Meridian Pursuit Builders

Jesse Sampley

The Meridian Pursuit Builders Podcast, hosted by Jesse Sampley of Meridian Pursuit, features real conversations with builders who are shaping their communities and leading the industry forward. Each episode dives into their stories, challenges, and lessons learned—sharing practical insights that help other builders grow smarter, market better, and build with purpose.

  1. Aug 9

    Should Home Builders Own Their Own Brokerage?

    What if your building company could keep more commission, strengthen its brand, and gain greater control over every home sale? In this episode of the Meridian Pursuit Builder Podcast, host Jesse Sampley sits down with Adam Field and Jennifer Johnson of Behind the Scenes Broker to discuss how the qualifying broker model is helping Florida builders rethink their sales strategy. They explain how builders can operate under their own brokerage, when this approach makes financial sense, the setup process, and how owning the brokerage can create long-term business value. Whether you're a custom builder, production builder, or developer looking to improve profitability and build a stronger business, this conversation offers practical insights into an often-overlooked opportunity. Key Topics How the qualifying broker model works for buildersWhen owning your own brokerage makes financial senseKeeping more commission while maintaining complianceStrengthening your brand through every home saleCreating greater flexibility during negotiationsSetup costs, timeline, and ongoing requirementsLong-term business advantages of owning your brokerage Guest: Adam Field & Jennifer Johnson, Behind the Scenes Broker Website: https://www.trybtsb.com/ Instagram: https://www.instagram.com/trybtsb/ If you enjoyed this conversation, be sure to subscribe to the Meridian Pursuit Builder Podcast. Every episode features real conversations with builders, contractors, architects, designers, and construction professionals who share practical lessons, business strategies, and real-world experiences to help you build a stronger construction business.

  2. Apr 27

    From Production to Custom Homes: Builder Growth Lessons - Chris George Custom Homes

    Scaling a home building company isn’t just about building more homes. It’s about systems, hiring the right people, and creating a consistent client experience without burning out. In this episode, we sit down with a third-generation builder to break down how they transitioned from high-volume production building to a more profitable custom home model, what they learned about hiring and leadership, and how systems and AI are changing the way builders operate. If you’re trying to grow your construction business while maintaining quality and reputation, this conversation gives you a clear look at what actually works in the field. Key Topics Covered • Transitioning from production building to custom homes • Why strategic hiring changes everything • How SOPs and systems help builders scale • Using AI to streamline operations and communication • Improving customer experience through consistent touchpoints • Why builders must track numbers and metrics • Building a reputation through reviews and client experience Guest Credit & Resources Chris III & Caleb George Chris George Custom Homes https://www.chrisgeorgecustomhomes.com/ (Kansas City-based custom home builder) Instagram:   / chrisgeorgecustomhomes   Facebook:   / chrisgeorgecustomhomes   Break Through Academy https://www.btacademy.com/?source=Mer... Subscribe for more real conversations with builders, contractors, and construction professionals sharing what’s actually working in today’s market.

  3. Apr 26

    How to Build a Custom Home Brand That Attracts High-End Clients - Mark D. Williams

    Are you tired of competing on price and losing bids to cheaper contractors? In this episode of The Meridian Pursuit Builders Podcast, we sit down with Mark Williams of Mark D. Williams Custom Homes to uncover the exact marketing and branding strategies he uses to attract high-end clients in the Twin Cities. Mark shares his journey from selling copiers to building multi-million dollar luxury homes, and why your brand is the most important asset your construction business has. Key Topics Covered: • Why competing on price is a race to the bottom for builders • How to use a 15-minute qualification call to weed out bad leads • The power of storytelling and branding in luxury home building • Why you need to treat your construction company like a real business • How Mark uses social media, blogs, and podcasts to generate leads • The 'Mysa Hus concept and building a home around a feeling Guest: Mark Williams, Founder of  @MarkDWilliamsCustomHomes  and Host of  @curiousbuilder  Website: mdwilliamshomes.com | mysahus.com/ | curiousbuilder.com Instagram: https://www.instagram.com/markdwilliams_customhomes/ Facebook: https://www.facebook.com/MarkDWilliamsCustomHomesInc/ Pintrest: https://www.pinterest.com/markdwilliams_customhomes/ LinkedIn: https://www.linkedin.com/in/mark-williams-968a3420/ Houzz: https://www.houzz.com/professionals/design-build-firms/mark-d-williams-custom-homes-inc-pfvwus-pf~1921007998= Subscribe to The Meridian Pursuit Builders Podcast for more real conversations with top builders and construction pros.

5
out of 5
4 Ratings

About

The Meridian Pursuit Builders Podcast, hosted by Jesse Sampley of Meridian Pursuit, features real conversations with builders who are shaping their communities and leading the industry forward. Each episode dives into their stories, challenges, and lessons learned—sharing practical insights that help other builders grow smarter, market better, and build with purpose.

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