The Sports Content Gameplan

Isac Solinaw
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  • SPORTS
  • UPDATED WEEKLY

Tactics, tools, and stories from the sideline. Putting the creators in front of the mic.

Episodes

  1. FEB 13

    #10: Cédric Warlop & The Forgotten Art of Long-Form Content

    Join us on this episode of the Sports Content Gameplan as we sit down with Cédric Warlop, multifaceted sports content creator with a diverse portfolio including basketball, soccer and cycling. Cédric discusses his journey from playing basketball to becoming a videographer and photographer for national teams and local clubs. Delve into his creative process, the challenges and rewards of creating long-form content like mini-documentaries and a full-length documentary on the Belgian Cats' back-to-back EuroBasket championship wins. Cédric also shares his tips for aspiring content creators and talks about the importance of storytelling, sound design, and maintaining a balance between professional rigor and personal growth. 00:00 Welcome and Introduction00:13 Cedric's Sports Background00:30 Quick Questions and Favorites02:13 Journey into Sports Content Creation03:07 Creative Identity and Client Work03:45 Balancing Video and Photo05:35 Working with the Belgian Basketball National Team06:45 Evolution of Content Creation14:51 Documentary: Defending The Crown19:08 Challenges and Techniques in Content Creation32:37 Future Goals and Creative Evolution35:45 Closing Thoughts and Dream Guests

    38 min

  2. JAN 30

    #9: Hanna Karlsson & Finding Your Purpose, And Building a Platform As a Content Creator

    (In Swedish) In this episode of the Sports Content Gameplan, Isac welcomes Hanna Karlsson, a passionate sports content creator who shares her inspiring journey.  From her beginnings in social media at her local basketball club to her evolution into 'Hanna the Shooter,' she discusses her creative process, the importance of authenticity, and the impact of her work. Hanna reveals her favorite types of content, the challenges she faces, and her dedication to meaningful storytelling. She also offers valuable tips for aspiring creators and shares memorable projects, including her work with Swedish basketball teams and her involvement in the YouthLab initiative.  Don't miss this insightful conversation on creativity, passion, and what it means to create for the people. Content discussed in this episode:  Basketligan Special: https://www.tiktok.com/@svenskbasket/video/7293363585663716641 Role models: https://www.instagram.com/reels/DJzstcxo5tl/ Youth Lab: https://www.instagram.com/reels/DRzcPSnDMfY/ 00:00 Introduction and Greetings 02:02 Memorable Interactions and Content Style 04:05 Career Beginnings and Challenges 07:41 Balancing Passion and Profession 09:44 The Importance of 'Why' in Creativity 15:30 Building a Personal Brand 21:04 Storytelling in Social Media 26:45 Capturing the Essence of Basketball 30:12 YouthLab: Empowering Young Voices 36:15 Behind the Scenes at Major Championships 42:13 Building Trust with Athletes 48:38 Tips for Aspiring Creators 51:06 Future Aspirations and Reflections

    56 min

  3. JAN 16

    #8: Fredrik Andersson & Leveraging Engaging Content to Elevate Your Brand

    (In Swedish) In this episode of The Sports Content Gameplan, Isac sits down with Fredrik Andersson to dive deep into the world of sports content creation. Fredrik shares his journey, experiences in filming different sports, and his passion for creating cinematic and immersive content.  We discuss the challenges and rewards of capturing the essence of bandy, the nuances of working in high-stakes environments like hockey, and the importance of authentic storytelling in sports. He also reflects on the impact of audience engagement and shares tips for smaller sports organizations to enhance their visibility through quality content creation. Whether you're a sports enthusiast or an aspiring content creator, Fredrik's insights on sports communication and content strategy are not to be missed. Content discussed in this episode:  This is Bandy: https://www.instagram.com/p/DLpWCsWNpsZ/ Edsbyn's Red Farmers: https://www.instagram.com/reel/DHV-wK5o36R/ Women's Bandy: https://www.instagram.com/reel/DKL-dvIiFfm/ Tre Kronor in Avicii Arena: https://www.instagram.com/reel/DL4ue0QtvZb/ 00:00 Welcome and Introduction 00:45 Discussing Favorite Social Media and Content 02:02 Inspirations and Memorable Messages 05:07 The Essence of Sports Communication 08:14 Challenges and Experiences in Sports Filming 11:08 Creating Impactful Sports Content 13:38 Highlighting Bandy and Lesser-Known Sports 23:41 Technical Aspects and Filming Challenges 48:24 Future Projects and Aspirations 50:26 Conclusion and Final Thoughts

    54 min

  4. JAN 9

    Gameplan Breakdown #1: How To Start Your Career In Sports Content

    Welcome to the first episode of the Gameplan Breakdown! In these solo episodes, I share my journey and insights from 17 years in the sports content industry.  In the first segment, we talk about how to get started. Starting from my beginnings as a web editor for a small basketball club in Sweden, to working at the national and international levels, I provide practical tips and strategies for young creators. Learn how to pick your lane, contact local clubs, build your portfolio, understand analytics, and the importance of continuous improvement. Whether you're interested in videography, photography, social media coordination, or writing, this episode offers valuable guidance to help you navigate and succeed in the sports content industry. 00:00 Introduction to Game Plan Breakdown 01:05 My Journey into Sports Content Creation 05:02 Finding Your Path in Sports Content 08:03 Building Experience and Portfolio 12:47 Leveraging Analytics and Social Media 17:14 Final Tips and Summary

    19 min

  5. JAN 2

    #7: Elias Desport & The Potential of Empowering Athlete-led Storytelling

    (In Swedish) In this episode of The Sports Content Gameplan, Elias Desport, professional basketball player and host of the podcast Between the Lines, discusses his journey into podcasting during the COVID-19 pandemic as a way to provide a platform for athletes to tell their stories. Elias delves into his favorite social media content, the inspiration behind his podcast, the importance of athletes controlling their narrative, and his thoughts on the current media landscape in sports. He highlights the value of authentic, raw storytelling and shares insights from some of his memorable podcast episodes. Additionally, Elias offers advice for new podcasters on creating a comfortable interview environment and reflects on the impact his podcasting experience has had on his perspective as an athlete. 00:00 Introduction and Guest Background 00:25 Social Media Preferences and Inspirations 03:12 Podcasting Journey and Challenges 06:29 Creating a Player-Led Platform 10:57 Insights from Podcasting 14:21 The Future of Sports Content 23:44 Favorite Podcast Episodes and Guests 28:16 Tips for Aspiring Podcasters 40:13 Reflections and Final Thoughts

    45 min

  6. 12/26/2025

    #6: Valentin Turgot & Mastering The Art Of Viral Sports Videos

    In this episode of The Sports Content Gameplan podcast, we sit down with Valentin Turgot, the creative force behind the viral sports content channel 'Hoopsidia.' Valentin shares his journey from copywriting in advertising to becoming a full-time sports content creator and establishing his own production company, Hoopsmakers. Learn about the origins of his online name, his inspirations, how he creates viral sports content, and his advice for aspiring creators. Valentin also dives into the importance of authenticity, the role of AI in content creation, and his community impact through renovating basketball courts. A must-watch for anyone interested in sports content creation and digital storytelling. Content talked about in this episode: Luka Doncic viral assist: https://www.instagram.com/reel/CiIG2-HKgdp/ French All-Star Game dunk contest: https://www.instagram.com/reel/CmxLgXtJmdg/ Muurinen - most viral video: https://www.instagram.com/reel/DOi_KZnj6xH/ Muurinen alley-oop: https://www.instagram.com/reel/DObfHDFjyXC/ 00:00 Introduction and Welcome 00:14 The Origin of Hoop Sidia 01:01 Quick Questions and Inspirations 02:56 Journey to Full-Time Content Creation 06:15 Videography and Creative Process 08:11 Going Viral and Adapting to Trends 11:02 Euro Basket 2022 Experience 18:53 Tips for Fast Editing 23:56 Expanding Horizons and Future Plans 30:10 Giving Back to the Community 34:50 AI and Technological Innovations 41:29 Conclusion and Final Thoughts

    43 min

  7. 12/19/2025

    #5: Jared Kleinstein & The Evolution Of Sports Content and Creator Impact

    In this episode of the Sports Content Gameplan, we sit down with Jared Kleinstein, founder and CEO of Fresh Tape Media and Gondola, to discuss Jared's incredible journey in the world of sports content. Jared shares his beginnings with the Tebowing meme, his leadership role in sports at Vine, and founding Fresh Tape Media, a creative powerhouse. The conversation delves into the launch of Gondola, a platform giving creators due credit, and offers invaluable advice for those looking to break into sports content creation. They talk about the importance of athlete buy-in, the evolution of sports content, and emerging trends like AI in creative processes. Jared also highlights the success and vision behind the Gondola Sports Summit and reflects on the personal and professional balance required to run both a creative agency and a tech company. 00:00 Introduction to Jared and His Journey 01:20 Early Forays into Sports Content 02:24 Building Fresh Tape Media 04:24 Key Moments and Inspirations 05:46 Favorite Social Media and Content Types 07:51 Creators and Impactful Messages 09:36 Personal Content and Creative Challenges 10:36 Evolution of Sports Content 17:45 The Role of AI in Content Creation 19:09 The Birth of Gondola 22:51 Brand and Creator Content Dilemma 24:07 Shifts in Sports Content Creation 25:22 Gondola Sports Summit 28:19 Balancing Creative and Tech Worlds 30:01 Favorite Content and Nostalgia 32:10 Pet Peeves in Content Creation 34:15 Advice for Aspiring Creators 39:04 Future of Sports Content and Gondola 40:38 Upcoming Projects and Recommendations

    44 min

  8. 12/12/2025

    #4: Artin Hojat & Creating Content To Help You Stand Out In A Saturated NIche

    (In Swedish) Join us for an insightful and engaging conversation with Artin Hojat on the Sports Content Gameplan. In this episode, Artin shares his journey and experiences as a personal trainer for high-level athletes and now an NBA expert on HBO Max. Learn more about his approach to content creation, his inspirations, and his commitment to delivering educational, scientific, and interactive content. Discover how he seamlessly integrates his passion for basketball into his professional life, the challenges and rewards of being a content creator in a saturated market, and the importance of staying true to oneself. Whether you're a sports content creator, a basketball enthusiast, or someone looking to be inspired, this episode has something for everyone. Tune in to hear Artin's valuable tips, anecdotes, and reflections on maintaining work-life balance and the future of digital content in sports. 00:00 Introduction and Guest Welcome 00:55 Quickfire Questions 04:06 Journey into Coaching 07:36 Content Creation and Social Media 20:15 Highlighting Players and Technical Details 24:55 Scientific and Psychological Aspects of Training 35:05 Balancing Content Creation and Consumption 35:52 Strategies for Disconnecting from Work 39:13 Meditation and Mindfulness Practices 40:56 Tips for Aspiring Content Creators 44:20 Handling Negative Feedback 56:09 Pride in Positive Impact 58:01 Becoming an NBA Expert 01:04:36 Future Goals and Digital Era Reflections 01:06:43 Recommended Content Creators

    1h 9m

  9. 12/05/2025

    #3: Danine Cruz & Creating Relatable Content On A Global Scale

    In this episode of the Sports Content Gameplan, Danine Cruz, the social media lead for youth and women's basketball at FIBA, shares her journey from a sports-obsessed childhood to working in international sports content. Danine discusses her favorite social media channels and content types, her transition from sports writing to content creation, and her experiences working at FIBA during major events like the World Cup. She emphasizes the importance of authenticity, honoring athletes, and making content fun and relational. Danine also touches on the challenges and rewards of creating content for a global audience and offers valuable insights for aspiring content creators. Content talked about in this episode: Camerman: https://vm.tiktok.com/ZNR8YoHwo/ USA / Germany: https://vm.tiktok.com/ZNR82M2uQ/ Luka & fans: https://vm.tiktok.com/ZNR821wF7/ 00:00 Introduction and Quick Questions 01:34 Early Influences and Career Beginnings 03:15 Transition to Content Creation 05:14 Creating Viral Sports Content 07:54 Working with Slam and Sneaker Era 11:36 Joining FIBA and First Assignments 15:23 World Cup Experience and Viral Success 23:59 Relatability and Recognition in Content Creation 24:14 Building Quick Relationships with Athletes 26:33 Three Key Tips for Content Creators 31:36 Challenges and Strategies in Content Creation 34:29 Adapting to Generational Differences in Social Media 39:27 Creating Authentic and Global Content 47:30 Future Goals and Reflections

    51 min

  10. 11/28/2025

    #2: Julia Edbom & How To Start Filming Cinematic Sports Content

    (In Swedish) In this episode of the Sports Content Gameplan, Julia Edbom, content creator for Luleå Hockey, shares her journey and insights on content creation in the sports industry. Julia discusses the challenges and excitement of filming and producing engaging content, the importance of capturing raw emotions, and the strategic thinking behind it all. She reflects on her work with different sports, including hockey and basketball, and how her local patriotism fuels her dedication. Julia also discusses the personal struggles and triumphs she faces as a creator stepping in front of the camera. Additionally, she shares invaluable tips for anyone looking to delve into sports content creation. Tune in to gain inspiration from Julia's experiences and her passion for storytelling through powerful visuals. (This episode is recorded in Swedish) Content talked about in this episode: The dream shot: https://www.instagram.com/reel/DLVFdW0q0Co/?igsh=NHZ2dmEzNGZjZ2l5 Luleå Basket (Part 1): https://www.instagram.com/reel/CrqfE0QqLyd/ LHF/MSSKs Champions 2024: https://www.instagram.com/reel/C4v0yfIKhP6/ Luleå Slow-Motion Champions 2025: https://www.instagram.com/reel/DJKJSF2K58X/ 00:00 Welcome to The Game Plan 00:58 Discussing Hard Drive Woes 02:52 Quick-Fire Questions 06:27 Journey into Content Creation 09:07 Challenges in Sports Content Creation 16:23 Building Trust with Players 19:22 Impact of Quality Content on Team Performance 27:12 Pride in Representing Luleå 28:55 Behind the Content: Iconic Shots 30:34 Capturing the Perfect Moment 32:14 Documentary Filmmaking for Sports 35:30 Creating Engaging Content for Sports Teams 38:42 Overcoming Imposter Syndrome 50:01 The Thrill of Working at Major Sports Events 55:06 Pursuing a Degree in Graphic Design 59:01 Final Thoughts and Recommendations

    1h 3m

  11. 11/21/2025

    #1: Nick Rajacic & Finding Your Audience Using Your Unique Voice

    In the debut episode of the Sports Content Gameplan, Nick Rajacic, aka Mr. Burek Report, joins the show to discuss his multifaceted career as a basketball blogger, commentator, and content creator. Nick, who is SVT's and Expressen's basketball expert, shares his journey from an elite player to one of Sweden's most influential YouTubers. He opens up about his unique approach to content creation, blending basketball insights with humor and general entertainment, which has captivated a diverse audience. The conversation delves into the challenges and motivations behind maintaining consistency and authenticity in digital content, the impact of AI on social media, and the importance of having fun while engaging with the audience. Nick also reflects on his significant milestones, media presence, and future aspirations. (Episode in Swedish). Nick's favorite piece of content: https://www.youtube.com/shorts/zw-e5azqtjQ 00:00 Introduction and Welcome 00:08 Nick's Many Titles and Roles 01:04 Quickfire Questions 02:43 Nick's Unique Approach to Commentary 04:54 Nick's Journey from Player to Blogger 06:50 Transition to Social Media and Content Creation 11:15 The Rise of Burek Report 18:10 Balancing Content Creation and Personal Life 32:44 Consistency and Growth in Social Media 37:56 Final Thoughts and Future Plans

    47 min

  12. 11/19/2025

    #0: The Intro & My Own Background In Sports Content

    In this pre-episode of 'The Sports Content Game Plan' podcast, host Isac Solinaw introduces himself and shares the inspiration behind starting the podcast. With 16 years of experience in sports content creation, Isac aims to connect with other creators, share knowledge, and foster a community. He discusses the format of the podcast and recounts his journey from starting a basketball blog in 2006 to working at international events, emphasizing his goal of providing educational and inspiring content. My old NBA Mixtapes: https://www.youtube.com/@Sacke12/videos 00:00 Introduction to the Sports Content Game Plan 00:30 Why This Podcast? 00:50 Stepping Out of the Comfort Zone 02:07 Connecting with Other Creators 03:01 Goals and Vision for the Podcast 03:44 Building a Community 04:42 Podcast Format and Accessibility 06:55 My Journey in Sports Content 09:51 Conclusion and Next Steps

    11 min
  • 12 Episodes

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Tactics, tools, and stories from the sideline. Putting the creators in front of the mic.

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