The Writing Docs

Hurley Write Inc

The Writing Docs podcast--here to shine a light on the communication issues in business that create risk. In our podcast, we tackle a variety of topics around communication and risk and the risk that poor communication creates, whether with regulators, internally, or with stakeholders. Our guests include Plain Language proponents, FDA and pharma professionals, and AI experts. If you work in a regulated industry or are curious about how communication has changed and is changing, you'll want to tune in.  

  1. 2d ago ·  Video

    Why "Adequate" Backfires During FDA Inspections

    Do FDA regulators really read your submissions cover-to-cover? What makes an inspector dig deeper into your facility’s quality culture? What are the dangers of writing defensively in materials submitted to the FDA? In this episode of Writing Docs, we sit down with Kaneal Oliver Keels—former FDA specialty investigator, scientist, and safety professional. She answers answer theses questions and addresses the importance of accessible language in FDA submissions and why organizations must remain compliant with broader standards even beyond FDA regulation. Whether you're drafting GRAS filings, SOPs, deviation reports, or complex technical submissions, this episode delivers essential insights into data-driven storytelling, global regulatory data-sharing, and avoiding common investigation pitfalls.   Kaneal Oliver Keels Connect with Kaneal: https://www.linkedin.com/in/kanealoliverkeels/ Website: https://www.immunovation.biz/ Kaneal Oliver Keels has nearly two decades of executive experience and is a premier consultant specializing in toxicology, biosafety, and regulatory risk strategy. Her advisory work bridges critical gaps across the pharmaceutical, biodefense, and consumer product sectors, guiding organizations through complex compliance landscapes and product safety evaluations. She balances her technical career with raising your three sons—a dynamic household that keeps her grounded and sharp. That same dedication translates directly into work, where she manages high-responsibility deliverables with pragmatic solutions. She has extensive expertise in laboratory auditing and regulatory oversight, leading comprehensive safety inspections, performance assessments, and compliance audits to ensure facilities meet the highest global operational standards. Beyond identifying system vulnerabilities, her audit contributions extend to authoring regulatory guidance adopted by the FDA to raise compliance benchmarks across the industry.   Explore more: • Visit our website: https://www.hurleywrite.com/ • Join a workshop: https://www.hurleywrite.com/workshops/ • Take an online course: https://www.hurleywrite.com/online-courses/

  2. Oct 15 ·  Video

    Why Most FDA Submissions Fail (Hint: It's Not the Science)

    Why do most FDA submissions fail? What’s the balance of information you should put in a document? What are the real reasons behind "cease to evaluate" designations and how can unvetted AI tools create substantial regulatory risk? Discover the answers to these questions and more with Carrie McMahon who has more than 22 years of experience in the FDA. Carrie gives us insight into how FDA regulators view documents with both scientific and legal lenses. Plus, she explains how to avoid mistakes that stop many submissions and GRAS documents from getting FDA approval.   Carrie McMahon Connect with Carrie: https://www.linkedin.com/in/carriehmcmahon/ Dr. Carrie McMahon (PhD in cell/cellular and molecular biology) worked in the FDA for over 22 years in food ingredient safety assessment and regulation. She worked within programs responsible for reviewing applications on new food ingredients and on food from genetically-engineered and genome-edited food crops. Her FDA experience includes (but was not limited to) project manager for the review of GRAS notices, team lead of the Human Foods Biotechnology Team, program manager for Plant Biotechnology Consultation programs, and subject matter expert for supporting the education and communication for the public, media, regulated industries, and foreign regulators. Carrie now shares her wealth of knowledge about the FDA at her company Feed My Mind Regulatory Consulting LLC.

  3. 12/01/2025 ·  Video

    "Don't be Afraid": The Story of a Survivor (Who Made Lots of Bad Decisions Along Her Journey)

    Season Two of Lion in the Mirror kicks off with a fighter. Pam Hurley—President & CEO of Hurley Write, technical-writing renegade, and self-proclaimed rebel—sat down with us to talk through the wreckage, the redemption, and the raw truth of becoming herself. Pam didn’t take the clean path. She missed out on UNC Chapel Hill, thrived at UNCG, then—like so many born in this state—jumped at the chance to wear Carolina blue when it finally came calling. The decision, as she tells it, was glorious, ill-advised, and powered by pure Tar Heel mythology. One Winnebago joyride, one judgmental landlord, and one catastrophic brush with college math later… she flunked out. Hard. Drifting. Directionless. Bruised. And then she stood up. UNCW became the ground she rebuilt from. There, Pam found her innate necessary: the power of giving people the validation they’ve been starved of. She leaned into it, grew into it, and eventually carried it all the way into her Ph.D.—where she rejected the old sacred cow of Composition Studies and reframed technical writing as problem-solving rather than literary analysis. Today, she’s the CEO she never met growing up. A survivor who refuses to let victimhood name her. A rebel who insists on seeing people clearly—and teaching them to see themselves. From Pam, you’ll walk away with a handful of hard-earned truths: Seeing someone is not small. It can reroute a life. If something isn’t your fit, stop trying to shrink yourself into it. Change the thing. Proving your worth to people who don't think you're worthy is a fool’s economy. Your rebellion is a tool—aim it. Conventional wisdom is often just someone else’s fear dressed up as advice. Talk to yourself with the same decency you give the people you love. Your upbringing, even the violent parts of it, does not get to write your destiny. And maybe the line that sums Pam up best: “Do not be afraid.”

About

The Writing Docs podcast--here to shine a light on the communication issues in business that create risk. In our podcast, we tackle a variety of topics around communication and risk and the risk that poor communication creates, whether with regulators, internally, or with stakeholders. Our guests include Plain Language proponents, FDA and pharma professionals, and AI experts. If you work in a regulated industry or are curious about how communication has changed and is changing, you'll want to tune in.  

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