Moritz Schröder Podcast

Moritz Schröder
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The line between content and commerce is increasingly getting blurred. Creators are launching multi-million Dollar brands and businesses, people on TikTok are getting rich making affiliate content and established brands are fighting to reach a younger demographic through user-generated content. So, in this podcast I am aiming to keep up with everything that is happening in this fast-paced space. It is a Podcast about Social Commerce, Live Shopping, the Creator Economy, Creator-led Brands - and everything else that blends content and commerce.

  1. 4D AGO

    #23 - Jeanine Wright: Mass-producing AI-generated Podcasts - AI Slop or the Future of Content?

    In this conversation, Jeanine Wright, co-founder and CEO of InceptionPoint.AI, discusses the innovative approach her company takes in creating AI-generated content, particularly in the podcasting space. She shares insights on the challenges of the podcasting industry, the importance of niche content, and the ethical considerations surrounding AI. The discussion also covers audience engagement, monetization strategies, and the future of AI in media, emphasizing the need for transparency and creativity in content production. Chapters00:27 The Vision Behind InceptionPoint AI03:21 Challenges in the Podcasting Industry06:18 Niche Content Creation and Audience Engagement09:36 The Role of AI in Content Production12:32 Audience Feedback and Ethical Considerations15:11 Navigating Bias in AI Content18:26 Diversity in Content Creation21:24 Monetization Strategies for AI-Generated Content24:10 Future of AI in Podcasting27:14 Discoverability and SEO in Podcasting30:10 Cross-Promotion and AI Personalities32:59 The Future of AI Avatars and Creators36:08 Challenges and Innovations Ahead38:53 Closing Thoughts and Future Goals

    59 min

  2. FEB 13

    #22 - Päivi Korvela: Former TikTok Shop Lead reveals current GOLD RUSH in Social Commerce

    In this conversation, Päivi Korvela shares her journey into the world of social commerce, particularly focusing on TikTok Shop and its impact on the beauty industry. She discusses her transition from Unilever to TikTok Shop, the evolution of social commerce, and the importance of live shopping. Päivi emphasizes the need for brands to adopt a long-term strategy in social commerce, highlighting common mistakes and the significance of collaboration with agencies. She also touches on the future of social commerce in Europe and the establishment of Kanzen Studios, a live shopping studio aimed at enhancing the live shopping experience.Chapters00:00 Journey into Social Commerce07:30 The Beauty Category in Social Commerce14:30 The Future of Social Commerce20:38 Transition to Entrepreneurship and Agency Work24:18 The Power of Live Shopping Engagement26:51 Navigating the Live Shopping Landscape29:20 Common Pitfalls in Social Commerce31:23 Building Trust in Social Commerce34:07 The Role of Agencies in Social Commerce36:47 The Future of Social Commerce41:26 Regional Variations in TikTok Shop Adoption45:40 Kanzen Studios: A New Era in Live Shopping50:00 The Future of E-commerce and Live Shopping53:38 Getting Started in Social Commerce

    57 min

  3. FEB 5

    #21 - Sohun Sanka: Super-charging Social Commerce with Affiliate Creators and AI

    In this conversation, Sohun Sanka, head of Go-To-Market for Reacher and previously Euka.ai, discusses the evolving landscape of affiliate marketing, particularly in relation to TikTok Shop. He highlights the differences between various outreach tools, the importance of community management, and the role of Discord in enhancing affiliate relationships. Sohun shares insights on growth strategies for Reacher, the significance of gamification, and the future of AI in affiliate marketing. He also touches on the international expansion of TikTok Shop and the impact of live shopping on the affiliate ecosystem. Chapters 00:00 Exploring Affiliate Outreach Tools 02:47 The Role of Discord in Affiliate Management 05:49 Growth Strategies for Reacher 08:48 Navigating TikTok Shop's Market Dynamics 11:41 International Expansion and Market Focus 14:40 The Evolution of Affiliates in TikTok Shop 17:42 Building Communities and Managing Affiliates 20:28 Gamification and Engagement Strategies 23:21 Human Connection in Affiliate Management 29:57 The Role of AI in Content Creation 33:56 Affiliate Marketing Trends and Strategies 38:15 Building a Community of Affiliates 42:28 Emerging Niches and Brand Opportunities 44:57 The Tech Ecosystem Around TikTok Shop 51:06 Geopolitical Influences on TikTok's Strategy 53:59 Live Shopping: Opportunities and Challenges

    57 min

  4. JAN 21

    #20 - Joe Yates: Building the UK's largest TikTok Shop Agency in just 18 MONTHS

    Joe Yates is the founder of Somerce, one of the most successful TikTok Shop agencies in the UK.In this conversation, Joe Yates shares insights into the rapid growth of his TikTok shop agency, the challenges faced in scaling, and the dynamics of live shopping events. He discusses the opportunities within the TikTok shop landscape, the importance of influencer marketing, and the strategies that have led to successful campaigns. Joe also outlines Somerce's plans for expansion and the evolving nature of social commerce, emphasizing the need for quality content and authentic brand representation. Chapters 00:00 The Rise of Somerce: A TikTok Shop Agency Success Story 06:02 Navigating Challenges: Bottlenecks in Agency Growth 11:37 Mega Live Shopping Events: Planning and Execution 17:32 Profitability vs. Brand Awareness in Live Shopping 23:43 Comparing ROI: Live Shopping vs. Affiliate Campaigns 29:11 The Evolution of Brand Strategies on TikTok 32:45 Expanding into the US Market 40:34 Challenges and Innovations in Social Commerce 47:20 Influencer Dynamics in Live Shopping

    53 min

  5. JAN 15

    #19 - Guillaume Faure: Building LiveMeUp and competing with TikTok over the Future of Live Shopping

    Guillaume Faure is the CEO of LiveMeUp.io, a company that is building infrastructure for live shopping independent from the large social media platforms. He has spent many years living in China and has seen first-hand how powerful live shopping can be as a sales channel. Chapters 00:00 The Birth of Live Me Up 05:59 Navigating the Live Shopping Landscape 11:54 Challenges in Convincing Merchants 17:53 Strategic Focus on Apparel and Fashion 23:43 Data Insights and Customer Retention 29:57 Live Streaming as a Sales Channel 36:19 The Importance of Customer Support 41:55 Authenticity in Live Streaming 55:14 European Live Shopping Landscape

    59 min

  6. JAN 11

    #18 - Jason Termechi: Working at Amazon and TikTok showed me the REAL Potential of Live Shopping!

    Jason Termechi (jasontermechi.com) has worked on both Amazon Live and TikTok Live before now working as an independent live shopping consultant. In this conversation he explains why no one estimates the potential of live shopping correctly, what makes even small brands win with live shopping and why is is just the very beginning of what will be a revolution of how we shop online. Enjoy! Chapters 00:00 The Rise of Live Shopping 06:17 TikTok's Strategy in Live Shopping 09:44 Consulting in Live Shopping 13:27 Key Metrics for Success 14:53 The Future of Live Shopping 18:53 Amazon vs. TikTok in Live Shopping 22:28 The Competitive Landscape of Live Shopping 25:14 The Growing Landscape of Live Shopping 27:27 Navigating Client Relationships in Live Commerce 30:00 The Importance of Getting Started with Live Selling 31:11 Re-educating Brands on Live Shopping Expectations 33:29 Success Stories: Small Brands Making Big Waves 36:26 The Role of Adaptability in Live Selling 39:11 Tools and Metrics for Effective Live Selling 41:11 The Dynamics of Long-Form Live Events 44:14 Creating a Scalable Live Selling Strategy 46:13 Emerging Trends in Live Shopping Strategy

    45 min

  7. 12/16/2025

    #17 - Sebastian Nelson: CEO of Cruva (formerly UpTK)

    Sebastian Nelson is the co-founder and CEO of Cruva (formerly known as UpTK) - a popular affiliate outreach tool for brands and agencies working with TikTok Shop. In this conversation, he discusses the rebranding of his company from UpTK to Cruva, emphasizing the vision of becoming the AI operating system for social commerce. He explores the rise of social commerce, particularly through TikTok Shop, and the challenges of navigating a fragmented market as more platforms enter the space. Sebastian shares insights on building a tech solution for affiliate marketing, the importance of personal relationships in retaining affiliates, and how Cruva positions itself against competitors. He also highlights the future of live shopping and the evolving landscape of affiliate marketing, stressing the need for more affiliates and the shift away from traditional influencer models. Get 10% off your Cruva subscription by using the Code shared in the episode! Chapters 00:00 Rebranding for Future Growth 02:01 The Rise of Social Commerce Platforms 03:49 Navigating Fragmentation in Social Commerce 05:47 The Shift of Influencers to Affiliates 07:45 From E-commerce to Social Commerce 11:57 Building a Tech Solution for Affiliates 15:48 The Importance of Relationships in Affiliate Marketing 19:43 Positioning Against Competitors in the Market 29:04 The Importance of Personal Touch in Business 30:49 The Rise of Live Shopping and Its Future 33:56 Navigating Market Trends and Consumer Behavior 37:54 Rapid Market Entry and Expansion Strategies 41:31 Growth Challenges and Team Dynamics 43:49 The Evolution of Affiliate Marketing 47:10 Future Tech Innovations in Affiliate Space

    53 min

  8. 12/11/2025

    # 16 - Oli Hills: TikTok Shop Explained, why Ugly Content Converts and Brands Panic

    Oli Hills is the founder of UK TikTok Agency Nonsensical and was one of the first to try out TikTok Shop when it launched. Now he routinely helps brands go live on TikTok Shop and scale to 7 figures. In this conversation he explains TikTok Shop, how it works and why it is the future of Ecommerce. Learn more about me at moritzschroder.com Chapters 00:00 Black Friday Insights and Trends 02:39 Strategies for Standing Out on TikTok Shop 05:23 The Power of Content and Discovery on TikTok 08:35 Navigating Brand Control and Authenticity 11:27 The Importance of Profitability in Social Commerce 14:08 Agency Strategies for TikTok Shop Success 17:15 Live Shopping: Opportunities and Challenges 20:07 Building a Community of Affiliates 22:59 Nurturing Affiliates and Creative Collaborations 32:55 Navigating Affiliate Relationships and Brand Safety 39:45 The Evolution of TikTok and Content Creation 46:03 Exploring TikTok Shop: Challenges and Opportunities 53:39 The Role of AI in Content Creation and Marketing

    59 min
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About

The line between content and commerce is increasingly getting blurred. Creators are launching multi-million Dollar brands and businesses, people on TikTok are getting rich making affiliate content and established brands are fighting to reach a younger demographic through user-generated content. So, in this podcast I am aiming to keep up with everything that is happening in this fast-paced space. It is a Podcast about Social Commerce, Live Shopping, the Creator Economy, Creator-led Brands - and everything else that blends content and commerce.

Information

  • Creator
    Moritz Schröder
  • Years Active
    2025 - 2026
  • Episodes
    23
  • Rating
    Clean
  • Copyright
    © Moritz Schröder
  • Show Website
    Moritz Schröder Podcast