Yacht Lounge Podcast UK

Yacht Lounge Tales

Yacht Lounge explores stories behind yachts, luxury objects, and style choices through immersive audio interpretations. An independent podcast by Roberto Franzoni & Andrea Baracco, offering authentic insights beyond commercial logic. Learn more and subscribe for free at yachtlounge.substack.com yachtlounge.substack.com

  1. FEB 18

    When Icons Come Back.

    On October 24, 2024, in front of three thousand people gathered in the hills outside Nashville, a truck came to life in the dark. No app launch. No keynote under cold projector lights. Just the sound of an engine — or rather, the silence of an electric one — and the silhouette of something that many in that crowd recognized without ever having driven. Exactly forty-four years had passed since the last Scout rolled off the assembly line. Forty-four years is a lifetime. But that night in Nashville felt like a morning. Icons don’t come back because the market demands them. They come back because time makes them necessary again. And there is a profound difference between the two. This isn’t nostalgia. This is necessity. The market asks for trends. Necessity asks for truth. And Scout, at this precise moment in history — in the age of autonomous vehicles, touchscreen dashboards, and digital everything — stands for something radically different: the memory of an America that knew what it wanted, where it was going, and how to get there on its own terms. Scout wasn’t a car. It was a stance. In 1960, International Harvester — a company founded in 1902 through the merger of five agricultural machinery manufacturers, backed by J.P. Morgan — decided to build something entirely different from the tractors and work trucks it had produced for decades. The result was the first Scout: a compact, four-wheel-drive utility vehicle built for people who lived far from pavement and needed something that would never quit. It was frontier America, reimagined for the postwar era. Not California cool, not the Space Race, not Madison Avenue. It was the Midwest, the Blue Ridge Mountains, the canyons of Arizona. It was the kind of place where the distance between two points wasn’t measured in miles, but in hours of silence. Scout earned a rare kind of loyalty — the kind you can’t buy with advertising, only with experience. In 1977, driver Jerry Boone won the legendary Baja 1000 in a Scout, finishing two hours ahead of his Jeep rival. The following year, he won again. Back then, Scout wasn’t an aspirational product for people who dreamed of adventure from their couch. It was the vehicle of choice for people who actually lived it. Scout wasn’t a way to get somewhere. It was a way to be somewhere. Then came 1980. The oil crisis had redrawn the rules of the market, and International Harvester was facing the financial pressures that would, by 1985, force it to sell its heavy vehicle division to Navistar. Scout production stopped. No grand announcement. No farewell ceremony. One day, they just stopped building them. But a brand that has built genuine identity doesn’t truly disappear. It goes dormant. It waits. And it waits for the moment when the world needs what it stood for again. Volkswagen acquired the Scout brand in 2021. At first glance, it seems like a paradox. A German automaker resurrecting the symbol of American self-reliance. But the logic runs deeper than it appears. Volkswagen didn’t buy Scout to build one more electric SUV. It bought Scout because Scout was — and is — something Volkswagen could never build from scratch: a real story. A scar on the American landscape. A name someone once had tattooed on their arm. CEO Scott Keogh — an American with a background at Audi and Volkswagen of America — built around that name a team of engineers and designers with genuine off-road roots. This wasn’t an aesthetic choice; it was a methodological one. The result, unveiled that evening outside Nashville, is two vehicles: the Terra, a pickup, and the Traveler, an SUV. Body-on-frame construction, solid rear axle, locking differentials, towing capacity up to 10,000 pounds. This isn’t a compromise between heritage and capability. It’s both, without apology. But there’s one detail that tells the cultural moment better than any market analysis. Scout launched as a full-electric project. Yet when reservations opened — that same evening — over 80% of the 130,000 orders went to the Harvester version: the hybrid powertrain with a gas range extender that delivers more than 500 miles of range. Scout named this powertrain the Harvester, a nod to its origins. The market responded by choosing the version that carries the name of the past. In the age of artificial intelligence, analog becomes aspirational. Scout understood this before anyone else did. Stories like this are the heartbeat of Yacht Lounge. If you value this level of insight, join our 3,800 active readers to receive weekly perspectives you won’t find anywhere else. This isn’t a failure of the electric project. It’s something more interesting: confirmation that an icon carries its own memory, and that memory holds even against technology. The people who reserved a Scout weren’t buying a vehicle. They were buying a stance. A way of being in the world. And that stance, evidently, works better with a gas tank on board for when the charging network runs out. Production begins in 2027 in South Carolina, at a two-billion-dollar facility that will create over 4,000 American jobs. Pricing starts under $60,000. Not accessible to everyone, but democratic for the segment it plays in. Scout doesn’t want to be the vehicle of privilege. It wants to be the vehicle of people who have something to do, somewhere to go, and the will to get there. There’s another American story that knows this dynamic. It doesn’t play out on the road. It plays out on the water. In 1874, a thirteen-year-old boy named Christopher Columbus Smith built his first wooden boat in Algonac, Michigan. From that first hull came Chris-Craft — a brand that would redefine America’s relationship with the water, in exactly the same way Scout would redefine its relationship with the land. By the 1950s, the name Chris-Craft was synonymous with boating: 159 models in the catalog, a presence in the docks of Henry Ford, William Randolph Hearst, Frank Sinatra, Dean Martin, Elvis Presley. You weren’t buying a boat. You were buying a belonging. Are you curious to learn more about the history of Chris-Craft? 👇 Then, through the seventies and eighties, a series of ownership changes complicated the brand’s identity — nearly erasing it. Chris-Craft changed hands through NAFI Corporation, Murray Industries, and Outboard Marine Corporation, until in 2001 a group of investors brought the name and production back under one roof and restored the brand to its original purpose. In 2018, Winnebago Industries acquired Chris-Craft, providing the stability and resources to grow. In 2024, the brand celebrated 150 years with a special edition of the Launch 27 — brass fittings polished to a mirror finish, teak inlaid by hand. An object that needs no introduction. It speaks for itself. You’re not buying an object. You’re buying a collective memory. Scout and Chris-Craft share the same cultural architecture. Both born in an America that knew exactly what it wanted to do with its free time — go far, for real, with real machines. Both dormant or diminished during periods of economic transformation. Both returned not because someone ran a market analysis, but because a certain idea of freedom doesn’t die. It settles, goes quiet, and resurfaces when the conditions are right again. The difference is that Chris-Craft never completely stopped building boats. Scout had to wait forty-four years. But the principle is identical: icons don’t belong to the past. They belong to the people who know how to recognize them. There’s a kind of value you can’t purchase. You inherit it through the choices you make. For a decade, desire meant connectivity, surface, screen. The most coveted object was the one that updated over software, had no hard edges, integrated seamlessly with everything else. The result is a generation of products that are technically flawless and culturally hollow. Scout answers with the opposite philosophy: real knobs and real buttons — their words, on their own website — a front bench seat for six, a squared-off body that doesn’t ask permission. That evening in Nashville, the crowd applauded the announcement of the bench seat with the same energy they’d have given a thousand-horsepower engine. That tells you everything. A Scout at under $60,000 isn’t the most expensive thing in its segment — it’s the opposite. A Chris-Craft isn’t a yacht. But both carry something no price tag can manufacture: a real story, long and deep, rooted in the American landscape. That’s what the market is looking for. Not economic exclusivity, but historical authenticity. The privilege of choosing something that existed before you, survived without you, and will go on existing after you’re gone. This isn’t a replica of the past, but its reinterpretation through contemporary technology. Scout is electric — mostly. Chris-Craft builds fiberglass and composite hulls, but still inlays teak by hand, filling and finishing every piece with craft techniques unchanged for decades. Memory and innovation aren’t in conflict. They’re partners. The future won’t be built only from what we invent, but from what we decide to bring back. Icons return when the world moves too fast. They come back to remind us who we were. And maybe, above all, to remind us who we want to be again. On the road or on the water, the principle doesn’t change. The destination can be anywhere. What matters is starting with the right machine. by Andrea Baracco Yacht Lounge grows through word of mouth among curious minds. If this story inspired you, share it with those who navigate your same routes. This episode is also available in Italian 👇 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit yachtlounge.substack.com

    14 min
  2. FEB 4

    Hemingway: A Life Offshore.

    It’s five in the morning and Key West is sleeping off last night’s drunk, but down at the dock Pilar already has her engines running and reeks of hot diesel. Hemingway climbs aboard with hands still stained with ink, wrote until three, then crashed for four hours on a bunk that smells of mildew, and now he’s here, barefoot on a deck already burning hot, while Gregorio Fuentes rigs the heavy lines, the ones for marlin that’ll break your back if you’re not careful. Nobody said where they’re going, doesn’t matter: you go where the current takes you, toward Cuba or toward nothing, the important thing is to go. This is life offshore, not a metaphor, not a writer’s affectation, but a physical, daily choice that carves itself into your hands and changes the way you breathe. When you live like this you don’t have a fixed address in your head anymore, you only have the point where you are now and the one where you might be tomorrow, if the sea allows it. Pilar Isn’t a Boat, She’s a Statement Thirty-eight feet of Wheeler bought in Miami in ’34 with money from a novel, and immediately taken to Key West because Miami smelled too much of concrete and people pretending. Pilar is spartan, functional, honest—two engines, a fighting chair that destroys your back, reels that look like artillery, and nothing else. No teak to oil, no brass to polish. If it doesn’t serve fishing or navigation, it doesn’t come aboard. Fuentes’s hands always smell of fish and dried salt, his skin burned by Caribbean sun, and when he speaks it’s half Spanish, half mangled English that Hemingway understands better than the chatter from New York literary salons. Together they fish off the Marquesas Keys, west of Key West, where marlin are three-hundred-pound beasts that turn the boat into a boxing ring when they hit—six hours of fighting, burning muscles, bleeding hands wrapped in rags, and in the end maybe you win or maybe the sharks win, arriving by the dozens as soon as they smell blood in the water. When he’s not fishing, Hemingway points the bow toward Cojímar on Cuba’s north coast, east of Havana, where his Finca Vigía waits with shutters closed and the silence needed for writing. Ninety miles of crossing, six hours if the current’s good, ten if you’re fighting the wind, and in between there’s only you, the engines growling, and water that changes color when you enter the Gulf Stream—from murky green to cobalt blue, so sharp it looks like someone drew a line. Everything happens there: The Old Man and the Sea isn’t an invented book, it’s something Hemingway saw happen a hundred times, to Fuentes, to himself, to everyone who goes for marlin and comes back with a skeleton lashed to the boat’s side while sharks still circle waiting. Key West-Cuba: The Corridor Where Everything Changes In Key West life is noise, alcohol, brawls at Sloppy Joe’s where rum costs nothing and talk costs even less. Hemingway’s there, laughing, drinking, throwing punches at anyone he doesn’t like, but it’s all show, all facade—what matters happens when he casts off, when Pilar leaves the dock and Key West becomes a dot behind. Six hours later you’re in Cuba and everything’s different: the air’s denser, the light warmer, the silence truer. In Havana there’s another kind of chaos, older, more honest, but Hemingway doesn’t stay long, goes straight to Cojímar, to the fishing village where nobody bothers him and where he can write until his fingers ache. Stories like this are the heartbeat of Yacht Lounge. If you value this level of insight, join our 3,800 active readers to receive weekly perspectives you won’t find anywhere else. But what really matters is the crossing, those six-to-ten hours in the middle of the Gulf Stream where you’re neither American nor Cuban, neither writer nor fisherman, you’re just a guy on a boat trying to hold course while the current pushes you where it wants. Everything else disappears there, publishing contracts, reviews, expectations, people who want something from you, and what remains is only this: the wheel under your hands, the smell of brine and diesel, the sun cooking your neck, and the awareness that if you screw up something you’ll find yourself in the middle of the ocean with an engine breakdown and nobody coming to look for you. When the war breaks out, Hemingway arms Pilar with machine guns and grenades, invents himself as a German U-boat hunter and transforms his fishing routes into military patrols. It’s madness, obviously, a fisherman against a submarine is like bringing a knife to a gunfight, but Hemingway never cared about odds. He cares about action, risk, the concrete possibility of dying badly while doing something that matters. And in the end he never finds a submarine, but that’s not the point, the point is he was out there looking while others stayed ashore talking about patriotism. The Sea Teaches You or Kills You Hemingway loved bullfighting because there you can’t fake it, either you’re good or the bull gores you and people see everything. The sea is worse: there’s no audience, no applause, and when you mess up there’s nobody to pick you up. The storm doesn’t care how many books you’ve written, the marlin doesn’t care about your perfect technique, the sharks don’t care that you fought six hours to land that fish—they arrive, bite, and in ten minutes leave you with a skeleton and the knowledge that the ocean owes you nothing. Every time Hemingway comes back with a marlin eaten by sharks, he brings home the same lesson: you did everything right and lost anyway, and this doesn’t mean you’re a failure, it means you’re alive and you tried. The skeleton lashed to Pilar’s side is worth more than ten fish sold at market, because that skeleton says: I showed up, I fought, I lost, and tomorrow I’ll do it again. The Gulf Stream is still there between Key West and Cuba, deep blue and indifferent as it was in 1934. Modern superyachts cross it with air conditioning, GPS, stabilizers that make you forget you’re in the middle of the ocean, and that’s fine—everyone chooses their way to navigate. But the best captains, the real ones, still know something Hemingway knew: the sea doesn’t look at your bank account, it looks at how you hold the wheel when crosswind hits, how you react when the instruments fail, whether you have the guts to go out when the weather’s borderline or if you hide in port waiting for flat water. The Legacy Isn’t in Museums Pilar sits in a museum in Cuba now, polished and silent, and looks like any boat until you get close and see the marks—scratches on the fighting chair where line rubbed during combat, dents in the gunwale where marlin slammed when you hauled them aboard, rust stains nobody could fully remove. That’s what remains: not the glory, not the novels, but the physical marks of a life lived completely, without discounts, without filters. This episode is also available in Italian 👇 Hemingway chose to live offshore not to escape but to find—find the exact point where talk ends and reality begins, where you must decide who you really are when nobody’s watching and nothing protects you. The sea offers only this: naked truth, no compromises. You can accept it or you can stay ashore. The waters between Key West and Cuba still churn, the current still drags, the sharks still wait. The invitation’s still there: climb aboard, cast off the lines, point toward the horizon and find out what happens when it’s just you, the sea, and the choice whether to face it with the audacity of those who accept risk or the comfort of those who avoid it. by Andrea Baracco Yacht Lounge grows through word of mouth among curious minds. If this story inspired you, share it with those who navigate your same routes. From Hemingway’s legendary hunt for the Great Marlin to the real-life grit of an Atlantic crossing. Dive into the ultimate adventure with the Secret Ocean podcast. Where literature meets the deep blue. 👇 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit yachtlounge.substack.com

    15 min
  3. JAN 21

    Chris-Craft and the American Dream of Boating.

    Chris-Craft sold the American dream on installment plans. Not a metaphor: bank financing schemes to buy mahogany runabouts, the same boats Frank Sinatra navigated on Lake Tahoe. In the 1950s, the name became synonymous with “boat” in the United States, just like Kleenex for tissues. When middle-class America discovered the weekend on the lake, it did so aboard a Chris-Craft. The Michigan shipyard transformed boating from aristocratic privilege into a mass-market product, applying Detroit’s logic to nautical construction. This is the story of how 150 years of design and innovation shaped the very identity of American aquatic leisure. The Silent Revolution of 1927 In 1874, when thirteen-year-old Christopher Columbus Smith built his first skiff in Algonac, Michigan, no one imagined he was laying the foundation for what would become the very paradigm of American boating. But it’s in the 1920s that something revolutionary happens. Smith looks at Ford’s and Chrysler’s assembly lines and decides to apply mass production to boat building. The first industrially assembled runabout is born, sold through local bank financing plans. It’s a radical shift in mindset. Before Chris-Craft, motorboats were handcrafted, expensive, destined for the elite who could afford specialized craftsmen. Smith democratizes access to water exactly as Ford had democratized the automobile a decade earlier. The 1927 Cadet, a 22-foot runabout, promises in its advertisements “a piece of the good life” to middle-class America. It’s not just marketing: it’s the nautical translation of the American dream, the idea that luxury can be accessible through work and credit. When the Name Becomes the Product The 1950s mark the apotheosis. In the post-war boom period, when America discovers leisure time and suburbia extends to lakefronts, Chris-Craft offers 139 different models. It’s the undisputed leader in almost every category of recreational watercraft. And the name itself becomes synonymous with “boat” in the United States, like Kleenex for tissues or Jeep for off-road vehicles. You don’t say “let’s go boating,” you say “let’s go on the Chris-Craft,” even when talking about another manufacturer’s model. Stories like this are the heartbeat of Yacht Lounge. If you value this level of insight, join our 3,800 active readers to receive weekly perspectives you won’t find anywhere else. This doesn’t happen by chance. It’s the result of decades of aspirational branding, of communication that sells not just performance but belonging to a world. A world that in the 1950s has a precise address: Hollywood. Sinatra’s Mahogany and Elvis’s Mississippi Frank Sinatra and Dean Martin transform their mahogany runabouts into floating cocktail bars on Lake Tahoe. The Rat Pack navigates Chris-Craft, and suddenly the 24-foot runabout becomes an extension of Italian-American cool and swing-era freedom. Katharine Hepburn chooses a Chris-Craft for her solitary cruises in Connecticut, embodying a new idea of female independence. It’s not the tycoon’s wife on board: she’s at the helm herself, in a period when this carries enormous symbolic weight. Elvis Presley commissions custom models for the Mississippi, linking the brand to rock’n’roll and the Southern dream. Franklin D. Roosevelt and John F. Kennedy own Chris-Crafts. These aren’t simple celebrity endorsements: the boats themselves become characters, objects of desire that the press photographs as much as the stars who drive them. The mirror-polished mahogany, the teak, the brass fittings: every detail speaks of democratic elegance, of a luxury that the middle class can afford with an installment plan. It’s the same mechanism that in those same years makes Route 66 synonymous with American freedom, or transforms St. Tropez and Brigitte Bardot’s Rivas into jet-set icons. From Mahogany to Fiberglass: America Changes Material The history of Chris-Craft is also the history of materials and how they reflect social changes. From 1874 to the 1950s, it’s the mahogany era: craftsmanship, beauty, constant maintenance. These are boats that require care, dedication, an almost affectionate relationship with the object. Perfect for “weekend sailors” who in the post-war period discover leisure time and want to invest part of that time in caring for something beautiful. There’s another American story that knows this dynamic — but it doesn’t play out on the water. It plays out on the prairies of the Midwest, and its name is Scout. 👇 In 1955, the first fiberglass boat arrives. It’s not just a technical innovation: it’s the reflection of an America changing pace, wanting performance without sacrificing free time to maintenance. Fiberglass reduces costs, enables hydrodynamic shapes impossible with wood, requires zero annual painting. In 1964, the 38-foot Commander debuts at the New York Boat Show at the top of an escalator, all fiberglass: it’s the perfect image of modernity replacing tradition. The audience applauds. The future has arrived. The Last Wooden Boat and the End of an Era In 1971, the last mahogany Constellation—57 feet of craftsmanship—leaves the Algonac factory. It’s the end of an era. Chris-Craft continues building boats, but the emotional relationship with material changes forever. Wood was narrative, history, patina accumulating season after season. Fiberglass is functionality, performance, future without memory. Is there nostalgia in this passage? Certainly. But there’s also American pragmatism: the market wants speed and zero maintenance, and Chris-Craft adapts. Survival means evolution, even when this means abandoning what made you iconic. The Hidden Chapter: 12,000 Boats to Win the War There’s a less celebrated but fundamental aspect of Chris-Craft history: during World War II, the shipyard completely converts production and builds over 12,000 military vessels for the US Navy and Army. Patrol boats, rescue launches, utility vessels. It’s American industry putting its know-how at the service of the war effort, and doing so with impressive speed. This passage also marks a technological leap: the necessity to mass-produce, with rigorous standards and tight deadlines, refines processes that will later be applied to post-war civilian production. It’s no coincidence that the 1950s see Chris-Craft at its productive and qualitative peak. The war functioned as an industrial accelerator. Design as Identity: What Remains When Everything Changes Today Chris-Craft is part of Winnebago Industries and continues building boats in Sarasota, Florida. The brand has weathered crises, bankruptcies, ownership changes, but has survived 150 years because it understood something essential: in boating, design isn’t just aesthetics. It’s identity. This episode is also available in Italian Classic lines, tumblehome hull, hand-inlaid teak, attention to detail: all this isn’t nostalgia, but continuity of language. Chris-Craft never yielded to the temptation to become something other than itself. Even when adopting new materials, it maintained a recognizable aesthetic. And perhaps this is its deepest lesson: in a market racing toward innovation at any cost, Chris-Craft demonstrates that you can evolve while remaining faithful to an idea. That same idea that in 1927 promised “a piece of the good life” to middle-class America, and today continues to sell not just boats, but access to a dream that has never truly faded. When a Chris-Craft runabout cuts across a lake at sunset, it’s not just a boat moving through water. It’s America navigating its own mythology. by Andrea Baracco Yacht Lounge grows through word of mouth among curious minds. If this story inspired you, share it with those who navigate your same routes. The American dream of wooden runabouts found its peak overseas, but it was in Italy where it met the genius of Carlo Riva. Continue the journey: discover how the Chris-Craft legacy became a legend with the Aquarama. 👇 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit yachtlounge.substack.com

    12 min
  4. JAN 7

    Route 66 to Santa Monica: Where the Road Ends, the Ocean Begins.

    There’s a precise moment when America changes substance. It happens at the Santa Monica Pier, where asphalt yields to wooden planks, where thousands of miles of desert, prairies, and dusty small towns dissolve into the infinite blue of the Pacific. The “End of the Trail” sign doesn’t mark an ending: it’s a threshold, a change of element. From here, you don’t go back the way you came. Something has already shifted. The Last Mile Before the Water Imagine arriving after days on the road. Behind you, you’ve left the red dust of Arizona, the neon-lit motels of Oklahoma, the diners where coffee tastes like highway. In front of you, suddenly, there’s the ocean. Not the one from postcards, but the real thing: salty, luminous, alive. The air changes temperature and texture. The engine’s rumble is overtaken by the sound of waves. Route 66 hasn’t just taken you somewhere: it has delivered you to another dimension of travel. Santa Monica isn’t just Los Angeles’s beach. It’s something more layered: a symbolic port where stories, escapes, and new beginnings converge. Those who arrive here have crossed a continent. Those who stay are often waiting for the courage to cross something else. From Road Trip to Sea Lifestyle American on-the-road culture is built on horizontal freedom: a line of asphalt cutting the country from east to west, Chicago to Los Angeles, following a precise map, a trace that millions of travelers have followed before you. But the ocean works differently. It has no lanes, no directions, no mandatory stops. It’s travel without a predetermined path, where the horizon is the only direction. There’s a natural continuity between those who cross the States by car and those who cross seas by boat. Same desire for space, same need for movement, same eyes fixed on something that’s always a bit further ahead. The elements change—asphalt versus water, engine versus sail—but the language is the same: that of distance becoming freedom. And Santa Monica is exactly the point where these two worlds touch. This is our way of telling the story of yachting life. Iconography of a California Sunset The pier is its most recognizable icon: the Ferris wheel lighting up at sunset, vintage signs, street musicians, the aroma of corn dogs and craft beer. But you need to look at it with different eyes. Not as a tourist playground, but as a walkway suspended between two possible lives. On one side, there’s still solid ground, with its certainties and maps. On the other, there’s water, with everything it promises and everything it conceals. The light here has a particular quality. It’s what photographers call “golden hour,” but it’s not just technical. It’s the final reward after days on the road: that golden light transforming the ocean into a liquid mirror, drawing perfect silhouettes of surfers and paddleboarders, making everything—even a simple bench on the pier—worthy of being remembered. View from the Sea Now try reversing the perspective. Imagine arriving not by land, but by sea. You see the California coast approaching slowly, the pier lights becoming an urban lighthouse in the descending evening, the silhouette of the Malibu hills to the north, the Channel Islands floating on the horizon like distant promises. From this angle, Santa Monica is no longer a destination: it’s a harbor, a landing, the place where you can decide to stop or to continue. Ocean-view hotels aren’t simple accommodations: they’re privileged observatories on this continuous dialogue between land and water. Rooftop bars with their sunset cocktails, beachfront restaurants where fish tastes of the Pacific and not of freezers—all this isn’t a tourist addition, but the natural extension of the journey. From the highway diner to a glass of wine on a terrace scented with salt air, the thread is the same: that of movement, discovery, never settling for standing still. The Second Act Route 66 turns one hundred this year. A century of stories, songs, films, literature. But its true lesson isn’t in the path it traces, but in what it promises at the end: the possibility to begin again. Because Santa Monica doesn’t close the journey, it transforms it. Here you can choose. You can get in your car and drive back, following the same road in the opposite direction, with the gleam of the Pacific in your eyes accompanying you for thousands more miles. Or you can take a further step: abandon the asphalt, get on a board, rent a boat, take a charter north or south along the coast, let the water—not the road anymore—dictate the rhythm and direction. The truth is that true destinations don’t exist. There are only changes of perspective, thresholds to cross, alternating elements. Route 66 ends where the Pacific begins, but the journey—the real one, the one not measured in miles—never ends. All that remains is deciding which horizon to chase. by Andrea Baracco Route 66 ends where the ocean begins, at the Santa Monica Pier. But if you want to discover where land travel transforms into the excellence of sailing and nautical lifestyle, we must move toward another iconic location: Newport, the beating heart of Atlantic elegance.👇 Enjoyed this article? Share it with someone who would love it too! This episode is also available in Italian 👇 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit yachtlounge.substack.com

    7 min
  5. 12/24/2025

    Mr. Rolex: The Visionary of Time.

    There are stories born by chance that become legend. Hans Wilsdorf, a young German orphan, arrived in London in the early 1900s with a simple idea: create a credible wristwatch, in an era when only pocket watches were taken seriously. In 1908, on a City bus, he invented the name “Rolex”. Five letters, easy to pronounce anywhere, perfect on a dial. It was pure marketing, and it worked. Wilsdorf, however, was not a watchmaker in the classical sense. He wasn’t chasing the most precise watch, but the most credible one. He understood that time, before being measured, must be accepted. The Orphan Who Conquered Time A young German orphan, Hans Wilsdorf arrived in London in the early 1900s with a dream that seemed crazy: convince the world that a watch could live on the wrist, in an era when the waistcoat pocket was the only respectable place to keep time. In 1908, atop that City bus, he conceived a name that would resonate in every port, every capital, every boat show: Rolex. Five letters. Universal. Pronounceable in every language. Perfectly symmetrical on the dial. It wasn’t just marketing, it was pure vision: transforming a technical object into a symbol of global desire. The Oyster: The Watch that Challenged Water 1926 brought the Rolex Oyster, the first waterproof wristwatch. A genuine innovation: sealing a precision mechanism in a watertight case was technically complex. The proof came with Mercedes Gleitze, who swam across the English Channel with an Oyster on her wrist. Fourteen hours in freezing water, the watch kept running. It was a stroke of marketing genius as much as the innovation itself. For Wilsdorf, the two things had never been separate. Telling the story of an innovation was part of the innovation itself. The Evolution of an Icon 1931: The Perpetual movement introduced automatic winding. Real technical innovation, but above all, convenience. 1940s-50s: The Submariner for divers, the Explorer for mountaineers. Rolex chose its ambassadors well: Edmund Hillary wore an Explorer on Everest. Marketing or passion? Probably both. 1960s-70s: The Daytona conquered the racing world. When Paul Newman started wearing one, the model became an icon. Not for the chronograph’s precision, but for who wore it. The Rolex Lifestyle: Beyond Precision Today, in the most exclusive marinas in the world – from Porto Cervo to Monaco, from Saint-Tropez to Miami – Rolex is much more than a watch. It’s a status symbol that long ago stopped competing on absolute precision. Smartwatches measure milliseconds better, atomic clocks are incomparably more accurate. Yet Rolex is worth more. Why? Because at the helm of a 30-meter yacht, nobody checks their watch for the exact time. You look at Rolex to know who you are. Mechanical imprecision – those seconds lost or gained each day – is part of its analog charm, of being profoundly human in a digital world. Materials like Cerachrom and Parachrom serve more to justify the price than to genuinely improve the daily experience. A Visionary’s Legacy Hans Wilsdorf didn’t sell watches. He built a brand that would outlive the technology that made it possible. His intuition – that name invented on a London bus – proved more enduring than the mechanics itself. It’s hard to say whether Hans Wilsdorf would recognize today’s Rolex. Probably yes, not for the technique, but for the way it’s used: as a sign, not just as a tool. Today Rolex is a paradox: technically surpassed by instruments costing a fraction of its price, yet more desirable than ever. Because it measures something different from time: it measures success, belonging, taste. And that, unlike seconds, never goes out of style. by Andrea Baracco Enjoyed this article? Share it with someone who would love it too! Subscribe to Yacht Lounge – it’s free. One click and you’ll discover a world of authentic stories, beyond the ordinary. Questo episodio è disponibile anche in italiano 👇 If Rolex represents the precision of time, there is a color that defines its style and desire. Dive into the story of Tiffany Blue, the shade that conquered the world of luxury far beyond jewelry. 👇 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit yachtlounge.substack.com

    10 min

About

Yacht Lounge explores stories behind yachts, luxury objects, and style choices through immersive audio interpretations. An independent podcast by Roberto Franzoni & Andrea Baracco, offering authentic insights beyond commercial logic. Learn more and subscribe for free at yachtlounge.substack.com yachtlounge.substack.com