The Entrepreneur's Narrative Podcast

JCKFRUT
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The Entrepreneur's Narrative is a safe space where we talk entrepreneurship, it's difficulties and connect with fellow entrepreneurs to have an honest chat about the reality of doing business. Join the conversation!

Episodes

  1. 80% of Businesses Fail !? — Plantmade, Ami Cole, Apple & OpenAI | The Entrepreneur's Narrative Podcast

    12/19/2025

    80% of Businesses Fail !? — Plantmade, Ami Cole, Apple & OpenAI | The Entrepreneur's Narrative Podcast

    In the 7th episode of The Entrepreneur’s Narrative, Michelle and Ato get honest about what the last year of building a business has really looked like. The pressure, the slow months, the fear of failure, and the quiet moments founders don’t post online.We unpack why struggle is such a normal part of entrepreneurship, yet so rarely spoken about. From personal experiences running a growing web design studio, to real examples like Plantmade, Ami Colé, Apple, Amazon, and OpenAI, this conversation looks at what success actually hides: losses, anxiety and hard trade-offs. Chapters0:00 - Trailer 1:52 - Reflecting on the year and its struggles 13:21 - Do business failures feel like personal failures 19:25 - Plantmade’s Story 27:01 - Ami Cole’s Story 33:36 - Why is failure so hard to admit? 41:37 - How to be more transparent about it? 48:19 - Despite everything, we are having fun!

    54 min
  2. "This will be the biggest industry in South Africa!" | The Entrepreneur's Narrative Podcast E6 with Arthur Mexico

    11/19/2025

    "This will be the biggest industry in South Africa!" | The Entrepreneur's Narrative Podcast E6 with Arthur Mexico

    The Entrepreneur's Narrative | Episode 6 Welcome back to The Entrepreneur's Narrative Podcast! In this Episode, we are joined by Arthur Mexico, an entrepreneur who leads his organisation (Access Network Africa) to be more social impact focused than profit oriented. We sat down with him to discuss sustainability concerns, entrepreneurship as a skill and the biggest misconceptions surrounding funding a social enterprise. Arthur's Socials:Instagram: @arthur_mexicoLinkedin: Arthur MexicoFacebook: Access Network AfricaWebsite: accessnetworkafrica.com

    49 min
  3. This One Secret Changed Our Business | The Entrepreneur's Narrative E5 | SA Podcast

    11/19/2025

    This One Secret Changed Our Business | The Entrepreneur's Narrative E5 | SA Podcast

    The Entrepreneur's Narrative Podcast | Episode 5 Confidence is essential to business. In this episode, Michelle & Ato sit down to discuss how they built their's over time, the price of lacking confidence and ways you can build confidence in your skills & abilities. Follow us here:Instagram: www.instagram.com/jckfrut_LinkedIn: www.linkedin.com/company/jckfrut-web-designPinterest: www.pinterest.com/JCKFRUTOur Website: https://jckfrut.co/

    1 hr
  4. Whose Idea Was It to Mix Marriage and Business?! | The Entrepreneur's Narrative E4

    11/19/2025

    Whose Idea Was It to Mix Marriage and Business?! | The Entrepreneur's Narrative E4

    The Entrepreneur's Narrative Podcast | Episode 4Welcome back to The Entrepreneur’s Narrative! In our fourth episode, it's just us again! We decided to sit down on our anniversary and have a chat about our marriage, the challenges of doing business with your spouse and share some exciting news about a new product we have been working on! FRIENDS, BUY YOUR OWN INVITATION HERE! https://wedding.jckfrut.co/

    29 min
  5. Knowing his customers built him a $10m Business | The Entrepreneur's Narrative E3 with Jamie Wyngaard

    11/19/2025

    Knowing his customers built him a $10m Business | The Entrepreneur's Narrative E3 with Jamie Wyngaard

    The Entrepreneur's Narrative Podcast | Episode 3 Welcome back to The Entrepreneur’s Narrative! In our third episode, we chat with Jamie Thurston Wyngaard, an award-winning entrepreneur and innovator with a diverse academic background and a passion for leveraging technology to create impactful solutions for communities in need. As the Co-Founder and Chief Experience Officer at Loop, with his team, Jamie has transformed mobility & payments in Africa through pioneering innovations like Chat-to-Pay and Tap-to-Phone services. We sat down with him to hear more about his story, experiences and where he hopes Loop is heading to in the future.Follow Jamie's Socials:Instagram - https://www.instagram.com/jamiethurstonwyngaard/?hl=enLinkedIn - https://www.linkedin.com/in/jamiethurstonwyngaard/

    1h 5m
  6. "You Don't Need Money To Start A Business!" | The Entrepreneur's Narrative E2 With Thandeka Dladla

    11/19/2025

    "You Don't Need Money To Start A Business!" | The Entrepreneur's Narrative E2 With Thandeka Dladla

    The Entrepreneur's Narrative | Episode 2 Welcome to The Entrepreneur’s Narrative! In our second episode, we chat with Thandeka Dladla, a talented jazz artist who treats her music career like building a business. Join us as we explore how she has approached her music career, sharing her insights on growth, creativity, and resilience. If you’re passionate about music or entrepreneurship, this conversation is for you! Listen in to hear Thandeka’s inspiring story. Thandeka's Socials:IG: https://www.instagram.com/thandeka_dladla/Facebook: https://www.facebook.com/thandekadladlamusic/

    55 min
  7. Can Growth Be a Negative Thing? | The Entrepreneur's Narrative E1

    11/19/2025

    Can Growth Be a Negative Thing? | The Entrepreneur's Narrative E1

    The Entrepreneur's Narrative Podcast | Episode 1 Welcome to The Entrepreneur's Narrative Podcast! This is the first episode of The Entrepreneur's Narrative Podcast. A relatable space for entrepreneurs and founders of growing businesses to connect with the realities of entrepreneurship.In this episode, we dive deep into the many faces of business growth.Growth can look different for every business, and it's not always about bigger numbers or higher profits. We talk about how growth can be a positive or negative force, depending on your goals and circumstances.You'll hear why it's crucial to define growth on your own terms and how focusing only on financials might miss the bigger picture. Whether you're expanding your team, improving your processes, or simply navigating change, this conversation will help you think about growth in a way that makes sense for your business.

    49 min
  • 7 Episodes

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The Entrepreneur's Narrative is a safe space where we talk entrepreneurship, it's difficulties and connect with fellow entrepreneurs to have an honest chat about the reality of doing business. Join the conversation!

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