Built. Trusted. Chosen.

Wes Towers
  • 5.0 (1)
  • ENTREPRENEURSHIP

Featuring proven leaders and marketers in trades and construction Real, unscripted, unedited and raw lessons from trades and construction founders, leaders and marketers. We dig into growth, scaling, hiring, margins, and how to be built, trusted and chosen. 

  1. The Hiring + Culture Playbook for Construction Teams That Stay | Roggen Frick

    6D AGO

    The Hiring + Culture Playbook for Construction Teams That Stay | Roggen Frick

    Most trades and construction businesses don’t stall because of workmanship. They stall because the business gets bottlenecked by people, process, and the unsexy stuff like logistics. In this episode, I sit down with Roggen Frick from Bear Iron Works to unpack what it really takes to build a company that scales: spotting a niche, learning fast in “round one”, rebuilding properly in “round two”, and creating a culture that keeps good people around. We also get into hiring for your gaps, how honesty builds trust inside a team, and why a four-day work week can be a genuine advantage in the trades. You’ll take away How to start scrappy, validate demand, and then rebuild properly for “round two”Why shipping and logistics can kill sales, and how to treat it as a core capabilityHow to hire major players by filling your knowledge gaps (not hiring clones)How honesty, transparency, and reward-based safety build real trust on a teamThe three retention levers: time, benefits, and money (and why time often wins)How building systems makes the business run, even when you’re not thereGuest: Roggen Frick Roggen is the CEO of Bear Iron Works, a US-based manufacturer of construction equipment built to support excavation and construction crews. He’s grown the business by pairing practical systems with a people-first culture focused on honesty, trust, and safety. Website: https://beariron.com Host: Wes Towers Wes helps trades and construction companies become the obvious choice online. As the founder of Uplift 360, he builds high-performing websites and runs Search Everywhere Optimisation so the right customers can find you, trust you, and choose you, without you having to rely on referrals alone. Website: https://uplift360.com.au/ Want to be a guest on Built. Trusted. Chosen.? Book here: https://uplift360.com.au/built-trusted-chosen-podcast-guest-booking/

    34 min

  2. MAR 31

    The 30-90 Day Marketing Reset for Trades & Construction Companies | Laura Zahariou

    Most trades and construction businesses don’t have a marketing problem, they have a clarity problem. When messaging is vague, everyone competes on price, margins shrink, and trust is harder to win. In this episode, I sit down with Laura Zahariou to unpack what “senior marketing leadership” looks like without hiring a full-time Head of Marketing. We talk about getting clear on who you serve, what you solve, and how to align marketing with the rest of the business so your message actually lands (and sticks). If you’ve ever felt like marketing is just more noise, this one will help you simplify, focus, and build momentum the right way. You’ll take away: Why fractional marketing leadership can beat hiring an inhouse marketer (cost, speed, and less hand-holding)How to stop competing on price and reposition around the value you deliverA practical 30–90 day approach to auditing, clarifying, and building a workable planWhy message alignment across sales and service builds trust fastHow to plan content in construction without locking yourself into a rigid 12-month calendarWhy consistency wins (even when you feel bored repeating the message)Guest: Laura Zahariou Laura Zahariou is the founder of Growth Lane Marketing, helping SMEs access outsourced/fractional marketing leadership that’s simple, strategic, and results-driven. She’s worked across construction and other B2B industries, bringing big-brand experience into practical plans for growing businesses. https://www.growthlanemarketing.com.au/https://au.linkedin.com/in/laura-zahariou-2680696bHost: Wes Towers I help trades and construction companies be found, trusted, and chosen online through high-performing websites and Search Everywhere Optimisation. https://uplift360.com.au/ Want to be a guest on Built. Trusted. Chosen.? Book here: https://uplift360.com.au/built-trusted-chosen-podcast-guest-booking/

    39 min
  3. How Trades & Construction Owners Stop Doing It All and Become the CEO | Chris Gilman

    MAR 24

    How Trades & Construction Owners Stop Doing It All and Become the CEO | Chris Gilman

    In this episode of Built. Trusted. Chosen., I sit down with Chris Gilman to unpack the turning point that forced him to stop running his business “in his head” and start building a real company with people, systems, and accountability. We get practical about what to delegate first, how to hire (even if you’re not great at HR), why financial clarity matters more than most owners think, and how to use software and dashboards in a way that actually improves decisions and client experience. You’ll take away:  The first two hires that stop your business collapsing when you’re unavailable (and protect your family from the chaos)How to identify the 80/20 of tasks to take off your plate so you can do actual CEO workA hiring approach that reduces “gut feel” mistakes (and helps you find A-players faster)Why “more sales” can still mean a weak business, and the simple rhythm for checking numbersHow to avoid paying for software you don’t use (and how to hold the team accountable to use it)How profit sharing and “internal client” thinking improves quality, speed, and retentionGuest: Chris Gilman is the host of Hard Hat CEO, focused on helping trades and construction owners step out of the day-to-day and lead like a CEO. https://hardhatceo.com https://www.youtube.com/@hardhatceo Host: Wes Towers I help trades and construction companies be found, trusted, and chosen online through high-performing websites and Search Everywhere Optimisation. https://uplift360.com.au Want to be a guest on Built. Trusted. Chosen.? Book here: https://uplift360.com.au/built-trusted-chosen-podcast-guest-booking/

    42 min
  4. Charge for Value (Not Hours) to Win More Profitable Construction Clients | Brad Hebner

    MAR 17

    Charge for Value (Not Hours) to Win More Profitable Construction Clients | Brad Hebner

    In this episode of Built. Trusted. Chosen., I sat down with Brad Hebner to unpack what actually gets trades and construction businesses chosen, even when they’re not the cheapest. We talked about breaking the hourly-rate mindset, why niching down makes growth easier (not harder), and how simple communication systems and automations can build real trust before you even arrive on site. You’ll take away:  How to price based on perceived value, not the hours it took you to do the workA practical way to qualify leads on the first call so you stop wasting time on bad-fit estimatesWhy niching simplifies your marketing, sales process, tools, and hiringWhy “busy” is not success, and the job-profit numbers you need to actually trackHow communication and automated touchpoints build trust and make clients feel certain you will deliverHow “value stacking” (reviews, website, and content) helps you win before first contactGuest: Brad Hebner Brad has spent close to two decades in construction, ran his own construction company for around 12 years, and now coaches contractors to build more profitable, systemised businesses. He’s also the author of The Contractor Profit Blueprint. https://thecontractorprofitblueprint.com https://www.hammerandgrind.com/ Host: Wes Towers (Uplift 360) Wes helps trades and construction companies win better clients with websites and messaging that build trust fast. Through high-performing web builds and Search Everywhere Optimisation, he helps the right people find you, understand your value, and choose you without shopping purely on price. Built. Trusted. Chosen. is where he sits down with operators, marketers, and industry leaders to share the practical plays that make growth simpler, more profitable, and less reliant on the owner. https://uplift360.com.au/ Want to be a guest on Built. Trusted. Chosen.? Book here:  https://uplift360.com.au/built-trusted-chosen-podcast-guest-booking/

    37 min
  5. The Pre-Feasibility Shortcut Builders Use to Build Trust Before the First Site Visit | Avi Kaufman

    MAR 9

    The Pre-Feasibility Shortcut Builders Use to Build Trust Before the First Site Visit | Avi Kaufman

    Zoning, overlays, hazards, setbacks… for builders, the “can we even build here?” question can kill momentum before the job even starts. In this episode of Built. Trusted. Chosen., I sat down with Avi Kaufman from FutureLot to unpack how builders in the USA are using pre-feasibility to get clear, property-specific answers fast, qualify leads earlier, and build trust before the first site visit. We also got into why AI still needs human oversight in the real world, and how interactive, lot-based website tools are changing lead generation for builders. You’ll take away:  Why pre-feasibility is the sweet spot for fast decisions before full feasibility costsHow zoning complexity really stacks up across municipal, state, and hazard layersWhy “AI + human in the loop” (plus QA and golden sets) matters for accuracy A simple trust play: surface constraints and likely extra costs right at the first callA practical way to frame what’s allowed: by-right vs permits vs variance territoryWhy lot-specific website tools beat generic lead magnets for builder marketingGuest: Avi Kaufman Avi is the Co-Founder and Chief Real Estate Officer at FutureLot, helping builders and homeowners quickly understand what can legally be built on a property, starting with ADUs. He focuses on turning zoning complexity into clear, usable answers that speed up feasibility and improve client trust. https://www.futurelot.com https://www.linkedin.com/in/avinkaufman Host: Wes Towers (Uplift 360) Wes helps construction and trade businesses win better work with websites that do more than look good. He builds high-performing sites, sharpens messaging, and uses Search Everywhere Optimisation to lift visibility across Google and AI-driven search, turning more enquiries into confident “yes” decisions. Built. Trusted. Chosen. is where he sits down with builders, operators, and marketers to share practical plays that build trust early and remove friction from the sales process. https://uplift360.com.au/ Want to be a guest on Built. Trusted. Chosen.? Book here: https://uplift360.com.au/built-trusted-chosen-podcast-guest-booking/

    33 min
  6. Stop “Doing It All”, Build Systems That Let Your Trade Business Grow | David Forster

    MAR 3

    Stop “Doing It All”, Build Systems That Let Your Trade Business Grow | David Forster

    If you’re leading a trades or construction business and it still relies on you for every decision, every fix, every “quick question”, you don’t have a team problem. You’ve got an operating system problem. In this episode of Built. Trusted. Chosen., I sat down with David Forster (Dave) to unpack what it really takes to scale a trades business without burning out. We talked about the messy early days (hiring with no training plan, the box of receipts at tax time, and the temptation to buy gear before the numbers make sense), and the turning point where systems, SOPs, and decision frameworks stop being “extra work” and start becoming freedom. You’ll take away:  Why grit gets you to the first milestone, but structure gets you beyond itHow to slow down and train properly so you stop doing everything yourselfSimple ways to capture SOPs (written steps, screen recordings, job-site videos)How decision filters reduce owner bottlenecks and constant firefightingWhy you should expect turnover and build onboarding that survives itDave’s 3D Decision Loop: Diagnose, Decide, Direction (then commit and move)Guest: David Forster Dave is the founder of Systems Over Sweat, helping trades and home service leaders build decision frameworks, SOPs, and scalable operations. He’s also a senior operator in the landscaping world and brings real, lived experience from building and selling multiple service businesses. https://systemsoversweat.com https://www.instagram.com/officialdavidforster/ Host: Wes Towers (Uplift 360) Wes helps trades and construction companies grow with websites that convert and content that builds trust. Built. Trusted. Chosen. is where he pulls back the curtain with operators and leaders on what actually works, so you can build a business that runs smoother, sells easier, and doesn’t rely on you for everything. https://uplift360.com.au/ Want to be a guest on Built. Trusted. Chosen.? Book here: https://uplift360.com.au/built-trusted-chosen-podcast-guest-booking/

    30 min
  7. Storytelling That Gets Trades and Home Services Found in the AI Era | Kyle Bailey

    FEB 24

    Storytelling That Gets Trades and Home Services Found in the AI Era | Kyle Bailey

    AI is flooding the market with “good enough” marketing. For trades and home service businesses, that makes it harder than ever to stand out and get chosen. In this episode, I sat down with Kyle Bailey to unpack why storytelling is no longer optional for contractors, trade businesses, and home service owners who want to stay visible as search and AI evolve. We talked about how story connects directly to the sales process, how to audit your core values (including the uncomfortable bits), and how to weave your story through your website, content, team, and day-to-day operations so it actually feels real. You’ll take away:  Why marketing breaks when it’s not connected to the sales processHow to use story to differentiate when everyone offers “the same service”A practical core values audit: you, your team, your best customers, plus the “negative gaps”Kyle’s “osmosis” approach to weaving story into every page and touchpointHow to use AI for the framework, while keeping the human element competitors can’t copyWhat it means to make your story operational, and how to collect feedback without biasGuest - Kyle Bailey Kyle is the owner of Front Burner Marketing in Austin, Texas, where he helps home service business owners communicate clearly and connect their brand to the real sales process. He’s also the author of an upcoming book titled What’s Your Story? Guest links:  • https://frontburnermarketing.net/ Host - Wes Towers I’m the founder of Uplift 360, a digital agency that helps trades, construction, and home service businesses be found, trusted, and chosen online. We build high-performing websites and run Search Everywhere Optimisation so your message stays consistent across Google, AI-driven search, and the places people actually make decisions. If this episode resonated, you’ll probably like how we work: we help you clarify your positioning, turn your story into practical website and content messaging, and align marketing with the real sales process so leads come in clearer, warmer, and easier to convert. Want to connect with Uplift 360?  • https://uplift360.com.au/ Want to be a guest on Built. Trusted. Chosen.? Book here:  • https://uplift360.com.au/built-trusted-chosen-podcast-guest-booking/

    31 min
  8. The Cash-Flow Traps That Sink Construction Businesses (And How to Avoid Them) | Dustin Young

    FEB 17

    The Cash-Flow Traps That Sink Construction Businesses (And How to Avoid Them) | Dustin Young

    In construction, growth can look incredible right up until cash flow collapses. You can be flat out, fully booked, and still get sunk by payment terms, big material outlays, and poor forecasting. In this episode, I sat down with Dustin Young, a fractional CFO who helps construction companies build financial clarity, stronger cash flow, and more predictable profitability so owners can scale without the stress. He partners with subcontractors and general contractors to put the right numbers, systems, and decision-making in place before growth creates avoidable problems. We unpacked the cash-flow traps that quietly break contractors and what to do about them before they bite. We also talked about the shift from running jobs off your phone to building real systems, why “having a bookkeeper” isn’t the same as having financial clarity, and how to make smarter go/no-go decisions when bigger contracts start landing on your desk. You’ll take away: Why owners get stuck doing everything, and how systems and delegation unlock growthThe hidden danger in 60–90 day payment terms and the contract fine print that catches people outWhy bookkeeping is the foundation, but forecasting is what prevents cash disastersThe key roles that reduce chaos: bookkeeper, PM/superintendent, finance lead, admin supportHow a 3–6 month cash buffer helps you survive surprises and protect your reputationGuest: Dustin Young (Fractional CFO for construction companies) Website: https://www.ravencfo.com/ LinkedIn: https://www.linkedin.com/in/dustinhyoung Instagram: https://www.instagram.com/ravencfo/ Host: Wes Towers I’m the founder of Uplift 360, where we help trades and construction companies be found, trusted, and chosen online. We build high-performing websites and use Search Everywhere Optimisation to turn real expertise into visibility, trust, and leads across search and the platforms people use to vet you. https://uplift360.com.au Want to be a guest on Built. Trusted. Chosen.? Book here: https://uplift360.com.au/built-trusted-chosen-podcast-guest-booking/

    35 min
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About

Featuring proven leaders and marketers in trades and construction Real, unscripted, unedited and raw lessons from trades and construction founders, leaders and marketers. We dig into growth, scaling, hiring, margins, and how to be built, trusted and chosen. 

Information

  • Creator
    Wes Towers
  • Years Active
    2025 - 2026
  • Episodes
    14
  • Rating
    Explicit
  • Copyright
    © 2026 Uplift 360
  • Show Website
    Built. Trusted. Chosen.