The Live Local Marketing Podcast

Billy of Live Local Marketing
  • 5.0 (6)
  • Marketing
  • Updated Weekly

The Live Local Podcast features real conversations with marketers and entrepreneurs sharing what’s working in their businesses right now. Each episode delivers practical insights, creative strategies, and proven marketing hacks that help you grow through authentic, community-based connections. Tune in to learn from real people making a real impact and discover how to build your business the warm way.

  1. Aug 5

    Your Marketing Isn’t the Problem, Your System Is | Anastasia Oganov

    Most businesses don’t have a lead problem; instead, they are overcomplicating the systems they use to run their business and serve their clients. Anastasia has simple, easy-to-implement ideas to help your business get our of it's own way, make your life easier and at the same time enjoy growth.  I loved how her straightforward approach, and your business will too.In this episode, Anastasia Oganov explains how to connect marketing, sales, customer data, and AI to build a measurable pipeline that can actually scale. Anastasia is the founder of SmartScaled, where she works as an embedded growth partner helping businesses turn disconnected marketing activity into measurable revenue. She joins Billy Sammons to explain why understanding the entire buyer journey is more important than simply launching more campaigns. They discuss how full-funnel audits reveal what is really driving revenue, how AI can help teams research prospects and interpret customer signals, and why businesses frequently waste money on over-engineered technology and unqualified leads.Anastasia also shares practical strategies for cold outreach, warm lead nurturing, A/B testing, video marketing, webinars, brand positioning, and identifying valuable customer segments that businesses may be overlooking. This episode is especially valuable for business owners, sales leaders, marketers, and software companies that want a clearer, more predictable path from marketing activity to closed revenue. Key topics covered: -Why marketing must be measurable before it can scale -Mapping the complete customer and buyer journey -How to identify your ideal customer profileUsing full-funnel audits to improve marketing budgets -How AI supports research, campaign analysis, and decision-making -Simplifying over-engineered marketing and CRM systemsCold-lead research and decision intelligenceTurning prospects into marketing-qualified warm leadsA/B testing messaging, headlines, and creativeUsing video to build trust without expensive production -Why webinars can become a one-to-many sales toolBuilding a brand story around real customer pain points -Finding overlooked target audiences through dataDistinguishing useful revenue data from vanity metrics Timestamps / Chapters: 00:00 Hook & Intro 00:16 Introduction to Anastasia Oganov 00:53 Her first entrepreneurial win 01:30 The clients Anastasia loves working with 03:26 How to allocate a marketing budget 04:33 How long a full-funnel audit takes 05:30 Using AI to interpret marketing and customer data07:18 Simplifying over-engineered business systems 08:04 Cold-lead strategies and decision intelligence 09:51 Turning prospects into warm, qualified leads 10:57 A/B testing messaging, headlines, and creative 12:28 Video marketing that builds trust 13:29 Webinars as a one-to-many sales strategy 14:31 Finding the right brand story 16:50 Discovering overlooked customer segments 17:34 What useful marketing data actually looks like 19:09 Funnels, implementation, and Anastasia’s team 20:22 SmartScaled and how to connect 21:24 Final thoughts Connect with Anastasia Oganov: LinkedIn: https://www.linkedin.com/in/anastasiaoganov Website: https://smartscaled.com/ Ready to build stronger connections and grow your business?Get the free Connectors Blueprint here: www.ReferralBlueprint.com Subscribe to Live Local Business for more conversations with entrepreneurs, marketing experts, and business leaders sharing practical strategies you can use to grow. #RevOps #B2BMarketing #DemandGeneration #MarketingStrategy #BusinessPodcast

    Your Marketing Isn’t the Problem, Your System Is | Anastasia Oganov

  2. Jul 29

    From Master Teacher to TV Show Host / Sarah Stockham

    How does someone go from being a master teacher to being a TV show host as the next season of her career? The always positive, impressively insightful, and business-savvy Sarah Stockham has a lot to teach us in this latest episode. In this episode of the Business Marketing Podcast, I sit down with Sarah Stockham, television host, creator, producer, educator, speaker, and founder of Peace Filled Mind by Design—to explore how authentic storytelling can transform your personal brand, business, and life. Sarah is the creator and host of Simply Sarah, an internationally streamed television series on e360tv where she interviews thought leaders, entrepreneurs, and changemakers who are making a positive impact around the world.  With a Master's Degree in Education and more than three decades as an award-winning teacher and mentor, Sarah brings a unique ability to ask meaningful questions that uncover the real stories behind success. She is also a speaker, author, Reiki Master, and founder of Peace Filled Mind by Design, helping women reduce stress and create lives filled with purpose. The conversation comes full circle because I also had the privilege of being a guest on Sarah's television show, Simply Sarah, where we discussed community marketing and building authentic relationships through business. If you'd like to watch that interview, check it out here:https://www.youtube.com/watch?v=YiB5rZNOGbQ In this episode, you'll discover: -Why every successful person has a "through-line" connecting the chapters of their life. -How Sarah transitioned from education to hosting an international TV show during the pandemic. -The storytelling techniques that help guests open up and inspire audiences. -Why learning audio and video production yourself makes you a stronger content creator. -The marketing strategy Sarah uses with short-form video clips to grow her audience. -How reaching out to people outside your comfort zone can dramatically expand your network. -Why analytics are simply information—not your identity. Whether you're an entrepreneur, real estate professional, coach, content creator, podcaster, or someone considering a career reinvention, this conversation is packed with practical advice and encouragement.If you've ever wondered how to build a personal brand that feels authentic while creating content people genuinely want to watch, this episode is for you. And if you enjoyed this interview: • Like the video • Subscribe for more conversations with business leaders and marketing experts • Leave a comment sharing your biggest takeaway! Connect with Sarah StockhamWebsite: https://SarahStockham.com Simply Sarah on e360tv: https://e360tv.com/tvshow-details/simply-sarah?is_search=1LinkedIn: https://www.linkedin.com/in/sarahstockham/ And if you love referral marketing and want some freebies to take it to the next level, visit www.ReferralBlueprint.com

    From Master Teacher to TV Show Host / Sarah Stockham

  3. Jul 29

    The Business Mistake That Cost Him 5 Years / Eric Horn

    Eric does something that I have truly rarely hear...he takes on clients that are just starting their journey, the ones with no salary, small budgets, no experience, and he builds them up. Trying to serve everyone cost Eric B. Horn five years of business growth. The lesson that finally turned his business around could transform how you approach your career, clients, and business systems.In this episode of the Live Local Warm Marketing Podcast, business strategist, author, and organizational operations expert Eric B. Horn shares practical strategies for building a more successful career or business.Eric explains why entrepreneurs need to stop marketing to everyone and clearly identify the people they are best equipped to serve. He also discusses how he built his services around the real financial and professional challenges faced by recent college graduates.The conversation covers authentic marketing, personal accountability, professional networking, job-search metrics, artificial intelligence, client onboarding, repeatable systems, and the importance of your first 90 days in a new position.Eric also shares how job seekers can recover from rejection, identify the real source of low confidence, request useful interview feedback, and turn negative experiences into actionable career improvements.Whether you are searching for your first professional job, trying to advance your career, or building systems that allow your business to grow, this episode offers practical steps you can begin applying immediately.Key topics covered:• The five-year business mistake that taught Eric to choose a niche• Why trying to serve everyone can prevent business growth• How to create affordable services for a specific target audience• Using transparency and personal stories in your marketing• Why accountability matters more than excuses• What entrepreneurs can delegate to AI and team members• Creating repeatable onboarding systems and checklists• How informational interviews build valuable professional networks• Measuring job-search progress using applications and interviews• What recent graduates should accomplish during their first 90 days• Why forcing clients to move at your speed can backfire• How to rebuild confidence after job rejectionTimestamps:00:00 Introduction and Eric B. Horn’s background01:15 The five-year mistake that transformed Eric’s business02:49 Choosing and serving a specific target market04:42 Marketing through honesty and real experience06:36 Why accountability matters more than excuses07:46 What to delegate to AI and your team09:30 Building repeatable onboarding systems11:00 Helping graduates build a professional brand11:48 Informational interviews and strategic networking13:03 Creating a career vision and personal story14:21 Measuring job-search progress with useful data16:21 What to do during your first 90 days17:43 Why fast-tracking clients can backfire19:58 Rebuilding confidence after rejection23:07 Eric’s services and how to connect24:10 Closing thoughtsConnect with Eric B. Horn:LinkedIn: https://www.linkedin.com/in/ericbhornWebsite: https://ericbhorn.comYouTube: https://www.youtube.com/user/ericbrandon78Get the free Connectors Blueprint here:https://www.livelocalwarmmarketing.com/coursesSubscribe for more practical conversations about relationship-based marketing, business growth, professional development, and creating meaningful local connections.#CareerDevelopment #BusinessSystems #JobSearch #Entrepreneurship #RecentGraduates

    The Business Mistake That Cost Him 5 Years / Eric Horn

  4. Jul 24

    How to Build Predictable Event Revenue | Dan Charles

    Most event businesses don’t have a talent problem, they have a predictability problem. Dan Charles reveals how to escape feast-or-famine revenue cycles and build a marketing system that generates consistent opportunities.Dan is the founder of Codarity, a performance marketing agency specializing in the events industry. After helping scale events from 60-person gatherings to productions with more than 3,000 attendees, he developed the Evergreen Event Profit System to help event businesses move beyond unreliable referrals.In this episode, Dan explains why knowing your ideal customer is the foundation of effective marketing, how to remain visible throughout long B2B sales cycles, and why expecting someone to spend thousands after seeing one advertisement is unrealistic.He also shares the story of selling a website during his first-ever cold call, and why the next 500 calls were a complete train wreck. The conversation explores marketing budgets, AI-powered knowledge systems, outdated funnels, content strategy, entrepreneurship, and preventing burnout.Key topics covered:Escaping feast-or-famine revenue cyclesDan’s surprising first entrepreneurial winWhy consistent improvement matters more than arbitrary revenue goalsUnderstanding your ideal customer at a deeper levelAsking questions that reveal a company’s true valueUsing AI, automation, and internal knowledge databasesSetting marketing budgets based on potential ROIWhy traditional one-click marketing funnels often fall shortBuilding trust through consistent, long-term contentPreventing burnout without sacrificing productivityThe financial risks involved in producing eventsTimestamps:00:00 Introduction01:23 Dan’s first entrepreneurial win03:46 The habit behind long-term success05:56 The marketing truth most businesses miss07:32 How to uncover what customers genuinely value09:06 Using AI, automation, and business knowledge systems11:17 Setting realistic marketing budgets13:22 Marketing strategies Dan no longer recommends15:38 Why content should build long-term trust17:24 Preventing burnout for founders and their teams20:10 Codarity and where to connect with Dan21:22 The risks and rewards of the events industryConnect with Dan Charles:LinkedIn: https://www.linkedin.com/in/dancharles/YouTube: https://www.youtube.com/@codarity-agencyWebsite: https://codarity.com/Get the free Connectors Blueprint here: https://www.livelocalwarmmarketing.com/coursesIf you found this conversation valuable, subscribe to the channel, leave a comment with your biggest takeaway, and share the episode with another entrepreneur or event professional.Hashtags:#EventMarketing #MarketingStrategy #BusinessGrowth #Entrepreneurship #MarketingPodcast

    How to Build Predictable Event Revenue | Dan Charles

  5. Jul 24

    A Company Stole My Photo and Won in Court | Paul Pape

    A company stole Paul Pape’s creative concept, used it for an entire advertising campaign and then the judge ruled against him. But that is where the story begins, not ends, for Paul and his entrepreneurial journey of storytelling for marketing growth that your business NEEDS to succeed. That painful experience taught Paul how to protect his ideas, establish stronger boundaries, charge what his work is worth, and provide value without giving away the entire solution for free.In this episode of the Live Local Warm Marketing Podcast, Billy speaks with Paul Eric Pape, creator of Gamify Business, host of the Gamify Business Tavern Tales podcast, author, and longtime creative entrepreneur behind Paul Pape Designs.Paul explains how creative entrepreneurs can turn their talent into a sustainable business by approaching goals like quests, setting rewards, raising their prices, avoiding scope creep, and becoming more selective about the clients they accept.He also shares why giving away useful information can be one of the strongest warm-marketing strategies, how to build an intriguing brand when your work is difficult to explain, and why customers are often buying the person behind the work, not simply the product.Whether you are a freelancer, artist, designer, maker, consultant, or creative business owner, this conversation offers practical lessons for protecting your time, communicating your value, and building a business around your unique strengths.Key topics covered:• The company that stole Paul’s creative concept• Protecting your ideas and professional value• Gamifying goals with quests, deadlines, and rewards• How raising your prices can attract better clients• Why clients who negotiate heavily can become difficult clients• Giving away value without giving away the full solution• Warm-marketing strategies for creative entrepreneurs• Setting boundaries and preventing scope creep• Why Paul avoids working with friends and family• Branding a creative business that is difficult to explain• Selling yourself instead of only selling your products• Building confidence as a creative entrepreneur• Moving from a side hustle into full-time self-employment• Financial challenges freelancers should prepare forTimestamps:00:00 Introduction00:48 Who is Paul Pape?01:19 The company that stole Paul’s creative concept02:04 Taking the company to court02:34 The difficult lesson Paul learned03:28 Gamifying business goals with quests and rewards05:36 Understanding your capacity as a business owner06:34 Raising your prices and attracting better clients07:31 Warm marketing through generosity09:08 How much information should you give away?10:13 Clients and business practices Paul now avoids11:26 Setting boundaries and preventing scope creep12:48 Branding a business that is difficult to explain15:22 The best marketing advice Paul ever received16:48 Why Paul stopped hiding behind his work17:34 Building confidence as a creative entrepreneur19:16 When a side hustle can become your full-time job20:22 Financial realities of becoming self-employed23:20 Paul’s businesses, podcast, and books24:19 Final thoughtsConnect with Paul Eric Pape:Instagram:https://www.instagram.com/paulpapedesigns/LinkedIn:https://www.linkedin.com/in/paulericpape/Website:https://gamifybusiness.com/YouTube:https://www.youtube.com/@PaulPapeDesignsGet the free Connectors Blueprint here:https://www.livelocalwarmmarketing.com/coursesHashtags:#CreativeEntrepreneurship #FreelanceBusiness #WarmMarketing #PersonalBranding #GamifyBusiness

    A Company Stole My Photo and Won in Court | Paul Pape

  6. Jul 23

    Why 55 No’s Can Lead to One Big Yes / Matt Harris

    The best professionals aren’t always the smartest; they’re the most consistent...or the ones who fly airplanes.In this episode, Matt Harris explains how niche positioning, authentic conversations, and disciplined follow-up can turn LinkedIn into a powerful source of leads and referrals, without relying on aggressive sales tactics.Matt is a retirement planner who specializes in helping pilots prepare for retirement. He is also a firefighter-paramedic, husband, and father of four. He shares how he balances shift work, family responsibilities, client meetings, marketing, and the daily realities of building a growing business.Matt reveals why trying to serve everyone made his marketing more difficult—and how narrowing his focus to pilots made his messaging, content, conversations, and referrals more effective.You’ll also learn how Matt starts conversations on LinkedIn without immediately pitching his services, why some leads take weeks or months to develop, and how consistently sending 50–100 personalized messages per week creates opportunities.This episode is especially valuable for financial professionals, entrepreneurs, consultants, and business owners who want to generate leads while building a trustworthy, human-centered personal brand.Key topics covered:• Balancing family, firefighting, and entrepreneurship• Creating business goals around an unpredictable schedule• Why Matt specializes in retirement planning for pilots• How niching down improves messaging and lead generation• Building a trustworthy brand in a sales-heavy industry• Using LinkedIn to create genuine business relationships• Starting conversations without immediately making a pitch• Why consistency matters more than being the smartest• Handling rejection and continuing after dozens of no’s• Sending 50–100 personalized LinkedIn messages per week• Asking clients for honest Google reviews• Repurposing reviews into social media content• Generating business through referrals• Helping pilots bridge potential retirement-income gapsTimestamps:00:00 Introduction00:52 Meet Matt Harris01:16 Balancing four children, clients, and business02:26 Setting goals around firefighter shift work03:14 Why Matt plans to continue firefighting03:57 The stressful side of financial services04:40 Meeting clients where they are05:40 CRM systems, calendars, and accountability06:26 Why Matt narrowed his niche to pilots07:10 Retirement planning for pilots vs. firefighters08:19 Learning how to stop being overly salesy09:00 Building a grounded and trustworthy brand10:07 How Matt generates leads through LinkedIn11:20 Why consistency beats intelligence11:46 Starting conversations without making a pitch12:42 Why leads can take weeks or months to convert13:32 Sending 50–100 LinkedIn messages per week14:00 Collecting and repurposing client reviews16:39 The referral that moved Matt’s business forward17:23 Why the pilot community generates strong referrals18:16 Serving pilots throughout the United States19:19 How to connect with Matt20:12 Final thoughtsConnect with Matt Harris:LinkedIn: https://www.linkedin.com/in/mattharrisplannerWebsite: https://redstoneretirement.comReady to strengthen your network, build better business relationships, and create more opportunities through connection?Get the free Connectors Blueprint here: https://www.livelocalwarmmarketing.com/courses#LinkedInMarketing #LeadGeneration #NicheMarketing #FinancialAdvisorMarketing #BusinessPodcast

    Why 55 No’s Can Lead to One Big Yes / Matt Harris

  7. Jul 17

    Before You Use AI, Fix This First | Becky Amble

    AI can save your business time and money, but only when it is solving the right problem. With the years of marketing and communication experience from Becky in this episode, you will learn so much about active patience, systems that work, and strategies that your business needs to save time. In this episode of the Live Local Marketing Podcast, business strategist and AI consultant Becky Amble explains how business owners can combine practical AI tools with clear goals, strong customer insights, and a strategy that actually drives growth.With more than 30 years of business experience and six books on artificial intelligence, Becky helps small and midsize companies identify bottlenecks, streamline routine work, improve marketing, and use AI without becoming overwhelmed by the technology.Becky also shares the life-changing accident that gave her a new sense of purpose, her method for turning annual goals into manageable quarterly plans, and the lessons she learned from building businesses and working at Medtronic.You’ll discover why AI implementation should begin with an assessment, not a collection of new tools and how understanding your customers remains one of the most valuable competitive advantages in business.Key topics covered:How a near-fatal accident shaped Becky’s missionTurning annual business goals into quarterly action plansFinding the right opportunities for AI inside a companyUsing AI to reduce repetitive questions and administrative workCreating searchable internal knowledge resourcesUsing AI to improve meetings, interviews, and action itemsWhy customer research still matters in the age of AIHow to identify what makes your business differentBecky’s five-minute marketing-plan exerciseLessons from Medtronic’s marketing systemsHow clear systems and plans build confidenceThe strategy that generated 95% referral businessTimestamps:00:00 Introduction00:53 A loss that became a life-changing win03:00 Turning purpose into a business career04:26 Becky’s annual and quarterly planning process06:18 Why businesses need better customer information06:36 Finding practical AI opportunities07:22 Using AI to simplify HR questions08:06 Automating interviews, meetings, and action items08:38 Using AI for strategy and idea generation10:06 The foundations behind revenue growth11:20 Why customer insight still works12:26 Branding, positioning, and differentiation13:13 The five-minute marketing plan15:52 Becky’s best marketing lesson16:51 Turning business problems into opportunities17:44 Organizing customer research18:31 Building confidence through systems19:45 The plan that produced 95% referral business21:34 How to connect with Becky AmbleConnect with Becky Amble:LinkedIn:https://www.linkedin.com/in/beckyambleWebsite:https://futurefocususa.comYouTube:https://www.youtube.com/c/beckyambleReady to build stronger connections and grow your business?Get the free Connectors Blueprint here:https://www.livelocalwarmmarketing.com/coursesSubscribe to the Live Local Marketing Podcast for more conversations with business owners, strategists, marketers, and experts sharing practical ideas you can apply to your business.#ArtificialIntelligence #BusinessStrategy #SmallBusiness #MarketingStrategy #BusinessGrowth

    Before You Use AI, Fix This First | Becky Amble

  8. Jul 16

    Double Your Income With Half the Clients / Robin Waite

    What I appreciate most about Robin Waite is how he simplifies how entrepreneurs can increase their income, charge what they are worth and build a more sustainable business, without constantly chasing new customers. If you read his book, it is a simple tale of golf and business growth, building confidence and what experience can do to change your life forever. In this episode of the Live Local Marketing Podcast, Robin Waite, founder of Fearless Business, shares the lessons he learned from building and eventually selling his marketing agency after experiencing severe burnout.Robin explains why strategic partnerships can outperform constantly posting on social media, how to test a new offer using his “30-30-30” framework and why attracting the right clients is more valuable than trying to sell to everyone.He also discusses authentic branding, SEO and AI search, overcoming the fear of launching and helping coaches, consultants and freelancers escape the time-for-money trap by productizing their expertise.Key topics covered:How burnout led Robin to sell his marketing agencyLeveraging established audiences through partnershipsWhy social media may not produce enough return on investmentUsing SEO and AI search to grow a businessBuilding a brand around your authentic identityRobin’s 30-30-30 framework for testing offersWhy too many customers can decrease your perceived valueOvercoming procrastination and the fear of launchingProductizing services instead of charging by the hourBuilding a business with more income and fewer clientsChapters:00:00 Introduction to Robin Waite00:36 Turning a major loss into a business win03:13 Partnership marketing versus building your own audience05:38 Delegation, SEO and AI search07:50 Authentic branding and ideal-client identity10:54 Useful data and the 30-30-30 framework13:08 Marketing strategies Robin stopped prioritizing16:22 Confidence, procrastination and failure to launch19:18 Productizing services and charging more20:20 Take Your Shot and connecting with Robin21:11 Final thoughtsConnect with Robin Waite:LinkedIn:https://www.linkedin.com/in/robinmwaite/Personal website:https://robinwaite.comFearless Business:https://fearless.bizAnd if you love referral marketing and want to become an expert, Get the free Connectors Blueprint here:https://www.livelocalwarmmarketing.com/courses

    Double Your Income With Half the Clients / Robin Waite
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About

The Live Local Podcast features real conversations with marketers and entrepreneurs sharing what’s working in their businesses right now. Each episode delivers practical insights, creative strategies, and proven marketing hacks that help you grow through authentic, community-based connections. Tune in to learn from real people making a real impact and discover how to build your business the warm way.

Information

  • Creator
    Billy of Live Local Marketing
  • Years Active
    2025 - 2026
  • Episodes
    106
  • Rating
    Clean
  • Copyright
    © 2026 The Live Local Marketing Podcast
  • Show Website
    The Live Local Marketing Podcast