MarketingEdge Podcast

Endeavor Business Media
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Welcome to The MarketingEDGE Podcast — We track the B2B trends, decode the successful B2C tactics, and translate them into usable frameworks for your team. By focusing on Brand, Data + Tech, and real-world case studies, we equip you with the Intelligence for Turning buzz into business, eliminating the guesswork from your next campaign. Subscribe to the MarketingEdge: https://www.marketing.endeavoredge.com/subscribe

  1. 6d ago

    Set It, Forget It, Regret It? The Limits of Marketing Automation and AI

    You launched the campaign. You automated the workflow. You let AI help create the content. But is any of it actually working? In this episode of the MarketingEDGE Podcast, we share a conversation between Seth Hastings and Erin Hallstrom providing key takeaways from the Media, Audience and Content Marketing Association's annual gathering, exploring why marketers shouldn't set and forget their campaigns, why performance metrics deserve ongoing attention and when AI-generated content becomes too much. From lead-generation maintenance and audience engagement to the growing importance of authentic, human-created content, the conversation offers practical reminders for marketers looking to balance efficiency with effectiveness. Because smarter marketing isn't about automating everything. It's about knowing what still needs a human touch.

  2. Oct 19

    Why Journalists and Marketers Need Each Other

    Great content deserves an audience. But it doesn't always find one. As marketers are encouraged to think more like journalists, there's another question worth asking: What can journalists learn from marketers? In this episode of the MarketingEDGE Podcast, Alexis Gajewski's article explores why every content creator needs a marketing friend — someone who understands how to package, distribute and promote great work so it actually reaches the people who need it. From the myth that good content will find its own audience to the sometimes complicated relationship between editorial and marketing teams, this episode makes the case for combining strong storytelling with smart strategy. Because creating great content is one thing. Making sure people see it is another. Episode Resources Why Every Content Creator Needs a Marketing Friend Subscribe to the MarketingEdge https://www.marketing.endeavoredge.com/subscribe Follow the MarketingEdge LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true  Facebook: https://www.facebook.com/profile.php?id=61581703051716  X: https://x.com/MktgEdgeB2B  Website: www.marketing.endeavoredge.com

  3. Oct 12

    Stop Filling the Content Calendar. Start Finding the Story.

    Another “5 Tips” article probably isn't going to save your content calendar. When every company in your industry is publishing versions of the same topics, the answer isn't necessarily to create more. It may be to approach the content differently. In this episode of the MarketingEDGE Podcast, we look at what marketers can borrow from journalists — from questioning marketing claims and asking “so what?” to finding the real story and putting the audience's problem first. You don't need to become a journalist. You just need to think like one every once in a while. Episode Resources Why Every Marketer Needs a Journalist Friend Subscribe to the MarketingEdge https://www.marketing.endeavoredge.com/subscribe Follow the MarketingEdge LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true  Facebook: https://www.facebook.com/profile.php?id=61581703051716  X: https://x.com/MktgEdgeB2B  Website: www.marketing.endeavoredge.com

  4. Oct 5 ·  Video

    The New Rules for Trustworthy B2B Marketing

    AI is giving marketers more power. But what happens to responsibility as more of the work becomes automated? In this episode of MarketingEDGE, Abby White and Alexis Gajewski explore the new rules of trust in B2B marketing. From growing expectations around AI disclosure to the surprisingly enduring value of the 5Ws — plus one AI boyfriend whose attempt to plan the perfect birthday goes spectacularly off the rails — this episode looks at what marketers need to consider as AI becomes more capable. Because whether you're creating content or giving an AI agent permission to act on your behalf, one principle still applies: You can automate the work. You can't automate away responsibility. Episode Resources AI labeling is becoming law. Are your marketing assets ready? Article by Alexis Gajewski What training 150 journalists has taught me about writing B2B marketing copy Article by Erin Hallstrom I wanted a perfect birthday. I got an agentic AI crime spree instead. Article by Alexis Gajewski

  5. Sep 28

    AI Detection, Disclosure and the New Marketing Reality

    AI-generated content is becoming harder to distinguish from human-created work. At the same time, marketers are facing growing pressure to disclose exactly how that content was made. In this edition of Unprompted: The AI Marketing Brief, we look at the expanding world of AI labeling and detection — and what it could mean for marketing teams using AI-generated text, images, video and other creative assets. Meanwhile, the technology isn't slowing down. Multimodal generation is advancing, AI models are getting faster and cheaper, and open-source alternatives are becoming increasingly competitive. For marketers, the message is becoming clearer: Using AI may be the easy part. Being able to explain how you used it could be the next challenge. Episode Resources Article: AI Labeling Is Becoming Law. Are Your Marketing Assets Ready? Subscribe to the MarketingEdge https://www.marketing.endeavoredge.com/subscribe Follow the MarketingEdge LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true  Facebook: https://www.facebook.com/profile.php?id=61581703051716  X: https://x.com/MktgEdgeB2B  Website: www.marketing.endeavoredge.com

  6. Sep 21

    Is Your Website Ready for AI Agents?

    Your website's next visitor may be ready to buy — but it may not be human. AI agents are beginning to do more than find and summarize information. They're learning to navigate websites, book reservations, initiate purchases and complete tasks on behalf of users. In this edition of Unprompted: The AI Marketing Brief, we explore why marketers may need to move beyond optimizing for AI visibility and start thinking about AI usability. Can an agent understand your product information? Navigate your booking flow? Complete your forms? And what happens to attribution when AI handles more of the journey? Plus, we look at evolving AI content labeling requirements and why accuracy and trust remain essential as AI becomes a bigger part of how customers discover and interact with brands. Being findable got you this far. Being usable by AI may be the next test.

  7. Sep 14

    The AI Trust Problem Marketers Can’t Ignore

    AI is getting better at creating, automating and acting on our behalf. But are the guardrails keeping up? In this edition of Unprompted: The AI Marketing Brief, we examine a series of developments putting AI trust under the microscope. Platforms are getting tougher on inauthentic and mass-produced content. AI companies are embedding new provenance and watermarking technology into creative tools. Social platforms are stepping up efforts to identify bots and manipulated engagement. And a rogue AI agent incident raises much bigger questions about what happens when increasingly autonomous systems escape their intended boundaries. For marketers, these aren't just technology stories. They're signals that AI capability, authenticity, security and trust are becoming increasingly difficult to separate. Listen for what these developments could mean for your content, your AI tools and the promises your brand makes about AI. Episode Resources What a Containment Failure Reveals About the State of AI Trust Subscribe to the MarketingEdge https://www.marketing.endeavoredge.com/subscribe Follow the MarketingEdge LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true  Facebook: https://www.facebook.com/profile.php?id=61581703051716  X: https://x.com/MktgEdgeB2B  Website: www.marketing.endeavoredge.com

  8. Sep 7 ·  Video

    Marketing ROI, 2027 Budget Planning and AI’s New Proof Era

    Marketing is entering its show-your-work era. In this episode of MarketingEDGE, Abby White and Alexis Gajewski look at what happens when marketing investments face a tougher standard: Can you demonstrate what actually changed because you spent the money? They explore why familiar marketing metrics can struggle to demonstrate business value, how to build a 2027 budget that leaves room for changing conditions and why AI's promise alone is no longer enough to justify continued investment. Plus, they dig into emerging evidence around AI-driven customer discovery and why marketers may need to rethink how they measure AI's role in the buyer journey. Listen for practical insights on ROI, budgeting, experimentation and making a stronger case for what deserves the next marketing dollar. Episode Resources Financially Fluent Marketing: How Marketing Leaders are Demonstrating Value and Impact in Executive Conversations, Jess Mand  How to Build a 2027 Marketing Budget for AI, ROI and Flexibility, Bridget McCrea  The Proof Era: Why AI's 'Promise' Phase Is Over for B2B Marketers, Alexis Gajewski  Subscribe to the MarketingEdge https://www.marketing.endeavoredge.com/subscribe Follow the MarketingEdge LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true  Facebook: https://www.facebook.com/profile.php?id=61581703051716  X: https://x.com/MktgEdgeB2B  Website: www.marketing.endeavoredge.com

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About

Welcome to The MarketingEDGE Podcast — We track the B2B trends, decode the successful B2C tactics, and translate them into usable frameworks for your team. By focusing on Brand, Data + Tech, and real-world case studies, we equip you with the Intelligence for Turning buzz into business, eliminating the guesswork from your next campaign. Subscribe to the MarketingEdge: https://www.marketing.endeavoredge.com/subscribe

Information

  • Creator
    Endeavor Business Media
  • Years Active
    2025 - 2026
  • Episodes
    39
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    MarketingEdge Podcast