The Wealthy Me Podcast

Tasha Chen

You’ve built the career. You’ve raised the family. You’ve done everything “right.” And yet… something still feels missing.Welcome to The Wealthy Me Podcast, where host Tasha Chen — serial 7-figure entrepreneur, founder of Dear Wealthy Me and The Science of Getting Rich Academy — shows women in business how to step boldly into their Wealthy Era. Here, wealth is no longer about hustle, proving, or sacrifice. It’s about identity.It’s about combining science and spirit to rewire your mind, reconnect with your desires, and finally create wealth that feels like joy, ease, and freedom. Every episode is a mix of real talk, identity-shifting tools, and spiritual strategy to help you stop shrinking and start receiving — so you can live wealthy on your own terms.

  1. Jul 20

    How High Performers End Up Undercharging, And What Your Brain Needs To Change It

    I turned down $25,000 that was literally being handed to me. A woman walked across the room at my own event, cheque book open, and asked who to make it out to. And I sent her to the back of the room to do the $5,000 programme instead. And twelve years before that, I offered 90 days of coaching to a room full of women and charged $25. Two completely different price points. The same thing was happening both times. It wasn't imposter syndrome. It wasn't a lack of confidence in my work. It was a hidden money identity my brain had built from past experiences with money, and it was quietly running my pricing decisions without me knowing. In this episode I share both stories, explain exactly what a hidden money identity is and how your brain builds one, and show you what it actually costs you over time when you don't deal with it. What I cover: Why undercharging has nothing to do with imposter syndrome, and what's actually driving it How your brain builds a money identity from your past experiences and uses it to predict your pricing, your earnings, and how hard you'll work for money The real cost of undercharging when you add it up across years, not just per sale Why I sent a woman with a cheque book away from $25,000 and what that moment taught me How I recalibrated from hustler money identity to charging for value, and what changed in my business once I did The six hidden money identities and which one might be running your numbers right now Take the Hidden Wealth Identity Quiz → tashachen.com/quiz

    How High Performers End Up Undercharging,  And What Your Brain Needs To Change It
  2. Jul 20

    What If Your Brain Has You Stuck In A Financial Identity You’ve Outgrown?

    Right now, your brain has already decided how much money you're going to make this year. It's decided how easy or how hard it's going to be. How much you'll keep. How far you'll go. And here's what most women don't know: the programme it's running isn't based on who you are today. It's based on who you used to be. Past experiences. Old money stories. Things that happened to you that you may never have connected to money at all. I call these the hidden money identities. There are six of them. Five are built from past versions of you that your brain never let go of. And one is where we actually want to go. In this episode I walk through all six, share the story of a client with a multimillion pound business who couldn't afford milk for her kids, and show you exactly why your brain is the reason your income isn't matching your potential. What we cover: Why your brain is using an outdated programme to predict your financial future, and what that's costing you right now The six hidden money identities, what each one looks like, and how to recognise which one your brain is running Why high-performing women with all the receipts still can't seem to break through to the next level My own Chapter 11 bankruptcy story and what it taught me about the identity I was carrying How to find out which identity your brain is operating from, and what to do about it Take the Hidden Wealth Identity Quiz → tashachen.com/quiz

  3. Jun 23

    Why your brain needs permission to feel wealthy

    Why your brain needs permission to feel wealth Your brain is waiting for the roadmap or the 7-step plan. It's waiting for permission. In this episode of the Wealthy Me Podcast, Tasha Chen breaks down the real reason high-performing women stay stuck at the same income level, and it has nothing to do with knowing how.  Through the lens of neuroscience, she explains how unhealed money traumas quietly hijack your brain's GPS, keeping you safe, same, and stuck in a loop that no strategy can solve. You'll discover what's really happening in your brain when you stand in front of something you want and talk yourself out of it.  You'll understand cognitive dissonance, cognitive mapping, and prediction error in a way that finally makes sense of why your desires and your results keep colliding. And you'll walk away knowing exactly what your brain needs to stop rerouting you away from wealth. If you've been chasing the how, this is the episode that changes everything. Topics covered: money trauma, wealth identity, nervous system safety, cognitive dissonance, brain permission, financial expansion, wealth mindset for high earners Subscribe for weekly conversations on deserving wealth with ease. 0:00 Why your brain doesn't need the how 1:46 The Saks Fifth Avenue story: when you wouldn't, not couldn't 4:32 What money traumas actually are 9:48 The neuroscience: how your brain tags money as unsafe 11:36 Cognitive dissonance and why the how feels logical 13:44 Cognitive mapping: your brain's GPS and why it reroutes 16:06 The solution: prediction error and brain permission 17:42 Real client examples of permission in action 20:06 Three practices to give your brain permission

    Why your brain needs permission to feel wealthy
  4. Jun 16

    How To Use AI To Rewire Your Brain For Wealth

    My brain had been filing my wealth dreams under "nice idea, but not for you." Here is what I discovered about why that happens, and exactly how I changed it. The hippocampus, your brain's memory centre, has spent decades storing your financial history.  Every money struggle you witnessed, every time things didn't work out, every financial fear you ever felt.  That library of memory is what your brain searches every time you set a new wealth goal. And if it cannot find a match, it quietly decides the goal isn't real. Desire alone does not override that.  And I know that can be frustrating to hear, especially when your desire is a 10 out of 10.  But research cited from MIT, UCLA, and University College London points to the same conclusion: when a goal is paired with a vivid image and a genuine emotional experience, the brain begins to accept it as reality rather than wishful thinking. UCL researchers described this as the "vivid threshold." Once crossed, your brain stops filing your vision under "someday" and starts treating it as something that has already happened. In this episode, I walk you through how to use an AI prompt to cross that threshold. You're going to create a scene of your financially independent, recreationally employed life so specific and so felt that your brain cannot tell the difference between imagination and memory. The prompt has 10 questions. It builds the emotional scene first and only introduces numbers at the end, because that sequence is what makes it work. This is the same process I used on my own garden, my own vision, my own wealth identity. It is available free on Substack.  Comment FIRE below and I'll send you the link. CHAPTERS: 0:00 Introduction: The AI prompt that changes everything 1:22 Welcome to the Wealthy Me Podcast 2:06 Why desire without a vivid image keeps you stuck 4:39 Your desire and your brain are on opposite teams 5:28 The hippocampus and your financial memory library 7:15 Memory reconsolidation: how the brain accepts new beliefs 9:26 The research: MIT, UCLA, and the UCL vivid threshold study 13:10 Creating your future from your future, not your past 16:41 Walking through the AI prompt questions 20:18 How to get the free FIRE prompt on Substack

    How To Use AI To Rewire Your Brain For Wealth

About

You’ve built the career. You’ve raised the family. You’ve done everything “right.” And yet… something still feels missing.Welcome to The Wealthy Me Podcast, where host Tasha Chen — serial 7-figure entrepreneur, founder of Dear Wealthy Me and The Science of Getting Rich Academy — shows women in business how to step boldly into their Wealthy Era. Here, wealth is no longer about hustle, proving, or sacrifice. It’s about identity.It’s about combining science and spirit to rewire your mind, reconnect with your desires, and finally create wealth that feels like joy, ease, and freedom. Every episode is a mix of real talk, identity-shifting tools, and spiritual strategy to help you stop shrinking and start receiving — so you can live wealthy on your own terms.