The Jo Show

Jo McKee
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  • Marketing

Real marketing. Real stories. Real results. Hosted by Jo McKee, marketing strategist, agency owner, and unapologetic ROI queen, this is the podcast for ambitious business owners who want to scale profitably without sacrificing their sanity or soul. Each episode uncovers what is actually moving the needle in marketing right now, straight from founders who are doing it. You will hear unfiltered conversations about: ~ The tactics and channels delivering sales growth today (and what quietly stopped working) ~ The brutal hurdles they have smashed through, and the mindset shifts that made the difference ~ How to build a business around your unique strengths instead of chasing guru templates Expect sharp insights, practical takeaways you can test tomorrow, and plenty of honest Aussie humour to keep it human. Whether you run an eCommerce brand, service business, or purpose-driven startup, these are the resilient, revenue-focused conversations that help you stay ahead without burning out. Jo brings hard-won perspective from mentoring in the Queensland Government’s Mentoring 4 Growth program, plus hands-on experience scaling businesses in film distribution, telecommunications, marine tourism, and now helping clients grow sustainably through holistic, efficient marketing. Subscribe and join the conversation. Your next breakthrough might just be one episode away.

  1. 15h ago

    Coaching business invisible? Get found by AI without ads with Greg Styan

    Coaches are often the people who most need to be seen, and the most reluctant to put themselves out there. In this episode of The Jo Show, I talk with Greg Styan of the Coach Trap about how coaches can get found, including by AI, without a big ad budget. In this episode: - Why so many coaches hide behind the curtain - Being found by AI: lead with the problem, not the solution - Where AI gets its answers: YouTube, Reddit and LinkedIn newsletters - Ads vs organic, and the 100 days of content method - Stop talking about yourself: use AnswerThePublic to find your clients' real questions - Why real-life experience will matter more as AI coaches arrive - Three things to do this week Free download: Get Found by AI, a content planner for coaches: https://mckeecreative.store/resources/get-found-by-ai-coaches/ _____________________________ Subscribe to The Jo Show https://www.youtube.com/@the_jo_show Apply to be a guest on The Jo Show https://mckeecreative.store/the-jo-show-guest-application/ _____________________________ Contact Jo McKee Book a free live AI marketing strategy session https://calendar.app.google/AU8bEHoSBkD8Ewa76 Notes from the desk https://mckeecreative.store/notes/ Website https://mckeecreative.store LinkedIn https://www.linkedin.com/in/mckeecreative/ Connect with Greg Styan LinkedIn https://www.linkedin.com/in/gregstyan/ Greg's book, The Coach Trap, is out in January 2027. https://coachtrap.co.uk CHAPTERS 0:00 Welcome and Greg's intro 1:00 Why coaches hide behind the curtain 2:52 Being found by AI: lead with the problem, not the solution 5:13 Where AI cites you: YouTube, Reddit and LinkedIn newsletters 6:20 Ads vs organic: the 100 days of content method 7:58 Reading your comments: Seth Godin and the breath mint ad 10:27 Stop talking about yourself: AnswerThePublic and the OnlyFans paradox 13:06 Greg's story and the guru villain 16:58 Why a wave of new life coaches is coming 18:28 Why real-life experience will matter more than AI coaches 21:34 What high achievers do differently 24:02 Three things to do this week 25:59 Where to find Greg 26:36 Recap: three things to do this week _____________________________ Tools Jo Loves Discover Postiz: the best social media scheduling platform, that welcomes your AI agent team member. We appreciate you using our referral link: https://postiz.pro/thejoshow 🛰️ Get Starlink through my link and we both get $220: https://starlink.com?referral=RC-3539610-28779-75 _____________________________ Watch on YouTube: https://www.youtube.com/watch?v=HvpQVnClS2k

  2. 3d ago

    Got a product idea? Avoid these costly launch mistakes with Cydney Mar

    Got a product idea but no idea where to start with sourcing, pricing or wholesale? Cydney Mar has spent more than 45 years in fashion design and product development, and has sold over $300 million of product, including through TV shopping. In this episode she shares what she learnt starting her first label from her parents' house, and what she now teaches founders. You'll learn: - why you should show your samples to buyers face to face (and why "oh, that's interesting" means no) - how to price at 1,000, 5,000 and 10,000 units, so a big retail order is profit, not panic - what goes in a tech pack, and why it beats instructions buried in emails - why you shouldn't quit your day job too fast: burn rate, budgets and "the chickpea life" Three things to do this week: 1. Work out your burn rate before you quit your day job. 2. Start from a budget: one product, or 3-4 that work together, not every colour. 3. Get your factory's pricing at volume now, so you know your margin if a big order lands. Want help growing your own business? Book a free Profit Check from our site: https://mckeecreative.store _____________________________ Subscribe to The Jo Show https://www.youtube.com/@the_jo_show Apply to be a guest on The Jo Show https://mckeecreative.store/the-jo-show-guest-application/ _____________________________ Contact Jo McKee Notes from the desk https://mckeecreative.store/notes/ Website https://mckeecreative.store LinkedIn https://www.linkedin.com/in/mckeecreative/ Find Cydney Mar Consulting: https://cydneymar.com Wellness range: https://www.cydneymarwellness.com/ LinkedIn: https://www.linkedin.com/in/cydney-mar-89741/ Chapters 0:00 "That's interesting" really means no 0:17 Welcome Cydney Mar 1:48 Test your idea face to face before you make it 9:00 Honest feedback, and using your customers' own words 10:16 Wholesale pricing: plan for volume before the big retailer calls 13:56 Tech packs: stop production mistakes buried in emails 17:03 From fashion to wellness 19:26 Before you launch: burn rate, budget and spending 25:20 Three things to do this week _____________________________ Tools Jo Loves Discover Postiz: the best social media scheduling platform, that welcomes your AI agent team member. We appreciate you using our referral link: https://postiz.pro/thejoshow 🛰️ Get Starlink through my link and we both get $220: https://starlink.com?referral=RC-3539610-28779-75 _____________________________ #ProductDevelopment #FashionBusiness #Wholesale #Founders #SmallBusiness #TheJoShow Watch on YouTube: https://www.youtube.com/watch?v=psYab1F1Bzw

  3. 6d ago

    Can an AI shopping agent buy from your WooCommerce store?

    If ChatGPT sent a shopping agent to your WooCommerce store today, could it find the product it needs and check out? For most WooCommerce stores right now, the answer is no. In this episode of The Jo Show, I show you why, and the plugin I built to fix it: Agent-Ready Shop. Get Agent-Ready Shop https://mckeecreative.store/agent-ready-shop/ The founding price ends Sat 31 Oct 2026, 11:59pm US Pacific (Sun 1 Nov, 4:59pm Brisbane time). What has changed: - Shopify now turns on AI shopping channels by default for eligible stores. - On 7 October, WooCommerce 11.2 removed its experimental agent checkout. Nothing replaces it, so WooCommerce has nothing built in for this. - ChatGPT sends shoppers to the store's own checkout. The real problem: AI shoppers go to the facts first. Price, stock, sizes, shipping and refund policies. If an AI can't read those easily, it recommends another brand and you never know you lost the sale. What Agent-Ready Shop does: it gives AI assistants a safe way to read your products, prices, stock, shipping and returns, on your own store. It is browse-only by default. Ordering is a separate switch you turn on yourself, and payment always happens on your normal checkout. Founding price: - 1 site: US$69 a year (normally US$99) - Up to 5 sites: US$159 a year (normally US$229). One licence covers up to five stores, so it suits agencies. - You keep the price for as long as your subscription stays active. - 14-day money-back guarantee. - In Australia, prices are in A$ and include GST. _____________________________ Subscribe to The Jo Show https://www.youtube.com/@the_jo_show Apply to be a guest on The Jo Show https://mckeecreative.store/the-jo-show-guest-application/ _____________________________ Contact Jo McKee Book a free live AI marketing strategy session https://calendar.app.google/AU8bEHoSBkD8Ewa76 Notes from the desk https://mckeecreative.store/notes/ Website https://mckeecreative.store LinkedIn https://www.linkedin.com/in/mckeecreative/ _____________________________ Tools Jo Loves Discover Postiz: the best social media scheduling platform, that welcomes your AI agent team member. We appreciate you using our referral link: https://postiz.pro/thejoshow _____________________________ #WooCommerce #AIShopping #Ecommerce #AgentReadyShop #SmallBusiness #TheJoShow Watch on YouTube: https://www.youtube.com/watch?v=C8boCt9JTCM

  4. Oct 12

    She walked away from $100k a month. Then built the go-to.

    Stephanie Frey shut down a business doing $100,000 a month. She and her husband built Success School in its place. In this episode of The Jo Show, Jo talks with Steph about what to do when Australians tighten their belts, and why waiting for it to get better is a strategy of its own. In this episode: She went from $10,000 a month to $110,000 a month in a year The day that business had to end Why "she'll be right" keeps owners small Five new clients this month, or twenty What opens up when everyone else pulls marketing back The service businesses that are still spending Stephanie Frey Success School https://startsuccessschool.com/ Stay to the end. Steph does not pretend the year is easy. She tells you what she tells herself when it is hard, and what she wants you to go and do next. _____________________________ Subscribe to The Jo Show https://www.youtube.com/@the_jo_show Apply to be a guest on The Jo Show https://mckeecreative.store/the-jo-show-guest-application/ _____________________________ Stay up to date with Jo McKee: Notes for retail brand owners who already have a shop, and want to grow online: https://mckeecreative.store/notes/ Website https://mckeecreative.store LinkedIn https://www.linkedin.com/in/mckeecreative/ _____________________________ Tools Jo Loves Discover Postiz: the best social media scheduling platform, that welcomes your AI agent team member. We appreciate you using our referral link: https://postiz.pro/thejoshow _____________________________ #SuccessSchool #SmallBusiness #Marketing #TheJoShow #Australia #GetClients Watch on YouTube: https://www.youtube.com/watch?v=_P9W3JKMD1U

  5. Oct 5

    Get Paid in Bitcoin. Then Forget About It.

    Adam Poulton built Get Paid in Bitcoin so a slice of your pay can land in bitcoin on payday. You pick the amount. The rest stays in dollars. You do not open an exchange and buy it yourself. In this episode of The Jo Show, Jo talks with Adam about taking a portion of after-tax wages in bitcoin, why that is not a tax-free trick, and how people start with $20 or $50 instead of their whole pay. In this episode: A portion of your wages in bitcoin, the rest in dollars It goes to your wallet on payday You do not have to use a bitcoin exchange It comes out of after-tax pay Start small. Twenty or fifty dollars is a normal first step You choose the amount, then you can stop thinking about the market Adam Poulton Get Paid in Bitcoin https://www.getpaidinbitcoin.com.au This is a conversation, not financial advice. Do your own research. _____________________________ Subscribe to The Jo Show https://www.youtube.com/@the_jo_show Apply to be a guest on The Jo Show https://mckeecreative.store/the-jo-show-guest-application/ _____________________________ Contact Jo McKee Notes for owners who already have a shop https://mckeecreative.store/notes/ Website https://mckeecreative.store LinkedIn https://www.linkedin.com/in/mckeecreative/ _____________________________ Tools Jo Loves Discover Postiz: the best social media scheduling platform, that welcomes your AI agent team member. We appreciate you using our referral link: https://postiz.pro/thejoshow _____________________________ #GetPaidInBitcoin #Bitcoin #Payday #TheJoShow #PersonalFinance #Australia Watch on YouTube: https://www.youtube.com/watch?v=DjbeDTgRI8A

  6. Sep 18

    Don't rent your AI. Own the stack.

    Google just shipped free AI insights in Merchant Centre — and most businesses will still pay a monthly tool for the same thing. In this solo episode of The Jo Show, Jo McKee (founder of McKee Creative) walks through what actually landed this week for small business: AI performance insights in Google Merchant Centre, Google’s Business Agent rolling out in the US, and why renting your whole operation from OpenAI or Grok is a trap. The useful move is not another subscription. It’s a clean product feed, an agent that can swap models, and a stack you own. In this episode: - AI performance insights now sitting in Google Merchant Centre (and Bing) — use them before you buy a citation dashboard - Google Business Agent: fewer clicks to checkout, and why clean product data beats a pretty page - Grokbot and OpenAI agents are real — and they lock you to one company - Own your stack: open harness, swap models, keep your knowledge If you run a shop, a service business, or an agency and you are tired of paying rent on tools you could replace, this is the map. _____________________________ Subscribe to The Jo Show → https://www.youtube.com/@the_jo_show Apply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/ _____________________________ Contact Jo McKee Notes for owners who already have a shop → https://mckeecreative.store/notes/ Website → https://mckeecreative.store LinkedIn → https://www.linkedin.com/in/mckeecreative/ _____________________________ #AIForBusiness #GoogleMerchantCentre #SmallBusiness #AIAgents #HermesAgent #Ecommerce #TheJoShow #OwnYourStack Watch on YouTube: https://www.youtube.com/watch?v=rrPkh5anR4U

  7. Sep 7

    The more visible you are, the more invisible you become | Ash Roy

    Posting more will not get you seen. In this episode of The Jo Show, host Jo McKee talks with Ash Roy (Productive Insights) about the LinkedIn trap a lot of consultants, coaches and lawyers are in: post every day, stay visible, still feel invisible. Ash's line is the one that lands — the more visible you are, the more invisible you can be. It's banner blindness, applied to people. You'll hear why content is now commoditized, why a general post gets ignored, and how a sharp offer plus a real story cuts through when AI slop is everywhere. Ash has produced podcasts for people who already know their craft (including an IVF specialist and a strata property lawyer) and built systems so they don't have to live on LinkedIn all day. If you are tired of "just post more" advice, this is the conversation to sit with. 💡 In this episode, you’ll discover: 🚀 Why posting 20 times a day often adds to the noise 👁️ The visibility paradox: more content, less cut-through 🎯 Getting specific on who you serve (and meeting them on their journey) 📖 Why your own experience (EEAT) is the thing AI can't fake 🛌 Ash's sleep apnea story — and what it teaches about problem-aware offers 🎵 How "a thousand songs in your pocket" is still the model for a great offer ⚖️ Case notes: a strata property lawyer and an IVF professor who built authority with a podcast 🛠️ LinkedIn systems that don't require you to be always on Chapters: 0:00 Viscerally, right? 0:03 The more visible you are, the more invisible you become 0:20 Welcome — Ash Roy 1:14 From banking to a podcast 1:54 Why posting more is making it worse 3:11 Get specific on your market 3:48 Your story vs AI slop 5:35 When (and how) to share a personal story 8:38 The story has to land with the audience 9:39 Right offer, wrong person 11:12 Sleep apnea and problem awareness 15:00 A LinkedIn system that isn't "always on" 17:06 Seth Godin and tension 19:14 A thousand songs in your pocket 26:13 What you're actually selling 29:12 The strata lawyer podcast 31:47 The IVF Journey podcast 32:40 Productive Insights community 33:23 How to reach Ash 36:42 Wrap _____________________________ 📺 Subscribe to The Jo Show → https://www.youtube.com/@the_jo_show 🎙️ Apply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/ _____________________________ 🔗 Connect with Jo McKee 🤖 Book a free live AI marketing strategy session → https://calendar.app.google/AU8bEHoSBkD8Ewa76 Website → https://mckeecreative.store LinkedIn → https://www.linkedin.com/in/mckeecreative/ _____________________________ 🔗 Connect with Ash Roy Website → https://productiveinsights.com LinkedIn → https://www.linkedin.com/in/ashroyhelps Podcast → Productive Insights Podcast → https://podcasts.apple.com/au/podcast/productive-insights-podcast-actionable-business-growth/id966823466 Reach Ash: team@productiveinsights.com — mention The Jo Show in the first line so he knows it isn't a cold pitch. _____________________________ ⚙️ Tools Jo Loves Discover Postiz: the best social media scheduling platform, that welcomes your AI agent team member! We appreciate you using our referral link: 🗓️ https://postiz.pro/thejoshow ⚙️ If you'd like a nice user experience-type dashboard for your workflows, that doesn't cost you monthly subscriptions, get Studio-J: https://studio-j.app/ _____________________________ #LinkedInMarketing #PersonalBrand #ContentMarketing #TheJoShow #AshRoy #SmallBusinessMarketing #Consultants #Coaches #Podcasting #OfferCreation Watch on YouTube: https://www.youtube.com/watch?v=conwJUgAI1A

  8. Aug 14

    He bought a laundry business from his dorm and sold it 10x

    He bought a laundry business out of his dorm room at 21 — and sold it for 10 times what he paid. Then he did it again. In this episode of The Jo Show, host Jo McKee (founder of McKee Creative) talks with Alex Smereczniak, Co-founder & CEO of Franzy, about the marketing that actually works when you are starting from nothing: finding the real buyer, showing up where they already are, and not spending a cent on paid ads until the offer is proven. You'll hear how Alex and his partners set up a booth on the lawn during freshman orientation week and talked to hundreds of parents for free… how they later built 2U Laundry after a stint at Ernst & Young… the stretch of sleeping on the floor and living on noodles… and why a wrong hire costs far more than a salary. Alex now runs Franzy, a marketplace for buying and selling franchises. If you are a solo founder with no team and not much budget, this is a practical look at getting your first customers without burning cash on ads. 💡 In this episode, you’ll discover: 🚀 How Alex bought a college laundry business from a dorm room and sold it 10x 📍 Why the first customers were parents on orientation week — not the students 🗣️ Door-to-door and “go where they already are” when you have no ad spend 🚫 Why you should not spend on ads until the offer and the buyer are proven 🍜 The 10-month floor-and-noodles stretch that almost ended 2U Laundry 👥 Why a wrong hire costs salary plus months of lost productivity 🏢 How franchise playbooks differ from going it alone 📞 The zero-budget move he would still bet on: get in front of 10 real customers this week If your marketing plan starts with “run some ads,” this conversation will push you back to the work that comes first. _____________________________ 📺 Subscribe to The Jo Show → https://www.youtube.com/@the_jo_show 🎙️ Apply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/ _____________________________ 🔗 Connect with Jo McKee 🤖 Book a free live AI marketing strategy session → https://calendar.app.google/AU8bEHoSBkD8Ewa76 Website → https://mckeecreative.store LinkedIn → https://www.linkedin.com/in/mckeecreative/ _____________________________ 🔗 Connect with Alex Smereczniak Website → https://franzy.com LinkedIn → https://www.linkedin.com/in/alex-smereczniak-40310329 Podcast → The Exit Plan → https://podcasts.apple.com/us/podcast/the-exit-plan/id1814643428 _____________________________ ⚙️ Tools Jo Loves Discover Postiz: the best social media scheduling platform, that welcomes your AI agent team member! We appreciate you using our referral link: 🗓️ https://postiz.pro/thejoshow ⚙️ If you'd like a nice user experience-type dashboard for your workflows, that doesn't cost you monthly subscriptions, get Studio-J: https://studio-j.app/ _____________________________ #SmallBusinessMarketing #Entrepreneurship #FounderStory #Franzy #TheJoShow #McKeeCreative #StartupMarketing #Franchise #ZeroBudgetMarketing #LaundryBusiness Watch on YouTube: https://www.youtube.com/watch?v=W8jLvt5cP1Q

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About

Real marketing. Real stories. Real results. Hosted by Jo McKee, marketing strategist, agency owner, and unapologetic ROI queen, this is the podcast for ambitious business owners who want to scale profitably without sacrificing their sanity or soul. Each episode uncovers what is actually moving the needle in marketing right now, straight from founders who are doing it. You will hear unfiltered conversations about: ~ The tactics and channels delivering sales growth today (and what quietly stopped working) ~ The brutal hurdles they have smashed through, and the mindset shifts that made the difference ~ How to build a business around your unique strengths instead of chasing guru templates Expect sharp insights, practical takeaways you can test tomorrow, and plenty of honest Aussie humour to keep it human. Whether you run an eCommerce brand, service business, or purpose-driven startup, these are the resilient, revenue-focused conversations that help you stay ahead without burning out. Jo brings hard-won perspective from mentoring in the Queensland Government’s Mentoring 4 Growth program, plus hands-on experience scaling businesses in film distribution, telecommunications, marine tourism, and now helping clients grow sustainably through holistic, efficient marketing. Subscribe and join the conversation. Your next breakthrough might just be one episode away.

Information

  • Creator
    Jo McKee
  • Years Active
    2025 - 2026
  • Episodes
    43
  • Rating
    Clean
  • Copyright
    © 2026 Jo McKee / McKee Creative
  • Show Website
    The Jo Show