The VetPractice Playbook

VetPracticePro
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The VetPractice Playbook is your weekly game plan for leading a thriving veterinary clinic and becoming the leader your future self will thank you for. Brought to you by VetPracticePro, this podcast dives into all things veterinary leadership, management, and clinic ownership so you can build a practice that runs smoother, grows stronger, and leads with purpose—while also helping you grow as a confident, effective veterinary professional.Join host Dr. Emily King alongside Jon and Cayla Bittles and Richie King every Wednesday at 9:00 AM EST as they break down real-world challenges, share practical strategies, and give you the tools you need to better support your team, serve your clients, protect your wellbeing, and create a career and clinic you’re proud of.

  1. 2D AGO

    EP17 - How to Improve Veterinary Client Experience

    Send us a question to be featured on the podcast! In this episode, we break down the real drivers behind client satisfaction in today’s veterinary landscape. From long wait times to uncomfortable cost conversations, small friction points can have a bigger impact on client loyalty than you might expect. We dive into how modern pet owners—especially the next generation—are redefining expectations around convenience, communication, and overall experience. You’ll also learn how to approach treatment plans in a way that builds trust instead of tension, and why relationship-building in the exam room still matters more than ever. If you’re looking to improve client retention, strengthen trust, and create a better overall experience in your practice, this episode will challenge assumptions and give you practical ways to rethink what your clients truly value. Free Resources On Our Website: https://vetpracticepro.com/ Join Our Free Circle Community: https://tinyurl.com/2rh95fv5 Instagram: https://www.instagram.com/vetpracticepro/ TikTok: https://www.tiktok.com/@vetpracticepro YouTube: https://www.youtube.com/@VetPracticePro Timestamps 00:00 Intro 00:25 Do Clients Really Value What We Think They Value? 03:45 The Cost of Making Clients Wait 06:46 Handling Cost with Treatment Plans 10:17 Convenience and The Next Generation of Owners 12:29 Relationship Building in the Exam Room 13:56 Figuring Out What Your Clients Value 16:48 Outro

    18 min

  2. MAR 11

    EP16 - The Hidden Costs of Veterinary Inventory (And How to Fix Them)

    Send us a question to be featured on the podcast! In this episode, the crew breaks down the fundamentals of inventory management in veterinary practices and why it plays a critical role in the financial health and efficiency of your clinic. From understanding inventory turnover to reducing carrying costs, we explore practical strategies that veterinarians, practice managers, and practice owners can use to make smarter purchasing and stocking decisions! Free Resources On Our Website: https://vetpracticepro.com/ Join Our Free Circle Community: https://tinyurl.com/2rh95fv5 Instagram: https://www.instagram.com/vetpracticepro/ TikTok: https://www.tiktok.com/@vetpracticepro YouTube: https://www.youtube.com/@VetPracticePro Timestamps 00:00 Intro 06:25 Inventory Management Basics 09:30 Determining the Turnover Time Period 13:55 Minimizing Carrying Costs 15:53 Having More Options 17:47 Figuring Out ABC Products 20:02 Overview 21:33 Outro

    22 min

  3. MAR 4

    EP15 - The AI Takeover in Veterinary Medicine (What You Need to Know)

    Send us a question to be featured on the podcast! Artificial intelligence is rapidly transforming veterinary medicine, from diagnostics and workflow automation to content creation and marketing. But with innovation comes risk, cost, and big questions about control. In this episode, Richie and Jon break down what AI really means for veterinary professionals and practice owners. They explore the biggest AI trends in vet med, the consequences of ignoring this technology, and the specific areas where clinics are already adopting AI tools. Free Resources On Our Website: https://vetpracticepro.com/ Join Our Free Circle Community: https://tinyurl.com/2rh95fv5 Instagram: https://www.instagram.com/vetpracticepro/ TikTok: https://www.tiktok.com/@vetpracticepro YouTube: https://www.youtube.com/@VetPracticePro Timestamps  00:00 Intro 01:45 AI Trends in Vet Med 04:45 Consequences of Not Embracing AI 08:15 What Areas in Vet Med Are Adopting AI 12:55 Cautions of Using AI 17:05 Ways to Keep Control over AI 20:50 AI Content Creation for Vet Clinics 24:30 Financial Costs of AI Tools 31:26 Outro

    32 min

  4. FEB 18

    EP14 - The Social Media Mistake Most Vet Clinics Are Making

    Send us a question to be featured on the podcast! In this episode, Harrison sits down at WVC 2026 to dive into one of the biggest misconceptions in veterinary marketing: just posting on social media isn’t the same as having a strategy. If you’re a veterinary practice owner, manager, or marketing lead trying to get better results from your content, this one is a must-listen.  Free Resources On Our Website: https://vetpracticepro.com/ Join Our Free Circle Community: https://tinyurl.com/2rh95fv5 Instagram: https://www.instagram.com/vetpracticepro/ TikTok: https://www.tiktok.com/@vetpracticepro YouTube: https://www.youtube.com/@VetPracticePro Timestamps 00:00 Intro 01:31 VetPracticePro Content Update 04:40 Social Media Marketing 06:33 Consistency vs. Strategy 07:25 Just Posting Isn’t Marketing 08:47 The Value of Educational Posts 10:08 Goal Checklist For Clinic Owners 11:50 Overview 13:30 Outro

    14 min

  5. FEB 11

    EP13 - Why Great Veterinarians Still Struggle as Leaders (And How to Fix It)

    Send us a question to be featured on the podcast! Being an exceptional veterinarian doesn’t automatically make you an effective leader... and that gap is quietly destabilizing practices everywhere. In this episode of The VetPractice Playbook, the crew unpacks a hard truth in veterinary medicine: clinical excellence without leadership skill creates fragile clinics. From the identity shift that happens when a DVM becomes a medical director (or an RVT steps into leadership), to the hidden skills no one formally teaches (feedback, delegation, emotional regulation, financial literacy, and consistency) this conversation gets honest about where strong medicine falls short. Free Resources On Our Website: https://vetpracticepro.com/ Join Our Free Circle Community: https://tinyurl.com/2rh95fv5 Instagram: https://www.instagram.com/vetpracticepro/ TikTok: https://www.tiktok.com/@vetpracticepro YouTube: https://www.youtube.com/@VetPracticePro Timestamps 00:00 Intro 02:27 Being a Good Clinician vs. Leader  06:18 Assessing Employees After a Promotion  07:17 How Clinicians Lead in the Critical Care World 11:49 What Leadership Skills Are Missing in Clinicians  17:16 When Ambiguity Hurts Practices 19:15 Working with A Skilled Worker But Bad Leader 25:40 Not Everyone Wants to Lead 28:32 Leadership Skill Learned the Hard Way 31:46 Factors That Provide Stability 37:35 Outro

    38 min

  6. FEB 4

    EP12 - How Veterinary Teams Can Communicate Value Without Defensiveness

    Send us a question to be featured on the podcast! In this episode of The VetPractice Playbook, the crew breaks down the psychology of price versus value and explain why cost objections are really requests for clarity, trust, and guidance. You’ll learn a practical, value-first framework for handling price pushback in the exam room, plus real-world scripts your team can use immediately to reframe the conversation, align care with client goals, and maintain confidence without discounting medicine. Free Resources On Our Website: https://vetpracticepro.com/ Join Our Free Circle Community: https://tinyurl.com/2rh95fv5 Instagram: https://www.instagram.com/vetpracticepro/ TikTok: https://www.tiktok.com/@vetpracticepro YouTube: https://www.youtube.com/@VetPracticePro Timestamps 00:00 Intro 02:56 An Interesting Way To Think About Expense 05:48 Being Everything to Everybody 07:17 The Psychology of Value vs. Price 08:20 Human-Health Care Models in Vet Med 12:36 Subpar Care At Low Cost 14:00 How to Respond to Clients 17:54 The Four Step Process 24:56 Go-To Responses 31:24 Not Assuming Client’s Ability to Spend 33:46 Outro

    34 min

  7. JAN 28

    EP11 - How Overcontrol Is Limiting Your Veterinary Practice

    Send us a question to be featured on the podcast! In this episode of The VetPractice Playbook, the crew breaks down why overcontrol is one of the most common, and costly, leadership traps in veterinary medicine. What made you successful early on as a leader may now be the very thing limiting your growth, your team’s development, and your clinic’s long-term impact. Free Resources On Our Website: https://vetpracticepro.com/ Join Our Free Circle Community: https://tinyurl.com/2rh95fv5 Instagram: https://www.instagram.com/vetpracticepro/ TikTok: https://www.tiktok.com/@vetpracticepro YouTube: https://www.youtube.com/@VetPracticePro Timestamps 00:00 Intro 04:29 The Cost of Not Delegating 06:20 Examples When Leaders Don’t Let Go 08:03 Becoming the CEO of an Organization 10:01 Setting Guardrails 13:10 Handling Mistakes 16:37 Misconceptions About Delegating 25:35 Consequences of Not Delegating 30:10 Letting Go of the Financial Side  33:27 Roundtable Replay 39:45 Overview 40:46 Outro

    41 min

  8. JAN 21

    EP10 - Why Low EBITDA Hurts Your Clinic (and How to Fix It)

    Send us a question to be featured on the podcast! In this episode of The VetPractice Playbook, the crew dives into EBITDA; what it is, why it's important for every clinic, how to hire employees with EBITDA in mind, simple ways to save LOTS of money, and so much more. Free Resources On Our Website: https://vetpracticepro.com/ Join Our Free Circle Community: https://tinyurl.com/2rh95fv5 Instagram: https://www.instagram.com/vetpracticepro/ TikTok: https://www.tiktok.com/@vetpracticepro YouTube: https://www.youtube.com/@VetPracticePro Timestamps 00:00 Intro 01:10 What is EBITDA? 05:02 What Happens If The EBITDA Is Low? 08:33 The Circular Argument 10:14 EBITDA Isn’t Easy To Fix 12:09 Importance of Communication 12:53 Poor EBITDA Examples 17:53 Hiring Employees with EBITDA In Mind 21:10 Efficiency Leads to Productivity 23:48 Simple Ways to Save Big 25:40 Playbook Replay 31:28 Closing Points 31:58 Outro

    32 min
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About

The VetPractice Playbook is your weekly game plan for leading a thriving veterinary clinic and becoming the leader your future self will thank you for. Brought to you by VetPracticePro, this podcast dives into all things veterinary leadership, management, and clinic ownership so you can build a practice that runs smoother, grows stronger, and leads with purpose—while also helping you grow as a confident, effective veterinary professional.Join host Dr. Emily King alongside Jon and Cayla Bittles and Richie King every Wednesday at 9:00 AM EST as they break down real-world challenges, share practical strategies, and give you the tools you need to better support your team, serve your clients, protect your wellbeing, and create a career and clinic you’re proud of.

Information

  • Creator
    VetPracticePro
  • Years Active
    2025 - 2026
  • Episodes
    17
  • Rating
    Clean
  • Copyright
    © 2026 The VetPractice Playbook
  • Show Website
    The VetPractice Playbook