The VetPractice Playbook

VetPracticePro

The VetPractice Playbook is your weekly game plan for building, leading, and scaling a successful veterinary practice. Designed specifically for practice owners, managers, and aspiring leaders, this podcast from VetPracticePro dives into the real-world challenges of ownership—from team leadership and operations to growth, profitability, and long-term sustainability—so you can run a more efficient, profitable, and purpose-driven clinic. Join host Dr. Emily King alongside Jon and Cayla Bittles and Richie King every Wednesday at 9:00 AM EST as they break down the realities of practice ownership, share practical, actionable strategies, and equip you with the tools to lead your team effectively, enhance the client experience, protect your time and wellbeing, and build a practice—and a career—you’re proud to own.

  1. 7H AGO

    EP24 - Why Veterinary Managers Should Stop Doing Tech Work

    Send us a question to be featured on the podcast! In this episode of The VetPractice Playbook, we tackle a challenge that quietly impacts countless veterinary clinics: managers and practice owners getting pulled into technician work. While stepping in may feel helpful in the moment, it often comes at the expense of leadership, strategy, and long-term clinic growth. We discuss why so many veterinary leaders fall into this pattern, the hidden operational and financial costs it creates, and how role confusion can keep practices stuck in reactive mode. Most importantly, we walk through a practical solution: conducting a simple time audit to uncover where your energy is really going and how to start reclaiming time for true leadership responsibilities. Free Resources On Our Website: https://vetpracticepro.com/ Join Our Free Circle Community: https://tinyurl.com/2rh95fv5 Instagram: https://www.instagram.com/vetpracticepro/ TikTok: https://www.tiktok.com/@vetpracticepro YouTube: https://www.youtube.com/@VetPracticePro Timestamps 00:00 Intro 02:13 Stop Doing Tech Work 05:51 Impact on the Team 07:41 The Hidden and Financial Cost 10:10 What If The Work Doesn't Get Done? 12:10 Importance of Role Clarity 14:40 Fixing the Problem with Time Audits 18:51 Outro

    19 min

  2. 6D AGO

    EP23 - 4 Content Ideas Any Clinic Can Use For Social Media

    Send us a question to be featured on the podcast! Struggling to figure out what to post on your clinic’s social media? You’re not alone and the good news is, you don’t need to reinvent the wheel to show up consistently and effectively. In this episode, we break down 4 simple, proven content ideas that any veterinary clinic can start using right away... no complicated strategy or big production required. Whether you’re a solo doctor, a growing multi-doctor practice, or somewhere in between, these ideas are designed to help you connect with pet owners, build trust, and stay top-of-mind in your community. Free Resources On Our Website: https://vetpracticepro.com/ Join Our Free Circle Community: https://tinyurl.com/2rh95fv5 Instagram: https://www.instagram.com/vetpracticepro/ TikTok: https://www.tiktok.com/@vetpracticepro YouTube: https://www.youtube.com/@VetPracticePro Timestamps 00:00 Intro 03:07 Avoiding the "Post and Ghost" 05:32 Negative Reviews and Comments 08:31 Content Idea #1: Asking Staff Unhinged Questions 13:17 Content Idea #2: The Pet's Perspective 14:45 Content Idea #3: Exam Room Improv 15:59 Content Idea #4: Filming Real Appointments 18:25 Cameras vs Smartphones 21:00 Outro

    21 min

  3. APR 22

    EP22 - What Pet Owners Actually Want To See On Your Social Media

    Send us a question to be featured on the podcast! Are your veterinary clinic’s social media posts falling flat? You’re not alone. In this episode of The VetPractice Playbook, we break down what pet owners actually want to see on your social media and why most veterinary practices are missing the mark. If you’ve ever wondered why your engagement is low, why new clients aren’t finding you, or why posting feels like a waste of time, this conversation will change how you approach content entirely. The truth is, successful veterinary social media isn’t about posting more. It’s about posting with purpose and building trust before clients ever walk through your doors. Free Resources On Our Website: https://vetpracticepro.com/ Join Our Free Circle Community: https://tinyurl.com/2rh95fv5 Instagram: https://www.instagram.com/vetpracticepro/ TikTok: https://www.tiktok.com/@vetpracticepro YouTube: https://www.youtube.com/@VetPracticePro Timestamps  00:00 Intro 01:38 Social Media Struggles 03:18 The Biggest Misconception in Vet Clinic Social Media 06:03 Showcasing Core Values and Clinic Identity 08:45 Getting Started on Social Media 11:51 Coming Up With Ideas for Content 15:52 Don't Bash the Pet Owners 19:00 Closing Points 20:25 Outro

    21 min

  4. APR 16

    EP21 - The Veterinary KPIs Every Practice Needs to Track for Growth and Profitability

    Send us a question to be featured on the podcast! In this episode, we break down the numbers that truly drive success in veterinary practice and why relying on financial guesswork can quietly hold your clinic back. From average transaction charge to compliance rates, we walk through five essential key performance indicators (KPIs) every veterinary team should be tracking consistently. These metrics aren’t just numbers on a report. They’re powerful tools that shape better decisions, improve patient care, and create a more efficient, profitable practice.  If you’ve ever felt unsure about your numbers or wondered what you should be paying attention to, this episode is your starting point.  Free Resources On Our Website: https://vetpracticepro.com/ Join Our Free Circle Community: https://tinyurl.com/2rh95fv5 Instagram: https://www.instagram.com/vetpracticepro/ TikTok: https://www.tiktok.com/@vetpracticepro YouTube: https://www.youtube.com/@VetPracticePro Timestamps 00:00 Intro 02:00 Dangers of Financial Guesswork 05:47 Why Do KPI's Matter? 08:53 KPI #1: Average Transaction Charge 11:27 KPI #2: Transaction Count (Visits Per Day) 14:36 KPI #3: Revenue Per Doctor 17:26 KPI #4: Compliance Rates 18:26 KPI #5: Labor Costs Percentage 20:13 Common Mistakes to Avoid 23:27 Outro

    25 min

  5. APR 8

    EP20 - The 4 Moments That Define Every Veterinary Client Experience

    Send us a question to be featured on the podcast! In this episode, we break down the four key moments that define the veterinary client experience and how each one can make or break client trust, compliance, and long-term loyalty. From the first impression at check-in to the exam room experience, checkout and financial conversations, and post-visit follow-up, every touchpoint matters more than you think. Small gaps in communication or workflow can lead to lost clients, decreased revenue, and lower satisfaction scores. Whether you’re a veterinarian, practice owner, or veterinary team member, this episode will help you identify opportunities to improve your client journey and create a more consistent, high-quality experience. Free Resources On Our Website: https://vetpracticepro.com/ Join Our Free Circle Community: https://tinyurl.com/2rh95fv5 Instagram: https://www.instagram.com/vetpracticepro/ TikTok: https://www.tiktok.com/@vetpracticepro YouTube: https://www.youtube.com/@VetPracticePro Timestamps 00:00 Intro 01:30 Why Client Experiences Matter 08:12 Key Moment 1 - First Impressions 13:03 Key Moment 2 - Exam Room Experience 16:07 Key Moment 3 - Checkout and Finances 18:49 Key Moment 4 - After the Visit 26:05 Summary and Outro

    30 min

  6. APR 1

    EP19 - Fixing Team Issues vs System Failures (The Gapology Framework)

    Send us a question to be featured on the podcast! If your veterinary practice feels stuck, whether it’s missed charges, team tension, or constant frustration, it might not be the people… it might be the system. In this episode, we break down one of the most common (and costly) mistakes practice owners make: misdiagnosing problems. Are you dealing with a “difficult” team member, or is your system setting them up to fail? Using the powerful Gapology Framework, we walk through how to identify where breakdowns are actually happening and what to do about them. Free Resources On Our Website: https://vetpracticepro.com/ Join Our Free Circle Community: https://tinyurl.com/2rh95fv5 Instagram: https://www.instagram.com/vetpracticepro/ TikTok: https://www.tiktok.com/@vetpracticepro YouTube: https://www.youtube.com/@VetPracticePro Timestamps 00:00 Intro 03:10 Identifying the Problem: People or Systems? 03:57 Pitfalls of Misdiagnosis 04:24 The "Gapology" Framework 05:29 Practical Example of Missing Charges 07:25 When Leadership is the Problem 09:23 Five Questions Before Labeling Someone "Difficult" 11:11 How Can You Tell If the System is the Problem? 16:33 Outro

    18 min

  7. MAR 25

    EP18 - How to Give Better Feedback in Veterinary Teams

    Send us a question to be featured on the podcast! In this episode, we break down why feedback often feels awkward, how to set clear expectations with your staff, and what separates ineffective criticism from truly impactful communication. You’ll learn practical strategies to improve your leadership skills, including the power of the 10-to-1 feedback ratio, common mistakes to avoid, and how modeling the right behavior can transform your clinic culture. Whether you're a practice owner, manager, or aspiring leader, this episode will help you build trust, improve team performance, and create a healthier workplace. Free Resources On Our Website: https://vetpracticepro.com/ Join Our Free Circle Community: https://tinyurl.com/2rh95fv5 Instagram: https://www.instagram.com/vetpracticepro/ TikTok: https://www.tiktok.com/@vetpracticepro YouTube: https://www.youtube.com/@VetPracticePro Timestamps 00:00 Intro 02:30 Why Feedback is Uncomfortable 03:46 Setting Feedback Expectations 08:46 10-to-1 Ratio & What to Avoid 10:15 Modeling Good Leadership Behavior 12:45 Best Practices for Better Feedback 16:03 Outro

    17 min

  8. MAR 18

    EP17 - How to Improve Veterinary Client Experience

    Send us a question to be featured on the podcast! In this episode, we break down the real drivers behind client satisfaction in today’s veterinary landscape. From long wait times to uncomfortable cost conversations, small friction points can have a bigger impact on client loyalty than you might expect. We dive into how modern pet owners—especially the next generation—are redefining expectations around convenience, communication, and overall experience. You’ll also learn how to approach treatment plans in a way that builds trust instead of tension, and why relationship-building in the exam room still matters more than ever. If you’re looking to improve client retention, strengthen trust, and create a better overall experience in your practice, this episode will challenge assumptions and give you practical ways to rethink what your clients truly value. Free Resources On Our Website: https://vetpracticepro.com/ Join Our Free Circle Community: https://tinyurl.com/2rh95fv5 Instagram: https://www.instagram.com/vetpracticepro/ TikTok: https://www.tiktok.com/@vetpracticepro YouTube: https://www.youtube.com/@VetPracticePro Timestamps 00:00 Intro 00:25 Do Clients Really Value What We Think They Value? 03:45 The Cost of Making Clients Wait 06:46 Handling Cost with Treatment Plans 10:17 Convenience and The Next Generation of Owners 12:29 Relationship Building in the Exam Room 13:56 Figuring Out What Your Clients Value 16:48 Outro

    18 min
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About

The VetPractice Playbook is your weekly game plan for building, leading, and scaling a successful veterinary practice. Designed specifically for practice owners, managers, and aspiring leaders, this podcast from VetPracticePro dives into the real-world challenges of ownership—from team leadership and operations to growth, profitability, and long-term sustainability—so you can run a more efficient, profitable, and purpose-driven clinic. Join host Dr. Emily King alongside Jon and Cayla Bittles and Richie King every Wednesday at 9:00 AM EST as they break down the realities of practice ownership, share practical, actionable strategies, and equip you with the tools to lead your team effectively, enhance the client experience, protect your time and wellbeing, and build a practice—and a career—you’re proud to own.

Information

  • Creator
    VetPracticePro
  • Years Active
    2025 - 2026
  • Episodes
    24
  • Rating
    Clean
  • Copyright
    © 2026 The VetPractice Playbook
  • Show Website
    The VetPractice Playbook

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