MarketingEdge Podcast

Endeavor Business Media
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Welcome to The MarketingEDGE Podcast — We track the B2B trends, decode the successful B2C tactics, and translate them into usable frameworks for your team. By focusing on Brand, Data + Tech, and real-world case studies, we equip you with the Intelligence for Turning buzz into business, eliminating the guesswork from your next campaign. Subscribe to the MarketingEdge: https://www.marketing.endeavoredge.com/subscribe

  1. 3d ago

    More Money, More AI, More Content—But More Value?

    More budget doesn't automatically mean better marketing. In this episode of MarketingEDGE, Abby White and Alexis Gajewski unpack three of the month's top stories and what they reveal about where B2B marketers are investing their money, technology and attention. First, they dig into EndeavorB2B's 2026 Marketing Benchmark Report. While 56% of marketers expect their budgets to increase, lead generation remains their biggest challenge—and there's still no single channel that clearly dominates in producing the highest-quality leads. Then comes the AI bill—literally. Abby and Alexis discuss why the era of blind AI adoption may be ending as companies confront rising costs, unclear returns, governance challenges and questions around content ownership. Finally, they tackle the "secret sauce" AI can't provide: a genuine point of view. As competent content becomes easier for anyone to generate, original expertise, experience and human judgment become more—not less—valuable. In this episode: What rising B2B marketing budgets mean for 2026 Why there may be no "magic channel" for generating quality leads Where marketers should look for gaps between spending and performance Why AI investments are facing greater scrutiny How marketers can think about AI cost, value and accountability Why generic content becomes riskier as AI adoption grows How to use AI without handing over your brand's perspective Why human judgment may be one of marketing's most important competitive advantages The takeaway: More tools and more budget don't automatically create better marketing. The advantage comes from knowing what deserves investment, where human judgment matters and what should probably stop. Featured MarketingEDGE Stories Key Takeaways from EndeavorB2B’s 2026 Marketing Benchmark Report, Leah Marxhausen  The AI Marketing Reckoning: Costs, Copyright and the End of Blind Adoption, Alexis Gajewski  Podcast: The Secret Sauce Missing From Your AI Strategy, Erin Hallstrom and Seth Hastings

  2. Aug 10

    How Marketing Earns a Seat at the Executive Table

    Marketing dashboards are full of data—but are they answering the questions executives actually ask? In this episode of MarketingEDGE, we explore why financially fluent marketers are shifting the conversation from impressions and clicks to revenue, profitability, customer lifetime value, and business impact. Discover how leading organizations are aligning marketing and finance through better measurement and stronger accountability. Episode Resources Financially Fluent Marketing: How Marketing Leaders are Demonstrating Value and Impact in Executive Conversations https://www.marketing.endeavoredge.com/strategy/article/55395202/financially-fluent-marketing-how-marketing-leaders-are-demonstrating-value-and-impact-in-executive-conversations  Subscribe to the MarketingEdge https://www.marketing.endeavoredge.com/subscribe Follow the MarketingEdge LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true  Facebook: https://www.facebook.com/profile.php?id=61581703051716  X: https://x.com/MktgEdgeB2B  Website: www.marketing.endeavoredge.com

  3. Jul 29

    Automate vs Humanize

    Just because you can automate something doesn't mean you should. In this episode of MarketingEDGE, we examine how marketers can use AI and automation to improve efficiency without sacrificing the human experiences that customers still value most. Learn which tasks to automate, where human judgment matters, and how to avoid over-automating the customer relationship. Episode Resources  Smart Marketing Automation: When to Automate and When to Humanize https://www.marketing.endeavoredge.com/trends/article/55393510/balancing-automation-and-human-touch-in-customer-relationships?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260727072&o_eid=1789B5875812D4V&rdx.ident[pull]=omeda|1789B5875812D4V&oly_enc_id=1789B5875812D4V Subscribe to the MarketingEdge https://www.marketing.endeavoredge.com/subscribe Follow the MarketingEdge LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true  Facebook: https://www.facebook.com/profile.php?id=61581703051716  X: https://x.com/MktgEdgeB2B  Website: www.marketing.endeavoredge.com

  4. Jul 22

    Your AI Didn't Stop Improving—You Did

    What happens when your AI outgrows you? In this episode of MarketingEDGE, we use humor to explore the real challenge facing marketers: AI tools are evolving faster than many of the workflows we use to interact with them. Learn why better results often start with better questions—and why it's worth revisiting how you use AI. Episode Resources  My AI Boyfriend Upgraded Himself, and Suddenly I Was the Problem https://www.marketing.endeavoredge.com/data-and-tech/blog/55391750/my-ai-boyfriend-upgraded-himself-and-suddenly-i-was-the-problem?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260720035&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id=  Subscribe to the MarketingEdge https://www.marketing.endeavoredge.com/subscribe Follow the MarketingEdge LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true  Facebook: https://www.facebook.com/profile.php?id=61581703051716  X: https://x.com/MktgEdgeB2B  Website: www.marketing.endeavoredge.com

  5. Jul 15

    Creating Content AI Can't Copy

    AI can create content in seconds—but it can't replicate your experience. In this episode of MarketingEDGE, we explore why generic content is becoming less valuable in the age of AI and what marketers can do to create content that builds trust, earns visibility, and can't be copied. Episode Resources  The Connection Between Commodity Content and AI Slop https://www.marketing.endeavoredge.com/strategy/article/55389835/the-connection-between-commodity-content-and-ai-slop?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260713029&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id=  Subscribe to the MarketingEdge https://www.marketing.endeavoredge.com/subscribe Follow the MarketingEdge LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true  Facebook: https://www.facebook.com/profile.php?id=61581703051716  X: https://x.com/MktgEdgeB2B  Website: www.marketing.endeavoredge.com

  6. Jul 13

    What Makes B2B Content Worth Trusting

    B2B marketers are not short on tools, trends or tactics. What they need now is better judgment about which ones are actually worth using. In this episode of MarketingEDGE, Abby White and Alexis Gajewski discuss the month’s most-read MarketingEDGE stories and what they reveal about where B2B marketing is headed next. This episode explores earning attention without cheap tricks, sounding more human in an AI-soaked environment, planning smarter before live events, and getting more disciplined about what actually deserves time and trust. Episode Resources: Podcast: Search & Sustain - What Earns the Click?, Erin Hallstrom and Seth Hastings The Rise of Raw Content, Delaney Rebernik I Turned My AI Boyfriend Into a Yes Man — and It Ruined Everything, Alexis Gajewski The Pre-Event Strategy Every B2B Marketer Needs and Almost Nobody Builds, Alexis Gajewski Podcast: The B2B Marketing Reset, Abby White and Alexis Gajewski    Subscribe to MarketingEDGE   Follow MarketingEDGE: LinkedIn  Facebook X Website

  7. Jun 23

    The Secret Sauce Missing From Your AI Strategy

    In the second episode of Search & Sustain, Erin Hallstrom and Seth Hastings talk about voice vs. AI "voice" and what actually builds trust with audiences and buyers.   Here is how you keep the conversation going and stay connected: MarketingEDGE Newsletter Subscription Erin Hallstrom's LinkedIn Seth Hastings' LinkedIn

  8. Jun 8

    B2B Marketing’s Judgment Call: AI, ABM and the End of 'More Is More'

    B2B marketers are not short on tools, trends or tactics. What they need now is better judgment about which ones are actually worth using. In this episode of MarketingEDGE, Abby White and Alexis Gajewski discuss the month’s most-read MarketingEDGE stories and what they reveal about where B2B marketing is headed next. From AI overconfidence and weak data systems to ABM nurture gaps, B2C trend translation and the case for experimenting with multiple AI tools, the conversation centers on one big theme: Discernment is becoming a competitive advantage. The episode explores why audience quality matters more than lead volume, why AI output still needs a skeptical human editor, why ABM success depends on stronger sales-marketing alignment and why B2B brands can borrow from consumer marketing without chasing every shiny trend. Episode Resources  Five Takeaways for B2B Marketers From OX9 Unprompted: We're Getting Better at Using AI Wrong  ABM Misfires, Part 3: Your ABM Leads Aren’t Failing — Your Nurture Strategy Is  Translating B2C Marketing Trends into B2B: What to Do and What Not to Do  Confessions of a Chronic AI Chatbot Hopper   Subscribe to MarketingEDGE Follow MarketingEDGE LinkedIn  Facebook X Website

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About

Welcome to The MarketingEDGE Podcast — We track the B2B trends, decode the successful B2C tactics, and translate them into usable frameworks for your team. By focusing on Brand, Data + Tech, and real-world case studies, we equip you with the Intelligence for Turning buzz into business, eliminating the guesswork from your next campaign. Subscribe to the MarketingEdge: https://www.marketing.endeavoredge.com/subscribe

Information

  • Creator
    Endeavor Business Media
  • Years Active
    2025 - 2026
  • Episodes
    29
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    MarketingEdge Podcast