B2B Marketing Leaders Podcast

Olga Bondareva
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Olga Bondareva, founder of ModumUp, brings together B2B marketers from big tech companies to exchange ideas and share real-world experience

Episodes

  1. FEB 11

    AI in B2B marketing: insights from experts at AWS, Amazon, Cast AI and ModMed

    Subscribe to our Newsletter In this episode of B2B Marketing Leaders, Olga Bondareva - founder of ModumUp Agency - talks about AI in B2B marketing with experts from enterprise companies: • Sabari Sawant - Product Marketing Manager Kubernetes at Amazon Web Services (AWS) • Parth Raichur - Performance Marketing Manager at Amazon • Alexey Leybov - Director of Demand Generation at Cast AI • Madison Fujii - Digital Marketing Specialist II at ModMed Key themes discussed: • A realistic approach to AI adoption, with focus on privacy, compliance, hallucination risks, and clear boundaries for human judgment • The role of secure internal AI tools in protecting sensitive data • The time impact of AI, including automation of drafts, research, data analysis, and repetitive marketing tasks • When AI should not be used, such as pricing, customer case studies, and compliance-critical content • Why authenticity becomes a competitive advantage in a market saturated with AI-generated content • The shift from traditional SEO to Answer Engine Optimization as buyers increasingly turn to tools like ChatGPT • Training teams to use AI effectively while maintaining clear governance and quality standards A grounded conversation on how B2B teams can adopt AI responsibly, balancing efficiency gains with trust, governance, and the need for human insight in an increasingly AI-driven market.

    1h 3m

  2. JAN 7

    Leads in B2B marketing: insights from experts at Thomson Reuters, Trystar and Palo Alto Networks

    Subscribe to our Newsletter In this episode of B2B Marketing Leaders, Olga Bondareva - founder of ModumUp Agency - talks about leads in B2B marketing with experts from enterprise companies: • Ralff Tozatti, Sr Director of Marketing Strategy - Analytics and Opps Americas at Thomson Reuters • Rahul Agarwal, Strategic Marketing Manager at Trystar • Hitendar Sethi, Principal Product Marketing Manager - AI Cybersecurity at Palo Alto Networks  Key themes discussed: • Why lead remains the default metric: familiar, simple, and easy to count • Quality vs. volume tension: sales targets rise, forcing both at once • Moving from MQL counts to pipeline value and conversion through stages • The need for shared definitions across teams, tools, and acquired business units • Buying groups and account-level intent signals for complex B2B decisions • Data hygiene as the prerequisite for AI: enrichment, validation, normalization • AI in practice: faster content production and scalable cohort personalization A practical discussion on why B2B teams still disagree on “good leads,” and how the path forward looks: align on one language and funnel, prioritize pipeline outcomes, adopt buying-group signals where it fits, and use AI only after fixing data foundations.

    47 min

  3. 12/10/2025

    Data-driven B2B marketing: insights from experts at Intel, Hilti and T-Mobile

    Subscribe to our Newsletter  In this episode of B2B Marketing Leaders, Olga Bondareva - founder of ModumUp Agency - talks about data-driven B2B marketing with experts from international companies: - Kristi Berg McCutchen, Vice President, Marketing - Enterprise, Public Sector & Partner at T-Mobile - Dina Habib O'Mara, Global Partner Marketing Director at Intel Corporation - Christiaan Davel, Global Marketing Manager at Hilti Group Key themes discussed: • The importance of data in shaping B2B marketing strategies and driving business growth • How data improves lead quality, speeds up sales, and enhances customer retention • The role of AI and machine learning in automating data analysis and personalizing marketing at scale • Challenges and opportunities in aligning data across sales, marketing, and product teams • The need for accurate attribution models to track customer interactions throughout the journey • The shift from traditional lead generation to considering buying networks and multiple decision-makers • How the SaaS model pushes marketers to deliver ongoing value, reduce churn, and support long-term success A dynamic conversation between B2B leaders, exploring how to leverage data, AI, and cross-department collaboration to enhance marketing strategies, improve sales processes, and create long-term value for customers.

    1 hr

  4. 11/12/2025

    Content marketing in B2B: insights from experts at NetApp, Snowflake and FLSmidth

    Subscribe to our Newsletter  In this episode of B2B Marketing Leaders, Olga Bondareva - founder of ModumUp Agency - talks about content marketing in B2B with experts from international companies: • Irina Chernova, EMEA Targeted Demand Manager at NetApp • Rachel Roundy, Product Marketing Lead, AI at Snowflake • Ryan Lucas, Senior Marketing & Communications Manager at FLSmidth Together they discuss: • The essential role of content marketing in the B2B buyer’s journey and sales enablement • How to align content marketing with sales teams to drive business growth • Why localized content across regions and languages performs better • The importance of consistent, always-on content to build trust and credibility • How to use AI tools for content creation, optimization, and personalization at scale • Common challenges like managing too many voices and avoiding content duplication • Emerging trends such as dynamic content creation and humanizing B2B communication A valuable discussion between B2B experts who understand how to connect marketing, sales, and technology, offering insights on how to align teams, use AI effectively, and maintain a customer-first approach to drive business success.

    58 min
  • 4 Episodes

About

Olga Bondareva, founder of ModumUp, brings together B2B marketers from big tech companies to exchange ideas and share real-world experience

Information

  • Creator
    Olga Bondareva
  • Years Active
    2025 - 2026
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    2026 © Olga Bondareva. Все права защищены.
  • Show Website
    B2B Marketing Leaders Podcast