Technically what we are is an agenda AI platform... I don't say that because it's confusing.” 00:04:08. “The term agenda highlights the AI ability to act independently but in a goal driven manner.” 00:07:53. “Even just in what appears on the surface, to be a simple use case... there are millions of permutations that a system might encounter.” 00:14:07. “If at any point it gets confused, it'll escalate to a human, it'll ask for help.” 00:21:06. “Today we've already done 95%... just I'm saying on average.” 00:24:06. “What if every one of them could say, hey, actually for these cases we would otherwise not take, here's like a fully digital path to get your case resolved?” Ad link:📞 Book a 15-minute intro call with Julien: https://calendly.com/julienemery/15min 📞 Book a 15-minute intro call with Julien: https://calendly.com/julienemery/15min • See how top plaintiff firms scale with automation: https://superpanel.io/ (Click “See How It Works” to book a walkthrough) • Download the free intake automation playbook: https://superpanel.io/ (“Get the playbook” on homepage) • Join the newsletter, insights on law firm systems, AI & operational scale: https://blog.superpanel.io/ 📲 Connect with Julien Emery: • LinkedIn: https://www.linkedin.com/in/emeryjulien/ • X (Twitter): https://twitter.com/julienemery 🎙️ New episodes drop every 1st & 3rd Wednesday at 5am PT Bi-weekly conversations with the operators, innovators, and legal tech leaders building the digital law firms of the future. ⚖️ About the show: The Scalable Law Blueprint explores how modern plaintiff firms streamline operations, scale capacity and deliver five-star client experiences using automation, AI and smarter systems. Friendly, grounded, and built for law firm leaders who want to scale without burning out their teams. Produced by APodcastGeek https://apodcastgeek.com/

    34 min

  2. DEC 3

    Scaling Legal Tech Through Analytics | The Scalable Law Blueprint Ep. 3

    What if scaling your firm wasn't about hiring more people, but changing your mindset? In this episode of The Scalable Law Blueprint, host Julien Emery speaks with Todd Richheimer, CEO and co-founder of Lawfty, a legal tech innovator who’s reshaping the economics of plaintiff law. From answering every client call himself to running one of the most data-driven law firms in the country, Todd shares how Lawfty scaled from a simple insight about referral fees to a vertically integrated operation that maps every case from click to close. This episode is a blueprint for any law firm leader ready to scale smarter, not just bigger. KEY TAKEAWAYS • Most firms don’t grow because founders won’t let go • Referral fees sparked Todd’s curiosity in legal economics • Lawfty tracks the full lifecycle of cases from Google click to payout • The biggest barrier to scale isn’t capital, it’s mindset • Small law is too fragmented to produce usable analytics • Legal tech success starts with solving your own operational problems • Lawfty’s digital-first model created a data advantage others missed • Lawyers’ risk aversion is a hidden bottleneck to innovation • AI should be used to increase profit margin and reduce costs • 85% of people needing legal help still can’t afford it, tech can change that BEST MOMENTS 00:03:40. “I want to do that as much as humanly possible.” 00:05:26. “Referrals were just the entry point of interest.” 00:08:21. “Most firms use different systems and enter data inconsistently.” 00:10:48. “Why don’t you just let this become profitable and chill?” 00:14:14. “It’s both perfectionism and risk aversion.” 00:18:10. “These cases monetize on a five-year revenue curve.” 00:22:16. “Massive infrastructure is still missing for AI to fully run a case.” 00:24:49. “85% of people who need legal services can’t afford them.” 📞 Book a 15-minute intro call with Julien: https://calendly.com/julienemery/15min • See how top plaintiff firms scale with automation: https://superpanel.io/ (Click “See How It Works” to book a walkthrough) • Download the free intake automation playbook: https://superpanel.io/ (“Get the playbook” on homepage) • Join the newsletter, insights on law firm systems, AI & operational scale: https://blog.superpanel.io/ 📲 Connect with Julien Emery: • LinkedIn: https://www.linkedin.com/in/emeryjulien/ • X (Twitter): https://twitter.com/julienemery 🎙️ New episodes drop every 1st & 3rd Wednesday at 5am PT Bi-weekly conversations with the operators, innovators, and legal tech leaders building the digital law firms of the future. ⚖️ About the show: The Scalable Law Blueprint explores how modern plaintiff firms streamline operations, scale capacity and deliver five-star client experiences using automation, AI and smarter systems. Friendly, grounded, and built for law firm leaders who want to scale without burning out their teams. Produced by APodcastGeek https://apodcastgeek.com/

    26 min

  3. NOV 19

    7 Lessons from a $100M Law Practice | The Scalable Law Blueprint Ep. 2

    What if your law firm ran like a growth-driven business instead of a reactive practice? In this episode of The Scalable Law Blueprint, host Julien Emery talks with Michael McCready, Managing Partner of McCreadyLaw. From a single Chicago office to four states and over 100 team members, Michael has built one of the most forward-thinking plaintiff firms in the country. His edge? Relentless focus on systems, metrics, and culture. Whether it's using AI to grade intake calls in real-time, building a data-first intake engine, or training his leadership team to think like operators, Michael shows how scalable law firms are built, one system at a time. KEY TAKEAWAYS • Hiring the right people is the foundation of sustainable scale • Why being a good lawyer is not enough, you also need to lead a business • The power of SOPs and internal training for consistency across teams • How to track intake metrics like conversion rate, want rate, and fee generation • Using AI to evaluate empathy and performance in real-time phone calls • Why law firms must start acting like modern businesses to compete • What to measure daily, weekly, and monthly to forecast firm growth • The right time to hire a full-time trainer (and why it matters) • Common intake mistakes that cost law firms qualified clients • The ethical obligation to understand and use AI in legal practice BEST MOMENTS 00:03:00. “Technology is one of our core values and has been for the 25 years I've been running my firm.” 00:05:23. “Now the top of the pyramid, so to speak, is building a law firm on culture.” 00:07:04. “Most people just put a job posting out... and then they’re stuck with them.” 00:08:12. “We have an in-house full-time trainer that walks them through a very, very specific process.” 00:11:09. “Law is really behind the times... most law firms don’t run their business on metrics. I do.” 00:13:13. “I'm looking at intake every day... the number of leads, the number of cases we signed up.” 00:17:13. “My job is like a sound engineer. I balance the metrics, intake, capacity, settlements.” 00:28:16. “My goal is to have the best intake team around because that’s the first impression of your firm.” 📞 Book a 15-minute intro call with Julien: https://calendly.com/julienemery/15min • See how top plaintiff firms scale with automation: https://superpanel.io/ (Click “See How It Works” to book a walkthrough) • Download the free intake automation playbook: https://superpanel.io/ (“Get the playbook” on homepage) • Join the newsletter, insights on law firm systems, AI & operational scale: https://blog.superpanel.io/ 📲 Connect with Julien Emery: • LinkedIn: https://www.linkedin.com/in/emeryjulien/ • X (Twitter): https://twitter.com/julienemery 🎙️ New episodes drop every 1st & 3rd Wednesday at 5am PT Bi-weekly conversations with the operators, innovators, and legal tech leaders building the digital law firms of the future. ⚖️ About the show: The Scalable Law Blueprint explores how modern plaintiff firms streamline operations, scale capacity and deliver five-star client experiences using automation, AI and smarter systems. Friendly, grounded, and built for law firm leaders who want to scale without burning out their teams. Produced by APodcastGeek https://apodcastgeek.com/

    48 min

  4. NOV 19

    Overcoming AI Hesitancy in Legal Intake | The Scalable Law Blueprint Ep. 1

    Are legal intake bottlenecks holding your firm back? In this inaugural episode of The Scalable Law Blueprint, host Julien Emery sits down with Jamie Park, Legal Operations Consultant at Superpanel.io, to uncover why so many law firms hesitate when it comes to AI, and what actually works when they finally get it right. Jamie shares hard-won insights from working inside leading plaintiff firms, including how poor onboarding and overpromised tech left teams burned out, and what it takes to truly modernize intake. This episode is a must-listen for any law firm leader looking to scale smarter and build systems that don’t break under pressure. Key Takeaways • Why legal consumers now expect instant answers and self-service • The real reason early AI tools failed law firms • What separates successful AI rollouts from the rest • How onboarding and accuracy drive trust in automation • The top conversion killers inside most intake workflows • Why robotic voice isn’t the problem, it’s accuracy • Common intake bottlenecks that drain revenue • The mindset shift needed to scale with digital teammates • How Superpanel helped one firm break its growth ceiling • What “training an AI teammate” really looks like Best Moments 00:04:18. “We’re living through a moment where tools like ChatGPT change how people buy.” 00:06:16. “Intake is a very important thing. And I'm just curious where that hesitation comes from.” 00:08:57. “They put the wrong qualifying criteria. It was a complete typo.” 00:10:27. “You wanted to prioritize making it easy for intake to use and to not disrupt their process.” 00:11:20. “You're constantly checking on how the AI is doing. That was very different.” 00:17:08. “The thing that separates AI from a human is sustainability and capacity.” 00:33:50. “It’s not this tool that just jumps in and serves whatever you need done.” 📞 Book a 15-minute intro call with Julien: https://calendly.com/julienemery/15min • See how top plaintiff firms scale with automation: https://superpanel.io/ (Click “See How It Works” to book a walkthrough) • Download the free intake automation playbook: https://superpanel.io/ (“Get the playbook” on homepage) • Join the newsletter, insights on law firm systems, AI & operational scale: https://blog.superpanel.io/ 📲 Connect with Julien Emery: • LinkedIn: https://www.linkedin.com/in/emeryjulien/ • X (Twitter): https://twitter.com/julienemery 🎙️ New episodes drop every 1st & 3rd Wednesday at 5am PT Bi-weekly conversations with the operators, innovators, and legal tech leaders building the digital law firms of the future. ⚖️ About the show: The Scalable Law Blueprint explores how modern plaintiff firms streamline operations, scale capacity and deliver five-star client experiences using automation, AI and smarter systems. Friendly, grounded, and built for law firm leaders who want to scale without burning out their teams. Produced by APodcastGeek https://apodcastgeek.com/

    36 min

  5. NOV 12

    The Scalable Law Blueprint | Trailer

    Most law firms want to grow, but when the caseload increases, so do the cracks. Operational bottlenecks. Burned-out staff. Missed opportunities. With AI and automation moving faster than ever, it’s easy to feel stuck, unsure where to start or who to trust. I’m Julien Emery, founder of Superpanel.io, and host of The Scalable Law Blueprint, the show built for modern plaintiff firms ready to grow smarter, not harder. In this series, we uncover how top-performing law firms are: Solving capacity challenges without adding more staffIntegrating AI and automation into daily operationsBuilding sustainable, scalable systems that drive growth and efficiencyThese are the real conversations with the people shaping the digital law firms of the future. If you’re serious about scaling your practice with modern systems, this podcast is your blueprint. 👉 Catch Episodes 1 and 2 on Wednesday, November 19th on YouTube and your favorite podcast app. Subscribe now to stay ahead of the curve in legal tech, automation, and firm growth. 🔗 Learn more or book a demo at https://superpanel.io 📞 Book a 15-minute intro call with Julien: https://calendly.com/julienemery/15min • See how top plaintiff firms scale with automation: https://superpanel.io/ (Click “See How It Works” to book a walkthrough) • Download the free intake automation playbook: https://superpanel.io/ (“Get the playbook” on homepage) • Join the newsletter, insights on law firm systems, AI & operational scale: https://blog.superpanel.io/ 📲 Connect with Julien Emery: • LinkedIn: https://www.linkedin.com/in/emeryjulien/ • X (Twitter): https://twitter.com/julienemery 🎙️ New episodes drop every 1st & 3rd Wednesday at 5am PT Bi-weekly conversations with the operators, innovators, and legal tech leaders building the digital law firms of the future. ⚖️ About the show: The Scalable Law Blueprint explores how modern plaintiff firms streamline operations, scale capacity and deliver five-star client experiences using automation, AI and smarter systems. Friendly, grounded, and built for law firm leaders who want to scale without burning out their teams. Produced by APodcastGeek https://apodcastgeek.com/

    1 min
  • 5 Episodes

About

Welcome to The Scalable Law Blueprint, the show for law firm leaders ready to grow smarter, not harder. Hosted by Julien Emery, founder of superpanel.io, this podcast explores how modern plaintiff firms scale with automation, AI, and system-first strategy. Each episode features candid conversations with innovators and operators building the digital law firms of the future.  Learn how to automate 95% of your client journey, eliminate intake bottlenecks, and deliver five-star experiences without burnout. Whether you’re trying to reduce staff costs, fix inefficiencies, or finally integrate AI the right way, you’ll get real insights and proven frameworks to build a scalable, future-ready firm. Because the future of law isn’t just digital, it’s operational excellence. New episodes drop every 1st and 3rd Wednesday at 5am PT.  Visit superpanel.io to see how automation can transform your firm.

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