Today on The Owner Seat Podcast, host Albert Ramos goes straight at one of the fastest-growing (and most misunderstood) categories in wellness and recovery: halotherapy (dry salt therapy) — what it is, what it isn’t, and how operators can monetize it without hype. My guest is Lisa Marie Semerly — Chief Revenue Officer at Halotherapy Solutions, President of the World Halotherapy Association, and a multi-modality spa owner. She’s also not coming from “wellness vibes” — she spent 15 years in pharma (respiratory + dermatology), including over a decade at Merck, before jumping into ownership and scaling this category the right way. This episode is for fitness + wellness business owners, franchisees, and franchisors who are tired of: adding “recovery” modalities that don’t get usedbuying equipment that becomes an expensive coat rackseeing wild claims that create distrust (and legal risk)guessing on pricing, packaging, and utilizationmissing the margin upside of low-labor modalities Top topics we cover 1) Salt therapy, explained without the BSWhat dry salt therapy is, what clients report, and how to market responsibly without crossing into medical claims. 2) Post-COVID demand shift: respiratory went mainstreamWhy adoption spiked, what’s real, and what operators should expect from consumer behavior going forward. 3) Stacked recovery modalities in small footprintsHow to think about ROI inside compact space (even a 4’×4’) and which modality mixes actually convert to repeat usage. 4) “Attendant-less” tech: margin unlock or failure pointWhy low labor + high throughput can print margin — but only if you operationalize onboarding, education, and usage habits. 5) Standards, credibility, and the next wave of regulationWhat’s getting exposed in wellness marketing, why standards matter, and how serious operators protect trust while scaling. How this episode helps you winIf you’re a boutique operator: You’ll learn how to add recovery profitably, drive repeat sessions, and avoid the “novelty trap.” If you’re a franchisee: You’ll leave with a clearer model for pricing, packaging, and utilization targets — so the investment earns back fast. If you’re a franchisor: You’ll understand how to evaluate modalities like a serious platform: standards, claims language, unit economics, and scalability across locations. 📊 Work with Albert — Fractional CFO for Fitness & Wellness I’m Albert Ramos, Fractional CFO + Founder at Stratego Intel Consulting. I help fitness, wellness, and franchise brands ($500K–$30M) build cash visibility, utilization + pricing models, and capital planning so decisions are clean and defensible. Book a CFO Strategy Call (Albert): https://calendly.com/albertramosjr-strategointel/youtube-podcast Free Stratego CFO Playbook: a href="https://forms.gle/CfMHAYNztLYHap349" rel="noopener...
