The Cyber Savvy Woman

Rachele Schainker
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The Cyber-Savvy Woman is where women business owners reclaim their power in the digital world. We break down the cybersecurity barriers that have kept women out of critical tech conversations, transforming complex protection strategies into clear, actionable guidance. Our vision: every woman leading a business deserves to feel unshakeable in her digital decisions—no matter her technical background. From women founders who lead businesses in a digital world to top security experts who understand what's really at stake for your business, we bring you the voices that matter. Whether you're protecting client trust as a therapist, safeguarding financial data as an advisor, or scaling a mission-driven nonprofit, discover how to build digital strength without sacrificing the values-driven approach that makes your business thrive. Ready to stop letting cybersecurity intimidate you and start letting it elevate you?

  1. 4d ago

    Stop Posting. Start Getting Clients: The SEO Strategy That Actually Works | Drew Dorenfest | The Cyber Savvy Woman | EP 150

    In this episode of The Cyber Savvy Woman, Rachele Schainker sits down with Drew Dorenfest, founder of Client Magnet CRM, to talk about his journey from editing movie trailers in Hollywood to helping small businesses get found online. Drew shares how his experience in video storytelling led him into SEO and eventually into helping businesses attract clients without having to constantly post on social media. Rachele and Drew discuss why small businesses do not need to be everywhere online to get results, and how choosing the right platforms, building quality content, collecting reviews, using email marketing, and staying consistent can create a stronger path to new clients. They also talk about the connection between SEO and AI search, how businesses can show real expertise online, and how Drew uses AI tools as a research and problem-solving partner while still prioritizing authenticity and real human experience. This episode explores a more sustainable approach to marketing, where businesses focus on being found by the right people instead of constantly chasing leads or social media attention. Drew also shares his advice on building systems that bring in clients over time and what being cyber savvy means to him: staying curious, learning, and being willing to explore new technology. connect with Drew Website - www.clientmagnetcrm.com   Linkedin - https://www.linkedin.com/company/client-magnet-crm/   Social media-  @clientmagnetcrm on all socials like Instagram, etc.

    Stop Posting. Start Getting Clients: The SEO Strategy That Actually Works | Drew Dorenfest | The Cyber Savvy Woman | EP 150

  2. Oct 1

    Turning Compliance into Competitive Advantage with AI Governance |Christine Allan de Lavenne| The Cyber Savvy Woman| EP 149

    In this episode of The Cyber Savvy Woman, Rachele Schainker sits down with Christine Allan de Lavenne, an AI governance, intellectual property, and digital trust advisor and founder of SIDE Law Office. Christine shares how her bicultural background and career across law, technology, and policy shaped her approach to working at the intersection of emerging technology and regulation. Rachele and Christine discuss the similarities between the early internet and the rise of AI, the different stages of technology regulation, and why businesses should think about governance before rushing to implement AI. They explore Christine’s “product up” approach to governance, AI regulation, copyright, data control, user trust, responsible AI, and the growing importance of AI literacy. They also talk about how AI could affect education, employment, public health, and other areas of society. This episode looks at why governance can be more than a compliance requirement and how intentional, safe, and honest use of AI can help businesses build trust and prepare for what comes next. Christine also shares what being cyber savvy means to her: staying open-minded, curious, and willing to step into areas that are still evolving. Connect with Christine LinkedIn: https://www.linkedin.com/in/christineallandelavenne/

    Turning Compliance into Competitive Advantage with AI Governance |Christine Allan de Lavenne| The Cyber Savvy Woman| EP 149

  3. Sep 24

    Stop Chasing the Algorithm: How Real Relationships Drive Revenue on LinkedIn |Natasha Walstra| The Cyber Savvy Woman| EP 148

    In this episode of The Cyber Savvy Woman, Rachele Schainker sits down with Natasha Walstra, founder of NearPoint Strategies and creator of the REALationship Growth Method. Natasha shares how her experience as an introvert in sales led her to find a more authentic way to build connections on LinkedIn, moving away from cold calls and mass outreach toward real conversations and relationships. Rachele and Natasha discuss why LinkedIn can feel difficult for business owners, how the platform has changed, and why building genuine relationships matters more than simply chasing likes, impressions, or followers. They also explore finding your voice, storytelling, thought leadership, women and visibility, using Sales Navigator, and how AI can support content without taking away the authenticity that makes your voice unique. This episode is a reminder that LinkedIn doesn’t have to feel forced or transactional. Natasha shares practical ways to make your online presence more authentic, build meaningful relationships, and turn those connections into real business opportunities. Connect with Natasha Website: www.nearpointstrategies.com   LinkedIn: https://www.linkedin.com/in/ndwalstra/   Instagram: https://www.instagram.com/nearpoint.strategies/

    Stop Chasing the Algorithm: How Real Relationships Drive Revenue on LinkedIn |Natasha Walstra| The Cyber Savvy Woman| EP 148

  4. Sep 17

    You Built the Business… Now How Do You Get Clients?| Gwen Hawver| The Cyber Savvy Woman| EP 147

    In this episode of The Cyber Savvy Woman, Rachele Schainker sits down with Gwen Hawver, CEO of Vision Interface, to talk about what it really takes for small businesses to get noticed, attract the right customers, and stay sustainable. Gwen shares her journey from business development into marketing and explains why understanding your ideal customer is one of the most important steps before spending money on marketing. She also discusses the importance of having a clear message and a strong idea that helps a business stand out in a crowded market. Rachele and Gwen then dive into the changing world of AI, SEO, and digital marketing. Gwen explains how businesses can prepare their websites for AI search, why business listings and consistent information matter, and how AI can help with research, competitor analysis, repetitive tasks, and repurposing existing content. They also discuss her ACT program, which helps businesses work through analysis, customer research, competitor research, keyword research, content creation, and traffic before investing heavily in marketing. Gwen also shares an important reminder about protecting private business information when using free AI tools. This episode explores how AI is changing the way customers discover businesses and why being visible online now requires more than traditional SEO. Gwen also shares her Interface Intelligence plugin and her perspective on what it means to be cyber savvy. Connect with Gwen Website: VisionInterface.com Facebook: Facebook.com/V.Interface  LinkedIn: https://www.linkedin.com/in/gwenhawver/ LinkedIn Company Page: https://www.linkedin.com/company/3063558/admin/notifications/al

    You Built the Business… Now How Do You Get Clients?| Gwen Hawver| The Cyber Savvy Woman| EP 147

  5. Sep 10

    Building What Was Missing: Tarzine Jackson and the Future of Creative Platforms |The Cyber Savvy Woman| EP 146

    In this episode of The Cyber Savvy Woman, Rachele Schainker speaks with Tarzine Jackson, a creative technologist, inventor, founder, and “block-shaped generalist” with experience in design, engineering, UX research, and product leadership. Tarzine shares how an unexpected college class changed her career path and how art, culture, and different communities influenced the way she understands technology and the world. They discuss Tarzine’s journey from working in tech to becoming an entrepreneur, including how being laid off twice encouraged her to create her own products. She introduces Desivity, a platform that helps creators bring their portfolios, social content, media kits, and dynamic resumes together in one place. She explains why creators need better ways to show their skills, experience, and work to employers and potential opportunities. This episode explores creativity, entrepreneurship, cybersecurity, privacy, and AI. Tarzine talks about building Desivity with security in mind, using zero-trust principles, labeling AI-generated content, identifying bots, and developing a Safety Suite with privacy as a priority. She also shares how she uses AI agents as a solo founder while continuing to question, check, and learn from the technology. Her story shows that being cyber savvy is not about knowing everything about technology, but understanding its possibilities, limitations, and impact.

    Building What Was Missing: Tarzine Jackson and the Future of Creative Platforms |The Cyber Savvy Woman| EP 146

  6. Sep 3

    Less Hustle, Better Systems: Scaling Without Chaos| Jeremy Haas| The Cyber Savvy Woman| EP 145

    In this episode of The Cyber Savvy Woman, Rachele Schainker sits down with Jeremy Haas, founder of Prefix Ops and a fractional operations leader who helps startups and small businesses build stronger systems, streamline operations, and grow with less chaos. Jeremy shares his journey from defense and sales operations into entrepreneurship and explains how an unexpected career setback ultimately led him to build his own consulting business. Together, Rachele and Jeremy explore why operational discipline matters so much as businesses grow. They discuss the warning signs that a founder has become the bottleneck, the importance of delegation and documentation, and why business owners need to step out of doing everything themselves so their teams and businesses can operate more effectively. The conversation also breaks down the difference between a COO and a fractional chief of staff, including how an operations partner can turn an executive's vision into practical systems and make sure new processes and technology are actually adopted. Jeremy explains why he focuses on solving the underlying problem first rather than simply adding another tool, especially at a time when businesses are overwhelmed by the growing number of SaaS and AI solutions available. Rachele and Jeremy also discuss operational drag, the hidden costs that can quietly reduce efficiency and profitability, and why small expenses and inefficient processes can add up over time. They talk about the importance of continuously refining systems as a business changes, moving away from the "this is how we've always done it" mindset, and making small improvements that create sustainable growth. The episode also takes a closer look at AI and its role in operations, including where it can genuinely improve efficiency and where businesses may be getting caught up in the hype. Jeremy shares why AI works best when paired with good systems, clear processes, and human judgment. Whether you're a founder trying to get out of the weeds, a growing business owner overwhelmed by technology and processes, or a leader looking for more sustainable ways to scale, this episode offers practical insights on building better systems, reducing operational chaos, and creating a business that can grow without relying on constant hustle. Book a call with Jeremy Hass: https://calendly.com/jeremy-prefixops/30min?month=2026-06

    Less Hustle, Better Systems: Scaling Without Chaos| Jeremy Haas| The Cyber Savvy Woman| EP 145

  7. Aug 27

    Cyber Savvy Leadership: From Technical Expert to Strategic Authority | Alison Arnof| The Cyber Savvy Woman| EP 144

    In this episode of The Cyber Savvy Woman, Rachele Schainker sits down with Alison Arnoff, founder of Dare 2 Be: An Unfair Advantage Consulting, for a thoughtful conversation about leadership, confidence, influence, and navigating the challenges that come with stepping into senior roles. With a background in aerospace engineering, technology, startups, and executive leadership, Alison brings a unique perspective on what it takes to build a successful career without losing your authentic voice. Together, Rachele and Alison explore the unwritten rules that can shape how leaders are perceived, why being technically strong isn't always enough to advance, and how women can become more intentional about the way they communicate and show up in the workplace. Alison shares practical insights on building executive presence, developing stronger relationships, speaking with confidence, and understanding the difference between doing good work and being recognized for your impact. The conversation also dives into Alison's "Invisible Audit," a framework she uses to help leaders identify the expectations, relationships, and behaviors that may be influencing their career progression without them even realizing it. They discuss the transition from execution to strategic leadership, the importance of delegation, and why leaders need to understand the systems and people around them rather than focusing only on their own performance. Rachele and Alison also discuss AI and how leaders can approach new technology with intention. Alison explains why businesses should start with the problem they want to solve rather than simply looking for ways to use AI, and how the right technology can create meaningful improvements when it is connected to a clear business need. Whether you're an executive, an emerging leader, or someone looking to have more influence in your career, this episode offers practical insights on finding your voice, building confidence, navigating workplace dynamics, and becoming a more intentional leader. Connect with Alison Arnoff: LinkedIn: https://www.linkedin.com/in/alison-arnoff/ Website: www.idare2be.com

    Cyber Savvy Leadership: From Technical Expert to Strategic Authority | Alison Arnof| The Cyber Savvy Woman| EP 144

  8. Aug 20

    The Leadership Pressure No One Talks About in Tech | Keith Corbin| The Cyber Savvy Woman| EP 143

    In this episode of The Cyber Savvy Woman, Rachele Schainker sits down with Keith Corbin, founder of Evolution Coaching, for a thoughtful conversation about leadership, workplace systems, and the realities leaders face in technology and product roles. With a background spanning engineering, product management, partnerships, and leadership in hyper-growth tech companies, Keith brings a perspective that goes beyond traditional leadership advice. Together, Rachele and Keith explore why leaders often mistake the friction and limitations of their roles for personal failure. Keith explains how organizational structures, competing expectations, and the responsibilities that come with management can create contradictions that leaders need to recognize rather than simply try to eliminate. They discuss why middle managers in particular can feel caught between the needs of their teams and the demands of the organization, and why what worked at one level of leadership may no longer work at the next. The conversation also looks at Keith's approach to coaching, including his ideas around frames, positions, patterns, and understanding the systems people operate within. He shares why organizational dysfunction can sometimes serve a purpose, how recognizing the underlying reasons for a problem can create new possibilities, and why leadership is not simply about individual traits but also about understanding the larger system. Rachele and Keith also discuss AI and technology, including the value of keeping some friction in our work rather than automatically removing it. Keith explains how he thinks critically about technology, why human connection still matters in his coaching practice, and how leaders can use technology intentionally instead of simply choosing whatever is easiest. Whether you're a technology leader, middle manager, emerging executive, or someone navigating the complexities of leadership, this episode offers a grounded perspective on working within imperfect systems, understanding the realities of your role, and making more intentional choices about how you lead. Connect with Keith Corbin: Website: https://evolutioncoach.org  LinkedIn: https://www.linkedin.com/in/kjcorbin/

    The Leadership Pressure No One Talks About in Tech | Keith Corbin| The Cyber Savvy Woman| EP 143
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About

The Cyber-Savvy Woman is where women business owners reclaim their power in the digital world. We break down the cybersecurity barriers that have kept women out of critical tech conversations, transforming complex protection strategies into clear, actionable guidance. Our vision: every woman leading a business deserves to feel unshakeable in her digital decisions—no matter her technical background. From women founders who lead businesses in a digital world to top security experts who understand what's really at stake for your business, we bring you the voices that matter. Whether you're protecting client trust as a therapist, safeguarding financial data as an advisor, or scaling a mission-driven nonprofit, discover how to build digital strength without sacrificing the values-driven approach that makes your business thrive. Ready to stop letting cybersecurity intimidate you and start letting it elevate you?

Information

  • Creator
    Rachele Schainker
  • Years Active
    2025 - 2026
  • Episodes
    51
  • Rating
    Clean
  • Copyright
    © Copyright 2026 All rights reserved.
  • Show Website
    The Cyber Savvy Woman