Get Business Smart with Tony Bradshaw

Tony Bradshaw

Get Business Smart with Tony Bradshaw is a podcast for business owners, leaders, and entrepreneurs who want to grow their business and build a meaningful, purpose-driven life. I’m Tony—CEO, author, husband of 27 years, dad of six, and a guy who’s spent more than 25 years helping companies grow, scale, and build strong teams and strong revenue. I’ve lived the highs, the lows, the stress, the pivots, and the breakthroughs—and I know one thing for sure: business success means nothing if you lose your family, your faith, or your purpose along the way. Every week, I sit down with real business owners, marketers, coaches, executives, and leaders who’ve been in the trenches. We talk about what actually works: Growing revenue and building systemsLeading and developing your team for real impactBalancing life, family, and businessWhat to do with all that money you're making to create generational wealthKeeping God at the center of it alland how to give your life, money, and business a mission and purpose This isn’t hype. It’s not theory. It’s real-life business wisdom for people who want to win at business and win at life. If you’re ready to grow your business, strengthen your leadership, build wealth with purpose, and live out the calling God’s put on your life…you’re in the right place. Hit play and let’s get business smart—together.

  1. 1D AGO

    EP15: Marketing and Promoting Your Author Brand and Book | Wiebke Tasch | Digital Author

    What if your book could open doors that no business card ever could? In this episode of Get Business Smart with Tony Bradshaw, publishing expert and bestselling author Wiebke Tasch reveals the strategy, craft, and savvy behind turning an idea into a book that actually sells — and builds your brand for years to come. Wiebke shares her fascinating journey from working as a PR professional in Germany to becoming a bestselling author and helping other entrepreneurs and thought leaders do the same. Her story is proof that writing a book isn't just a creative endeavor — it's one of the smartest business moves you can make. The conversation dives deep into the mechanics of successful publishing: how to position your book in the right market, why your cover design can make or break your sales, and the critical importance of those first five days after launch on Amazon. Wiebke also tackles the modern author's toolkit, explaining how AI can be used to sharpen your manuscript without losing your voice, and why the layout stage is far more important than most first-time authors realize. Beyond the tactics, Wiebke shares a powerful mindset shift — your book isn't the product, it's the calling card. It's the credibility builder that attracts clients, speaking gigs, and opportunities that no amount of advertising can replicate. For entrepreneurs and aspiring authors ready to stop overthinking and start publishing, this episode is required listening. TAKEAWAYS Strategic positioning matters before you write a single word — understanding your market and niche determines whether your book finds its audience or gets lost in the noise.Cover design is a science, not just art — genre conventions and buyer psychology should drive every design decision.The first 5 days on Amazon are make or break — having a launch strategy in place before publication is non-negotiable.AI is a powerful editing assistant, not a replacement for a human editor — use it to catch what you miss, not to write what you feel.Your book is a long-term asset — a well-published book continues generating leads, credibility, and income long after launch day.CONNECT WITH WIEBKE TASCH AT digital-authors.com Get Business Smart Coaching helps entrepreneurs and leaders build better businesses and better lives on purpose with purpose. Learn more about Get Business Smart Coaching at TonyBradshaw.com

    44 min
  2. MAY 1

    EP14: Scaling Your Business with a Fractional COO | Derek Fredrickson | The COO Solution

    In this episode, I sit down with Derek Fredrickson, founder and CEO of The COO Solution, to dig into one of the most underutilized levers in business growth: fractional COO services. Derek brings deep experience helping entrepreneurs and small-to-mid-sized business owners build the operational infrastructure they need to scale — without the overhead of a full-time executive hire, and honestly, this conversation opened my eyes to just how much founders are leaving on the table. Derek breaks down something I think a lot of us get wrong — the difference between the CEO and COO dynamic. The CEO is the visionary pulling the business forward, while the COO is the integrator making sure the engine doesn't fall apart at speed. He walks through the scaling challenges that trip up even the most experienced business owners, from communication breakdowns and accountability gaps to simply not having repeatable systems in place — and how a fractional COO can step in and change all of that. We also spend a good chunk of time on AI and what it means for business operations right now. Derek's take is refreshingly direct — early adoption isn't just a competitive advantage anymore, it's becoming the baseline expectation. I loved his perspective on empowering your whole team with these tools, not just the folks at the top. We wrap things up with his framework for vetting business ideas before you go all in, plus some book recommendations I'm personally adding to my reading list. TAKEAWAYS Fractional COO services give growing businesses access to senior operational leadership without the cost of a full-time executive hire — especially powerful for businesses in the $1M–$20M revenue range.The CEO is focused on vision and external relationships; the COO translates that vision into executable systems and manages internal operations.Delegation is a skill that must be developed — without it and clear accountability structures, growth stalls.Scaling requires repeatable systems and organizational structure, not just hustle. Build them before you need them.AI adoption is no longer optional — businesses that invest in AI literacy and implementation now will have a significant edge.The real operational gains from AI come from enabling entire teams to use these tools, not just leadership.Project management platforms are rapidly evolving with AI integration — reassess your tools and workflows regularly.Stress-test your business ideas before committing time and capital — fall in love with viability, not just the idea.CONNECT WITH DEREK FREDRICKSON AT thecoosolution.com Get Business Smart Coaching helps entrepreneurs and leaders build better businesses and better lives on purpose with purpose. Learn more about Get Business Smart Coaching at TonyBradshaw.com

    47 min
  3. APR 24

    EP13: Humble Beginnings to $10M Fractional CFO Empire | Jody Grunden | CEO, Summit CPA

    This week on Get Business Smart, I talked with Jody Gruden, Fractional CFO anf founder of Summit CPA. What does it take to build a $10 million virtual CFO business from scratch? In this episode, we sit down with Jody Grundin, the pioneer widely credited with creating the fractional CFO industry, to find out. Jody opens up about his early life challenges and the unconventional path that led him to entrepreneurship. From founding Summit CPA Group to scaling it into a multi-million dollar virtual firm, his story is proof that the right systems, the right team, and the right mindset can transform a small accounting practice into a thriving business. TAKEAWAYS Why building a repeatable process is the single most important key to scaling a service businessHow hiring complementary partners lets you double down on your strengthsThe digital marketing and SEO strategies Jody used to consistently attract ideal clientsWhy a subscription-based billing model creates the predictable revenue every business owner cravesHow KPIs and financial forecasting can drive smarter, faster decision-making — even for small businessesWhether you're an entrepreneur trying to get your finances under control or a service business owner looking to scale, this episode is packed with actionable CFO-level insights you can start using today. "Measure from where you started, not just the goal." — Jody Grundin CONNECT WITH JODY GRUNDEN AT summitcpay.com Resources Mentioned: 🌐 Summit CPA Group📖 E-Myth by Michael Gerber📖 The Gap and the Gain by Dan Sullivan Get Business Smart Coaching helps entrepreneurs and leaders build better businesses and better lives on purpose with purpose. Learn more about Get Business Smart Coaching at TonyBradshaw.com

    48 min
  4. APR 10

    EP11: Born in Russia to American Entrepreneur | Max Emma | Booxkeeping

    In this episode of The Millionaire Choice Podcast, Tony talks with Max Emma, the CEO of Bookskeeping, about his remarkable journey from being an immigrant from the Soviet Union to becoming a successful entrepreneur in the United States. His story is not just about personal triumph but also about the strategic insights he gained along the way. Max emphasizes the importance of having robust systems and processes in place, which he believes are crucial for business success. By documenting procedures, businesses can save time and increase profits, a lesson Max learned through his experiences in franchising. He explains how franchise models can significantly reduce risks and enhance success rates, offering a structured path for entrepreneurs to follow. Max's insights into the critical role of bookkeeping and financial management highlight the need for businesses to focus on their core competencies while outsourcing other functions to drive growth. In addition to sharing his personal story, Max delves into the concept of white-label bookkeeping, which leverages existing relationships to expand services. He provides practical strategies for identifying and capitalizing on new opportunities, drawing from his own experiences of unexpected pivots, such as starting a bookkeeping franchise. Max also offers valuable tips for managing finances, including real-time cash flow monitoring and quick resolution of discrepancies. His recommended business books, such as Building a StoryBrand 2.0 by Donald Miller and 10X is easier than 2X by Dan Sullivan & Ben Hardy, provide further guidance for entrepreneurs looking to scale their businesses. Through his journey and insights, Max Emma inspires and equips listeners with the knowledge needed to navigate the complexities of business growth and franchising. TAKEAWAYS Max Emma shares his inspiring immigration story from the Soviet Union to the United States and how it shaped his entrepreneurial mindsetThe importance of systems and processes in business success—how documenting procedures can save time and boost profitsHow franchise models reduce risk and increase success rates—what it really takes to succeed in franchisingThe critical role of bookkeeping and financial management for small and franchised businessesWhy focusing on core competencies (like bookkeeping) and outsourcing others can lead to growthThe concept of white-label bookkeeping and how it leverages existing relationships to expand servicesMax’s recommended business books: Building a StoryBrand 2.0 by Donald Miller and 10X is easier than 2X by Dan Sullivan & Ben HardyCONNECT WITH MAX EMMA AT booxkeeping.com or booxkeepingfranchise.com Resources & Links: Building a StoryBrand 2.0 by Donald Miller10X is easier than 2X by Dan Sullivan and Ben HardyFranchise with Max Get Business Smart Coaching helps entrepreneurs and leaders build better businesses and better lives on purpose with purpose. Learn more about Get Business Smart Coaching at TonyBradshaw.com

    40 min
  5. MAR 27

    EP9: 80% Chance of Building a Successful Business | Rich Potter | Franchise Heroes

    On this Episode of Get Business Smart, Tony talks with Rich Potter about the power of franchising—a proven path to business ownership with higher success rates. Rich reveals why franchise systems boast an 80+% survival rate over ten years, compared to the staggering failure rates of startups, and how they can accelerate your journey to financial independence.  In this episode, Rich shares insider insights on the most profitable franchise industries you’ve never considered—like senior care, home services, and B2B consulting—that require minimal upfront investment but offer enormous growth potential. You’ll discover how franchising reduces risk through established systems, support, and a clear blueprint for success. From the true costs involved (hint: many are under $300,000 instead of the million-dollar myths) to the crucial role of vetting and personality fit, we break down the step-by-step process to becoming a franchise owner. Rich also dives into the vital qualities that make a great franchisee—such as leadership developed in the military—and explains how to select brands that align with your lifestyle goals.  Whether you're burned out from corporate life, searching for a scalable business, or eager to leverage franchise support and coaching, this episode will redefine what’s possible beyond typical startup chaos.Why does skipping the franchise route often lead to failure? Because most entrepreneurs are left to figure it out alone—fighting chaos and high failure rates without support. But with the right franchise and guidance, you get a dedicated coach, proven systems, and a community of owners that help you succeed faster, smarter, and more confidently. TAKEAWAYS Franchise businesses succeed 80% of the timeHighly Profitable franchise industries include senior care, home services, professional servicesFranchise brands with business coaching included are a must. It increases your chances of success.Cost considerations and investment ranges for different franchise typesRESOURCES Book: The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Mansonquantumfranchisegroup.com.CONNECT WITH RICH POTTER AT FranchiseWithRich.com andFranchiseHeroes.co Get Business Smart Coaching helps entrepreneurs and leaders build better businesses and better lives on purpose with purpose. Learn more about Get Business Smart Coaching at TonyBradshaw.com

    34 min
5
out of 5
6 Ratings

About

Get Business Smart with Tony Bradshaw is a podcast for business owners, leaders, and entrepreneurs who want to grow their business and build a meaningful, purpose-driven life. I’m Tony—CEO, author, husband of 27 years, dad of six, and a guy who’s spent more than 25 years helping companies grow, scale, and build strong teams and strong revenue. I’ve lived the highs, the lows, the stress, the pivots, and the breakthroughs—and I know one thing for sure: business success means nothing if you lose your family, your faith, or your purpose along the way. Every week, I sit down with real business owners, marketers, coaches, executives, and leaders who’ve been in the trenches. We talk about what actually works: Growing revenue and building systemsLeading and developing your team for real impactBalancing life, family, and businessWhat to do with all that money you're making to create generational wealthKeeping God at the center of it alland how to give your life, money, and business a mission and purpose This isn’t hype. It’s not theory. It’s real-life business wisdom for people who want to win at business and win at life. If you’re ready to grow your business, strengthen your leadership, build wealth with purpose, and live out the calling God’s put on your life…you’re in the right place. Hit play and let’s get business smart—together.