The Story Lens

Hosted by Haydon Perrior, Michael Leckie and Adam Ferguson
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The Story Lens, home of GRAPHENTICA A series of conversations about authentic human creativity, diving into storytelling in all its forms. How it lives and breathes across people, cultures and industries and how it’s evolving in the modern world.

  1. 2d ago

    Rachael Grant x The Story Lens

    In mobile gaming, you can't necessarily throw pages of narrative at someone who might only play for five minutes. But that doesn't mean there isn't a story. There can be a character. A purpose. A reason to come back. A sense of progression. A thread connecting one experience to the next. The player might never consciously notice it. But they feel it. Candy Crush is a great example. The story isn't necessarily something you're sitting down to read. It's built into the progression, the seasons, the events and the anticipation of what comes next. For Rachael Grant, ex King, Ubisoft and Activision. Good storytelling isn't always about telling people a story. Sometimes it's about giving everything a story to belong to. Rachael Grant https://www.linkedin.com/in/rachael-grant-8a8b4220/ Adam Ferguson https://www.linkedin.com/in/adam-ferguson-b614b924/ The Story Lens https://thestorylens.co.uk/ GRAPHENTICA https://graphentica.com/

  2. Sep 1

    Mike Reed x The Story Lens

    According to Mike Reed, co-founder and Executive Creative Director of Reed Words. The best storytelling doesn’t tell you what to feel. It gives you enough detail to feel it yourself. For example. Don’t tell someone a house is spooky. Show them the creaking door. The strange light. The thing you notice in the corner of the room. Don’t tell someone a problem affects millions of people. Tell them about one person. Because once something becomes specific, it becomes real. Hear more about Mike's storytelling and his thoughts on AI as a storyteller... Mike Reed https://www.reedwords.com/ Haydon Perrior https://www.haydonperrior.com/ The Story Lens https://thestorylens.co.uk/ Graphentica https://graphentica.com/

  3. Aug 4

    Adam Ferguson x The Story Lens

    "Who owns that data? Who owns that relationship?" In this episode, Michael sits down with Adam Ferguson, ex-Global Head of Product Marketing at HMD and the leader of Better Phone Project, to talk about where AI is really taking us. From kids and smartphones to the rise of personal AI assistants, Adam unpacks why the next 18–24 months will decide who these technologies actually work for: you, or the companies building them. A conversation about trust, data, authenticity, and what it really means to let AI into our lives. Adam Ferguson https://www.linkedin.com/in/adam-ferguson-b614b924/ Michael Leckie https://www.michaelleckie.co.uk/ The Story Lens https://www.youtube.com/@TheRealStoryLens

  4. Jul 14

    Joe Howard x The Story Lens

    "... it's never been more important to be able to know if something's real or not, especially in that kind of world. And I'd be happy for everything to be labelled, everything to show the process of what's been done to it, or if anything's been done to it, to be able to give clarity." Joe Howard at Haydon's mic. Joe Howard https://www.instagram.com/jwhowardphoto/ https://www.instagram.com/joewhoward/ https://www.jwhowardphotography.com/ Haydon Perrior https://www.haydonperrior.com/ https://www.instagram.com/haydonperrior/ The Story Lens https://www.instagram.com/the_real_story_lens/

  5. Jul 8

    Ginny Carter x The Story Lens

    AI can write. We've all seen it. It can draft emails, knock out blog posts, and even produce an entire book in a few minutes. Which sounds impressive...until you actually read it. That was one of the most interesting parts of our chat with ghostwriter Ginny Carter on The Story Lens Podcast. Ginny has written more than 25 books for entrepreneurs, founders and business leaders. So if anyone has a front row seat to how AI is changing creativity, it's her. She uses AI. Just not in the way most people expect. She'll use it to challenge an idea. Spot gaps in an argument. Help her think differently. "As a ghostwriter, you're working from a person. With AI, you're working from words." A conversation gives you tone. Personality. Hesitation. Excitement. The little details that make someone sound like themselves. AI can't do that. Because it hasn't sat across the table from someone. It hasn't listened. It hasn't noticed what they care about. That's why this conversation isn't really about AI replacing writers. It's about AI and creativity. It's about creative thinking with AI instead of handing creativity over to AI. The best AI tools for creators aren't replacing human creativity. They're helping people spend more time on the parts only humans can do. Connection. Curiosity. Story. That's where creative authenticity still lives. And maybe that's what human-centred creativity looks like now. Not rejecting AI. Knowing where it belongs. Ginny Carter https://marketingtwentyone.co.uk/ https://mybook.to/HTWASHB Michael Leckie https://www.michaelleckie.co.uk/ The Story Lens https://www.instagram.com/the_real_story_lens/ https://www.youtube.com/@TheRealStoryLens

  6. Jul 2

    Simon Thorpe x The Story Lens

    The tricky part, commercially, with AI is all in licensing. I think, fortunately, at the moment, whilst it's difficult to license or litigate, it's important to get that bit right for clients; then we can still work with it rather than it doing our jobs. I think when we get to a point, if we get to a point where it can all be licensed, or clients don't care and they'll just use it anyway, that's probably the point where we all need to worry a little more about.  Simon Thorpe and Haydon Perrior get into creativity, authorship, AI, rejection, collaboration, and why the work that matters most is often the work nobody sees. Simon Thorpe https://www.instagram.com/simonbrannthorpe/ https://www.simonbrannthorpe.com/film Haydon Perrior https://www.instagram.com/haydonperrior/ https://www.haydonperrior.com/ The Story Lens https://www.instagram.com/the_real_story_lens/ https://www.youtube.com/@TheRealStoryLens

  7. Jun 24

    Tim Flach x The Story Lens

    "I've noticed many more people saying, "Tim, is that real?" I didn't get that when I photographed it, say 10 years earlier. Because it wasn't even a consideration. So we've got a situation where the real is being doubted. It's not just the synthetic. And that, as a consequence." Tim Flach talking about animals, authenticity, storytelling and empathy with Haydon Perrior. Tim Flach https://timflach.com/ Haydon Perrior https://www.haydonperrior.com/ The Story Lens https://www.instagram.com/the_real_story_lens/ https://www.youtube.com/@TheRealStoryLens

  8. Jun 18

    David Vintiner x The Story Lens

    "... Sunday Times or the Guardian.. I don't think they can go anywhere near AI because once they start to, if they ever get caught using an image that is fake, that's their whole business model is blown wide open… the trust will disappear, won't it?" David Vintiner's story at Michael Leckie, The Story Lens mic. David Vintiner https://davidvintiner.com/ Michael Leckie https://www.michaelleckie.co.uk/ The Story Lens https://thestorylens.co.uk/

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About

The Story Lens, home of GRAPHENTICA A series of conversations about authentic human creativity, diving into storytelling in all its forms. How it lives and breathes across people, cultures and industries and how it’s evolving in the modern world.

Information

  • Creator
    Hosted by Haydon Perrior, Michael Leckie and Adam Ferguson
  • Years Active
    2025 - 2026
  • Episodes
    32
  • Rating
    Explicit
  • Copyright
    © 2026 Hosted by Haydon Perrior, Michael Leckie and Adam Ferguson
  • Show Website
    The Story Lens